In this episode, we sit down with the CEO of Visibly Brent Rasmussen to discuss the future of eye care and the role remote vision testing could play, especially in private practice.
Key Takeaways:
- 35% of individuals who take Visibly's online vision test fail the exam - resulting in a recommendation of referral to a provider. From a standpoint of private practice, this type of technology has the potential to drive more patients INTO a practice.
- Visibly is primarily a visual acuity testing software and provides the ability to refract the patient remotely (available only in Europe currently). Both visual acuity testing and full refraction involve an eye doctor throughout.
- There is clear patient consumer demand for the ability to do portions of their eye exam remotely. The average consumer that uses Visibly is a 27 year old female with an income of $42,000 a year that feels they may not be able to come in for an exam every year. While this is hard to swallow for most optometrists and private practice owners, this technology could provide the business an opportunity reach this demographic in a unique way. 140 million individuals skipped their annual eye exam last year.
- For private practice, remote visual acuity testing could be leveraged as a marketing tool to connect your patients more to your practice, as part of an e-commerce strategy, and/or way to shorten the time the patient is in the practice which is tied to increased patient purchasing within the practice.
What Brent is reading:
- Leading with the Heart by Mike Krzyzewski
Practice Advantage Reading List
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