March 16, 2025 • 60 mins
Navigating the noise of the fitness industry can feel overwhelming, but Hunter Crine, founder of Kettlebell Coach University (KBCU), has forged a clear path to success. Beyond mentoring top coaches, Hunter has built a thriving community where professionals can grow, learn, and support each other.
He shares why kettlebells are his tool of choice, how they enhance recovery and mobility, and the crucial role of training speed and power—often neglected but essential for longevity. His 16-week KBCU certification fills gaps in traditional coaching, providing a structured path to mastery.
Ready to elevate your coaching? Hunter’s insights will inspire you to embrace consistency, build community, and refine your craft.
Connect with Hunter:
https://www.kettlebellcoachuniversity.com/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Today's guest is Hunter Krein, a seasoned
strength coach mentor and thevisionary founder of Kettlebell
Coach University, also known asKBCU.
With over a decade ofexperience, hunter has dedicated
himself to teaching fitnessprofessionals how to master the
art of coaching, enabling theirclients to reach their full
potential.
Hunter, welcome to the show,sir.
Speaker 2 (00:20):
Hey man, Thanks for the nice intro.
I appreciate it.
Speaker 1 (00:24):
I love talking bells.
You know I said off air.
We have some mutual people thatwe know in common Eric Salvador
, who I met at Strong FirstBarbell he's the first person
that kind of mentioned your name.
And then our local boy inChicago, nate Benuelos, who's a
dear friend of mine, has talkedabout you, your program and love
(00:45):
to get into chopping it up andjust talking about Bells and how
you got into the fitnessindustry.
Let's do it, man.
Can you tell the listeners somepeople that might not know your
background of what led you topursue a career in fitness
coaching?
Speaker 2 (01:02):
Yeah, that's a good question.
I know I fell in love withlifting when I was like 14.
And I think I fell in love withthe ability to see adaptation
happen.
So you know, 14 year old kid,kind of overweight, got in a
weight room with the footballteam, fell in love with it.
Dude, like I think it was mystructure.
(01:23):
I was strong at 14.
I could trap bar 405, squat 315, box squat, 315 without really
any training.
So when I did that I was like,oh, this is sick, I'm good at
this.
And like I'd be in schoolitching to get to the weight
room monday, wednesday, friday,and so from there it opened up
an obsession with consuming allmuscle and fitness.
(01:45):
T Nation, you know articles,all the bodybuilding kind of
stuff at the time is what I gotinto.
And I would go to the gym and Iwould do it like what's Phil
Heath doing, I'm doing it,what's Jay Cutler doing, I'm
doing it.
And so you know I fell in lovewith it that way.
When it came to college, theclosest thing to that was I saw
(02:05):
was athletic training.
So I went for that, quicklyrealized I didn't want to tape
ankles and so got into strengthand conditioning and after
college decided to pursue mymaster's at Hofstra in sports
science and also got a job as apersonal trainer, and my parents
dropped me off.
I'm from a very rural place.
Small town Parents were, likeyou, sure about this?
It's like, yeah.
And my parents dropped me off.
(02:25):
I'm from a very rural place.
Small town Parents were, likeyou, sure about this?
It's like yeah.
And so then I just got throwninto it with no exit door, just
had to learn how to do it at ahigh level, fell in love with
the personal aspect of it.
So I had amazing clients in alldifferent industries.
You know lawyers, accountantsamazing clients in all different
(02:46):
industries.
You know lawyers, accountants,entertainment design you know
these kinds of things.
And you know, dude, they wereschooling me on a lot of things
in their own right.
You know, I was a young kid andI just fell in love with that
part of it and that's what gotme into it and sparked my love
for learning and my passion forthe career.
Speaker 1 (03:03):
Yeah, you went to Penn State as well as Hofstra,
correct?
And you know going throughuniversity.
Do you feel?
While you were there, did theyprepare you for you know being a
strength coach as well as likegive you some tools to be a
business owner?
Speaker 2 (03:21):
So that's a great question.
The athletic training program Iwas in was extremely demanding.
When I say that, I mean we hadour course load, but then we
also were responsible for 20hours a week actually in the
facilities in Division Iathletics, and so that was super
demanding.
That's kind of when I realizedI didn't want to do that and
(03:42):
that's when I pivoted tostrength conditioning.
But still I was in the highestof the high division one
strength program or strengthrooms football, gymnastics,
track and field, volleyball,these kinds of things.
Yeah, when you see how it runsat the highest level, dude,
there's something that now youhave the context for.
Oh, this is how this goes, okay.
(04:03):
But as far as like all theknowledge that I use now, I
can't really say that like Ilearned that at Penn State or
Hofstra, like I learned thatfrom mentors who were doing it
at the high level and I couldsee how they were doing it.
Of course you get the baselinestuff you get in a textbook like
kinesiology, knowledge andstuff, but I wasn't the best
(04:23):
student, student man, I wasthere.
Having a great time is thereality of the situation and, um
, you know, I think every kid atthat age is trying to figure a
lot of things out.
So you know, when I go back tospeak at Penn State it's kind of
like, yeah, you guys shouldrealize the moment you're in
right now because there is somuch for you to absorb and I'm
(04:44):
sure if I had the mindset I havenow I would have gotten a lot
more out of it.
But my experience came frombeing in the trenches, having
great mentors, and the learningreally sparked at a later age.
But yeah, it was a fun time,don't get me wrong.
Speaker 1 (04:58):
Mentorship is really important, and especially young
coaches too.
We all, we all come out ofcollege, whatever, like we, I
know everything you know.
And then as you start goingthrough and and kind of finding
your own path, you realize likethe more that I do know, I
figure out, the actually theless I know, because there's so
(05:18):
much information, so many peopledo different things and having
a mentor, I think it's reallyreally underrated.
I think people think askingpeople for help is a sign of
like, oh, I don't know anything.
Well, guess what, buddy?
Like we all don't know what wedon't know and it's great.
Do you feel that people shouldbe pursuing mentorship?
Speaker 2 (05:39):
Yeah, and let me just define what I think mentorship
is quickly.
And let me just define what Ithink mentorship is quickly.
So I think social media haschanged things a little bit,
which means anybody has aplatform these days and I think
a lot of trainers followaccounts with a lot of followers
, but they don't realize what ittakes to get a lot of followers
(06:01):
in a lot of these situations.
What it takes to get a lot offollowers is a lot of these
situations.
What it takes to get a lot offollowers is to be really good
at video editing, contentcreation and creating a brand.
That doesn't necessarily meanthat you have decades of
experience in the trenches doingthe things that I want to learn
how to do.
So a lot of the mentors I havedude.
Some of them you can't evenfind on Instagram and you know
(06:25):
they really only let certainpeople around them.
Others are and have lowfollower counts.
Like I don't think any of mymentors have over.
You know, I guess Fred blew uprecently, but like the point is
that you need to know where tolook and you need to know what
information to allow into yourbrain, because there's so much
(06:46):
information out there.
So how I found my mentors was Ideveloped at a young age in my
career this really humbleattitude that I've always had,
which is that I would love topay somebody to teach me all
that they know, because I knowif I do that I'm going to get
(07:08):
smarter than everybody else.
And that's kind of.
If you have a blockade againstasking for help and seeking it
out, you're either never goingto get to where you want to go
or it's going to take you a longtime and maybe you don't even
know where you want to gobecause you're so self-righteous
and you're like I have to knowthe answer.
(07:28):
If you have that mindset, dude,like that is a fixed, not a
good place to be, you want to bein the growth mindset which is
like okay, what can I pick uptoday?
I learn every day, bro.
Like in some way I learn everysingle day, whether I'm reading
(07:51):
an article, I'm reading a blog,I'm working with a client, my
clients teach me a lot of shit.
So you know, when you learn allthe time, you separate yourself
because people can tell.
And so I think for me findingmentors that you can either do
their mentorship you can go godown, watch them coach their
athletes.
You can break bread with them,have dinner with them, have big
conversations around thesethings.
That's what I'm talking about.
I'm not talking about likebuying a program and doing the
(08:13):
program Like you can do that too.
I've done that as well but yougot to find people that really
align with your values and alignwith where you want to go.
And then you got to ask a lotof good questions.
Speaker 1 (08:25):
And it doesn't always have to be a transactional
relationship either.
I feel like people thinkeverything has to be
transactional.
You know I'm going to followthis person or connect with them
so they can do something for metype deal, but it's this is an
ongoing endeavor of networkingand relationships and finding
people to like, lean on and getadvice from.
(08:46):
You know and, and as people gothrough and they start
developing, you know their,their path in life.
You know failure right, I talkabout this all the time.
But what?
What's your views on failureand why do you think it could be
important?
Speaker 2 (09:00):
So I don't think failure exists.
No failure, yeah, I talk aboutlike I hear, like you have to
use the word failure becauseit's like you know.
I guess you would term successas I accomplished what I thought
I was going to accomplish, andfailure as, oh, that didn't go
(09:21):
exactly how I thought it wasgoing to go.
But I think the reality is morelike we don't have any control
on where we're going to reallyend up.
You know we do through ouractions, but it could change.
The iterations could alwayschange.
Like I didn't know I was goingto be right here doing exactly
what I was going to do 10 yearsago.
(09:42):
I had goals, I wanted to grow,but I just focused on the
processes of what it takes togrow.
And if you focus on youractions on a daily basis, your
processes on a daily basis, morethan where am I trying to go,
you can't really fail because,like, if I wake up every day and
I consume information and I gointo every session with I want
(10:04):
to be the best at this job ashumanly possible, like, yeah,
some of my timelines aren'tgoing to get met, it's not going
to go exactly how I thought itwas going to go, but if I do it
long enough, dude, and I'mdirectionally correct, I might
feel like I failed now because Ididn't hit that timeline.
But in five years, withretrospect, I'm like, holy fuck,
that bad thing was actually areally good thing, because now
(10:25):
I'm here and so that's.
I mean, everybody said thisquote in different ways, when
everything gets attributed toWinston Churchill, but he has a
quote which is like some badthings are good and some good
things are bad.
I just heard Derek Jetertalking about this too.
But we perceive something asfailure, as being a negative,
when in reality that negativenow could be positive then.
(10:47):
So if we block out this idea offailure, success, we don't try
to get too high, we don't try toget too low and we focus on the
processes, like what doessomebody great at this do on a
daily basis?
Let me do that and just be coolwith the results.
Yeah, there's going to be fear,bro, results.
Yeah, there's gonna be fear,bro.
Yeah, there's gonna be some baddays.
(11:09):
Yeah, there's gonna be someself-doubt, but if we can kind
of keep ourselves calm throughthose things and just continue,
I mean the results are gonna bebeautiful.
Down the road.
A lot of people stop, though,tony.
They get to a place where theydon't know if what they're doing
is working, because it's notimmediate gratification.
They get into the valley ofdespair which James Clear talks
(11:33):
about.
So I work hard.
Then I get to this valley ofdespair where I don't know if
it's working.
I'm thinking about quitting.
I'm thinking about, oh shit,should I do something else?
And that's where most peoplestop thinking about oh shit,
should I do something else?
And that's where most peoplestop.
But if you can put the reps andtime in, even in the
uncertainty, you get out of thevalley of despair and that's
where compounding intereststarts to accumulate.
(11:53):
And all of a sudden we start tosee a takeoff and then you get
to another valley of despair,you know.
So that's kind of this.
But the people that succeed arethe ones that get through the
valleys and don't let thatself-doubt, that failure, stop
them.
Speaker 1 (12:09):
I like to use, like strength training is a great.
It's just a great metaphor forlife.
You know, everybody has certaingoals.
If you don't hit the goal likeyou don't get that back squat
you wanted, like, oh, I didn'tget it.
Well, you didn't fail the backsquat, you just learned.
You just learned, you know, hey, it didn't work out today being
consistent and making sure thatyou're putting the time and the
effort in and, yeah, havingeverybody's got those timelines,
(12:32):
whether they be sports,specific aesthetics or however.
I got that thing in Cabo, I gotto look good for or whatever
but I think, just theconsistency and moving forward
and being okay with things Ifthey don't go your way.
Yeah, you didn't fail, you justlearned.
It's the Thomas Edison thingLike, oh, you got a light bulb,
you made a light bulb.
He's like, no, I figured out900,000 ways how to not make a
(12:55):
light bulb and only one of themworked.
Speaker 2 (13:03):
Find your example even more, because I think
you're 100% correct.
And then I think the high levelthinking is the assessment of
why it didn't go your way, andthere's a million factors in
that specific, in that specificexample.
Why didn't my back squat go up?
Well, what was my sleep like?
How's my nutrition been?
What's my stress levels beenlike?
(13:23):
Did I just move?
Did I just go through a breakup?
You know there's a ton ofreasons why we like to simplify
down to X and Y.
It went up or it didn't.
So it's success or failure dayfor you.
(13:44):
You could have not, you couldhave had a hell of a bender the
weekend before.
If you're a young kid, likewhen I was like 20 in New York,
like you know, uh, being out allweekend and then, okay, we're
going to try to hit this squaton Monday.
It doesn't go up.
It's not the squats fall, it'sthe lifestyles fall.
And it's the same thing inbusiness dude, which is like,
(14:19):
okay, this didn't work outexactly how I said, for as many
successes I have, I have just asmany failures.
Failures or learningopportunities.
But why?
You know, is there things in mylife right now I'm saying yes
to that are draining my energythat aren't really do the market
research or understand what itwas, or is nothing wrong, and
that back squat was just notsupposed to go up this week but
you're going to get it in twoweeks because the training
hadn't been enough yet.
Like I think that's a hugething in business and and the
(14:40):
other side is like people wantwhat they want and they want it
now, but, like yo, have yougiven five years or a decade of
hard ass work to then reach yourhand out and say I expect this,
like.
So that's how I think about it.
I think it's a goodconversation to have.
I think the result, how it comesdown to in the life, is most of
(15:00):
us need to take a big fuckingdeep breath and just say calm
down.
What's the main thing?
The main thing comes down toone question.
It's in a book calledEssentialism by Greg McCown.
He says if you could wake uptomorrow and you could only do
one thing for a living, whatwould it be?
And if the answer is coachhuman beings, then when all of
(15:22):
these options and all of thesethings are swirling in our head,
we just go right back to thatand there's a lot of comfort and
safety and just being like bro.
We get to impact people's liveson a daily fucking basis.
We love what we do.
Why are we so worried aboutwhen we're going to get to where
we want to get?
Now, as I give this advice, Ithink to myself in my head I
(15:44):
need this, to give this adviceto myself almost every single
day, because it's a real thing,it's a real thought, but you got
to learn how to talk toyourself like that.
No, it's going to be okay, dude.
We're doing exactly what we'resupposed to do.
How's our processes?
They're good Sometimes.
They're not good Sometimes.
With trainers who are stackedback to back to back, there is
(16:04):
no time for learning.
There is no time for businessdevelopment.
In some cases, there is no timefor family.
There is no time forsignificant other, so the whole
thing is a little out of whackand it's like, ok, let's get
back down to what really matters.
What do you need to do on adaily basis to be moving in the
right direction?
Let's talk about that.
And if we talk about that,that's, james, clear again.
Speaker 1 (16:29):
It's just then our behavior is going to change and
our actions are going to alignwith where we're actually trying
to go.
Yeah, oh, that's like a theNick Saban, you know he he's
like focus on the process, focuson the process.
And uh, when he coaches, youknow, coach for Alabama, they
didn't.
I allegedly, allegedly this isone of his um things they don't
talk about wins and losses, theyjust talk about the process,
trust the process.
(16:50):
What's our process, you know?
So I love that, I love thewhole, your whole view on this.
And you know the million dollarquestion, which I'm I'm sure
you get this all the time.
Why kettlebells?
Why are you going to kind ofcreate this programming and
certification around this onetool?
Speaker 2 (17:11):
So this is what I would tell you is.
This is a multi-layeredquestion.
Let me answer the first partfirst.
It's not just kettlebells.
So the certification started.
I have a big knowledge base inkettlebell training.
I was introduced to it at apoint in my life when I was
(17:32):
extremely strong, so I justfocused on powerlifting for a
long time ego lifting, we'llcall it and I got introduced to
a mentor His name is DariusGilbert and during the pandemic
he asked me to move toAlexandria, virginia, and train
as athletes with him.
And so I did that and the firstday I got there he handed me a
(17:53):
jump rope and said jump rope onone foot Couldn't do it.
And then, you know, I hadgained some proficiency in
kettlebells.
At that point, like you know, Ihad gone through strong first
one.
Two, you know, was gainingtraction.
That's why I'd already beenenlightened on okay, you're
strong, where's yourconditioning?
Can you apply strength indifferent contexts, etc.
(18:16):
But then I had been exposed toplyometrics and then sprinting,
and then I started to realizelike, oh, human performance is
like a very big picture, and soI don't get tied to just the
kettlebell meaning like in myprograms, if you've done them,
you're going to see the trap bar.
You're going to see barbells insome concept.
You're going to see body weight.
You're going to see dumbbells.
(18:36):
You're going to see thekettlebell.
Then we get to the question OK,but why is the kettlebell
present in every program allyear round?
And it comes down to a fewthings.
So when you ask yourself, whattool do you want to use in your
programs, you need to answerthese questions.
It's all about consistency.
So if you picked a tool and theperson did it three times a
(18:59):
week for a year, six months,they're going to get results,
because strength is a skill.
Like playing a piano is a skill.
If you practice piano threetimes a week for six months,
you're going to have a result.
Same thing in the gym.
It's like if you practice this,you're going to have a result.
Now, if you decide, one weekyou're going to learn piano.
(19:21):
The next week you're going tolearn finger painting.
The next week you're going tolearn rat climbing.
The next week you're going tolearn piano.
The next week you're going tolearn finger painting.
The next week you're going tolearn rat climbing.
The next week you're going tolearn golf.
You're going to be prettyshitty at a lot of different
things.
So I find that the kettlebellallows people to train
consistently because you canrecover from it.
You can practice a lot ofskills repeatedly and get good
(19:42):
at it, um, whereas, like whenyou put the barbell under
somebody that isn't ready forthat level of stress, it's hard
for them to recover from it.
They're sore for a good amountof time.
Anybody that trains withbarbells knows when you train
with barbells, you need to eatfor barbells, you need to sleep
for barbells and you need torecover and you need a certain
(20:04):
level of mental psych meaning.
Like, if I'm going to the gymand I know on the piece of paper
it's three by eight at fucking80, it's like you can't go into
that workout and mail it in.
Kettlebell gives you so muchmore versatility, dude.
We could do anything on a dailybasis and get better.
Where I need to be in the rightmindset, the right recovery, to
use a barbell, which means thatbarbells are good for a certain
(20:25):
segment of people but not goodfor others.
The other thing is that if youtrain general population, people
who are sat in a chair allfucking day long, the integrity
that they need to be under thatbarbell they ain't got.
Yeah.
So the kettlebell allows me tounlock, joint, the ball and
(20:46):
socket joints, the hips, theupper back, and you get mobility
every time you touch one,because of the way that it's
weighted and because of how weuse it.
So mobility comes for free.
You'll never see me do an hourmobility session in addition to
my training.
Why?
Because it's every ineverything.
So that's one piece.
The other piece is thatkettlebells are accessible and
(21:10):
you can use them anywhere,including your home, and what
I've learned as a coach is what.
What gets done with me pales incomparison to what gets done
without me.
So as soon as I start workingwith a client, tony, I'm
thinking about how can I getsome kettlebells in this
person's house so they can startto train without me and start
to demonstrate mastery, so thatwhen they walk into a gym,
(21:32):
people come and ask them totrain that, and that happens
frequently.
It's like I trade.
You have a 50 year old woman,monica her name.
She's a gangster.
She'll walk into a gym.
People will go up to ask monica, hey, are you a trainer?
What do you think boosts aclient's ego more than that?
So accessibility, and thishelps you as a coach from the
(21:52):
financial and business side ofthings.
Because, like dude, I could.
I could charge 200 an hour inthe most well-equipped facility
in the world.
Or I could train a soccerplayer in on a back soccer field
with two kettle bells andcharge 200 an hour.
It's the same thing because Ican demonstrate my mastery as a
coach with less.
(22:14):
So that's why kettlebells, um,and I think the last thing I
would put a bow on it with isdon't get tied to your methods
so much that you're really rigidand dogmatic against other
approaches too.
Because the reality is like ifyou train somebody with
kettlebells long enough and theybuild that integrity at some
(22:36):
point, the kettlebell deadliftis not as good as the trap bar
deadlift.
When you have the strength tonow get into a trap bar and
actually move some loads ifwe're talking about payload
moved over time.
So that's when enter the trapbar, enter the front squat,
enter the bench, press thesekinds of things at some point it
is the right move.
(22:57):
It's just up to you to figureout when that time is and, uh,
be okay with experimenting, beokay, but don't experiment too
fucking much.
You know what I mean.
Like you've got to have theshit there for long enough and I
feel like myself included it'seasy for us to get bored.
It's like fuck, do I really wantto watch this person do the
(23:17):
same exercises for the next sixto eight weeks in a row?
So we change up the movementprep, we change up the
conditioning, maybe we change upsome of prep, we change up the
conditioning, maybe we change upsome of the dynamic warmup so
it feels new.
But it's important that thebedrocks in that strength
portion stay similar.
So sometimes coaches will belike I'm bored, maybe the
client's bored, oh, I want tokeep the client entertained, so
(23:39):
we're going to change it up nowand they never really get the
mastery you know, so you.
So that's important.
Speaker 1 (23:46):
I'm a big fan of Kevin Alko.
He's a sports psychologist andhe's worked with like a bunch of
different championship teamsand things like that.
He's like he has this phraselike see a little, you see a lot
, you see a lot, you see nothing.
Right, you know those conceptsare there and you can vary a
little bit, but really justhoning down and and getting
really good and be be fantasticat the basics.
(24:08):
Good and be fantastic at thebasics I think that's one thing
that people don't realize issuper important.
Everybody wants flashy,especially.
You mentioned, like, some ofthose examples of the barbell.
For me, as, like, I coach adults, but I mainly for my job.
I'm in the high school weightroom, so those kids want to get
under the barbell and I am likeno, as like, let's see you do a
(24:31):
bodyweight squat, a wall squatright, an overhead squat, a
goblet squat.
Then maybe when we get thatgoblet squat looking really good
and we have those concepts,then we're going to go front
squat right or zombie squat,researcher squat, and then, and
only then, we will go back squat.
I think like that is for ourkids, like, especially younger.
(24:52):
They see the Instagram, theysee everything and they want to
get right into it.
But I love the kettlebell too,because I can do so many more
things.
I can do a racked front squat.
I could do goblet squat.
I could do a single arm racksquat.
You know things like that andthose competencies that they
learn.
It's easier for them totransition.
But yeah, for in kind oftalking about this, of like
(25:15):
youth athletes and athletes ingeneral, you know you work with
different people.
You work with athletes, youwork with general pop.
You know what's, what's theapproach when you're training
those specific types of groups.
Is it kind of set differentlyor is this like, hey,
everybody's going to be doingthe same thing, just changing
numbers around?
Speaker 2 (25:33):
Yeah, that's a really good question.
So I just accepted a job, thissweatshirt.
The hall is Campbell hall.
It's a school um in the areaand we were brought in to.
They don't have a strengthconditioning program.
We were bought, we were broughtin to build it out for all the
teams, all the kids, and thesekids have never strength trained
in their entire life.
(25:55):
And in the interview all anybodywants to talk about is sports
specific training.
So if you don't know what thatis out there, that is basically
like you have a volleyballplayer, so what are you going to
do to make it volleyballspecific?
And most people don't realizehow dumb of a fucking question
that is If you've never trained.
I'm looking at you as somebodywho needs foundational basics
(26:18):
and to really gain thecompetencies like you're talking
about with your athletes andspecific things to build
foundational strength.
Why are kids getting hurt at ahigher clip than ever before?
Well, because they don't haveS&C and they're specializing in
one sport and they have so muchrepetitive motion that their
bodies can't handle it and thensomething happens.
(26:39):
So I just wanted to put thatout there to give you a context
for what I'm about to say.
In regards to general pop,regular athletes, youth athletes
.
So if you understand thisconcept that if you have a body
you're an athlete, that's BillBowerman, ceo of Nike.
Basically, you understand thatwhat I mean by this and let me
(27:05):
explain it to you.
So we know.
Let's look at LeBron James for asecond 22 years in the league.
He's 40 years old.
He's the high end of how muchof a lifespan will be spent as
an athlete and a competitiveathlete.
So we got to understandcompetitive athlete means you're
training to play in a game.
Adult athlete means you'retraining to play life right.
(27:29):
So LeBron James, he's going tobe a competitive athlete for,
let's say, 40 out of let's callit 85 is the lifespan we're
comparing to.
So about 50% of his life.
The average pro plays three orfour years.
So let's say that puts them atage 25 and they're out.
So now we're talking about Idon't know a third of their life
(27:51):
.
You know what I'm saying?
A little less than a third.
Let's talk about a high schoolplayer who doesn't go in.
Let's talk about a collegiateplayer.
So they stop playing whenthey're like 21.
So now it's a fourth year life.
High school player, 18 years.
So only three to four percentof kids are going to go play
division one.
Maybe you know it's higher fordivision two, three, etc.
(28:11):
But most kids are going to stopin high school.
That's 18 years out of 85fucking years, right?
So my approach is always asustainable approach um and
let's.
And then you have the peoplewho don't play competitive
sports at all.
They're just training for life,right?
So my approach is this for thethe most part, I don't care if
you're a competitive athlete ornot.
(28:33):
The most of your life is goingto spend not in competition.
So early on as a kid, we need tojust install basic patterns.
You know, you can look atwhatever research.
It's about 14 years old whenyou're.
You know, we start loading kidsbefore 14.
They can do anything they wantto do.
They can be carrying shit,doing gymnastics, they can do
(28:54):
some basic level lifts, likesome deadlifts, whatever.
We're not like focused onloading the shit out of them,
but we're allowing them toexplore with movement and just
like it.
You know, do some stuff.
That window from like 14 to,let's say, 18 in the high school
weight room.
It's kind of the same thingEstablishing foundations,
(29:15):
getting them going,understanding it.
Okay, we start to progress.
It gets more intense when theyget towards competition.
And if their career ends there,nothing changes.
Dude, the game just went fromon the field to life.
We still need the samequalities competencies.
Maybe the intensity changes alittle bit, but I think about
(29:38):
every person as the same.
What qualities do we need forlife?
Those are the same qualities weneed for sport.
So these, these teams atcampbell hall who have never
trained in their life, bro, I'mlooking at them the same way I
look at a 50 year old executiveor 50 year old desk worker who's
like yeah, I haven't beentraining.
The mindset is the same.
Okay, let's establish thefoundations, let's get you going
(30:01):
, let's start to get you on aprogram.
We'll add intensity over time,et cetera.
But I think it's a lot simplerthan people want to give it
credit for, because people wantto complicate it.
And who are the people thatwant to complicate it?
The people who got something tosell and and that's the kind of
thing.
So, just to wrap it up in a bow,there's competitive athletes,
(30:22):
there's adult athletes,competitive athletes.
For the most part, the approachis going to be the same, unless
they get to that window whereit's like okay, like, we're
going to start to step the gason this a little bit and we're
going to start to push it,because that's when the hormones
are right, that's when thedevelopment's right.
We're not going to overdo it.
For the adult athlete it'sreally like you have special
(30:46):
qualities.
You need to develop power,speed, strength, mobility,
conditioning.
We're just going to slowlybuild those over time so those
buckets get nice and large and anice, well-rounded approach and
that's what I find keeps peopleresilient, not injured, and
coming back for more.
Speaker 1 (31:05):
I wish I can like put a megaphone on you right now
just to tell all the parents inthe world because I'm in
education, I see it that theirkids are playing the same sport
all year round.
They're not developing, um,they're.
They're having tons of acuteinjuries.
The pd department just jokesaround about like how many high
school kids do we see walkingaround in those, uh, medical
(31:26):
boots?
It's crazy.
I remember me being in highschool.
Very rarely would I seesomebody in a boot.
It was like a freak thing.
Now it's like every daysomebody's in the elevator with
crutches and a medical boot.
But yeah, just the basics andfoundations of getting strong
and building armor andresilience should be the
forefront of what we deem aslike for athletes.
(31:47):
I think that's that we startthere.
And then, you know, I see allthe time kids give me like, hey,
my one coach wants me to dopower cleans.
I'm like have you ever evendone that?
No, they're like that's one ofthe metrics we need.
I go.
You know I talked to coaches.
I'm like do you really care ifthey could do a power clean?
Well, you know, that's abaseball programming from this
(32:11):
university.
I go, do you care about thepower clean or can they play
ball?
He's like play ball.
I'm like then we shouldprobably take that out.
You know, it's just somethingnot to add and even going into
this, and this is something I'minterested to get your take on,
is the olympic lifts withkettlebells right?
You know what are some of thosepros and cons of introducing
(32:31):
Olympic lifts with thekettlebell and there's, is there
any drawback versus?
You know, you know, teachingthe technique with the barbell.
Speaker 2 (32:39):
So in order to like, go down this, this rabbit hole
which is a good one is that youhave to understand why Olympic
lifts have been selected.
You know meaning like, whythey've importance has been
placed on them.
And in order to understand whythat is, you have to understand
the force velocity curve, whichis like, okay, we're going to
(32:59):
lift heavier weights, but when Imove those heavier weights for
the listener out there, imagineyou're doing a deadlift that's
like a three RM and you'refighting against it and it's
going slow on the way up andthen you do it.
It's so slow that it's notdirectly transferable to the
actual sport.
Now it's going to build thearmor, it's going to build the
foundation.
(33:20):
It's good, it's not bad.
You need it.
Olympic lifts are halfwaybetween a heavy deadlift and
let's call it, like I don't knowa tuck jump.
You know tuck jump is bodyweight explosive.
No load, that's on one side.
Heavy deadlift is here, so thisis moving fast, it's moving
(33:40):
slow.
Olympic lifts are in the middle, where they're loaded, but the
load's moving fast.
So that's why they got put inthere, which is like we need to
bridge the gap betweentraditional lifts and what
actually happens on the field,which is body weight explosive.
You know this, tony, but it'sgood for the listener to
understand.
That's why there's animportance placed on it.
Ok, what are the pros of theOlympic lifts?
(34:00):
The pros are they do just that.
It's good to understand how toexplode on load right and move
it quickly.
The cons are if you look atsomebody who's a skilled Olympic
weightlifter, it takes years topick up that skill.
So what's the problem with that?
Well, if you look at how MikeBoyle does it, those kids start
(34:24):
Olympic lifting at like 12.
So they got two, three, fouryears of experience by the time
they get into that high schoolarena where they can do that,
and then they're going toobviously be fine at that in
college.
But for the most part kids haveno exposure to Olympic lifts
with the bar.
They have no foundationalstrength to use in the first
place.
So now we're asking them to doan explosive lift when they
(34:47):
can't even do a slow lift.
And that's where it's nothelpful.
It's just, it's just likeborderline, not helpful.
Now here's another uh layer tothat onion.
So at some point coaches startedto go like al vermeal was on
this train when he was with thebulls was like well, let's
(35:11):
deconstruct the Olympic lift.
What is an Olympic lift, right?
Well, it's basically just likea loaded jump with triple
extension and then a quartersquat.
So what if I just did loadedtrap bar jumps or loaded jumps,
do I get the same stimulus thatI get in the Olympic lift?
And they started to find out.
Yeah, I not only get the samestimulus, but in some cases I
(35:32):
get a better stimulus and Idon't need such skill
acquisition to do it.
So that's where the bifurcationcomes on the opinion on Olympic
lifts.
It's like if I can do it andget that same middle of the road
force, velocity, curve kind ofspeed with different means that
I don't need to teach for solong, then I'll just do that.
And other guys are like fuck,that, that's bullshit.
(35:54):
We've been doing Olympic liftsfor this long and everybody at
the high level, colleges andprofessionals do Olympic lifts
or not everybody, but a goodamount.
So when I started working withDarius, I started watching him
do Olympic lifts withkettlebells and we'd see, you
know, girls, age 11, gymnasts.
We put two kettlebells on theground.
(36:16):
We say, hey, clean these up tothe rack.
They didn't need any time tolearn this shit.
It was like boom, dead clean,stand up on top of them, explode
up.
They could do that.
We're like, ok, well, now weget a stimulus that we're
looking for and we do loadedjumps as well, and we do
plyometrics and we do heavylifts and we just hit that whole
curve.
(36:36):
Takes very little time to teacha kettlebell Olympic lift.
That's what we dive into in ourseminar.
Here's the Olympic lifts,here's how you coach them,
here's how you execute them.
But I think in the futurepeople are going to be much less
rigid, because it does comedown to what you said, tony do
you want to be good on the fieldor do you want good lifts in
(36:57):
the weight room?
Because we know that the kidsthat have the best lifts in the
weight room don't necessarilyhave the best skills on the
field.
Some do, some don't.
So is it because of the Olympiclifts?
I would argue it's probablybecause of their ability and
then the totality of the program, before it is just the olympic
lift.
You know what?
Speaker 1 (37:17):
I mean, yeah, and to me it's also that that risk and
reward.
You know, I know a lot of uhcoaches that have gone to like
collegiate straight.
They're like they work at a uh,you know as a strength training
coach and if they get like thehead job or something, one of
the first things that they talkabout is like we take away the
overhead snatch right away, likeI'm pulling that out of the
(37:39):
program because I need to keepthem safe, I want them to get
stronger, faster, all that stuff.
But he goes what's the what'sthe cost?
Cost of the risk versus rewardhere?
Like I don't care if they canoverhead like snatch, it just
doesn't seem very safe.
Uh, there is the learning curve.
It takes a lot of time, butgetting into what the
(38:00):
kettlebells like you're sayingthe time right Is big Cause.
You have athletes.
They have 60 minutes maybe withyou after the warmup, after
whatever, you're probably goingdown to 45 minutes in a session
you got to it's your one teacherwith maybe possibly anywhere to
20 to 25 kids in a room orathletes in a room.
(38:21):
Time is very valuable and ifyou can teach them very quickly
and keep them safe, I think thatthat is such a big reward and,
you said earlier, some peopleare just really focused on like
those Olympic lifts, becausewith the barbell, because they
see it on Instagram, and thestrength training rooms and
these colleges and whatever.
(38:42):
But I also see some you knowhype videos of, like football
teams and they're doing, youknow, hang cleans and power
cleans and yeah, they got it upto the rack.
It didn't look good.
I'm like, if your goal is toget it from here to here, yeah,
you did it.
Speaker 2 (38:58):
But it doesn't look safe.
So here's my last thought it'sa great point you're making.
It's always about risk, reward.
Not sometimes 100% of the time.
It's about risk versus reward.
And when I go to write thisprogram for Campbell hall, yeah,
we're doing kettlebell, olympiclifts, goblet cleans to start
with.
Um, that's the Olympic lift andeverybody can do a goblet clean
(39:22):
.
I've never seen somebody.
You know, obviously it may takesome people a little bit longer
, but we can do a goblet cleanin one session.
And ultimately, here's where itdoes change though, in my
opinion, and where I could beswayed.
So you mentioned footballplayers.
In football there's a hugelevel of dynamic stability you
(39:44):
need when you're about to gethit and you have to tense up
against.
I don't think snatches shouldbe in any weight room.
To be honest with you, likethat would never come to, like I
could do a kettlebell or adumbbell snatch and get that way
easier.
But there's something about, Ithink, in that population if you
have to meet 225 pounds in therack like bro, you got to get
(40:07):
stiff pretty quick andunderstand how to like be there.
But when those kids do it, likeagain, I think this is a young
development thing.
When I saw a presentation fromTravis mash, head coach USA
weightlifting, like he is awhole system for how he's
teaching the Olympic lifts.
So who's teaching it?
How are they teaching?
(40:28):
It really matters.
If it's football, I mightconsider, like we talked about
okay, we established thefoundation, we did some
kettlebell Olympic lifting, Itaught them how to at least
Olympic lift and then I mightput it in the program at some
point and just start to teach it.
Not super heavy loaded, uh, inthe beginning, but other sports
(40:50):
dude, like, yeah, like it wouldbe.
It would be hard for me to tocome to the other side of like.
Ok, how does this risk?
How does the reward tip abovethe risk?
And I think a clean in footballyou could convince me.
Ok, you want to get stiff, youwant to really produce some
force, and those kids areusually bigger by the.
(41:11):
So that that's all I would say.
Speaker 1 (41:14):
No, yeah, absolutely.
And then speed work and jumping, right, you kind of touched
base earlier, uh, talking aboutthis.
You know, with um, I have astrong first background.
Um, I know you're RKC as well,right, as well as Strong First,
yeah, and you don't see thatmuch talk or in the programming
(41:37):
or in our certifications of,like, speed and jumping, and you
can maybe tap into sports aswell.
You know, because some coachesare like we don't do a lot of
jumping or speed work becausethey do that in their practice,
do you think that you shouldcontinue to keep, uh, jumping
and speed work in the trainingroom?
Speaker 2 (41:56):
yeah, this is another really good question, so I'm
gonna talk some shit to start.
Strong, we're not created to beholistically uh, expansive
training frameworks.
They were made be how can Ihave as many of these
certifications as humanlypossible and teach the simplest
(42:16):
amount of shit that people comein, they know that's what
they're getting and they go out.
It's the six fundamentalkettlebell movements and then a
few others in level two and youknow SFL is literally what four
lifts, and so it's just reallythe skill to the strength piece.
And they omit all of the otherstuff because it's harder to
(42:39):
teach.
And guess what?
People only train the shit thatare good at.
Nobody's good at bouncing andjumping if they've never
practiced it before.
Right, when I first started tojump and bounce I sucked so bad
at it, bro, I couldn't jump onone foot.
With that jump rope got madefun of by the kids, went home
every day for six weeks and madethat a skill, and what I would
(43:02):
tell you is that.
The second part of the questionis that coaches say they do it
in practice.
No, they don't.
Look at the data.
Look at GPS data of top speedsin practices.
Most kids practice at about 70%, with little exposures to a
(43:24):
fast break here or there, butthey don't actually sprint at a
hundred percent.
And that's why and what happensto distance, or sorry, sprint
speed, over the course of aseason?
Because they're tired as fuckand most coaches abuse them and
condition the hell out of them,like my coaches growing up.
Not only does the season go on,conditioning stays high because
(43:44):
we're going to teach a mentaltoughness, right, and then
they're tired and their speedsare down.
So for athletes specifically, Ithink they need to sprint twice
a week in different exposures.
And, by the way, speed is adifferent multifactorial skill.
So acceleration is one thing,forward Top speed is one thing,
(44:05):
but also lateral shuffling isanother, hip turns another, back
pedaling is another.
So Lee Taft talks about there'sseven fundamental movement
patterns right Outside of justthe six in the weight room, the
seven are jumping up, jumpingout, hip turning, lateral
shuffle, backpedaling, andthere's like two more.
(44:29):
So I can sprinkle those in.
They're not getting drilledthat they're doing it, but how
do you know how well they'reactually escaping or attacking
space if they've never beencoached?
So that's one thing.
My guess is, most of yourlisteners, though, coach general
population and generalpopulation people never get
exposed to speed and power.
And why is that problematic?
(44:50):
Well, I'll tell you why.
As you age, your conductionvelocity, or how fast your brain
talks to your muscles, goesdown and your power and speed
drop dramatically.
Your strength and your musclesize drop, but not even close to
half as much as your power,your power and your speed if you
don't train it.
(45:11):
And I think about walking andsprinting on the same continuum,
right?
So if I'm a general populationperson, sprinting is the highest
level, walking is the lowestlevel.
But they require the samequalities.
Bro, you got to have single legstrength.
You got to have thoracicrotation.
You got to be able to get offthe ground.
You got to have some elastics.
There's several other thingsthat you need to have to do.
(45:34):
Both of those things, joggingis here, running fast is here.
So if you don't have those, theother day I was backing out of
my driveway and as I'm comingout of my driveway, my rear view
, about 30 yards behind me, Isee this old couple in a puddle
on the ground.
I stopped the car.
I jump out the car.
I run, run about 30 yardsbehind me to this woman and man,
(45:55):
helped them off the ground.
I stopped the car, I jump outthe car.
I run about 30 yards behind meto this woman and man, helped
them off the ground.
Woman's got blood coming downher face.
She's all banged up.
They couldn't get off theground.
So that was a crazy moment.
Called the EMTs, got 911 there.
They're fine, which makes itokay to talk about.
But the reality is for agingadults, if you don't have
(46:17):
resilience to a lot of differentthings, you're in danger,
because life is not this cushything Like you got to have some
strength behind you to do that.
So why do we train power andspeed with adults?
Does it look the same?
Are they doing tuck jumps andyou know single leg hops and you
know high level Olympic lifts?
(46:37):
No, but they may do jumpingjacks, do a jump off of a chair.
So sit on a chair, jump up inthe air and then relax and come
back down.
Their feet may not leave theground if they're 70 years old,
but they'll still move fast.
So we just sprinkle that stuffin because we know that these
qualities you need for alifetime and we know that we
(46:59):
just want to dose themappropriately.
Athletes get more power andspeed.
Regular adults get less.
But we don't just subtract itbecause, like, nobody else is
doing that.
But look at the scoreboard,tony.
Most adults are not hittingphysical activity guidelines, uh
, are out of shape, overweight,and, yeah, the scoreboard speaks
(47:21):
for itself.
Speaker 1 (47:23):
Yeah, you know we got what was it?
70 over 70% of the people thatare going into armed services,
um, or attempting to, can't passjust the basic physical test.
And you mentioned some goodthings in there, man, some good
things Like one again, I'mgetting some of this information
.
This was from like Instagram,but whatever, like I saw it and
(47:46):
I saw like people doing it.
They were asking theirgrandparents or people who are
older hey, can you skip, justskip.
And they're like, yeah, I, Icould skip.
And then they would try to go.
They're like shit, I lost theability to skip.
Like you, that's a possibility,you know.
And then also, talking aboutspeed in different ways, like
everybody thinks, speed is like10 flies.
(48:07):
We're 10 flies, 10 flies, 10flies.
But shuffling, opening up thehips.
Also, I love getting kids tosprint on a curve because you
might have somebody who's superfast, right, but if you're
talking athletics, right, it'snot always going to be a
straightaway.
So I have some kids that willsprint like super fast, straight
, but try to get them to sprinton a curve.
(48:27):
It takes some work for them,you know.
They need that.
So, but looking at speed andmaking sure that those things
are spirited, they need.
They need that.
So, but looking at speed andand making sure that those
things are sprinkled, I am ahundred percent ingredients with
you.
I think it needs to be not justset to that.
You do it in practice, sotherefore we can neglect it.
Um, but yeah, all good stuff.
Speaker 2 (48:46):
And uh, the next question is that, for the person
out there this is what happensto general people is they hear
the word athlete and if theydon't have confidence in
themselves and they don't viewthemselves as athletic, they get
intimidated.
And in most gyms I don't seepeople doing a skips or jumping
of any kind.
Everybody's on the same shit.
Bro and Tony, it's not just 60,70 year old people Can you skip
(49:10):
?
I got 30-year-old coaches whocan't skip when they come into
the program.
So if that's the case, so muchtime is going towards strength.
But the gym is a construct.
We created, bro, to move in onepattern.
It's not fast, it's not chaotic, but your life is chaotic.
And then you wonder why peoplego play pickleball.
(49:32):
Injury rates are through theroof.
Why?
Because you've got todecelerate, You've got to change
directions, You've got to run,You've got to come back, You've
got to have dexterity.
Nobody trains that Like.
Traditional gym training is notgoing to give you full
preparation for that activity100% agree.
Speaker 1 (49:49):
You're taking all this knowledge, you're going
through and you got clients andgroups and now you want to start
and you have started this KBCU.
What was kind of the reason ofthe why you think that this
program or the certificationneed to be kind of out there?
Speaker 2 (50:08):
So my journey in this industry was hard, tony, and I
think, after working with, likeyou know, close to 500 coaches,
now I understand that myexperience is theirs.
And why is the experience hard?
There's so much information outthere so you don't know which
way to turn right, left orsideways.
There's always a new four hourfucking podcast coming out like
(50:30):
that that is just going to fillyour head with shit that you
can't even really use.
Like that, that is just goingto fill your head with shit that
you can't even really use andyou're going to be like what do
I do with this?
So the first thing is that whathelped me, unlocked my career,
was going to seminars almostevery other weekend and meeting
great professionals and learningwhere they were learning from
and then learning thatinformation.
(50:51):
So the first thing behind KBCUis I cut out all the bullshit we
get right granular about.
Here's the training framework.
Here's how you become a bettercoach.
Here's how you program.
Here's how you coach.
Here's how you executeinformation delivered with no
bullshit.
Number two I would not havemade it if I didn't have deep
social connections, community.
(51:13):
But the problem is, as amercenary coach, when you go out
on your own or if you're in agym with not great people around
you, you don't have thatcommunity, you don't have the
people to ask questions to, youdon't have deep support and you
feel kind of lonely on this hardroad.
So the second piece iscommunity, which we've done
better than anybody else, whichmeans I've gone to plenty of
(51:35):
seminars.
You talk to two or three peoplethere who are in your group the
whole time.
You don't know anybody elsethere.
Once you leave the seminar,poof, it disappears.
Ours is community all the time.
So it's like you come, you meeteverybody and then when you
leave, you have that entirecommunity and more to talk, to,
reflect with, get informationfrom and be in this journey
(51:57):
together with.
So that's number two and numberthree.
People just watch how I goabout it, because I embody what
I'm trying to coach.
Who I am online, who I am in acohort, is who I am on a daily
basis.
I've crafted my processes inline with my passion and where I
want to go.
So exposing coaches to what Iwould call greatness in this
(52:20):
profession.
What does greatness look like?
Well, greatness looks likewaking up early.
Greatness looks like reflection.
Greatness looks likepreparation.
Greatness looks like learningsomething every day and seeking
that out.
Greatness looks like focusingyour entire world to become
(52:41):
better at your craft.
So they watch how I do it and alot of them are great in their
own right when they come in.
Right, really great people,smart.
And we just go, ok, you want tobe a great coach, here's what
it takes.
So, ok, you want to be a greatcoach, here's what it takes.
And so they get to model thatin our time together.
And it's dude, it's the love ofmy life outside of my wife,
dude.
(53:01):
So you know, I love everythingabout it.
And it came up because I waslearning so much.
And then people started to callon me as the teacher and I
started to realize I had a skillset to teach.
And then I realized how manyholes there are in the current
teaching system out there.
You cannot learn shit in twodays.
So if you go to a two-dayseminar, what are you going to
(53:21):
get in two days?
You're going to get the pieces,but the learning comes in.
Do you practice that for threemonths after?
Our certification is 16 weeks,dude.
So if I have you for 16 weeks,four, what's gonna?
What's gonna give you moredevelopment for 16 weeks or two
days, you know.
So the the two-day seminar is agreat inspiration starter.
(53:44):
You'll see where we're comingfrom.
We'll give you a lot of toolsto go practice.
But we plugged all the holes,you know, and we make it such a
great learning experience andthat's why people have great
results.
Like you know Eric, you knowNate, they were at another
seminar.
I'm shocked because they'repursuing greatness.
Speaker 1 (54:00):
Yeah, it seems like you're also like it's just
making, it's just like.
It's like basically a blueprint, right, a pretty easy blueprint
to follow, versus, as I'mcoming up, I went to university,
I got my, you know, bachelor's,master's, I got just basic, you
know certifications, but I wasleft with just my own devices,
(54:22):
you know it's.
That's pretty cool that youguys have this network of people
and have a blueprint and alsohave people to lean on, which,
like you said, is not the caseas much, because you guys do you
guys meet with the cohorts,right Kind of deal.
And you guys do you guys meetwith the cohorts right kind of
deal.
And you guys do like workoutstogether, like, even if it's
virtual the experience thatwe've created online um doesn't
exist elsewhere.
Speaker 2 (54:43):
The reason we created it is because I am really rabid
about anything I do in my life.
Is it actually producing?
I don't want my name onsomething like an online program
.
I just came through an onlineprogram.
We would meet.
There's like 200 people in theroom.
You get your fuckingassignments Like no, I'm good on
(55:05):
that.
We bring 20 people in and we gookay, once a week you're going
to train as a group together.
I'm going to lead it.
Once a week.
There's a lecture on everythingwe just went through and so you
can ask questions.
And then, biweekly, you'regoing to meet with your squad
meeting, so everybody is ontheir own squad.
I have team leaders who I'vetrained and I've coached to be
(55:28):
your point of contact so you canalways ask questions, send
feedback for videos et cetera,and people can't wrap their head
around.
How is online as good as inperson?
I'm like, cause you haven'tseen how we do online?
It's better than in personbecause you wouldn't be able to
get me 16 weeks twice a week, oranybody for that matter, to
pick their brain for that manycontact hours.
(55:49):
If you're in a two day, bro,you really got like two hours a
day of full mental acuity.
The rest you're tired as shitand you're just trying to hold
on for dear life to get as muchas you can out of it.
So I would tell you, we'vecrafted the experience.
So it gives three differenttypes of learners and experience
every week.
(56:09):
I'm a kinesthetic learner.
I have to learn by doing,feeling, failing, changing.
Then you have some people whoare auditory learners, who need
to listen and hear it and get itexplained.
Then you have visual learnerswho need it shown to them in
either tables, graphs et cetera,and we have all of those every
(56:29):
week.
So that's how it kind ofhappened.
I didn't plan for it that way,but now I realize that's why it
works that's awesome.
Speaker 1 (56:38):
Yeah, I'll definitely be putting some of the you know
, those uh certifications in theshow notes so people can check
it out.
What's uh, what's upcoming next, you know what are some things
you're looking forward to I'mlooking forward to hanging out
with you and you taking mearound chicago.
Speaker 2 (56:53):
Um, we're right now.
We're in the middle of a 16week certification.
We're in week five.
New York sold out.
That's in March, march 22, 23.
Bringing it back to where Icame up at Reload, and then Camp
Savage 500 acre property threedays long, that's in Arkansas in
(57:13):
May.
And then we turn around.
We go to Chicago Seattle islater in the year and then
Newport Beach, california islater in the year.
So and then we have another 16week opening after the summer.
So that we got to.
We got a jam packed year, butthis is all I do every day, so I
love it.
Speaker 1 (57:31):
That's awesome dude.
But yeah, man, I appreciate youcoming on and chopping it up
and talking bells.
Speaker 2 (57:36):
And yeah, man, it's good to like kind of connect
this way too, and I'm lookingforward for you to come out to
Chicago as well that if you're acoach, you need to bring
(57:58):
yourself back to the main thing,which we talked about earlier,
which is, like I am so gratefuland lucky every day to wake up
and impact people's lives in apositive way.
And there's always going to beoptions and there's always going
to be things swirling in yourhead Should I do this?
Should I do that?
Oh my God, I'm not meeting thistimeline.
Is this working, Et cetera.
That's part of the job.
Everybody goes through it, right?
(58:18):
But if you can bring yourselfback to what your purpose and
your passion is and just set upyour days so you are becoming
the best possible at that, overtime it's going to come exactly
how it's supposed to come foryou.
But if you're stuck in a placeof burnout or fear or
(58:41):
contemplation of getting out ofthe game, it's not going to
happen.
You got to have fun with it,dude.
So you got to figure out how tomake everyday fun, everyday
fulfilling in some way, and knowthat there's going to be hard
ones every day.
Fulfilling in some way, andknow that there's going to be
hard ones, you know but that'skind of how I look at it.
Speaker 1 (59:01):
I don't know.
I don't know how to follow thatup.
That was really good.
Appreciate you, hunter.
Thanks for coming on.
You know I wish you the bestand again thanks for everybody
listening to another episode ofthe Primal Foundations podcast.
Today's guest is Hunter Krein, a seasoned
strength coach mentor and thevisionary founder of Kettlebell
Coach University, also known asKBCU.
With over a decade ofexperience, hunter has dedicated
himself to teaching fitnessprofessionals how to master the
art of coaching, enabling theirclients to reach their full
potential.
Hunter, welcome to the show,sir.
Speaker 2 (00:20):
Hey man, Thanks for the nice intro.
I appreciate it.
Speaker 1 (00:24):
I love talking bells.
You know I said off air.
We have some mutual people thatwe know in common Eric Salvador
, who I met at Strong FirstBarbell he's the first person
that kind of mentioned your name.
And then our local boy inChicago, nate Benuelos, who's a
dear friend of mine, has talkedabout you, your program and love
(00:45):
to get into chopping it up andjust talking about Bells and how
you got into the fitnessindustry.
Let's do it, man.
Can you tell the listeners somepeople that might not know your
background of what led you topursue a career in fitness
coaching?
Speaker 2 (01:02):
Yeah, that's a good question.
I know I fell in love withlifting when I was like 14.
And I think I fell in love withthe ability to see adaptation
happen.
So you know, 14 year old kid,kind of overweight, got in a
weight room with the footballteam, fell in love with it.
Dude, like I think it was mystructure.
(01:23):
I was strong at 14.
I could trap bar 405, squat 315, box squat, 315 without really
any training.
So when I did that I was like,oh, this is sick, I'm good at
this.
And like I'd be in schoolitching to get to the weight
room monday, wednesday, friday,and so from there it opened up
an obsession with consuming allmuscle and fitness.
(01:45):
T Nation, you know articles,all the bodybuilding kind of
stuff at the time is what I gotinto.
And I would go to the gym and Iwould do it like what's Phil
Heath doing, I'm doing it,what's Jay Cutler doing, I'm
doing it.
And so you know I fell in lovewith it that way.
When it came to college, theclosest thing to that was I saw
(02:05):
was athletic training.
So I went for that, quicklyrealized I didn't want to tape
ankles and so got into strengthand conditioning and after
college decided to pursue mymaster's at Hofstra in sports
science and also got a job as apersonal trainer, and my parents
dropped me off.
I'm from a very rural place.
Small town Parents were, likeyou, sure about this?
It's like, yeah.
And my parents dropped me off.
(02:25):
I'm from a very rural place.
Small town Parents were, likeyou, sure about this?
It's like yeah.
And so then I just got throwninto it with no exit door, just
had to learn how to do it at ahigh level, fell in love with
the personal aspect of it.
So I had amazing clients in alldifferent industries.
You know lawyers, accountantsamazing clients in all different
(02:46):
industries.
You know lawyers, accountants,entertainment design you know
these kinds of things.
And you know, dude, they wereschooling me on a lot of things
in their own right.
You know, I was a young kid andI just fell in love with that
part of it and that's what gotme into it and sparked my love
for learning and my passion forthe career.
Speaker 1 (03:03):
Yeah, you went to Penn State as well as Hofstra,
correct?
And you know going throughuniversity.
Do you feel?
While you were there, did theyprepare you for you know being a
strength coach as well as likegive you some tools to be a
business owner?
Speaker 2 (03:21):
So that's a great question.
The athletic training program Iwas in was extremely demanding.
When I say that, I mean we hadour course load, but then we
also were responsible for 20hours a week actually in the
facilities in Division Iathletics, and so that was super
demanding.
That's kind of when I realizedI didn't want to do that and
(03:42):
that's when I pivoted tostrength conditioning.
But still I was in the highestof the high division one
strength program or strengthrooms football, gymnastics,
track and field, volleyball,these kinds of things.
Yeah, when you see how it runsat the highest level, dude,
there's something that now youhave the context for.
Oh, this is how this goes, okay.
(04:03):
But as far as like all theknowledge that I use now, I
can't really say that like Ilearned that at Penn State or
Hofstra, like I learned thatfrom mentors who were doing it
at the high level and I couldsee how they were doing it.
Of course you get the baselinestuff you get in a textbook like
kinesiology, knowledge andstuff, but I wasn't the best
(04:23):
student, student man, I wasthere.
Having a great time is thereality of the situation and, um
, you know, I think every kid atthat age is trying to figure a
lot of things out.
So you know, when I go back tospeak at Penn State it's kind of
like, yeah, you guys shouldrealize the moment you're in
right now because there is somuch for you to absorb and I'm
(04:44):
sure if I had the mindset I havenow I would have gotten a lot
more out of it.
But my experience came frombeing in the trenches, having
great mentors, and the learningreally sparked at a later age.
But yeah, it was a fun time,don't get me wrong.
Speaker 1 (04:58):
Mentorship is really important, and especially young
coaches too.
We all, we all come out ofcollege, whatever, like we, I
know everything you know.
And then as you start goingthrough and and kind of finding
your own path, you realize likethe more that I do know, I
figure out, the actually theless I know, because there's so
(05:18):
much information, so many peopledo different things and having
a mentor, I think it's reallyreally underrated.
I think people think askingpeople for help is a sign of
like, oh, I don't know anything.
Well, guess what, buddy?
Like we all don't know what wedon't know and it's great.
Do you feel that people shouldbe pursuing mentorship?
Speaker 2 (05:39):
Yeah, and let me just define what I think mentorship
is quickly.
And let me just define what Ithink mentorship is quickly.
So I think social media haschanged things a little bit,
which means anybody has aplatform these days and I think
a lot of trainers followaccounts with a lot of followers
, but they don't realize what ittakes to get a lot of followers
(06:01):
in a lot of these situations.
What it takes to get a lot offollowers is a lot of these
situations.
What it takes to get a lot offollowers is to be really good
at video editing, contentcreation and creating a brand.
That doesn't necessarily meanthat you have decades of
experience in the trenches doingthe things that I want to learn
how to do.
So a lot of the mentors I havedude.
Some of them you can't evenfind on Instagram and you know
(06:25):
they really only let certainpeople around them.
Others are and have lowfollower counts.
Like I don't think any of mymentors have over.
You know, I guess Fred blew uprecently, but like the point is
that you need to know where tolook and you need to know what
information to allow into yourbrain, because there's so much
(06:46):
information out there.
So how I found my mentors was Ideveloped at a young age in my
career this really humbleattitude that I've always had,
which is that I would love topay somebody to teach me all
that they know, because I knowif I do that I'm going to get
(07:08):
smarter than everybody else.
And that's kind of.
If you have a blockade againstasking for help and seeking it
out, you're either never goingto get to where you want to go
or it's going to take you a longtime and maybe you don't even
know where you want to gobecause you're so self-righteous
and you're like I have to knowthe answer.
(07:28):
If you have that mindset, dude,like that is a fixed, not a
good place to be, you want to bein the growth mindset which is
like okay, what can I pick uptoday?
I learn every day, bro.
Like in some way I learn everysingle day, whether I'm reading
(07:51):
an article, I'm reading a blog,I'm working with a client, my
clients teach me a lot of shit.
So you know, when you learn allthe time, you separate yourself
because people can tell.
And so I think for me findingmentors that you can either do
their mentorship you can go godown, watch them coach their
athletes.
You can break bread with them,have dinner with them, have big
conversations around thesethings.
That's what I'm talking about.
I'm not talking about likebuying a program and doing the
(08:13):
program Like you can do that too.
I've done that as well but yougot to find people that really
align with your values and alignwith where you want to go.
And then you got to ask a lotof good questions.
Speaker 1 (08:25):
And it doesn't always have to be a transactional
relationship either.
I feel like people thinkeverything has to be
transactional.
You know I'm going to followthis person or connect with them
so they can do something for metype deal, but it's this is an
ongoing endeavor of networkingand relationships and finding
people to like, lean on and getadvice from.
(08:46):
You know and, and as people gothrough and they start
developing, you know their,their path in life.
You know failure right, I talkabout this all the time.
But what?
What's your views on failureand why do you think it could be
important?
Speaker 2 (09:00):
So I don't think failure exists.
No failure, yeah, I talk aboutlike I hear, like you have to
use the word failure becauseit's like you know.
I guess you would term successas I accomplished what I thought
I was going to accomplish, andfailure as, oh, that didn't go
(09:21):
exactly how I thought it wasgoing to go.
But I think the reality is morelike we don't have any control
on where we're going to reallyend up.
You know we do through ouractions, but it could change.
The iterations could alwayschange.
Like I didn't know I was goingto be right here doing exactly
what I was going to do 10 yearsago.
(09:42):
I had goals, I wanted to grow,but I just focused on the
processes of what it takes togrow.
And if you focus on youractions on a daily basis, your
processes on a daily basis, morethan where am I trying to go,
you can't really fail because,like, if I wake up every day and
I consume information and I gointo every session with I want
(10:04):
to be the best at this job ashumanly possible, like, yeah,
some of my timelines aren'tgoing to get met, it's not going
to go exactly how I thought itwas going to go, but if I do it
long enough, dude, and I'mdirectionally correct, I might
feel like I failed now because Ididn't hit that timeline.
But in five years, withretrospect, I'm like, holy fuck,
that bad thing was actually areally good thing, because now
(10:25):
I'm here and so that's.
I mean, everybody said thisquote in different ways, when
everything gets attributed toWinston Churchill, but he has a
quote which is like some badthings are good and some good
things are bad.
I just heard Derek Jetertalking about this too.
But we perceive something asfailure, as being a negative,
when in reality that negativenow could be positive then.
(10:47):
So if we block out this idea offailure, success, we don't try
to get too high, we don't try toget too low and we focus on the
processes, like what doessomebody great at this do on a
daily basis?
Let me do that and just be coolwith the results.
Yeah, there's going to be fear,bro, results.
Yeah, there's gonna be fear,bro.
Yeah, there's gonna be some baddays.
(11:09):
Yeah, there's gonna be someself-doubt, but if we can kind
of keep ourselves calm throughthose things and just continue,
I mean the results are gonna bebeautiful.
Down the road.
A lot of people stop, though,tony.
They get to a place where theydon't know if what they're doing
is working, because it's notimmediate gratification.
They get into the valley ofdespair which James Clear talks
(11:33):
about.
So I work hard.
Then I get to this valley ofdespair where I don't know if
it's working.
I'm thinking about quitting.
I'm thinking about, oh shit,should I do something else?
And that's where most peoplestop thinking about oh shit,
should I do something else?
And that's where most peoplestop.
But if you can put the reps andtime in, even in the
uncertainty, you get out of thevalley of despair and that's
where compounding intereststarts to accumulate.
(11:53):
And all of a sudden we start tosee a takeoff and then you get
to another valley of despair,you know.
So that's kind of this.
But the people that succeed arethe ones that get through the
valleys and don't let thatself-doubt, that failure, stop
them.
Speaker 1 (12:09):
I like to use, like strength training is a great.
It's just a great metaphor forlife.
You know, everybody has certaingoals.
If you don't hit the goal likeyou don't get that back squat
you wanted, like, oh, I didn'tget it.
Well, you didn't fail the backsquat, you just learned.
You just learned, you know, hey, it didn't work out today being
consistent and making sure thatyou're putting the time and the
effort in and, yeah, havingeverybody's got those timelines,
(12:32):
whether they be sports,specific aesthetics or however.
I got that thing in Cabo, I gotto look good for or whatever
but I think, just theconsistency and moving forward
and being okay with things Ifthey don't go your way.
Yeah, you didn't fail, you justlearned.
It's the Thomas Edison thingLike, oh, you got a light bulb,
you made a light bulb.
He's like, no, I figured out900,000 ways how to not make a
(12:55):
light bulb and only one of themworked.
Speaker 2 (13:03):
Find your example even more, because I think
you're 100% correct.
And then I think the high levelthinking is the assessment of
why it didn't go your way, andthere's a million factors in
that specific, in that specificexample.
Why didn't my back squat go up?
Well, what was my sleep like?
How's my nutrition been?
What's my stress levels beenlike?
(13:23):
Did I just move?
Did I just go through a breakup?
You know there's a ton ofreasons why we like to simplify
down to X and Y.
It went up or it didn't.
So it's success or failure dayfor you.
(13:44):
You could have not, you couldhave had a hell of a bender the
weekend before.
If you're a young kid, likewhen I was like 20 in New York,
like you know, uh, being out allweekend and then, okay, we're
going to try to hit this squaton Monday.
It doesn't go up.
It's not the squats fall, it'sthe lifestyles fall.
And it's the same thing inbusiness dude, which is like,
(14:19):
okay, this didn't work outexactly how I said, for as many
successes I have, I have just asmany failures.
Failures or learningopportunities.
But why?
You know, is there things in mylife right now I'm saying yes
to that are draining my energythat aren't really do the market
research or understand what itwas, or is nothing wrong, and
that back squat was just notsupposed to go up this week but
you're going to get it in twoweeks because the training
hadn't been enough yet.
Like I think that's a hugething in business and and the
(14:40):
other side is like people wantwhat they want and they want it
now, but, like yo, have yougiven five years or a decade of
hard ass work to then reach yourhand out and say I expect this,
like.
So that's how I think about it.
I think it's a goodconversation to have.
I think the result, how it comesdown to in the life, is most of
(15:00):
us need to take a big fuckingdeep breath and just say calm
down.
What's the main thing?
The main thing comes down toone question.
It's in a book calledEssentialism by Greg McCown.
He says if you could wake uptomorrow and you could only do
one thing for a living, whatwould it be?
And if the answer is coachhuman beings, then when all of
(15:22):
these options and all of thesethings are swirling in our head,
we just go right back to thatand there's a lot of comfort and
safety and just being like bro.
We get to impact people's liveson a daily fucking basis.
We love what we do.
Why are we so worried aboutwhen we're going to get to where
we want to get?
Now, as I give this advice, Ithink to myself in my head I
(15:44):
need this, to give this adviceto myself almost every single
day, because it's a real thing,it's a real thought, but you got
to learn how to talk toyourself like that.
No, it's going to be okay, dude.
We're doing exactly what we'resupposed to do.
How's our processes?
They're good Sometimes.
They're not good Sometimes.
With trainers who are stackedback to back to back, there is
(16:04):
no time for learning.
There is no time for businessdevelopment.
In some cases, there is no timefor family.
There is no time forsignificant other, so the whole
thing is a little out of whackand it's like, ok, let's get
back down to what really matters.
What do you need to do on adaily basis to be moving in the
right direction?
Let's talk about that.
And if we talk about that,that's, james, clear again.
Speaker 1 (16:29):
It's just then our behavior is going to change and
our actions are going to alignwith where we're actually trying
to go.
Yeah, oh, that's like a theNick Saban, you know he he's
like focus on the process, focuson the process.
And uh, when he coaches, youknow, coach for Alabama, they
didn't.
I allegedly, allegedly this isone of his um things they don't
talk about wins and losses, theyjust talk about the process,
trust the process.
(16:50):
What's our process, you know?
So I love that, I love thewhole, your whole view on this.
And you know the million dollarquestion, which I'm I'm sure
you get this all the time.
Why kettlebells?
Why are you going to kind ofcreate this programming and
certification around this onetool?
Speaker 2 (17:11):
So this is what I would tell you is.
This is a multi-layeredquestion.
Let me answer the first partfirst.
It's not just kettlebells.
So the certification started.
I have a big knowledge base inkettlebell training.
I was introduced to it at apoint in my life when I was
(17:32):
extremely strong, so I justfocused on powerlifting for a
long time ego lifting, we'llcall it and I got introduced to
a mentor His name is DariusGilbert and during the pandemic
he asked me to move toAlexandria, virginia, and train
as athletes with him.
And so I did that and the firstday I got there he handed me a
(17:53):
jump rope and said jump rope onone foot Couldn't do it.
And then, you know, I hadgained some proficiency in
kettlebells.
At that point, like you know, Ihad gone through strong first
one.
Two, you know, was gainingtraction.
That's why I'd already beenenlightened on okay, you're
strong, where's yourconditioning?
Can you apply strength indifferent contexts, etc.
(18:16):
But then I had been exposed toplyometrics and then sprinting,
and then I started to realizelike, oh, human performance is
like a very big picture, and soI don't get tied to just the
kettlebell meaning like in myprograms, if you've done them,
you're going to see the trap bar.
You're going to see barbells insome concept.
You're going to see body weight.
You're going to see dumbbells.
(18:36):
You're going to see thekettlebell.
Then we get to the question OK,but why is the kettlebell
present in every program allyear round?
And it comes down to a fewthings.
So when you ask yourself, whattool do you want to use in your
programs, you need to answerthese questions.
It's all about consistency.
So if you picked a tool and theperson did it three times a
(18:59):
week for a year, six months,they're going to get results,
because strength is a skill.
Like playing a piano is a skill.
If you practice piano threetimes a week for six months,
you're going to have a result.
Same thing in the gym.
It's like if you practice this,you're going to have a result.
Now, if you decide, one weekyou're going to learn piano.
(19:21):
The next week you're going tolearn finger painting.
The next week you're going tolearn rat climbing.
The next week you're going tolearn piano.
The next week you're going tolearn finger painting.
The next week you're going tolearn rat climbing.
The next week you're going tolearn golf.
You're going to be prettyshitty at a lot of different
things.
So I find that the kettlebellallows people to train
consistently because you canrecover from it.
You can practice a lot ofskills repeatedly and get good
(19:42):
at it, um, whereas, like whenyou put the barbell under
somebody that isn't ready forthat level of stress, it's hard
for them to recover from it.
They're sore for a good amountof time.
Anybody that trains withbarbells knows when you train
with barbells, you need to eatfor barbells, you need to sleep
for barbells and you need torecover and you need a certain
(20:04):
level of mental psych meaning.
Like, if I'm going to the gymand I know on the piece of paper
it's three by eight at fucking80, it's like you can't go into
that workout and mail it in.
Kettlebell gives you so muchmore versatility, dude.
We could do anything on a dailybasis and get better.
Where I need to be in the rightmindset, the right recovery, to
use a barbell, which means thatbarbells are good for a certain
(20:25):
segment of people but not goodfor others.
The other thing is that if youtrain general population, people
who are sat in a chair allfucking day long, the integrity
that they need to be under thatbarbell they ain't got.
Yeah.
So the kettlebell allows me tounlock, joint, the ball and
(20:46):
socket joints, the hips, theupper back, and you get mobility
every time you touch one,because of the way that it's
weighted and because of how weuse it.
So mobility comes for free.
You'll never see me do an hourmobility session in addition to
my training.
Why?
Because it's every ineverything.
So that's one piece.
The other piece is thatkettlebells are accessible and
(21:10):
you can use them anywhere,including your home, and what
I've learned as a coach is what.
What gets done with me pales incomparison to what gets done
without me.
So as soon as I start workingwith a client, tony, I'm
thinking about how can I getsome kettlebells in this
person's house so they can startto train without me and start
to demonstrate mastery, so thatwhen they walk into a gym,
(21:32):
people come and ask them totrain that, and that happens
frequently.
It's like I trade.
You have a 50 year old woman,monica her name.
She's a gangster.
She'll walk into a gym.
People will go up to ask monica, hey, are you a trainer?
What do you think boosts aclient's ego more than that?
So accessibility, and thishelps you as a coach from the
(21:52):
financial and business side ofthings.
Because, like dude, I could.
I could charge 200 an hour inthe most well-equipped facility
in the world.
Or I could train a soccerplayer in on a back soccer field
with two kettle bells andcharge 200 an hour.
It's the same thing because Ican demonstrate my mastery as a
coach with less.
(22:14):
So that's why kettlebells, um,and I think the last thing I
would put a bow on it with isdon't get tied to your methods
so much that you're really rigidand dogmatic against other
approaches too.
Because the reality is like ifyou train somebody with
kettlebells long enough and theybuild that integrity at some
(22:36):
point, the kettlebell deadliftis not as good as the trap bar
deadlift.
When you have the strength tonow get into a trap bar and
actually move some loads ifwe're talking about payload
moved over time.
So that's when enter the trapbar, enter the front squat,
enter the bench, press thesekinds of things at some point it
is the right move.
(22:57):
It's just up to you to figureout when that time is and, uh,
be okay with experimenting, beokay, but don't experiment too
fucking much.
You know what I mean.
Like you've got to have theshit there for long enough and I
feel like myself included it'seasy for us to get bored.
It's like fuck, do I really wantto watch this person do the
(23:17):
same exercises for the next sixto eight weeks in a row?
So we change up the movementprep, we change up the
conditioning, maybe we change upsome of prep, we change up the
conditioning, maybe we change upsome of the dynamic warmup so
it feels new.
But it's important that thebedrocks in that strength
portion stay similar.
So sometimes coaches will belike I'm bored, maybe the
client's bored, oh, I want tokeep the client entertained, so
(23:39):
we're going to change it up nowand they never really get the
mastery you know, so you.
So that's important.
Speaker 1 (23:46):
I'm a big fan of Kevin Alko.
He's a sports psychologist andhe's worked with like a bunch of
different championship teamsand things like that.
He's like he has this phraselike see a little, you see a lot
, you see a lot, you see nothing.
Right, you know those conceptsare there and you can vary a
little bit, but really justhoning down and and getting
really good and be be fantasticat the basics.
(24:08):
Good and be fantastic at thebasics I think that's one thing
that people don't realize issuper important.
Everybody wants flashy,especially.
You mentioned, like, some ofthose examples of the barbell.
For me, as, like, I coach adults, but I mainly for my job.
I'm in the high school weightroom, so those kids want to get
under the barbell and I am likeno, as like, let's see you do a
(24:31):
bodyweight squat, a wall squatright, an overhead squat, a
goblet squat.
Then maybe when we get thatgoblet squat looking really good
and we have those concepts,then we're going to go front
squat right or zombie squat,researcher squat, and then, and
only then, we will go back squat.
I think like that is for ourkids, like, especially younger.
(24:52):
They see the Instagram, theysee everything and they want to
get right into it.
But I love the kettlebell too,because I can do so many more
things.
I can do a racked front squat.
I could do goblet squat.
I could do a single arm racksquat.
You know things like that andthose competencies that they
learn.
It's easier for them totransition.
But yeah, for in kind oftalking about this, of like
(25:15):
youth athletes and athletes ingeneral, you know you work with
different people.
You work with athletes, youwork with general pop.
You know what's, what's theapproach when you're training
those specific types of groups.
Is it kind of set differentlyor is this like, hey,
everybody's going to be doingthe same thing, just changing
numbers around?
Speaker 2 (25:33):
Yeah, that's a really good question.
So I just accepted a job, thissweatshirt.
The hall is Campbell hall.
It's a school um in the areaand we were brought in to.
They don't have a strengthconditioning program.
We were bought, we were broughtin to build it out for all the
teams, all the kids, and thesekids have never strength trained
in their entire life.
(25:55):
And in the interview all anybodywants to talk about is sports
specific training.
So if you don't know what thatis out there, that is basically
like you have a volleyballplayer, so what are you going to
do to make it volleyballspecific?
And most people don't realizehow dumb of a fucking question
that is If you've never trained.
I'm looking at you as somebodywho needs foundational basics
(26:18):
and to really gain thecompetencies like you're talking
about with your athletes andspecific things to build
foundational strength.
Why are kids getting hurt at ahigher clip than ever before?
Well, because they don't haveS&C and they're specializing in
one sport and they have so muchrepetitive motion that their
bodies can't handle it and thensomething happens.
(26:39):
So I just wanted to put thatout there to give you a context
for what I'm about to say.
In regards to general pop,regular athletes, youth athletes
.
So if you understand thisconcept that if you have a body
you're an athlete, that's BillBowerman, ceo of Nike.
Basically, you understand thatwhat I mean by this and let me
(27:05):
explain it to you.
So we know.
Let's look at LeBron James for asecond 22 years in the league.
He's 40 years old.
He's the high end of how muchof a lifespan will be spent as
an athlete and a competitiveathlete.
So we got to understandcompetitive athlete means you're
training to play in a game.
Adult athlete means you'retraining to play life right.
(27:29):
So LeBron James, he's going tobe a competitive athlete for,
let's say, 40 out of let's callit 85 is the lifespan we're
comparing to.
So about 50% of his life.
The average pro plays three orfour years.
So let's say that puts them atage 25 and they're out.
So now we're talking about Idon't know a third of their life
(27:51):
.
You know what I'm saying?
A little less than a third.
Let's talk about a high schoolplayer who doesn't go in.
Let's talk about a collegiateplayer.
So they stop playing whenthey're like 21.
So now it's a fourth year life.
High school player, 18 years.
So only three to four percentof kids are going to go play
division one.
Maybe you know it's higher fordivision two, three, etc.
(28:11):
But most kids are going to stopin high school.
That's 18 years out of 85fucking years, right?
So my approach is always asustainable approach um and
let's.
And then you have the peoplewho don't play competitive
sports at all.
They're just training for life,right?
So my approach is this for thethe most part, I don't care if
you're a competitive athlete ornot.
(28:33):
The most of your life is goingto spend not in competition.
So early on as a kid, we need tojust install basic patterns.
You know, you can look atwhatever research.
It's about 14 years old whenyou're.
You know, we start loading kidsbefore 14.
They can do anything they wantto do.
They can be carrying shit,doing gymnastics, they can do
(28:54):
some basic level lifts, likesome deadlifts, whatever.
We're not like focused onloading the shit out of them,
but we're allowing them toexplore with movement and just
like it.
You know, do some stuff.
That window from like 14 to,let's say, 18 in the high school
weight room.
It's kind of the same thingEstablishing foundations,
(29:15):
getting them going,understanding it.
Okay, we start to progress.
It gets more intense when theyget towards competition.
And if their career ends there,nothing changes.
Dude, the game just went fromon the field to life.
We still need the samequalities competencies.
Maybe the intensity changes alittle bit, but I think about
(29:38):
every person as the same.
What qualities do we need forlife?
Those are the same qualities weneed for sport.
So these, these teams atcampbell hall who have never
trained in their life, bro, I'mlooking at them the same way I
look at a 50 year old executiveor 50 year old desk worker who's
like yeah, I haven't beentraining.
The mindset is the same.
Okay, let's establish thefoundations, let's get you going
(30:01):
, let's start to get you on aprogram.
We'll add intensity over time,et cetera.
But I think it's a lot simplerthan people want to give it
credit for, because people wantto complicate it.
And who are the people thatwant to complicate it?
The people who got something tosell and and that's the kind of
thing.
So, just to wrap it up in a bow,there's competitive athletes,
(30:22):
there's adult athletes,competitive athletes.
For the most part, the approachis going to be the same, unless
they get to that window whereit's like okay, like, we're
going to start to step the gason this a little bit and we're
going to start to push it,because that's when the hormones
are right, that's when thedevelopment's right.
We're not going to overdo it.
For the adult athlete it'sreally like you have special
(30:46):
qualities.
You need to develop power,speed, strength, mobility,
conditioning.
We're just going to slowlybuild those over time so those
buckets get nice and large and anice, well-rounded approach and
that's what I find keeps peopleresilient, not injured, and
coming back for more.
Speaker 1 (31:05):
I wish I can like put a megaphone on you right now
just to tell all the parents inthe world because I'm in
education, I see it that theirkids are playing the same sport
all year round.
They're not developing, um,they're.
They're having tons of acuteinjuries.
The pd department just jokesaround about like how many high
school kids do we see walkingaround in those, uh, medical
(31:26):
boots?
It's crazy.
I remember me being in highschool.
Very rarely would I seesomebody in a boot.
It was like a freak thing.
Now it's like every daysomebody's in the elevator with
crutches and a medical boot.
But yeah, just the basics andfoundations of getting strong
and building armor andresilience should be the
forefront of what we deem aslike for athletes.
(31:47):
I think that's that we startthere.
And then, you know, I see allthe time kids give me like, hey,
my one coach wants me to dopower cleans.
I'm like have you ever evendone that?
No, they're like that's one ofthe metrics we need.
I go.
You know I talked to coaches.
I'm like do you really care ifthey could do a power clean?
Well, you know, that's abaseball programming from this
(32:11):
university.
I go, do you care about thepower clean or can they play
ball?
He's like play ball.
I'm like then we shouldprobably take that out.
You know, it's just somethingnot to add and even going into
this, and this is something I'minterested to get your take on,
is the olympic lifts withkettlebells right?
You know what are some of thosepros and cons of introducing
(32:31):
Olympic lifts with thekettlebell and there's, is there
any drawback versus?
You know, you know, teachingthe technique with the barbell.
Speaker 2 (32:39):
So in order to like, go down this, this rabbit hole
which is a good one is that youhave to understand why Olympic
lifts have been selected.
You know meaning like, whythey've importance has been
placed on them.
And in order to understand whythat is, you have to understand
the force velocity curve, whichis like, okay, we're going to
(32:59):
lift heavier weights, but when Imove those heavier weights for
the listener out there, imagineyou're doing a deadlift that's
like a three RM and you'refighting against it and it's
going slow on the way up andthen you do it.
It's so slow that it's notdirectly transferable to the
actual sport.
Now it's going to build thearmor, it's going to build the
foundation.
(33:20):
It's good, it's not bad.
You need it.
Olympic lifts are halfwaybetween a heavy deadlift and
let's call it, like I don't knowa tuck jump.
You know tuck jump is bodyweight explosive.
No load, that's on one side.
Heavy deadlift is here, so thisis moving fast, it's moving
(33:40):
slow.
Olympic lifts are in the middle, where they're loaded, but the
load's moving fast.
So that's why they got put inthere, which is like we need to
bridge the gap betweentraditional lifts and what
actually happens on the field,which is body weight explosive.
You know this, tony, but it'sgood for the listener to
understand.
That's why there's animportance placed on it.
Ok, what are the pros of theOlympic lifts?
(34:00):
The pros are they do just that.
It's good to understand how toexplode on load right and move
it quickly.
The cons are if you look atsomebody who's a skilled Olympic
weightlifter, it takes years topick up that skill.
So what's the problem with that?
Well, if you look at how MikeBoyle does it, those kids start
(34:24):
Olympic lifting at like 12.
So they got two, three, fouryears of experience by the time
they get into that high schoolarena where they can do that,
and then they're going toobviously be fine at that in
college.
But for the most part kids haveno exposure to Olympic lifts
with the bar.
They have no foundationalstrength to use in the first
place.
So now we're asking them to doan explosive lift when they
(34:47):
can't even do a slow lift.
And that's where it's nothelpful.
It's just, it's just likeborderline, not helpful.
Now here's another uh layer tothat onion.
So at some point coaches startedto go like al vermeal was on
this train when he was with thebulls was like well, let's
(35:11):
deconstruct the Olympic lift.
What is an Olympic lift, right?
Well, it's basically just likea loaded jump with triple
extension and then a quartersquat.
So what if I just did loadedtrap bar jumps or loaded jumps,
do I get the same stimulus thatI get in the Olympic lift?
And they started to find out.
Yeah, I not only get the samestimulus, but in some cases I
(35:32):
get a better stimulus and Idon't need such skill
acquisition to do it.
So that's where the bifurcationcomes on the opinion on Olympic
lifts.
It's like if I can do it andget that same middle of the road
force, velocity, curve kind ofspeed with different means that
I don't need to teach for solong, then I'll just do that.
And other guys are like fuck,that, that's bullshit.
(35:54):
We've been doing Olympic liftsfor this long and everybody at
the high level, colleges andprofessionals do Olympic lifts
or not everybody, but a goodamount.
So when I started working withDarius, I started watching him
do Olympic lifts withkettlebells and we'd see, you
know, girls, age 11, gymnasts.
We put two kettlebells on theground.
(36:16):
We say, hey, clean these up tothe rack.
They didn't need any time tolearn this shit.
It was like boom, dead clean,stand up on top of them, explode
up.
They could do that.
We're like, ok, well, now weget a stimulus that we're
looking for and we do loadedjumps as well, and we do
plyometrics and we do heavylifts and we just hit that whole
curve.
(36:36):
Takes very little time to teacha kettlebell Olympic lift.
That's what we dive into in ourseminar.
Here's the Olympic lifts,here's how you coach them,
here's how you execute them.
But I think in the futurepeople are going to be much less
rigid, because it does comedown to what you said, tony do
you want to be good on the fieldor do you want good lifts in
(36:57):
the weight room?
Because we know that the kidsthat have the best lifts in the
weight room don't necessarilyhave the best skills on the
field.
Some do, some don't.
So is it because of the Olympiclifts?
I would argue it's probablybecause of their ability and
then the totality of the program, before it is just the olympic
lift.
You know what?
Speaker 1 (37:17):
I mean, yeah, and to me it's also that that risk and
reward.
You know, I know a lot of uhcoaches that have gone to like
collegiate straight.
They're like they work at a uh,you know as a strength training
coach and if they get like thehead job or something, one of
the first things that they talkabout is like we take away the
overhead snatch right away, likeI'm pulling that out of the
(37:39):
program because I need to keepthem safe, I want them to get
stronger, faster, all that stuff.
But he goes what's the what'sthe cost?
Cost of the risk versus rewardhere?
Like I don't care if they canoverhead like snatch, it just
doesn't seem very safe.
Uh, there is the learning curve.
It takes a lot of time, butgetting into what the
(38:00):
kettlebells like you're sayingthe time right Is big Cause.
You have athletes.
They have 60 minutes maybe withyou after the warmup, after
whatever, you're probably goingdown to 45 minutes in a session
you got to it's your one teacherwith maybe possibly anywhere to
20 to 25 kids in a room orathletes in a room.
(38:21):
Time is very valuable and ifyou can teach them very quickly
and keep them safe, I think thatthat is such a big reward and,
you said earlier, some peopleare just really focused on like
those Olympic lifts, becausewith the barbell, because they
see it on Instagram, and thestrength training rooms and
these colleges and whatever.
(38:42):
But I also see some you knowhype videos of, like football
teams and they're doing, youknow, hang cleans and power
cleans and yeah, they got it upto the rack.
It didn't look good.
I'm like, if your goal is toget it from here to here, yeah,
you did it.
Speaker 2 (38:58):
But it doesn't look safe.
So here's my last thought it'sa great point you're making.
It's always about risk, reward.
Not sometimes 100% of the time.
It's about risk versus reward.
And when I go to write thisprogram for Campbell hall, yeah,
we're doing kettlebell, olympiclifts, goblet cleans to start
with.
Um, that's the Olympic lift andeverybody can do a goblet clean
(39:22):
.
I've never seen somebody.
You know, obviously it may takesome people a little bit longer
, but we can do a goblet cleanin one session.
And ultimately, here's where itdoes change though, in my
opinion, and where I could beswayed.
So you mentioned footballplayers.
In football there's a hugelevel of dynamic stability you
(39:44):
need when you're about to gethit and you have to tense up
against.
I don't think snatches shouldbe in any weight room.
To be honest with you, likethat would never come to, like I
could do a kettlebell or adumbbell snatch and get that way
easier.
But there's something about, Ithink, in that population if you
have to meet 225 pounds in therack like bro, you got to get
(40:07):
stiff pretty quick andunderstand how to like be there.
But when those kids do it, likeagain, I think this is a young
development thing.
When I saw a presentation fromTravis mash, head coach USA
weightlifting, like he is awhole system for how he's
teaching the Olympic lifts.
So who's teaching it?
How are they teaching?
(40:28):
It really matters.
If it's football, I mightconsider, like we talked about
okay, we established thefoundation, we did some
kettlebell Olympic lifting, Itaught them how to at least
Olympic lift and then I mightput it in the program at some
point and just start to teach it.
Not super heavy loaded, uh, inthe beginning, but other sports
(40:50):
dude, like, yeah, like it wouldbe.
It would be hard for me to tocome to the other side of like.
Ok, how does this risk?
How does the reward tip abovethe risk?
And I think a clean in footballyou could convince me.
Ok, you want to get stiff, youwant to really produce some
force, and those kids areusually bigger by the.
(41:11):
So that that's all I would say.
Speaker 1 (41:14):
No, yeah, absolutely.
And then speed work and jumping, right, you kind of touched
base earlier, uh, talking aboutthis.
You know, with um, I have astrong first background.
Um, I know you're RKC as well,right, as well as Strong First,
yeah, and you don't see thatmuch talk or in the programming
(41:37):
or in our certifications of,like, speed and jumping, and you
can maybe tap into sports aswell.
You know, because some coachesare like we don't do a lot of
jumping or speed work becausethey do that in their practice,
do you think that you shouldcontinue to keep, uh, jumping
and speed work in the trainingroom?
Speaker 2 (41:56):
yeah, this is another really good question, so I'm
gonna talk some shit to start.
Strong, we're not created to beholistically uh, expansive
training frameworks.
They were made be how can Ihave as many of these
certifications as humanlypossible and teach the simplest
(42:16):
amount of shit that people comein, they know that's what
they're getting and they go out.
It's the six fundamentalkettlebell movements and then a
few others in level two and youknow SFL is literally what four
lifts, and so it's just reallythe skill to the strength piece.
And they omit all of the otherstuff because it's harder to
(42:39):
teach.
And guess what?
People only train the shit thatare good at.
Nobody's good at bouncing andjumping if they've never
practiced it before.
Right, when I first started tojump and bounce I sucked so bad
at it, bro, I couldn't jump onone foot.
With that jump rope got madefun of by the kids, went home
every day for six weeks and madethat a skill, and what I would
(43:02):
tell you is that.
The second part of the questionis that coaches say they do it
in practice.
No, they don't.
Look at the data.
Look at GPS data of top speedsin practices.
Most kids practice at about 70%, with little exposures to a
(43:24):
fast break here or there, butthey don't actually sprint at a
hundred percent.
And that's why and what happensto distance, or sorry, sprint
speed, over the course of aseason?
Because they're tired as fuckand most coaches abuse them and
condition the hell out of them,like my coaches growing up.
Not only does the season go on,conditioning stays high because
(43:44):
we're going to teach a mentaltoughness, right, and then
they're tired and their speedsare down.
So for athletes specifically, Ithink they need to sprint twice
a week in different exposures.
And, by the way, speed is adifferent multifactorial skill.
So acceleration is one thing,forward Top speed is one thing,
(44:05):
but also lateral shuffling isanother, hip turns another, back
pedaling is another.
So Lee Taft talks about there'sseven fundamental movement
patterns right Outside of justthe six in the weight room, the
seven are jumping up, jumpingout, hip turning, lateral
shuffle, backpedaling, andthere's like two more.
(44:29):
So I can sprinkle those in.
They're not getting drilledthat they're doing it, but how
do you know how well they'reactually escaping or attacking
space if they've never beencoached?
So that's one thing.
My guess is, most of yourlisteners, though, coach general
population and generalpopulation people never get
exposed to speed and power.
And why is that problematic?
(44:50):
Well, I'll tell you why.
As you age, your conductionvelocity, or how fast your brain
talks to your muscles, goesdown and your power and speed
drop dramatically.
Your strength and your musclesize drop, but not even close to
half as much as your power,your power and your speed if you
don't train it.
(45:11):
And I think about walking andsprinting on the same continuum,
right?
So if I'm a general populationperson, sprinting is the highest
level, walking is the lowestlevel.
But they require the samequalities.
Bro, you got to have single legstrength.
You got to have thoracicrotation.
You got to be able to get offthe ground.
You got to have some elastics.
There's several other thingsthat you need to have to do.
(45:34):
Both of those things, joggingis here, running fast is here.
So if you don't have those, theother day I was backing out of
my driveway and as I'm comingout of my driveway, my rear view
, about 30 yards behind me, Isee this old couple in a puddle
on the ground.
I stopped the car.
I jump out the car.
I run, run about 30 yardsbehind me to this woman and man,
(45:55):
helped them off the ground.
I stopped the car, I jump outthe car.
I run about 30 yards behind meto this woman and man, helped
them off the ground.
Woman's got blood coming downher face.
She's all banged up.
They couldn't get off theground.
So that was a crazy moment.
Called the EMTs, got 911 there.
They're fine, which makes itokay to talk about.
But the reality is for agingadults, if you don't have
(46:17):
resilience to a lot of differentthings, you're in danger,
because life is not this cushything Like you got to have some
strength behind you to do that.
So why do we train power andspeed with adults?
Does it look the same?
Are they doing tuck jumps andyou know single leg hops and you
know high level Olympic lifts?
(46:37):
No, but they may do jumpingjacks, do a jump off of a chair.
So sit on a chair, jump up inthe air and then relax and come
back down.
Their feet may not leave theground if they're 70 years old,
but they'll still move fast.
So we just sprinkle that stuffin because we know that these
qualities you need for alifetime and we know that we
(46:59):
just want to dose themappropriately.
Athletes get more power andspeed.
Regular adults get less.
But we don't just subtract itbecause, like, nobody else is
doing that.
But look at the scoreboard,tony.
Most adults are not hittingphysical activity guidelines, uh
, are out of shape, overweight,and, yeah, the scoreboard speaks
(47:21):
for itself.
Speaker 1 (47:23):
Yeah, you know we got what was it?
70 over 70% of the people thatare going into armed services,
um, or attempting to, can't passjust the basic physical test.
And you mentioned some goodthings in there, man, some good
things Like one again, I'mgetting some of this information
.
This was from like Instagram,but whatever, like I saw it and
(47:46):
I saw like people doing it.
They were asking theirgrandparents or people who are
older hey, can you skip, justskip.
And they're like, yeah, I, Icould skip.
And then they would try to go.
They're like shit, I lost theability to skip.
Like you, that's a possibility,you know.
And then also, talking aboutspeed in different ways, like
everybody thinks, speed is like10 flies.
(48:07):
We're 10 flies, 10 flies, 10flies.
But shuffling, opening up thehips.
Also, I love getting kids tosprint on a curve because you
might have somebody who's superfast, right, but if you're
talking athletics, right, it'snot always going to be a
straightaway.
So I have some kids that willsprint like super fast, straight
, but try to get them to sprinton a curve.
(48:27):
It takes some work for them,you know.
They need that.
So, but looking at speed andmaking sure that those things
are spirited, they need.
They need that.
So, but looking at speed andand making sure that those
things are sprinkled, I am ahundred percent ingredients with
you.
I think it needs to be not justset to that.
You do it in practice, sotherefore we can neglect it.
Um, but yeah, all good stuff.
Speaker 2 (48:46):
And uh, the next question is that, for the person
out there this is what happensto general people is they hear
the word athlete and if theydon't have confidence in
themselves and they don't viewthemselves as athletic, they get
intimidated.
And in most gyms I don't seepeople doing a skips or jumping
of any kind.
Everybody's on the same shit.
Bro and Tony, it's not just 60,70 year old people Can you skip
(49:10):
?
I got 30-year-old coaches whocan't skip when they come into
the program.
So if that's the case, so muchtime is going towards strength.
But the gym is a construct.
We created, bro, to move in onepattern.
It's not fast, it's not chaotic, but your life is chaotic.
And then you wonder why peoplego play pickleball.
(49:32):
Injury rates are through theroof.
Why?
Because you've got todecelerate, You've got to change
directions, You've got to run,You've got to come back, You've
got to have dexterity.
Nobody trains that Like.
Traditional gym training is notgoing to give you full
preparation for that activity100% agree.
Speaker 1 (49:49):
You're taking all this knowledge, you're going
through and you got clients andgroups and now you want to start
and you have started this KBCU.
What was kind of the reason ofthe why you think that this
program or the certificationneed to be kind of out there?
Speaker 2 (50:08):
So my journey in this industry was hard, tony, and I
think, after working with, likeyou know, close to 500 coaches,
now I understand that myexperience is theirs.
And why is the experience hard?
There's so much information outthere so you don't know which
way to turn right, left orsideways.
There's always a new four hourfucking podcast coming out like
(50:30):
that that is just going to fillyour head with shit that you
can't even really use.
Like that, that is just goingto fill your head with shit that
you can't even really use andyou're going to be like what do
I do with this?
So the first thing is that whathelped me, unlocked my career,
was going to seminars almostevery other weekend and meeting
great professionals and learningwhere they were learning from
and then learning thatinformation.
(50:51):
So the first thing behind KBCUis I cut out all the bullshit we
get right granular about.
Here's the training framework.
Here's how you become a bettercoach.
Here's how you program.
Here's how you coach.
Here's how you executeinformation delivered with no
bullshit.
Number two I would not havemade it if I didn't have deep
social connections, community.
(51:13):
But the problem is, as amercenary coach, when you go out
on your own or if you're in agym with not great people around
you, you don't have thatcommunity, you don't have the
people to ask questions to, youdon't have deep support and you
feel kind of lonely on this hardroad.
So the second piece iscommunity, which we've done
better than anybody else, whichmeans I've gone to plenty of
(51:35):
seminars.
You talk to two or three peoplethere who are in your group the
whole time.
You don't know anybody elsethere.
Once you leave the seminar,poof, it disappears.
Ours is community all the time.
So it's like you come, you meeteverybody and then when you
leave, you have that entirecommunity and more to talk, to,
reflect with, get informationfrom and be in this journey
(51:57):
together with.
So that's number two and numberthree.
People just watch how I goabout it, because I embody what
I'm trying to coach.
Who I am online, who I am in acohort, is who I am on a daily
basis.
I've crafted my processes inline with my passion and where I
want to go.
So exposing coaches to what Iwould call greatness in this
(52:20):
profession.
What does greatness look like?
Well, greatness looks likewaking up early.
Greatness looks like reflection.
Greatness looks likepreparation.
Greatness looks like learningsomething every day and seeking
that out.
Greatness looks like focusingyour entire world to become
(52:41):
better at your craft.
So they watch how I do it and alot of them are great in their
own right when they come in.
Right, really great people,smart.
And we just go, ok, you want tobe a great coach, here's what
it takes.
So, ok, you want to be a greatcoach, here's what it takes.
And so they get to model thatin our time together.
And it's dude, it's the love ofmy life outside of my wife,
dude.
(53:01):
So you know, I love everythingabout it.
And it came up because I waslearning so much.
And then people started to callon me as the teacher and I
started to realize I had a skillset to teach.
And then I realized how manyholes there are in the current
teaching system out there.
You cannot learn shit in twodays.
So if you go to a two-dayseminar, what are you going to
(53:21):
get in two days?
You're going to get the pieces,but the learning comes in.
Do you practice that for threemonths after?
Our certification is 16 weeks,dude.
So if I have you for 16 weeks,four, what's gonna?
What's gonna give you moredevelopment for 16 weeks or two
days, you know.
So the the two-day seminar is agreat inspiration starter.
(53:44):
You'll see where we're comingfrom.
We'll give you a lot of toolsto go practice.
But we plugged all the holes,you know, and we make it such a
great learning experience andthat's why people have great
results.
Like you know Eric, you knowNate, they were at another
seminar.
I'm shocked because they'repursuing greatness.
Speaker 1 (54:00):
Yeah, it seems like you're also like it's just
making, it's just like.
It's like basically a blueprint, right, a pretty easy blueprint
to follow, versus, as I'mcoming up, I went to university,
I got my, you know, bachelor's,master's, I got just basic, you
know certifications, but I wasleft with just my own devices,
(54:22):
you know it's.
That's pretty cool that youguys have this network of people
and have a blueprint and alsohave people to lean on, which,
like you said, is not the caseas much, because you guys do you
guys meet with the cohorts,right Kind of deal.
And you guys do you guys meetwith the cohorts right kind of
deal.
And you guys do like workoutstogether, like, even if it's
virtual the experience thatwe've created online um doesn't
exist elsewhere.
Speaker 2 (54:43):
The reason we created it is because I am really rabid
about anything I do in my life.
Is it actually producing?
I don't want my name onsomething like an online program
.
I just came through an onlineprogram.
We would meet.
There's like 200 people in theroom.
You get your fuckingassignments Like no, I'm good on
(55:05):
that.
We bring 20 people in and we gookay, once a week you're going
to train as a group together.
I'm going to lead it.
Once a week.
There's a lecture on everythingwe just went through and so you
can ask questions.
And then, biweekly, you'regoing to meet with your squad
meeting, so everybody is ontheir own squad.
I have team leaders who I'vetrained and I've coached to be
(55:28):
your point of contact so you canalways ask questions, send
feedback for videos et cetera,and people can't wrap their head
around.
How is online as good as inperson?
I'm like, cause you haven'tseen how we do online?
It's better than in personbecause you wouldn't be able to
get me 16 weeks twice a week, oranybody for that matter, to
pick their brain for that manycontact hours.
(55:49):
If you're in a two day, bro,you really got like two hours a
day of full mental acuity.
The rest you're tired as shitand you're just trying to hold
on for dear life to get as muchas you can out of it.
So I would tell you, we'vecrafted the experience.
So it gives three differenttypes of learners and experience
every week.
(56:09):
I'm a kinesthetic learner.
I have to learn by doing,feeling, failing, changing.
Then you have some people whoare auditory learners, who need
to listen and hear it and get itexplained.
Then you have visual learnerswho need it shown to them in
either tables, graphs et cetera,and we have all of those every
(56:29):
week.
So that's how it kind ofhappened.
I didn't plan for it that way,but now I realize that's why it
works that's awesome.
Speaker 1 (56:38):
Yeah, I'll definitely be putting some of the you know
, those uh certifications in theshow notes so people can check
it out.
What's uh, what's upcoming next, you know what are some things
you're looking forward to I'mlooking forward to hanging out
with you and you taking mearound chicago.
Speaker 2 (56:53):
Um, we're right now.
We're in the middle of a 16week certification.
We're in week five.
New York sold out.
That's in March, march 22, 23.
Bringing it back to where Icame up at Reload, and then Camp
Savage 500 acre property threedays long, that's in Arkansas in
(57:13):
May.
And then we turn around.
We go to Chicago Seattle islater in the year and then
Newport Beach, california islater in the year.
So and then we have another 16week opening after the summer.
So that we got to.
We got a jam packed year, butthis is all I do every day, so I
love it.
Speaker 1 (57:31):
That's awesome dude.
But yeah, man, I appreciate youcoming on and chopping it up
and talking bells.
Speaker 2 (57:36):
And yeah, man, it's good to like kind of connect
this way too, and I'm lookingforward for you to come out to
Chicago as well that if you're acoach, you need to bring
(57:58):
yourself back to the main thing,which we talked about earlier,
which is, like I am so gratefuland lucky every day to wake up
and impact people's lives in apositive way.
And there's always going to beoptions and there's always going
to be things swirling in yourhead Should I do this?
Should I do that?
Oh my God, I'm not meeting thistimeline.
Is this working, Et cetera.
That's part of the job.
Everybody goes through it, right?
(58:18):
But if you can bring yourselfback to what your purpose and
your passion is and just set upyour days so you are becoming
the best possible at that, overtime it's going to come exactly
how it's supposed to come foryou.
But if you're stuck in a placeof burnout or fear or
(58:41):
contemplation of getting out ofthe game, it's not going to
happen.
You got to have fun with it,dude.
So you got to figure out how tomake everyday fun, everyday
fulfilling in some way, and knowthat there's going to be hard
ones every day.
Fulfilling in some way, andknow that there's going to be
hard ones, you know but that'skind of how I look at it.
Speaker 1 (59:01):
I don't know.
I don't know how to follow thatup.
That was really good.
Appreciate you, hunter.
Thanks for coming on.
You know I wish you the bestand again thanks for everybody
listening to another episode ofthe Primal Foundations podcast.
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