Harnessing AI in Print: Insights on Business, Innovation, and Generational Engagement

In this episode of Printing's Alive, Warren Werbitt and guest Al Kennickell from Kennickell Group dive into the intersection of AI and business, starting with insights for family business owners and the transition to AI-driven operations. They discuss BoodleBox's innovative AI applications and explore AI's impact across various industries, including nonprofit work. The conversation highlights engaging younger generations with AI, optimizing sales, and enhancing print shop operations. They touch on quantum computing, AI risks, and the art of summarization. Wrapping up with the importance of hard work, luck in business, and future AI dialogues, the episode sets the stage for upcoming events and keynotes.

Episode Transcript

(00:09):
Hey, everybody.
Welcome back to another edition of thispodcast.
Printing's Alive, where we talk abouteverything print anywhere, anytime.
Today, another guest, special guest.
You know me, all my guests are special.
Today, we've got Al Canacol from the CanacolGroup.
And what makes Al so special is, A, I've knownhim a long time.

(00:31):
He has got the most Southern hospitality evercoming from Savannah, Georgia.
And for a guy who's on, you know, who's upthere, I'll tell you that he's embraced, he's
engaged with this AI like nobody other.

(00:51):
Since we started talking about it about a yearand a half ago or two almost when it came out,
He's just been reading everything, collectingeverything, and doing everything he can.
In a conversation we had the other day, he evensaid to me, hey, are you stacking any of these
AI apps?
And I kinda looked at him and I'm like,stacking?
How come you know what that means?
Anyways, all that to say, we love Al, we lovewhat he's doing, and here he is.

(01:15):
Hey, Al, welcome to the show.
Hey, Warren.
Great to be here.
Pleasure, pleasure.
So tell us a little bit about Chemical Group,which I think is, what, 420 years old and multi
generational?
Yeah.
No.
It's, the company was founded in 1892 by mygrandfather.
My father and his twin brother took it over in1932.

(01:37):
I joined the company in 1977, and I boughteverybody out in 1981.
Over the years, I've had my wife work here, my,sister.
Then, now I have two kids in the business andand they're preparing to take over as the
fourth generation owners.
Awesome.
Awesome.

(01:58):
And that was and I know Casey and I knowAndrew, and I think they're doing an awesome
job.
And and really kudos for you for doing whatyou're doing and giving them the room to kind
of make it their own, obviously with someguidance.
I've been speaking with some people in thisindustry and owners, owners, actually, fathers

(02:21):
and dads, if you're listening to me, if you'reup there in age and you're still in the
business, kudos to you because you need to gosomewhere every day to stay young, and maybe
you don't wanna be home with your partner.
But that's another conversation.
But you gotta do me a favor.
You gotta give your kids when they're 40 and 50some room to move and to make some decisions.

(02:41):
You're out of it.
You don't know everything going on.
So maybe, call Al if you can't deal with it.
He'll tell you how to deal with it.
How's that, Al?
You don't mind people call you?
Yeah.
Anytime.
Any family business owner can call me anytimebecause we have a a certain bond that everybody
that's been in a family business understands.

(03:01):
It's it's it's not for the faint of heart.
No.
You've gotta be pretty strong.
You gotta be strong willed, and you gotta knowhow to leave your shit at the door when you go
home at the end of the day.
Right?
Yep.
Yep.
Anyways, we're not here to talk about families.
We're here to talk about AI.
And I mean, you know, I'll just say it, but AIhas taken over.

(03:23):
It's the latest technology.
AI is kind of like when the computers came onboard and the internet and everybody started
going crazy.
Well, as crazy as we were then and wheneverything we thought about it then, this is
magnified by a million times.
This is not stopping.
This is not slowing down.
If you don't know AI, you're gonna get runover.

(03:45):
If you know AI, if you embrace AI, if you likeAI and you use it, then you'll be able to run
with, you know, with the mainstream and becausethe mainstream will be all AI soon, right?
Yeah.
So let me just ask you, Al.
What was your ho moment with AI?
You know, my first experience with AI, I was inan IPN meeting, International Printers Network

(04:11):
meeting in, Singapore.
And AI was very new to us.
This was probably a couple years ago.
And, we had a guy speak to us who was, I think,the head of marketing for HP worldwide.
And he started talking about, you know, howthey were using AI and and, you know, they were

(04:32):
able to have translations done by AI and not somany people.
And one of his folks came to him and said, I'mconcerned if I'm gonna have a job in the
future.
And he said, well, I'm concerned if I'm gonnahave a job in the future because AI can
probably do everything I can do.
So I I I got a a dose of it there.

(04:54):
And then I heard about the Imagine AIconference that was gonna be several months
ahead.
I see it right there.
And I challenged some of the guys that were inthat meeting.
I said, you know what?
We're gonna have to make sure we understand AI.
We can use AI, and we're not gonna be run overby people using AI when we're not.

(05:16):
So I said, I challenged these guys to go to theconference, and I wanted to I I challenged them
to see who would know the most and who wouldhave the most experience using AI by the time
we got there.
And to be honest with you, the two guys Italked to, they didn't even go to the
conference.

(05:38):
So I don't know that they really, embraced it.
But
They're probably kicking themselves in the assright now.
Well, I I I honestly the reason I am working somuch with AI and I try to I try to make myself
I'll say this.
My kids use AI maybe 40 times a day.
My daughter especially has mastered using itfor all sorts of things that makes her more

(06:01):
productive.
But for me, I I think it I looked at at what itcan do, and I think that I would be very
concerned if me being in the printing business,if I had competitors who were embracing AI and
I wasn't, that would be a very scary place tobe.

(06:23):
Because I do believe that if you're not usingAI in your business on a regular basis, you're
gonna get run over.
And and I mean that not as somebody that's, youknow, trying to be, say something provocative.
I just see what it can do, and and I'm learningmore every single day.

(06:45):
So there's there's a lot of ways you can I tellyou how I really got started after I went to
the the, Singapore conference?
I started going to YouTube and I startedlooking up, watching videos on AI and there's
hundreds of them out there.
And what I always did is I would look at videosthat were less than fifteen minutes long

(07:07):
because I didn't wanna devote too much time toone speaker in case, you know, I I didn't like
what they were talking about or wasn'tinteresting to me.
But I really immersed myself there.
Then I got the paid version of ChatGPT.
I went to Imagine AI last year, and what agreat conference that was.

(07:29):
I mean, the fact it was so fast paced, and theyhad so many different speakers.
You know, I just I was just enamored by it.
And I've come back, and and then I we hadanother speaker at another IPM meeting, a guy
named Sean Olds, and he founded BootleBox.

(07:49):
And BootleBox is sort of a collection of AIapps that, makes it very, very easy to use.
So with BootleBox, I think I'm paying each userpays $20 a month, which is the same thing you
would pay for the paid version of chat pChatGPT, but you also get the paid version of

(08:12):
ChatGPT in the BootleBox group.
And and I would tell anybody listening, go toBoodleBox.ai because it allows me to do some
pretty cool things.
Like, what I you mentioned bot stacking.
You know, what I what I have is I'll havewhat's called a bot garage.

(08:34):
And in my bot garage, I have my 20 favorite AIbots.
And if let's say I'm in a conversation withChatGPT and we've gone back and forth for maybe
forty five minutes, I simply click on theChatGPT icon and up pops my bot garage.

(08:58):
I then might click on Claude.
And I say, Claude, do you have anything to addto this conversation that maybe chat GPT left
out?
And it jumps right in right into theconversation, and it will say, well, I agree
with this this, but you also might want toconsider this.

(09:21):
And, you know, if then if I wanna havesomething in the conversation that needs some
web research, I simply click on the icon again,and I put perplexity in.
And perplexity searches the Internet.
And, you know, so it's it's just a great tool.
So that's my recommendation to anybody watchinghere.

(09:42):
If you if if you use bootlebox.ai, you're gonnabe very happy with that.
Yeah.
No.
I think it's, it's pretty incredible.
So anybody listening, when it comes to AI, youknow, I said it before, you're not going to be
in trouble if you know AI.
And you don't have to be an expert, but youhave to be comfortable with it and good to use

(10:04):
it for, you know, start off for differentthings.
If you don't use it, you're done.
But I'm gonna suggest to people, even use chator whichever ones you want, use it in your own
life.
Use it daily for yourself first before youworry about even the work and how you're going
to use it or implement it and all that other,you know, all that other that stuff.

(10:27):
I'll give you a great example of using it.
Well, actually, you know what?
For me, AI has been a game changer and a lifechanger.
I've said it before, whatever.
I've got a little ADHD.
I've got a little dyslexia.
I'm bouncing off the walls all the time.
And then a little nuts add to that, you know,add to the mix.
But I would sit down at times and have to startsomething, and I would sit and look at a

(10:49):
screen, and I wouldn't be able to do anything.
I would be stuck in my seat for sometimeshours.
And I I can't even begin to tell you howfrustrating that is.
And if you're out there and you know what I'mtalking about, then you're relating to me.
But all of a sudden, you know, chat comes out,and then I'm sitting there, and I'll just write
down what I'm thinking, and I'll just promptit, you know, saying, you know, this is what

(11:13):
I'm thinking.
I'd like to start doing something on my podcastin this area, and then it will throw out, you
know, a few ideas and get me going.
And then after that, I'm off to the races.
It's like the writer block thing and you getright over it.
The other thing is that on a personal note, useit for anything.
Use it to ask any questions that you want.

(11:33):
If you're looking for something, if you wannaresearch something, if you wanna go somewhere,
you're thinking about going on a vacation, justpop it in.
I was at a restaurant actually with SteveMetcalfe, he's the founder of Imagine AI, and
we're at a restaurant and he is just AI nuts,like everything.
And we're at the restaurant, he says, You knowwhat?
We're about eight people.
And he goes, You know what?

(11:54):
I'm gonna take a picture of the menu.
I'm gonna upload it to chat.
I'm gonna ask it to suggest us what to orderbecause we wanna eat family style at the at the
table, nice Italian restaurant, and wow.
It recommended after having pictures of themenu what we should order, and that's what we
ordered.
And then he went and he did it for the winelist, and that was great, ordered a great

(12:17):
bottle of wine.
The only little screw up over there was afterit suggested it, he went and ordered it right
away and forgot to check what the price of thewine was.
So Jack just cost him a few dollars, but I willtell you that it picked out a really fine wine.
Right?
So it's really, use it on your own stuff, useit for your personal stuff.

(12:39):
If you like music, if you like sports, if youlike fishing, it'll tell you all kinds of
things, even the graph.
Anyways, I'm gonna just stop, stop, stop.
So Al, just tell us when you started using itwhere and what you saw happen.
Well, first of all, let me tell you where Ithink people should start.

(13:03):
And this is kind of how I really started myjourney.
I I said to I I was using ChatGPT.
Originally, that's all I used was ChatGPT.
But I said to ChatGPT, tell me what you need toknow about me and my business in order for you
to help me grow my business.

(13:26):
What do you need to know?
And it gave me a very long list of questions.
And I proceeded to type in, gosh.
I probably typed for for an hour and a half.
And it I told it everything, even the names ofthe kids in the business.
And and, you know, when I'm having aconversation with, chat GPT, I'll mention I

(13:51):
wanna try something and he'll say, that's good,but I really think Casey and Andrew would
really appreciate that.
But here's what I would also say is this,because you need to train all the different
bots you use to know about you.
So I told chat GPT everything.
But then if I go to Claude, Claude doesn't knowthat.

(14:13):
So what I suggest people do is when you getwhen you ask the question of an AI bot, what do
you need to know about me?
Type all that information into a Word documentand and then just keep adding to it because you
can drag and drop.
I I I know that works like this in Boodlebox.

(14:35):
I can drag and drop anything into a, into theinto the bot, and it instantly knows
everything.
So I've I can download all my case studies.
But if you do this, if you if you just typeeverything about your business in a Word
document, you can always drag and drop it intoany other bot, and that bot will instantly know

(14:55):
everything about you just like, I mean, likethe first one you did.
But the one thing I've been trying to doreally, really hard right now is I'm trying to
use AI to help me in the sales and marketingworld.
How can I grow my business using these tools?
And the one thing you need to always rememberabout AI, if somebody tells you, I tried it and

(15:21):
it didn't work, if that was more than a weekago, it probably works now.
I mean, they the I'll you another greatexample.
We have a guy that's in the IPN, a guy namedSeth from Australia.
Brilliant guy.
Probably the smartest AI guy in all ofAustralia.
And it for a while, you we were all told, don'tput financial information into, AI because it

(15:49):
becomes everybody's property can see anybody inthe world can see it.
I don't if you pay for it, though, I thinkthat's different.
You have your own clothes
for all.
I think I think you're right.
BootleBox says is that all the apps they haveis protected.
Even somehow they got a safety there.
But when I was talking, Seth was on at our IPNmeeting virtually.

(16:12):
And I said to him, hey.
My question I have right now is, is it is itsafe to put financial information in there?
He said, not only is it safe, you need to do itbecause if you don't do it, then you've got you
you're missing out on having AI help youanalyze what's going on in your business.

(16:33):
So he said, forget that.
You can't put stuff in there anymore.
You can.
So I now I'm loading my financials in everymonth, and and and you just have conversations.
Like, with what you need to what people need tounderstand is this.
You don't simply say, I have a question AI.

(16:53):
Can you answer this?
What you're doing is you just start aconversation.
And I may have a conversation with AI where Istart in one direction, and then it suggests
something that has me go in a completelydifferent direction.
And we will go back and forth and, you know,and I'll say, but what about this?

(17:17):
And they'll say, well, yes, this, this, andthis, but then it will say to me, have you
thought about this?
So these conversations will go for maybe two orthree hours.
And then by that point, I'm a little bit fried,and I'm thinking, man, I'm that was a intense
conversation.
And then I might take a break, but you go rightback to the chat the next day, and you you leak

(17:39):
you take off right where you left.
I mean, you you go right back to where you wereand continue the conversation.
But it's it's it's just a remarkable tool.
I'll give you another another funny example.
So on my phone, I've got ChatGPT, the paidversion, and and I'd go to the to the, I can

(18:00):
talk to it.
Just, you know, I hit a button and and we havea conversation.
And the, I said to it was a female's voice.
I said, what do I call you?
And she said, well, just call me Al as in AI.
And I said, well, I can't do that becausethat's my name.

(18:20):
And she says, well, isn't that a funnycoincidence?
I said, how about if I call you Alice?
She said, well, Alice is fine.
So now I'll be at the house and my wife willhave a question about something.
She'll say to me, hey.
Why don't you just ask your girlfriend?
And I'll say, And I pull the phone up, and II'll ask Alice a question.

(18:42):
And sometimes it could be about travel.
It could because my wife is not asking me aboutbusiness questions.
She's asking me about, you know, we're going toMarrakesh and find out this, find out that.
And you ask the question, and the conversationjust goes back and forth.
And what's interesting, you can have a twentyminute conversation right there, and it's just
like you're talking to a person who justhappens to be the smartest person in the world.

(19:06):
It's, it's Siri or Alexa on steroids.
Yeah.
Because people
do that.
I don't think people realize it, but they weretalking to their phones before chat came about,
right?
Yeah.
I think it's Listen, if I think back to lastyear's conference on the first day, we had Andy
Stack and Adam Broch talking and they arepartners.

(19:30):
One was tech guys, J.
Crew, Starbucks, like just super duper duper.
And they were up there talking and they said,You know, we're partners and we get along great
and we never even argue, but we will tell you,as partners, sometimes we come to a point where
we can't agree on something and we go to ourthird founder and everyone's like, woah, and
they go, third founder?

(19:51):
We go, yeah, we go to ChatGPT and it helps ussolve some of our issues and see things
differently, and then we move on.
And I'm thinking, back then when I saw it, Iwas like, Oh my God.
Right?
It's kind of like Waze in the car.
You're driving with someone and you make awrong turn, they're like, Well, you're going
the wrong way.
You're like, No, I'm not, because Wazeautomatically corrects it and you're going the

(20:13):
right way.
So it's really, I'll tell you where I just usedit recently.
I got a contract from somebody and I decidednot to send it to the lawyer right away and
that I would take it and I upload it and I putit into chat and I prompted to act as my legal
advisor and that this is the first draft we'relooking at from whoever.

(20:37):
And if you could please tell me the good, thebad, the ugly, what am I good on, what am I not
protected on, what are some of the liabilities?
And it came back with this list that I waslooking at, and I'm going, Oh my God.
That's not to say you don't need to go to alawyer.
But what I did was I just saved $2 of thelawyer's first reading and I didn't need the
lawyer to tell me what he's gonna tell me to goback to the other people,

(21:01):
right?
And if the lawyers are listening, yeah, youknow what?
I know you're gonna tell us why, you know, AIis no good for law.
Same way the taxi industry told us that Uber isno good for them and the same way, you know,
the internet was gonna kill printing and itdidn't.
To the lawyers and all the other people, youjust gotta get used to it when technology hits

(21:22):
your industry.
We're not talking bad about you or anything.
It's just your disruption is a benefit forothers and you've benefited and you've
benefited from other people's disruptions.
Right?
Well, let let me tell you a little funny storyabout that.
So I was listening to another, AI guru, and Itry to listen to a lot of these guys, and this

(21:43):
was a conversation.
And, he was talking about the ability to usemaybe have, you know, one person is can have
100, AI bots working for them simultaneously.
And he said, I'm tell you what I'm going to do.
And this guy had just sold a business for atremendous amount of money.

(22:07):
He's not a lawyer.
He said, I'm starting a law firm.
I mean and he's figured out that using these AIbots, you probably will have one lawyer one or
two lawyers on staff who will use all thesedifferent bots to do a tremendous amount of
work.
So, I mean, it's you're right about that.

(22:28):
In fact, I think young young lawyers areprobably gonna have a difficult time getting
hired into these firms where they do a lot ofresearch because, you know, I mean
Well, you know what?
I'm gonna I'm gonna I'm gonna just cut inthere.
And this is the other thing that is soimportant, so important for everybody.
You still need to check and double check.

(22:51):
Remember, the good stuff that's put into AI isgreat, but there's a lot of bad stuff out there
too that gets, you know, sucked into the mix ofit all.
So I mean, it it was it was really bad forlawyers initially who put too much trust in it.
But now what you can do when you're trying toget research on a case, you can ask per
perplexity, which searches the Internet, andthen you can say, I need to I need to tell me

(23:15):
about any cases close to this and give me alink to the article where you found this
information.
Right.
Which it didn't it couldn't do that a year ago.
Right.
But the point is, folks, you can't trust it a %with your life and think that it's gonna take
you where you need to go.
I love Waze.

(23:35):
Every now and again, Waze can take you to adead end, right?
So it's along the same ways.
So did you first So now we know that you loveAI, that you've thrown yourself into it, you're
listening to podcasts in the car, and that youbrought, you know, you brought, your girlfriend
into the house to help you with your wife andher questions.

(23:58):
How what did you do with AI in the business?
When did you bring it in, or how did you bringit in, and how did people react to
Well, what we're doing with AI in the businessright now is is, mostly it's it's the younger
folks that are in the company, which are mykids.
And they they've jumped in all the way.

(24:19):
I mean, my my my daughter uses AI to manageemails.
I mean, I she's doing things that I've notthought of yet, but but you know, whenever I
run across some an interesting article or Idiscover something new, I bring it to
everybody's attention.

(24:39):
When I have a really interesting chat going onwith with the AI bot, what I can do in
VoodooBox is I can just click on a littlebutton in the upper right hand corner of the of
the chat, and it gives me it copies a link tothe chat.
And then I just take that link, and I email itto Andrew and Casey.

(25:03):
And I say, really need to look at this.
Wow.
This is gonna be eye opening information foryou.
And so that's another great thing thatBootlebox does.
But, you know, I I tell you what my daughterdid this past weekend that was pretty
remarkable.
She came in and had to brag about this and Ihave to admit I was impressed.

(25:25):
But, you know, when you're when you'rebasically the biggest printing company in a in
sort of a small town, we all get involved in innonprofits and things like that.
And and I was on a board, the United CommunityFoundation where we manage lots of money and
give money away to nonprofits.
And then she came into the board when I retiredfrom the board.

(25:48):
Well, they had a project where they had a lotof money to give away, and they were people
were had to write you know, had to do somegrant writing.
So they had seven grants were written, and eachone was in excess of 30 pages.
So what what my daughter did is she just tookthe document that said, here's the criteria

(26:12):
that we're gonna use to determine if somebodyis is, you know, eligible to get this money.
So she put that into AI, and then she put inall seven of the grant grants that were
written.
And she said to AI, I want you to rank thesefrom most worthy to least worthy.

(26:34):
I want you to tell me the ones that qualify andwhich ones you think qualify the most and tell
me why.
And it did all of that in less than fiveminutes.
She goes to the meeting with all these guys.
And first of all, everybody complains that theycouldn't believe they had to read 30 pages

(26:57):
times seven.
And what a pain in the neck it was and and howthey struggle with it.
That's when you find out that people can'treally read.
Yeah.
And then, you know, then she said, well, youknow, let me tell you what I think about these.
And she presented what she got from AI on allof these, and her information was concise, and

(27:21):
it was better than what anybody else had tooffer.
And everybody else did it the old fashionedway, but not one of them not and these are all
successful business people.
Not one of them fought to use AI for this.
And, that just tells you that there's a lot ofpeople out there that just don't get it.

(27:43):
They think maybe AI is a fad and it's gonna,you know, go away.
They love they love it when someone says Itried to use AI and it it didn't work.
And and they go, yes.
See, then it's not that good after all.
They're they're all lying to themselves.
Yeah.
I I don't know if people think it's a fad.
I remember back when email started, and at onepoint, my father at the time said to me, he

(28:04):
goes, hey.
Can you get me one of those email addressesthat everybody has and I'm being asked for one?
I said, yeah.
But you need a computer.
Right?
If it's for me, take a message.
You know?
And he's like, I said, Well, if you get anemail address, you need a computer.
He goes, Oh, forget that.
So it's not that it's a fad.
They just aren't doing it.

(28:26):
They just need to.
All the, know, for everybody out there, talk toyour kids.
This is the perfect opportunity to engage withthem, to let them tell you, ask them to show
you.
I mean, I wasn't gonna have a family moment onthe podcast, but really, I I wanna hang out
with my kids all the time.

(28:46):
I wanna hang out with their friends.
Hang on a second, Warren.
Must be important.
If it's the president, take it.
Why don't you why don't you come in and sayhello to Warren, but I I'm not gonna need your
computer after all.
All right.
Thanks.
Bye.
That's Andrew.
He's gonna pop his head in here and tell youhello, Warren.
All right.
Cool.

(29:07):
But you know what I mean?
It's a perfect opportunity for people that areup there in age versus the younger ones to
engage with them and they could teach you.
So now, like with what you just said, it justmaking me think about all the companies out
there that have, you know, older folks runningthem that might not know, and that's not a good

(29:30):
thing.
So if listening and you're older and you're alittle confused or you don't know what you're
doing or you don't know where to go, hey, youcan call me or you can call Al, one of your
peers, But more importantly, find a couplepeople in the company to engage with about it.
Put them in charge.
Hey, Andrew.
How's it going?
What's up?

(29:50):
Not much.
Welcome to podcast on the fly.
Nice.
We're talking all about AI here.
You've got the expert here.
If anybody knows AI, it is Al.
And I'm watching my questions.
I don't want him to outshine me.
Alright.
Well, you guys enjoy.
It's good to see you.
Cool.
Right.

(30:11):
Hey.
When when you talk about age, let me remind youagain.
I'm only 10 years old, but that's in dog years.
That's okay.
I'm still immature and feel like I'm, like, 14,but it's all good.
Listen.
Everything's about what's in your head.
Right?
I mean, I I still I still stay out later thanmy kids at night when I go to a party or a
club, but that's okay.

(30:32):
Let me just I I I'm gonna say something that Iprobably said five times already, but I'm gonna
say it again.
If you don't immerse yourself if you're stillworking for a living, alright, and you're still
running a business, and you plan to be doingthat for more than the next six weeks, if

(30:53):
you're not if you're not diving in head firstinto AI, I just take it from me.
You're gonna get run over because it's it'sit's remarkable.
I'll tell you what we're doing.
Here's something else that's prettyinteresting.
We're developing an engine for sales andprospecting using AI tools.

(31:18):
And, you know, we're using AI, but we're alsousing, LinkedIn Navigator.
But, you know, there's a tool where I can pullup your profile, Warren.
I can click on this tool I have, and it willinstantly tell me everything about you, your

(31:38):
personality.
It tells me how I need to speak to you viaemails.
It tells me how I need to speak to you inperson.
And then what I do is if I have an emailprepared to go to say let's say somebody's in
the market marketing industry.
I just take that personality profile.

(31:59):
I drop it into Claude, one of my AI tools.
And I say, Claude, I want you to rewrite themarketing email for Warren Werbert, but look at
his personality profile and write it to whereit will resonate with him.
And it instantly rewrites the the the email towhere it now when you get it, if it maybe

(32:24):
you're a guy that wants something to be rightto the point, very quick and to the point.
But you could also be an emotional buyer wherewe the email needs to be completely different
and the conversation we have with you on thephone.
It will also tell me if there's three peopleI'm gonna be meeting with, who is gonna be the

(32:46):
dominant person in that meeting and how and,you know, who should I be addressing most of
the time
Wow.
And how to address them.
Alright?
So I'm using that tool every day.
Listen.
The the more tools listen.
Life first of all, I like that you called it atool because I don't hear enough people
referring to AI as tools because they're notthe end all of end all.

(33:10):
Right?
It is a tool, and it's a great tool that couldonly get better for us if we need to use it.
Now the other thing I wanna say about AI is ifyou are an expert in your field and then you
use AI, like, to fix it up and to enhance it,you'll be they'll be no better than you.

(33:33):
It's it's an unbelievable tool for an expert tohelp them even express things and and put it
out or out there in a in a in a clear, youknow, concise way.
If if you're not an expert and you use AI, youneed to read what you're doing.
You need to learn what you're doing because youwill sound like a moron and not an expert.

(33:56):
And it's a fine line, right?
But if you're good at something, wow.
You know, even writing, I mean, another greatthing in email even, have to, I've said it
before, but I had to write an email where I waslike, I was emotional.
Actually, was just bloody pissed off, angry,and I started hangering on the keyboard with

(34:16):
every four letter word I could think of.
And then I put it into chat and I just said,Hey, I need to send an email to get my point
across, but I don't wanna sound disrespectfulor aggressive or anything like that.
And I pushed the button, and the email thatcame back, I was like, oh my god, I'm a good
writer.
Like, I'm gonna give in and agree with myselfon that one.

(34:38):
And you know what?
If it makes the person on the other end feelbetter, read it different, not let the hair on
the back of their neck goes up, then it's agreat tool for that, right?
Because if you can avoid, you know, life'sconfrontations that come up because of emotion
and, you know, different things like that, thenit's another advantage to it.

(35:02):
It's really, it's kind of like, wow.
But everybody use it use it for your own stuff.
So You know, one thing I did that was I mean,I'm I'm I'm constantly impressed.
I won't say surprised.
I'm constantly impressed every time I'm usingthe AI.
Let me tell you what I did one time that was itwas I started doing this all the time after I

(35:26):
did it once, but I did a we did a project wherewe did in store branding for 1,000 stores
located throughout The US.
Very complicated wide format job with kittingand everything else.
And what I did, I wanted a case study.
So I simply just typed in in no particularorder all the facts.

(35:51):
Here's what we did.
I didn't try to write anything fancy.
I just just it took me probably four minutes totype everything that we did in that project.
Then I said, turn this into a case study.
In four seconds, it gave me a case study when Ilooked at it, and then I shared this with the

(36:11):
kids because once again, you know, I wanna makesure when I have an moment that everybody else
gets the same moment.
I said, look at this case study.
I said, if I wrote did this the old way, itwould have probably taken me four hours to get
it Days.
Like this, and I would have only got it maybe85% as good as this.

(36:38):
Not even.
Not only not only was it written great, it hadbullet points.
It had certain things in bold.
It just it was remarkable.
So now, you know, I said, well, case studiesare great.
Everybody likes reading case studies.
So I sat sat down and banged out, like, fivewonderful case studies of things we had done.

(37:02):
I did it all in about forty five minutes.
That would have been, you know, that would havebeen two or three weekends of work for me, and
and I'd still would not have gotten it as goodas that.
No.
It really is, it really is a game changer witheverything.
And I just lost my thought there.

(37:25):
Oh, so what I was gonna say was if you look atthe shop, anybody listening, you have a print
shop, could and you pay for chat, obviously.
You put chat or or open up a project at everydifferent piece of equipment that you have or
at your presses or your folders or your cuttersor whatever, and you could have the operators

(37:46):
dictate in things that are happening as theyhappen.
Could be the good stuff, could be quick makereadies, reason why, could be sheets getting
stuck, could be temperature.
You put in your problems with the job and thedocket number, what it is, because down the
road, you're now building a whole file ofinstances that happen, and if something happens
anywhere again, you can go back into chat andsay, I'm having this problem.

(38:10):
Can you search the files and tell me have wehad this problem before and what did we do?
Right?
Let's just take an offset press.
How many times has something happened on apress where you could be hours looking for
something minute, small, or just even stupid,like a sheet that could be bent or folded or a
sensor or something?
Yeah.
But you might not even think of going back tocheck.

(38:32):
So it it's for a whole slew of positive
Yeah.
You know, you know, you like, one thing you'llhear is that, you know, you can use AI for
preventative maintenance preventativemaintenance a maintenance schedule.
And I'm thinking to myself, alright.
So I've got, let's say, a k m one.

(38:54):
How do I do that?
Then I thought, wait a minute.
Kaneka Minolta is the one that needs to bedoing that.
So, you know, I'm sure that, you know, they'rewhenever we have an issue, which is very rare,
it gets fixed instantly, and I'm pretty surethat they've got AI heavily involved in in
behind the scenes on all this stuff.

(39:15):
So your vendors are it's it's out there and andpeople are using it and you don't even know
they're using it, but they're they are.
Listen.
Everybody's using it.
I mean, there was one speaker last year at I'mjust scanning the page, so I'm sorry if I'm not
looking at you.
But Mark Heaps from Grok, and not Elon Musk'sGrok, it's another Grok.

(39:37):
Yeah.
Where he was talking about during COVID, howthey were working on some vaccines and did
things in a day that would take weeks.
Right?
So there's all different areas.
In every area, it's listen.
It's it's a brain on steroids, and you'reputting everything up.
I I took on on chat.
I took my the book I wrote and put it up, mywebsite.

(39:59):
I put all kinds of stuff on me up.
And now it's kinda funny and it's pretty cool,but I'll put something in and I wanna write
something and I'll I'll prompt it.
I'll say, hey.
Can you write it in my style?
Because it knows me now.
So instead of saying, dear Al, it says, hey,Al.
Yeah.
Right?
Because I don't say dear.
I don't sign off with love.

(40:20):
It's cheers.
But for every little thing is really amazing.
Right?
Planning a trip to work.
Even so purchasing, inventory.
Right?
Everything goes right in there.
Estimator sitting down to estimate, and he getsto go in and pull up inventory to see that he
doesn't have to buy anything because he can usewhat he has, or he sees what's there and he

(40:44):
could tell the salesperson, maybe we couldsubstitute with the customer, speak with them,
this is what it is, right?
When you pull up past records, you know howlong make ready took.
If you want to quote a job again that you knowwas a little tough and you having AI and you're
implementing or inputting all of yourinformation, you know, you never have to do a

(41:04):
job again that you lost money on the firsttime.
Yeah.
Hey.
Let let me looking at your shirt Yeah.
Imagine AI, you know, I wanna I'm I'm veryexcited about a new use I'm gonna have for AI
at this Imagine conference.
You know, when I was there last year, I waswriting notes as fast as I could possibly write

(41:29):
notes.
And probably, I missed a few things because Iwas too busy trying to write down what I just
heard.
Mhmm.
But what's gonna be so different about this oneis that there's gonna be a transcript of every
session, and it looks like I just froze upagain.

(41:50):
Yeah.
But Keep talking.
There's there's gonna be a, hang on just asecond.
There'll be a transcript of every session.
And so what I'm gonna do is load that into AI,and I'm gonna say to AI, give me a a two page
summary of two page summary of of thisparticular breakout session and give me some

(42:18):
action items, things that I should do.
And, and and I can do that even on the ones Idon't attend.
I'll still have that information.
So, you know, it's it's gonna be prettyremarkable.
Oh, it's actually, I have something in my handthat I'll just tell you guys, girls, people
about.
This is the plaud, p l a u d.

(42:41):
At the conference, we have Dan Saroker fromLimitless, which creates something similar to
this, but I don't have his, so I wanted to plughim too because he's at the show.
But basically, this We just lost Al.
So this is where he's gonna come back in, Ihope.
I'm back.

(43:03):
Okay, cool.
I'm just hoping the recording Are you recordingon your end?
Yep.
Okay.
So I'm gonna have to we'll take it, and I'lljust have to splice them together I hope figure
it out.
So I'll start over.
So at at the show, we talk about, you know, wetalk about transcripts coming from the
conference.

(43:24):
So I have this device called the Plaud, p l a ud, got it online.
There's someone at the show, Dan Saroker fromLimitless.
So I wanna plug him because he's at the show.
And basically this, I bought this, why?
Because it records conversations.
I stick it on the back of my phone, and whenI'm on the phone, I hit the button and it's

(43:45):
recording my whole call.
So as I mentioned before, having a little ADHDdoes cause me lots of problems in terms of
listening and taking notes because I cannot doboth at the same It's just not feasibly
possible, and it's super frustrating.
And then with this device or with Limitless'device, I could record and then have a

(44:07):
transcript after of everything that was said.
I could record my phone call and the otherperson, or I could sit there at a meeting and
just turn it on and record the meeting and thenget a transcript.
And we had that before, little apps here andthere, but not quite the same way.
And so this is a game changer.
When I think about, you know, just even mentalhealth, just from my own perspective, the angst

(44:31):
that it takes off of me and that all thatthinking and stress you cause yourself when
you're sitting there in a situation and and youwanna remember something later, but you can't
do it all, AI just changed it up.
Well, let let me tell you something.
I mentioned Seth from Australia who made apresentation.
I think he's maybe the smartest AI guy I know.

(44:53):
You know what he told us the number one use ofAI is?
You're not gonna believe it, Warren.
The number one use is therapy andcompanionship.
Therapy and companionship.
So, you know, here we are using it for allthese business reasons, but I've not used it

(45:14):
for companionship or therapy, but, a lot ofpeople aren't.
Don't tell Terry.
But so, you know, we talk about uses and notwork.
So last year's conference, there was a lady bythe name of Jess there who has a site called
Femularity.ai, and she was telling a story, andI've repeated this a hundred times because this

(45:35):
is amazing for the average person.
She was go she went shopping one day with herhusband, and they get home and says to her
husband, honey, I wanna make a list ofeverything in the pantry that we have.
Of course, he's not too thrilled because hewants to go on the couch, but he's smart.
He stays there and he helps her out.
And they input the whole list of all their foodin the pantry, when it's expiring, and, you

(45:58):
know, whatever other information.
And when it was done, she went to her chat, andshe prompted it to say, could you suggest three
recipes that I could make tonight for dinnerusing up the ingredients or the items that are
gonna expire soon?
She got three recipes with the ingredientsneeded, with the instructions, and she said, I

(46:21):
will never waste food again in my house.
I will never throw anything out.
And for anybody at home listening, I mean, Idon't know about you, but I got stuff to throw
at all the time.
Get, you know, lot of grilled vegetables, Iguess here, but no, but you can use it.
So think about anything.
You have kids, think about the activities thatyou could do with them, right?

(46:42):
Anyways, now we're going sideways, but likeback to work.
Do your salespeople embrace it?
Yes.
You know, let let me mention a couple thingsthat that should be pretty obvious to
everybody.
When I joined the company, I was the young guyin the company.

(47:02):
And, you know, I was out there and, you know,everybody was older and the buyers were younger
and all of a sudden I was on fire.
You know, I'm doubling, tripling, quadruplingthe size of the business.
Our sales team had gotten old.
And then when I brought in Andrew and Casey,all of a sudden, everywhere they go, they're

(47:25):
landing business.
It's happening again.
So, really, you know, I've got older salesfolks that I I would say have not really
embraced this much, but they're they've got alot of steady accounts that continue bringing
in business.
But Casey and Andrew are all over it, and theyare all over it because they're all trying to
grow their business.

(47:45):
In fact, they're they're they're both thenumber one and number two salespeople in the
company already.
But
Who's one?
Who's two?
Let's get a little competition going here.
You know?
You don't have to
answer that?
Andrew was selling a little bit longer thanthan Casey.
Casey was actually ran our direct mailoperation.
Right.
Then when
she had her two twins, she didn't work for afew months, and then she came back and went

(48:07):
into sales.
And so her twins are three years old.
She's, you know, she's been doing it threeyears.
Andrew's been doing it longer, but but she'slanding some really big stuff.
But but they they're making they're the onesthat are that are making it rain out there,
and, and they're using AI all the time.
So I I, you know, I I think that you somecompanies may have a hard time getting some of

(48:31):
the older people to use it.
Me let let me let me just be crystal clear whyI'm so into
You're the poster boy.
Yeah.
Here I am, an older dude, but I'm into AIbecause I'm a competitive guy, and, you know, I
want my business to be successful.

(48:53):
It didn't take me long to realize that if I'mnot using AI, my competitors are, they're going
to crush me.
And, you know, I think one thing that I'vealways had that maybe kept me, pretty
aggressive is I always felt like the wolveswere at the door, and I always had to be doing

(49:15):
something to keep the wolves from coming in.
And, so I I've I'm always trying to find thenext best thing.
But, honestly, AI is so much bigger thananything I've ever run across in my life.
And I just once again, if you're watching thispodcast and you haven't done AI yet, if you

(49:37):
plan on being around and working, you you needto do it.
But even if you're retired, there's things youcan use AI for every single day that mean, it's
just remarkable.
I'm I'm you know, Warren, I'm doing a a a adirect mail campaign where we're using a lot of
embellishments.
Mhmm.

(49:57):
So I went to DALL E.
I don't know if even know if I'm pronouncing itright, but that's the AI bot that that creates
images.
I said, you know, here's what I want to do.
Here's the elements I want in here.
Give me some give me some examples.
And boom.
You know, within a images take longer thantext.

(50:17):
So it took it about, you know, ten, fifteenseconds, but then it starts showing me images.
When we're doing, when we're gonna be wrappinga a van for a company, we'll put in the the
logo and put some of the information that needsto be on there, and we'll ask it to give us
some ideas where to start on the graphicdesign.

(50:38):
So, boom, we got that.
You don't you don't have to start from scratch.
I mean, it's
No.
It it's it's everybody's assistant today, andit doesn't matter what you do.
You're working in accounting, it's youraccounting assistant and you don't even have to
be in accounting.
Yeah.
Right?
Listen, I'm in the process now of just settingup an account or a shop with Printful and then

(51:04):
with Shopify, and I'll announce to everybodywhat I'm doing with it after because I think
it's pretty cool.
And I'm sitting there, and and, you know, youwatch all the advertising for these places to
go set up a shop and how easy it is.
Well, it ain't that easy.
Okay?
And I'm I'm pretty in tune with doing things,and I'm not afraid of stuff, and it doesn't
scare me, and it's still complicated.
But while I'm setting it up, I got chat open onthe side, and and, you know, Shopify and the

(51:30):
others have their own bot on there to talk to.
So I'm using both of them to ask questions,who's breaking it down so that I could
understand it in the simplest form, right?
Because there's a lot of, you know, I guessit's like a little MIS system.
There's a lot of boxes and a lot of dropdownmenus and a lot of different things.
So it's not hard, but it is when it's alltogether, And it's especially hard if you've

(51:50):
never done it before, right?
Yeah.
So when I think about the office, if you're insales, writing letters, writing emails, just a
reminder to everybody because it is that great.
And once you do it, you're gonna be amazed.
Download chat on your phone.
I love it on my phone.
You know, you guys, girls use Google, Google'sgonna disappear.

(52:15):
Google has Gemini Workday, Microsoft hasCopilot.
They're all good.
Don't run from them.
Use them.
Right.
Use them.
And you know what?
If you're if it's worth it I mean, I probablypay $20 a month for five, six, or seven
different things right now.
And, yeah, it adds up.
So I just have seven less drinks a monthbecause I'd rather take $20 and put it into AI

(52:36):
than put it onto the drink.
Hey.
Let me let me tell you.
If you got friends that are CPAs, alright, I'mgonna do a little experiment, and I just
haven't got around because I've been prettybusy.
But I just had my taxes done, had to pay uncleSam a little bit of money.

(52:56):
That's a good thing, by the way.
Yeah.
You're making money to pay money.
Yep.
So what I'm gonna do when I get a chance andnow that I know that it's safe to do this, I'm
going to give AI the same information I gave myCPA, and I'm gonna see what comes out of that.

(53:18):
My prediction is that it's probably gonna giveme maybe even the exact same number, or maybe
it'll be a little bit different.
But people are saying CPAs that do taxes,they're not gonna exist in a year or so.
I mean, because

(53:38):
You know what?
I'm gonna I'm gonna I'm gonna tell you whythey're gonna exist, and I'm gonna give
you an example.
As as consultants, but not to do your taxes.
Well, different.
Different.
Right?
So, like, when I did when I wrote my book, andI'll just show everyone in case you didn't know
about it, but you should know about it and youshould have bought it.
But if you didn't, can still get on Amazon.
But, anyways, when I did the book, I'm talkingwith the person who helped me write it because

(54:01):
I can't read or write barely.
And at one point I said to them, So like, areyou worried about AI?
And they were hesitant and they, Well, maybe,yeah, a little.
And I said, Don't, Don't worry.
I said, your role will change slightly.
I said, I might come to you with more of my ownthoughts already and maybe save the eighteen

(54:21):
weeks of an hour or two every week of talkingto, you know, for content.
I might come with more thoughts, more ideas,and bundle it together.
I said, but you still know how to write a book.
And even though chat can write a book, I don'tknow enough about what a good book is or how to
write it to even trust chat to spend money andput it out.

(54:41):
So I still need the expert, and that goes backto me saying before about if you're an expert
using AI, how, you know, it works for you, andif you're not an expert, what you have to do to
make sure that it is right.
And when I finished with the author, writer, hewas like, Woah, I didn't think about it.
I said, So you might do more proofreading onyour time, but you're still charging, but I

(55:06):
still don't know.
And again, I don't trust Chad enough to believethat it gave me the book and the perfect layout
written all the right way.
Yeah.
Because I don't know.
I don't know.
Right?
When you know, it's easier to do your thing.
So like the lawyer, I didn't need them for thefirst round, but I'm gonna need them if it gets

(55:28):
a little more complicated.
Right.
Because even with your taxes, you have aquestion.
They might not know the whole situation.
They might not be putting two things together.
And if you upload your taxes, just for me, takeyour social insurance number and name off or
give it another name and reference it somethingelse.
Well, you know what might be I think we'regonna find, for instance, with with my CPA, for

(55:54):
instance.
It's possible.
I don't know this.
It's possible that I gave him all myinformation, and and he put all that
information into AI.
And AI did my taxes, and he didn't do anything.
Alright?
That's that's that could have happened.
I'll tell you this.
If I'm a CPA firm, you know, I'm gonna figureout a way to use AI to be able to have one guy

(56:21):
do the work of 10 guys.
Because when you get into taxes, things likethat, it's just a mathematical problem, and AI
can eat that alive.
So
Right.
But you still need to know the ins and outs ifyou're doing different things in different
places.
Like No.
I agree.
But that's at a higher level.
Agree.
But but mean, standard tax, I would agree withyou.

(56:42):
He he looks at it probably what if I'm a CPA,I'm gonna do the taxes, and then I'm gonna have
AI do the taxes to see if if Right.
If we were different.
And and if I do that two or three times, Irealize, you know what?
I can still bill this guy for eight hours worthof work, but I did it.
And, you know, now I'm doing them in in tenminutes.

(57:05):
I'm I'm sitting here laughing because, youknow, the with the with the CPAs and the or the
CAs here, whatever you wanna call them, youknow, the taxes is kind of like they're not
even responsible anyways for anything they dobecause ever since the Enron days and all of
that fiasco, when I do my taxes here, theaccountant gives me a letter that I have to

(57:28):
sign that I engaged him and that I supplied himwith all of the information.
Right.
So in essence, they're basically, you know,ridding themselves of any responsibility.
Yeah.
So maybe maybe AI is better Well, you know thanthat.
Once again, I'm just thinking that thateverybody in this day and time, you need to be

(57:49):
thinking nothing is impossible.
Don't think don't put limits on what you thinkAI can do.
Now, you know, one thing that's getting readyto happen, and I I think this was from the if
if I'm not mistaken, Warren, do you rememberwhen they were talking about quantum computing
and AI?

(58:10):
Do you was that from Imagine AI last year?
Alright.
Let me let me tell you what this person said.
We had a guy that was speaking and, you know,I've been to a number of different AI things,
so I may have some mixed up.
But quantum computing is the newest thingcoming out where instead of, zeros and ones, it

(58:34):
has it's it's I've tried to really understandit, and it's really hard for me to understand.
But but, basically, quantum computing, the waythat works, it can do in in, two seconds what a
normal computer on a very complicated problemmight take two hours.

(58:55):
And and this guy said he was from the defenseindustry.
He said everybody talks about could AI somehowbecome take over the world?
Could it become dangerous?
He said, I'm working right now on using AI withquantum computing.

(59:16):
And he said, I don't think that this will makeAI dangerous, I don't think.
But what what they're saying is that AI willsoon be able to think faster than any human
being could ever think.
And when that happens, you know, let's hopewe've got some sort of checks and balances.

(59:39):
But
I think it's already there.
Well
Because look how fast when you put somethingin, you get an answer.
I can't answer you that fast.
Right.
Yeah.
And and and you're you you know, you're notwrong.
Listen, with everything great that happens inthis world or any new technology comes with it
aggravation, misery, and grief and bad.

(01:00:03):
Yep.
Right?
People just have to be smarter, more aware ofwhat they're doing.
It's just you know, as everything as everythingevolves, the good, the bad, the ugly evolve
too.
You know, I talk about AI with my friends a agood bit to the point where they probably don't
like hearing me talk about it.

(01:00:23):
It's it's like, oh, here comes the AI guy.
But, you know, I think that what I know and letme do my little refresh here.

(01:00:51):
Alright, Warren.
I'm back.
So you have to you have to do some cutting andpasting.
Yeah.
Well, I'm gonna have someone do it.
I can't do it.
Well, AI will do it for you.
No.
But I think that's
You know what?
Absolutely.
I think that is as much as is I use AI all thetime and as much as I think I know about it, I
can't imagine, what I'll be doing with AI insix months.

(01:01:16):
I mean, because, you know, what I'm doing withAI right now compared to six months ago, I'm
doing things I never even thought to ask AI ifit could do.
And and, you know, another thing that I wouldtell people to do, just pull get chat GPT, even
if even if it's the non paid free version.

(01:01:38):
And just start a conversation.
Say, hey.
You know, I'm trying to do this, this and this.
You got any advice for me?
And, you know, you'll be surprised.
But I think the first question always has tobe, like I said before, what do you need to
know about me to be of more service to me?
Because you've got to you've got to train yourAI models to know you.

(01:02:05):
You know, one funny thing when I was trying totell AI about my business, I said, well, one
thing I've got that's new, it's it's a k m one.
Let me tell you what it does.
And I started to type stuff about, you know,high speed inkjet, and then I stopped and I
said, I'm an idiot.
It knows everything.

(01:02:26):
I don't have to tell it what a machine does.
I can just say, here's the equipment I have.
And it knows everything about that piece ofequipment.
You don't have to tell it anything.
No.
And what you could do to to make it even alittle easier is you could go to Kilometers
website and just take that page on theKilometers one and put it in there.

(01:02:47):
And then just as a backup, it has direct accessto everything as well.
Well Right?
You know what, though?
It's out there looking at information all thetime.
So what I did a little test.
I said, tell me what you know about a k m onee.
And it just basically told me everything.
It it knew everything.

(01:03:08):
Alright?
And and it so if if something's been published,AI is especially perplexity is the one that
searches the Internet.
But if something's published out there, prettymuch everything that's been published is is
already been learned by AI.
You know, Warren, another good example here,speaking of your book, if I could say to AI

(01:03:31):
right now, give me the highlights of what aresome great takeaways from Warren's Warren's
book that I need to make sure I understand.
And it it it already has read your book, andand it can tell me certain things that, you
know, I might have overlooked.

(01:03:53):
When you when you get a complicated, somethinglike when I get some of these things from the
print industry, when I get these daily emailsand I see something that I'm not really sure
about, you know, I can just copy and paste thatinto AI and say, give me a summary.
Ask it to explain.
For instance, I just got yesterday, an emailthat was, like, 20 pages long, and it was a it

(01:04:17):
was a survey about what the print industry howthe print industry will be affected by tariffs.
And I didn't read it yet because it was toolong.
Yeah.
Okay.
Well, I'm I'm just gonna copy and paste that inthere and say, give me the a two page summary
of this.
And Yeah.
Boom.
You got it.
By the way, shout out to Printing United.

(01:04:38):
You know, hopefully, you're a member.
If you're not a member, you should join for thefew dollars a year.
It really gives you some insightful
information.
At the show in Orlando.
I've already got it on my calendar.
I've already registered yesterday.
Oh, by the way, not only am I registered, Iwill be doing a keynote in the morning to
promote print, and I'm gonna encourage everyoneto be there because I'm hoping to do something
super special to get people jumping out oftheir seats.

(01:05:00):
Because I am done with all the lazy, tired,boring, non excited people in this industry.
But that's another conversation.
Let let's talk about our industry industry fora second.
Yeah.
Here's and and I'm I'm assuming that that thepeople that are watching this this podcast are
in our industry.
I know.
I hope everybody's listening.

(01:05:20):
Yeah.
Just because it's You know, it's I I would saythat and you mentioned this earlier, maybe it
was offline, that, you know, we got a lot ofpeople in our industry that are kinda lazy.
And honestly, that's so true.
I'll tell you how I I when I got into thisbusiness, we were not a big company.

(01:05:45):
We had lots of competitors.
But, what I did is I came to work everySaturday when there's nobody here, and this was
before computers.
Okay?
This is a long time ago, but I'll tell you,what I did is I put a blank eight and a half by
14 yellow pad in front of me.

(01:06:07):
And I would sit down with no agenda other thanI wanna grow my business.
And I would just sit there and all of a suddenideas would start flowing.
And I started writing as fast as I couldpossibly write.
And I might write on a given Saturday abouteight pages of stuff.

(01:06:28):
And then I come back in the next day on Sundayfor just an hour, and I would read what I
wrote, and I would cross off the stuff thatdoesn't make sense.
But I would take the stuff that's really goodand rewrite it onto another pad, and then I had
some action items to work one work from.

(01:06:49):
What I knew is this, and I thought about thisall the time.
My competitors are not here doing this.
They're thinking, hey.
It's the weekend.
I don't need to work.
I shouldn't have to work.
I don't wanna work.
And I was thinking, I'm coming after you, andI'm going to grow my business and maybe at your

(01:07:13):
expense.
And and I will tell you that what I'm doingright now is pretty much the same thing.
You know?
I mean but I'm not so much coming after anybodyelse.
My goal is to set my kids up for phenomenalsuccess, and I am totally driven to make that
happen.
And and I know that the key is going to be forthem to understand how to use this tool and for

(01:07:41):
them to be better at it than the people theycompete with.
Amen to that one.
Yeah.
Right?
That is that is definitely the way to do it.
Listen.
If we you know, you say Saturday, Sunday, whenI had my place, I was in every Saturday, I
mean, unless I was fishing.
Because just to go in and clean my desk or tolook when no one was there to walk around.

(01:08:04):
I'd walk around the plant.
I'd look at things.
I'd get different thoughts.
I'd think about layout.
I'd think about production.
I'd be in my office.
I would think about sales.
I would think about a person, HR, something.
Yeah.
It's so hard when you're there every day, allday with everybody to actually have those
moments to think, right?
And I think I just had a conversation withsomeone the other day about someone saying to

(01:08:26):
someone, you know, I paid my dues, You know?
Yeah.
Meaning, I used to work for someone and go inon a Saturday, pay my dues, and not get paid.
I don't think you have to look at it that wayanymore.
I think you have to just look at it as, youknow, you're going into work, and everyone
should be paid for the time they put in.
But for anyone listening, you'll get out of it.
You'll get out of anything you do the time thatyou put in.

(01:08:46):
Yeah.
Doesn't have to be print.
Doesn't have to be medicine law.
You could be a construction worker or aplumber.
It's just life lesson.
You get out what you put in.
Nothing in life is free.
You know, I I still come in every Saturday, andnow my focus is usually on an AI project.
And, like, you know, for me, what I told, thekids is this.

(01:09:10):
I said, I'm going to come up with a way to useAI in sales and prospecting, and it's gonna be
repeatable, and it's gonna be a set of steps.
And it's gonna be here's step number one.
Here's step number two.
Here's step number three.
And and I worked on that for a long time.

(01:09:31):
And and I really have a pretty good model thatwe're we just rolled out last week, and we're
testing it.
And, but we think it's gonna be very, verysuccessful.
But, you know, what I find is that you can domore thinking when you know you're not gonna be
interrupted because if there's nobody to comein and bug me, and I can kinda go into a a sort

(01:09:54):
of a beast mode of really thinking hard.
And and I do it.
And and let me say this too.
I'm not all working, no play.
Like, my office is right across the street fromthe Savannah Golf Club, and my I play golf with
a group of guys that, play every, everySaturday at, 01:00.
Right.

(01:10:14):
So I work every Saturday morning, and then I goacross the street and I play golf with my
buddies.
And, and I have fun.
But I I will tell you the days that I work on aSaturday and, and I really accomplished
something good that makes my Saturday nightsphenomenal.
I love, you know, if I'm out having a nicedinner with my wife and, you know, and I really

(01:10:40):
stumbled onto something really brilliant thatday, I'm I'm almost euphoric, and I'm a
wonderful guy to be around when, when thathappens.
I think I think we're all like that.
You know?
I think men, when they're miserable, they'remiserable, and they everybody prefers us when
we're in a good mood and happy.
You know, some people will say to me, you know,if it's a friend of mine that's, you know, done

(01:11:03):
well in business, whatever, they might say, youknow what?
I've been pretty lucky.
And my comment to them is, you know what Ifound?
The harder I work, the luckier I get.
I think Will Rogers said that, and that's I Iwas I wanna quote him on that.
But gotta gotta freeze up again.
Alright.

(01:11:24):
We're gonna come to an end, but we you knowwhat?
We're gonna do this again.
And next time we're gonna bring in Andrew andCasey.
Yeah.
So you could talk for a few minutes and then wecould hear from them how you're passing the
torch to them and how they're embracing it.
Because I'd like I'd like for the other peoplein the industry that are young or in family
businesses to hear how it's done because it'spretty good.

(01:11:45):
Yeah.
Any final comments before I cut this?
No, Warren.
I I'll say that, I'm excited about Imagine AI.
I you know, once again, I I I spend my a lot oftime with AI and trying to make it pay off for
us.

(01:12:05):
But I know that I'll be with some of thesmartest people in the world when it comes to
AI, and I'll be with them for three days.
And and I can't imagine.
I I've looked forward to where I'm gonna be atthe end of that conference.
I'm really excited about it.
Plus, I'm gonna be seeing seeing Kenny Chesneyon Friday night.

(01:12:26):
I was gonna say at the end of the conference,you're gonna be in the sphere.
But Yeah.
In the sphere of seeing Kenny Chesney.
No.
But that's cool.
Cool.
So first of all, just, hey.
Thank you always for coming on.
I love the fact that you're so out there.
I love that you're engaging, that you'retrying.
You're not sitting still.
And the thing I really love the most is thatyou wanna set your kids up for success.
I think that's just unbelievably awesome, whichactually probably the coolest thing I'm walking

(01:12:51):
away from this hour because I didn't even hearabout the AI.
You know, passing things on to your kids doingit right is so, so important.
From where I sit, thanks, Al.
Always great.
Folks, this podcast will be out before ImagineAI.
I'm gonna get it out next week.
If you're hearing it on the Tuesday, conferenceis the week later, you wanna come.

(01:13:15):
If anybody wants to converse with me, knowanything, talk AI, talk print, talk life, reach
out to me.
If you wanna be on the podcast because you gotsomething important you think people need to
hear, reach out to me again.
Otherwise, to everybody, just go out, dosomething good, learn some AI, and stay healthy
and be good.

(01:13:36):
Warren Werbet, printing's alive.
Al, thanks again.
Thank you, Warren.