How AI is Transforming Print and Business: Insights with Alex “Northstar” Enache

In this episode of Printing’s Alive, Warren Werbitt sits down with AI strategist Alex “Northstar” Enache to explore how artificial intelligence is reshaping the print industry and empowering small businesses. Discover actionable AI insights, tools that boost productivity and sales, and practical strategies to improve work-life balance and client relationships. Learn how to overcome common AI myths, embrace a data-and-intuition mindset, and prepare your business to be AI-ready. Whether you're a print professional or business leader, this conversation delivers valuable guidance to thrive in an AI-driven future.

Episode Transcript

(00:08):
Hey, everybody.
Welcome back to another edition of the podcast,Printing's Alive.
With me, your host, Warren Werbet, otherpassionate man about print and fishing.
Today, we have, as always, a special guest.
Today, we have someone that I had to bring onthe show.
He's not from print.
I've known him for a few years, but trust me,he's got something that every print business

(00:32):
owner wants to hear.
Alex is a AI innovator, he's a futurist, andhe's a founder of northstarbrain.com.
I encourage you all to go look at it.
Basically what he does is he helps companiesthink differently.
Sounds easy, not easy.
Just think about yourself.
We have a hard time, especially in the printindustry, because we move so slow, we're slow

(00:52):
to change, but with AI right now, we cannot beslow anymore.
And let's just go right into it.
Alex, let me just ask you, for those of you whodon't know yet, you're Alex Northstar, and what
led you to build northstarbrain.com?
Well, first of
all, we're joining to you Warren.

(01:13):
It's a pleasure to be here on your podcastbecause I know you're a big fishing expert, but
also I know that you are a man that never failsto have energy, like wherever you go, like you
never stop.
So it was a pleasure to meet you in Vegas.
To the good people out there listening today,I'll try my best to kind of be educational, to
give you some tips, what you can do with AI andalso help you maybe change your mindset on a

(01:34):
couple of things.
To go back to your question, right?
What am I doing this whole Northstar brain,whatever I'm doing?
Cause I don't know if they people, you know,listening to the podcast, like, what can I get
from this?
What am I going to learn?
What you're going to learn is that I've beendoing this stuff not since two years, but since
2019 back then nobody cared about it.
Now, the interesting part of it though, is thatthese systems are improving much faster than we

(01:57):
think.
This is one of our little weaknesses as humans.
Cause we think it's going to progress.
You know, we always say like, if you see allthose science fiction movies, right?
Oh, it's going to be 2050 and February,whatever.
No, this stuff is happening much faster than weexpect.
And then we don't know how to react, what to dowith it.
And at the end of the day, that's what happensto me.
Right?
Because business owners come to me and they askme, Hey, how can I save costs with AI?

(02:21):
How can I make my work easier?
And how can I make more money?
At the of the day, that's kind of what I do ina nutshell.
So we're trying to basically figure outpractical solutions for people because there's
a lot of hype and fluff out there, right?
You see every day, all these titles likegraphic designers are obsolete.
Software developers are not needed.
Everybody's needed.

(02:42):
And from the latest research from PwC, it'sactually helping people make more money because
they are more skilled and they're able to domuch more things than before.
So this is not me claiming this.
This is literally go see the reports from PwCfrom ten days ago.
So the future for now, it's actually lookingexciting.
Cool.
People are empowered to do much more thanbefore.

(03:03):
And that's why I want to help people in thistransformation, right, as an educator.
Because like before doing this, so I studiedthis stuff in 2019.
Then I went and worked a few years in Berlintogether with a small company called Google.
Maybe you heard about them.
They do the internet stuff.
That's what I heard.
It wasn't bad, not a bad company.

(03:24):
And then I left to basically have my ownconsulting company for like AI education,
implementation, automation, and speak verywell.
I mean, I get to travel to Vegas to meet a manlike Warren to have this podcast.
So can I complain?
This is great.
And then you get to travel everywhere else.
It's
Also everywhere else, yes.
So I've said it, others said it.

(03:45):
I wanna keep saying it.
I want people to hear it.
You will not lose your job to AI.
You will lose your job to someone who knows AIbetter than you, period.
So, you know, encompass yourself, put yourselfin it, get in it, throw yourself in, learn,
play around with it, know something, just don'tbe oblivious to it.

(04:05):
So on your site it says, your brain is notbuilt for the modern world.
Can you explain what that means and then why itmatters to business owners?
Say it again, your brain?
Your brain is not built for the modern world.
Yeah.
So that's the thing, right?
Because again, I always try to figure out,because I'm not just an AI nerd, right?

(04:30):
I try to have a little bit more of a holisticview.
Like, why do we do the things we do?
Right?
How do we manage our focus, our attention?
Where is the future of work going?
How are we going to be more effective humanbeings?
Right.
So one of the things we need to understand alot of times, like we still have the hardware
of the cavemen that used to go hunting withspears.

(04:51):
So now when you try to take all the stuff rightand put it into somebody's brain and hope that
they're going to do like 50 tasks at the sametime, it's just not going to happen.
So this is why we need to be mindful ofpeople's needs, how their brain works.
Cause again, I read like dozens of psychologybooks and all this stuff on the science of
learning, the science of effective learning.

(05:12):
So this is why it's important, like basicallymy approach, right?
When I teach people this kind of stuff to bemindful how they learn, how they absorb
information, how they put this information togood use.
Cause I can tell you, so working with likehundreds of people at this point in the last
two years and a half of my life, right?
With like entrepreneurs, founders, small teams,bigger companies too.

(05:33):
The hardest part with AI hasn't been to getthem from one to 10 It's getting them from zero
to one.
It's the part where like, yeah, heard aboutthis, this challenging PT thing, but I don't
know what to do with it.
To the point where like, oh, I tried it.
I actually got some cool stuff out of it.
Maybe I'm going to play with it a little bitmore.
And then everything changes because now you'renot the victim of hype.

(05:55):
Now you're in control.
Now you're actually trying these tools.
You're seeing what it does good, what it doesbad.
And you're just a, how can I say this?
Like you have a proactive role.
You're not the victim of this revolution.
You are in control of directing the goodfuture.
This is kind of why I tried to build togetherthe good future with AI.
Does that make sense?

(06:17):
That makes so much sense and is so perfect forwhere I'm about to head, okay?
So, you know, the world of print, like I saidbefore, one of the larger, I didn't say this,
but one of the larger industries in the world,We're somewhat considered commodity when we're
a service based industry, because everybusiness needs us to help them get their

(06:40):
products out, whatever it might be.
Could be software in a box, could bevegetables, frozen food, whatever, signage,
movies, blah, blah, blah.
But being one of the older industries, it'sstarting to pick up speed slowly, but it's
still very far behind and the people that areleading, a lot of the people leading the
industry are slow to change.

(07:02):
So, know, this is what I kind of wrote.
Many in the print world still think AI meanschat GPT or robots taking jobs.
What would you say to printers who are hesitantor confused about it?
I know that, yeah, so like it's not onlyprinters to be honest with you, because again,
I have these talks daily with people, right?

(07:23):
And I can sometimes I sense the hesitancy, likethe fear, the uncertainty, they're like,
because they hear all the hype and the fluffbecause this is what the media does.
Right?
The job of the media is to get you hyped aboutit, but in a negative way, just to get your
attention.
So for me, again, I tell people do the boringstuff.
Sit down, figure out your daily tasks in theprinting industry, what you do as an expert

(07:49):
printer, manager, company owner, whatever youneed to do for your clients and figure out
together maybe to use like one to two potentialworkflows, like ideas, places where you could
put a little bit of AI into it.
Right.
So I'm saying it can be super simple from likeinteraction with clients, right?
If they have to sign up for a form to get incontact with your service or a delivery that

(08:13):
you have to send them some documentation,whatever.
If you can find ways to streamline this just alittle bit to make your processes a bit leaner,
more effective, faster, more cost effective.
Now you're cooking with AI.
So that's why I tell people you don't need togo out and try all the tools because that would
be terrible.
That'd be overwhelming.
You will not enjoy the experience.
It would be useless.

(08:33):
Figure out the stuff that you need.
So when I go for example, right.
And I have discovery called potential clients.
Like I don't pitch them anything.
Tell them like, Oh, use these tools.
I asked them, what do you normally do everyday?
What software do you use?
What are your usually like your, your,bottlenecks?
And if they tell me, well, we we always needconfirmation from their manager to send the

(08:56):
proposal or whatever.
All right.
Why does that happen?
Because it takes us like three days to send theproposal.
And I'm like, well, it takes me like half anhour to send it because I have the whole call
with the client recorded.
I plug it through my custom GPT.
I have the PDF ready and they never expect toreceive it in like literally twenty seven
minutes.
So I know it works.
I did it for myself.
I'm going to show you also you how to do it.

(09:18):
And when they see a practical use case, nowtheir mind opens.
Oh, this stuff can actually be useful for me.
And that's what you want.
You don't want the hype, you don't want thenewest tool.
Nobody cares about the newest tool except theinfluencers.
And I'm not one of them.
Yeah, no, think, first of all, again, I've saidit the last little while and I'll continue, if

(09:39):
you're gonna use chat or any of the languagemodels, pay the $20 a month.
Don't use the free version, right?
Other than me, you wanna tell us why you shouldpay every month?
Right.
So I'm gonna put it in a different way.
How much money do you spend on beer everymonth?
Because I'm pretty sure it's gonna be more than$20 right?

(10:01):
Now, the way you say it to clients is like,listen, it's one of the smartest things that we
cooked in the last three hundred years.
It costs only $20.
If you want to work with me, I will buy it foryou.
Like I will, I will sponsor you with the $20just so you can see how much better results you
can get because you have access to more usagefrom it.
You know, they are like more features.

(10:21):
So why would you use the inferior version ofsomething?
And I'm like, that's what I'm trying to tellher.
At least try it out.
Worst case scenario, you're going to spend the$20 for one month.
And if it's not useful, fine, cancel thesubscription.
You're not going to die for $20 So this is whyI tried to tell them, you know, it's like, at
least try to get the best out of it.
If you are going to work with me or in general,if you're going to, if you say one morning,

(10:45):
wake up, like, you know what?
I want to try it out.
Why are you just driving a Ferrari directly?
Right.
Pay the $20, get the best service, see how itruns.
If you don't like it, just drop it.
It's not going to be the end of the day forlike $20 in my opinion.
Like I remember I had this, this workshop withpeople from a company, like a packaging
company.
And I literally told them, because I knew thatthey didn't have access, like they were

(11:07):
thinking what subscription they should get.
I literally told them, listen, if you want, getthe pro subscription.
If you don't like it, I'll pay you back at theend of the month.
I'll give you the money back if you don't likeit.
And they were like, this guy is out of hismind.
No, no.
You'll see what I mean.
But they didn't ask for the refund.
They kept using it.
They got the charging BT.
Sorry, no one's gonna ask for $20 anyways,because they feel cheap after, but really you

(11:29):
get the robust version and you also have asense of security of own information because
you're not feeding the world and it's notlearning off of your stuff that you're putting
in for free, right?
Yeah, because
at the end of the day, like with all the,again, they are quite generous on the free
plans.
And some people ask like, why?

(11:50):
Because they want to get your data so they canmake them better.
Now for normal people, it's not the end of theday.
It's like, Oh my God, it's stealing my secretlasagna recipe.
But if you are an enterprise or like if you'rea small team, And you have some proprietary
data, you might want to explore into some moreprivate solutions out there.
Yeah.
Or simply just get a $20 subscription, turn offdata training.

(12:11):
In general.
And I mean, and if you're going to use theversion and I'll just be quick, make sure your
name's not on it, make sure there's no companyname on it, make sure there's nothing that's
viable for people to see and know.
If it's just numbers and words, doesn't matter,right?
Exactly.
Yeah, that's what I'm talking about.
Just anonymize, like use the AI or try to giveit, like just remove the client names or stuff
like that's personally identifiableinformation.

(12:33):
So for people in print or other business,what's the first couple things that you see
people using AI for?
Brainstorming for sure.
For example, figuring out like for projectdeliveries or some project ideas or drafts or
templates, right?
So you literally go through it and say, it'slike, Hey, can you give me three different

(12:53):
variations of this?
Or give me some novel approach to it.
Like, this is one of those things that peopleovercomplicate, right?
Cause they expect these huge prompts,complicated stuff.
And I literally tell them, listen, what thesimplest thing you can do today to get a good
return investment from AI simply go through itwith your problems and ask it, can you give me

(13:14):
three different ways to solve this problem?
And you might say, what is this problem?
This is this is like, it's literally twosentences, but what's the difference?
You see, again, we'll go back to the brain, tothe psychology.
We have our own subjective solutions.
So based on our own life experience, at the ofthe day, we don't know what we don't know.
Right.
You have a problem and you're going to face itas war with warns experience.

(13:38):
And that's your solution.
Is that the best solution in the world?
Is that the smartest?
Maybe, maybe not.
So it takes you literally five seconds to go tochat GPT and say, I have this problem or I have
this project.
Give me three different ways to fix it, tosolve it, to do it better.
And you might be surprised because it mightsuggest you ways that like much better than

(13:58):
what you think, or that you had in mind.
And this could literally change the wholeoutcome of a project of a new client deal of
the way that you have to do business.
You can literally ask it, Hey, we have thisprocess of onboarding clients where we have to
send them these documents and you can literallyhave JGPT telling you like, why don't you do
this other way with like document signingonline?

(14:19):
And then you can send them an automated emailtwenty four hours later and they just have to
sign in two places with a short little video.
It's like, Oh yeah, we could do that.
So we can spare like 200 emails per week, permonth.
That's already a win in my book.
Yeah, I mean, listen, even simple things, myLinkedIn ad, I used to sit there and write it,
and then I attach a picture, a file orsomething.

(14:44):
Now I pick up my phone, I'm dictating into chatwhat I want.
I'm prompting it or telling it what I reallywanna see after, and then I make some
corrections, usually.
And then I cut paste, attach the link.
It's a seven minute ordeal versus a twentyseven minute ordeal.
And you might even get better results.

(15:05):
Because like, again, like what I'm saying, likeone of the use cases is brainstorming.
I am getting better results, I think, right offthe bat, because just the way it sounds with
the tweaking, right?
Like, I mean, you know, it could learn who youare, how you write, you know, what you do from
the stuff that you put in.
So some of the stuff that I put in, it comesback and it says to me, well, do you want it to

(15:27):
be more professional polished or casual?
And I don't really like starting off stuff withdeer, so now it all starts off with hay, like
just more meat, but I could change it if it'ssomething a little more serious, right?
And it gives you, it also, for me, when I'mdoing some of that emailing and you use it, it
takes out the fluff if you, for lack of betterwording, and it makes it a little bit more

(15:51):
concise and direct, and then you could have it,really any feeling that you want it to have.
But you can go even one step further.
For example, you can go on this in the likepsychographics and stuff like that.
So for example, one of the things that I do,because I also do sales and stuff like that,
right?
So I tried to say, put yourself in the shoes ofmy leads or my prospects.

(16:14):
What would they think if they received thisoffer from me?
Could you say a tone that would be more in linewith what they are and what they would like to
receive?
These are little things that the AI canliterally try to simulate for you that you
wouldn't know because maybe I've experienced,maybe you don't, and the result can change your
deal.
My
mouth is sitting open because I never thoughtof that.

(16:36):
I do because I wanna raise my conversion ratesand I'm very like fixated with like, numbers
and stuff like that.
But to me again, it was interesting because I'ma teacher at the end of the day, I'm not a
sales guy, right?
So I struggled for quite a long time.
So what I used to do is in every call I used togo, I have these like AI recorders.
I would take the transcript.
I would put it into ChatGPT or Gemini call andI would ask him what mistakes did I make?

(17:00):
How can I improve my pitch?
How can I give them more value based on whothey are, what they need and simulate for me a
better conversation for next time?
And I would tell you, be ruthless.
Do not sugarcoat it.
Do not make me feel good.
I want to know how to be better at this, evenif I'm going to get pissed today about And
you're gonna get a whole different result thanthe basic child GPT that you see out there.

(17:23):
Wow, I don't even know what else to say aswell, because I think that's amazing.
On my call Zooms, I record on read.ai.
I've tried Fathom and I've had a couple others,but what read.ai does is similar to what you
said.
It gives me the video, it gives me thetranscript, it gives me the calls to action, it

(17:44):
pulls out all of that, but more importantly, onthe next tab, it gives me coaching.
It gives me the words per minute, it gives methe level of the tone in which I've spoken.
It points out, you know, the good, the bad, theugly, but I'm gonna try to transcript what

(18:05):
yours said and putting it in and seeing what itcomes back.
And for anyone listening, how good is that forafter you've done your presentations and record
them?
And by the way, if you're gonna record them,you can use limitless, you could use the plow,
you could ask me later what they are, but youtake it and it's all right there and you could
have your answers in no time.

(18:27):
Yeah, And again, I'm teaching, this is one ofthe things I teach to clients when I work with
them, because this is one of those things thatliterally makes you money.
Because again, what I told you in thebeginning, I'm not interested in teaching
people AI theory, introduction to LLMs.
No business owners asking me that.
They want to know how can I save costs?
How can I make more money?
So one of the things I teach them, if yoursales guys know what they're messing up and how

(18:47):
they can improve next time on the call and theyincrease their conversion rates from 15% to
30%, you are doubling your profit in one month.
Do you want that?
And then now they're like, their mind startsopen because I'm not pushing the AI.
I'm teaching them a better way to do sales,which everybody wants.
Does that make sense?
Because at the end of the day, this is why it'skind of funny.

(19:08):
One of the things that I do is I try to removeas much as possible the word AI from
conversations because yes, I am an AI nerd, butthe people I talk to, they don't necessarily
care about this.
Right.
They want to get more results in business.
They heard about this new tool and they'relike, how could I use it to be more successful?
And it's like, perfect.
What do you need?

(19:29):
Do you need more sales?
Do you need faster processes?
Do you need better support for your clients?
And based on this, I can give you some AIsolutions.
I'm not gonna pitch people complex automationsthat you can bill it because they didn't ask
for this.
They're looking for business solutions.
Listen, it's the small business solutions thathelp.
If you're a salesperson, the first thing thatyou can do with chat is your email.

(19:54):
You write or dictate whatever it is that youwanna say, and you then tell chat what real
point is that you want or who you wanna hit thetarget, and then ask it to revise it or polish
it up or however you want.
When you, and I always ask it to take out thehyphens, you know?
Yeah, yeah, yeah, the- Not

(20:16):
that everyone doesn't know everyone's UI, butthe hyphen, you don't have to put it in their
face, right?
Skip one thing.
But just what I've seen from putting in, say myemail and then having it rewrite it, I'm like,
oh my God, I sound professional now, that'samazing.
So I know that the person on the other side isreading it in professional way also.

(20:38):
Another area where it's helped me is when youhave to write hard email or email that you
don't wanna write because it's dealing with acertain situation, an error, delivery, a late,
or you have to reject something.
So I've written it and I've got, oh my God, Ican't send that.
And I put it into chat, just prompted to polishit up and I want to get my point across, don't

(21:00):
want to be disrespectful, I don't want to soundvengeful, and it comes back.
I'm like, my God, I should have been a writer.
No.
So two things, one, I'm sounding better, and B,I'm saving the time to actually not write it
the way I would.

(21:20):
But the bigger time I'm saving is the time I'mtrying to think about how and what I should do
when I don't really know.
Yeah.
So that's why for me, for example, the valuesactually added values.
Like when you have these interactions, they askit, explain it to me your logic.
Because this is one of the things a lot ofpeople skip, right?
They go to chat GPT and say, we write the CMAT.

(21:41):
And it does like, oh, this is good.
The next step would be explain to me your logicbecause once you read it and you're like, ah,
that's why.
Now you're becoming a sharper thinker.
Now for the next trick email you're going toget, you're not as dependent on chat GPT
because you learned your lesson.
So you might still use it, right?
Because it's easier, but you also became moreknowledgeable.

(22:02):
Does that make sense?
No, it's learning without sitting in aclassroom being taught.
Nobody wants that.
But it's much modern education.
I got back in my days, I used to read likebooks because like I was born in school.
I would just buy these American business booksand I read them in my own free time.

(22:22):
Because that back then in the days, that wasthe best medium to prior knowledge.
Nowadays I would just go to chat GPT, right.
And ask a question.
Okay.
I have this specific problem I want, or I wantto build something cool.
Help me build it.
Explain it to me.
I am not technical, whatever guide to me fromthe foundations, what I need to know and let's
make it happen.
A lot of this stuff nowadays with the clients Iwork must be project based.

(22:46):
Never learn in the void.
That's what I'm telling people.
You do not want introduction to LLMs to whendid AI start?
You want to know what piece of your daily workcould you automate as a little project.
And we're going to try out a couple of tools, acouple of prompts until you get some results.
And because you saved thirty minutes per day,now you get the benefits of AI.

(23:07):
You can learn new things, a little bit of extratime to have lunch or dinner with the wife,
play a little bit with the kids.
That is a good future with AI.
Well, you know what, if we've learned anything,and I keep saying it from the young people
today, or younger than me, is we shouldn't haveto work five, six, or seven days a week.
We're on this planet for too short a time.

(23:27):
I think AI will now give everyone theopportunity to work smarter, work better, not
sit at their desk, turn in circles when theydon't know what they're gonna do.
Better to get up and just leave and, you know,it's about getting the work done.
So I think AI has, we have the opportunity withAI to take our lives back a little and take a
little bit more control.

(23:48):
To, So you what I can do regarding this,because again, I'm Italian, so for me, like the
doce vita is like top three things in life, youknow, like I'm not gonna overwork myself to
death, that's why I'm just traveling around theworld and I do cool stuff and I have like my
head to like half of the work that I do is doneby AI, which is great because I've built these
systems.
But the whole improvement, I think, to ourquality of life is the fact that we're not

(24:11):
stuck anymore.
So two and a half years ago, if you had theproblem and you didn't know how to solve it, it
would have taken you a long time to figure outbecause you could.
You, I don't know.
Back in the days you used to go to library andtry to find books or you watch a YouTube video
or whatever.
You don't need to do that anymore.
You literally go and say, it's like, listen, Ineed to redo my website.
How can I make it happen?

(24:33):
It's a WordPress website.
Show me the basics to make it happen the nexthalf an hour.
I need to write the first three chapters of mybook.
This is the topic.
Can you give me 10 ideas?
I want the coolest one.
That's going to be the most controversialengaging.
Give me ideas.
Boom.
You're not stuck there for three days with ablank page.
You can keep moving.
And that is fundamental for ambitious people,right?

(24:55):
For people who want to build, that is the onlyblog that you had before that you don't have
any more today.
Nobody's stopping you from doing whatever youwant.
There's just a one prompt away.
The real question is, are you going to spendthose $20 to get a subscription or go and write
that little prompt?
Cause if you're not, then who's at fault?
You have all the tools that it's even free.

(25:17):
Did you prompt it?
No.
Then why, what do you expect?
Oh, no, we the human now are guilty of anythingthat won't do or accomplish, right?
Because the assistance is there.
And when you say, you know, you sit for threedays, you know, I don't hide it, but I've got a
little bit of ADHD, maybe a little bit morethan a little bit, and the head zooms around

(25:39):
and the ideas and things go really fast.
And ever since the AI became public, that'swhat I say now, but since it's public, it saved
me hours and hours of anguish and frustration,which in itself is giving me back a little bit
of life, because now I could sit down andtechnically have a conversation with whatever

(26:04):
AI I wanna use, and then it's asking mequestions and then I'm answering, and then from
that, all of a sudden, I'm able to at leasthave my basic thought in my head that I
couldn't get before.
Once something has the thought in the head,then it's easier to go from pen to paper, so to
speak, not that we're using pen or paper.

(26:24):
But you can, you can, that's the thing.
If you talk about pen and paper, for example, Ichoose to use it sometimes.
I do have my good serve pen and paper, butclarity that you gain from talking with these
assistants is super valuable.
Because again, back in the days, used to havethis kind of clarity with a $10,000 life coach

(26:45):
or something, right?
It would have your sessions every Thursday at3PM.
Now I'm like
fifty minutes, fifty minutes.
Right, right.
Minimum Or your therapist that wants you to geton the next session.
So they're not going to let you off the hook.
The one with AI is like I say, like, Hey, Iargued with my friend.
It's really bothering me.
I'm not to fix it.

(27:05):
Can you give me a better reframe for thesituation?
Can you help me write for him a message?
Because I want to make people, don't know howI'm upset.
I want to get out of this situation, makethings good.
I'm super pissed right now.
I don't know how.
Because I know we're like, I'm a human too.
That's why I tried to put AI to work for humansand not the other way around.
I am the guy that has been like, there was thisgirl I talked with this morning.

(27:27):
She told me, you're the guy who shared thestory in Vegas about breaking up with your
girlfriend with Chad GPT.
And I was like, that's how you remember me?
And all the talks that do, like, optimization,productivity agents, you remember me because I
broke up with my girlfriend with child GPT?
You know what?
Doesn't matter how or why.

(27:49):
The only thing that matters is she rememberedyou.
Right?
There you go.
Something will come back from that.
You're, I'm
saying it's so right that, you know, not thatyou wanna be breaking up, but it helps you
write, you know, I think more and more peoplebreak up and blow each other off on a text

(28:09):
anyways, but with the AI, it gives you theright text.
No, it's not even about the text per se, gaveme the understanding, for example, it gave me
the understanding because I was asking all myfriends, you know, and my family, and they were
giving me all mixed opinions, you know, fromtheir own point of view and the value of AI is
like, it's kind of objective.

(28:30):
So I remember, you know, even in this trickysituation of asking, could you give me an
objective explanation?
Like how are things going between you and Ibased on all that you heard?
Is it good?
And it was telling me, Hey, based on the talk Iheard about the last forty minutes you told me,
these are my observations.
And I couldn't argue with it.
Like he was completely right.

(28:50):
And I was like, I was surprised.
Cause he was telling me, oh, based on theterminology you're using, you're not talking,
you're not saying we, you're talking you andher.
And you're not thinking how beautiful it'sgoing to be when you're going to be together.
You're thinking about the stress to make it, tofigure it out.
So you're already starting with the wrong foot.
And I was like, damn, it got me.

(29:11):
Like, I wasn't seeing this, but once you toldme, it was clear day and night.
Right.
No, that's when I say you get the right messagewith AI to send, it's because you go through
that thought process or it puts that things youwouldn't have thought of, and then you're able
to, or it's able to articulate it in, for lackof better wording, a kind, gentler way than

(29:35):
maybe we would have said or you would havesaid, you know what, this isn't really working,
you're done.
Or, right?
Then
Yeah, because again, it takes you away fromyour limited worldview and it gives you a
higher, like more options at the end of theday.
And we go back to the first solution I sharedtoday where it's like, just ask it to give you

(29:57):
three different solutions to this problem.
The first solution of course would be like mysolution was like, this is not working.
I won't talk with you anymore.
But then the other two solutions are gonna be,why don't you try to explain to her how life
would be difficult if things don't work outlater?
And I was like, what does that even mean?
But then explaining it to me, was like, I getThis is an interesting way of putting things in

(30:20):
perspective that I wouldn't have not thoughtabout.
That is better than my original thinking.
So it's it's a pure improvement, you know, tomy thought process.
It was, like, limited based on my limitedunderstanding of the world.
You know, so for people listening
I'm not an expert heartbreaker, you know, so Idon't have a template to send out there.
So like I need some coaching for this thing.

(30:41):
Right?
No, but you know, so here we are having thisconversation, it started off business in print,
and now we're talking about AI in our personalspace and how we could use it to learn, to
grow, benefit, you know, the ups.
So for everyone listening, I don't know if youthought about that because everyone I talk to
generally or I bump into, it's all businessfocus, right?

(31:03):
It's all, I remember last year when Jess toldthe story about using chat, when she went
shopping with her husband, came home, puteverything in a box in chat that was in the
pantry, including the items that were going toexpire.
And, you know, of course her husband didn'treally want to do that with her, but you don't
say no.

(31:23):
And when it was done, you know, Jess says, I'mnever going to lose money on food again,
because she prompted him, can I have threerecipes for tonight's dinner using the food
that's gonna expire soon?
She goes, so it didn't just give me the name ofsomething to do, it gave me the name and how to
do it, and the ingredients.
And I'm thinking, I was thinking, oh my God,never mind not saving money.

(31:44):
Many times I look in my pantry and go, whatcould I make because I'm hungry?
And then I really, it comes down to, I don'treally know what ingredients to put together to
make something really quick, so I resort tolike a bowl of cereal and fruit.
But you could do so much more with it andmoving.
And that's the important thing, I think one of,that people have to embrace the AI for

(32:08):
themselves and watch it.
A little reframe on this.
Like they don't have to embrace it.
Like it is an option there that could maketheir life more peaceful and better.
Because this is why, for example, I kind ofpivoted the thoughts slowly from the business
side to the personal side.
Because you see, when you talk about business,people are like, I either want this or I don't

(32:30):
care.
You know, this is some business stuff.
I don't want to talk about work.
But when it starts impacting a little bit yourpersonal life, then you've got a bit more skin
in the game because I know that we are headingtowards this future.
Cause I, I basically had particulars in 2019.
Right.
So we're going to go to the, to the AI agent,like not the AI secretary, that's going to be
always with you.
Right.
So make a phone call to my mom, buy mygroceries, buy my flight to New York or

(32:55):
wherever.
And it's just going to do it.
It's going to go out there and do it.
So it's going to be part of our daily lives.
Now, I wouldn't say that they have to embraceit because people can do whatever they want at
the end of the day, you know, but I want totell them is like, there are different ways
that you can face your current life struggles,whether it's business or personal that you
might want to explore, that you might want totry just to see how it is, you know, one month,

(33:18):
if it's not working for you, fine.
At least you try it out.
And now you know what's out there compared tobeing victim to the hype, to the news, to the
AI blackmailed people and is stealing jobs.
It's like, did you ever, like, you should tryit.
You will know that's not really stealing jobsbecause you have to give it orders what to do.

(33:40):
Thought they were gonna lose their job to thecomputer once upon a time.
Now there's more people working on computersthan ever before, right?
And when I say embrace, I'm saying it maybe,use it as the wrong word, but if you're gonna
go forward in life today, it's gonna beeverywhere, so don't fight it, learn about it.
Exactly, because And how it could enhance whatyou do daily.

(34:04):
Exactly.
Because it's an energy thing.
It's an energy thing.
Because again, talk with like hundreds ofstudents, entrepreneurs, founders, teams, you
know, and you see, again, it comes from thefrom the teacher perspective, right?
Because if I tell people, you have to applythese and they're going to be like, Who is this
guy?
Why is he giving me orders?
I don't want to do this.
They're all trying to shove AI and automationdown my throat.

(34:25):
I hate it.
And I was like, you're right.
This is not a good approach to it.
My approach is like, let's figure out otherways that I could make your life better with
this stuff.
If the answer is no, I'm not gonna bother you.
I'm not gonna talk about that at all.
I'm gonna talk about fishing, pizza, vacationto Italy.
But are there ways that I could make your lifejust like 5% better?
Would you not want it?

(34:46):
If I can make your talks with your friends moresuccessful and can make you more persuasive and
I can make your business run more, moreeffortlessly, would you not want it?
I'm not telling you what you're going get.
I'm just saying there are ways to make ithappen.
Would you want this?
And that's why you see also it goes to thelogic of us telling you, I don't even need to
pitch to word AI.
I'm saying there are better ways to maybe livea more smarter life and have a more efficient

(35:13):
business.
If you're interested, try out this stuff.
And it goes much more effortlessly, Becausepeople then are like, yeah, I can try this
stuff out.
I don't have to hit them with the AI agentsand, you know, like the latest stuff and MCP
servers.
They're like, what is this?
I don't care.
You know?
No, you know what, I love your approach,because for the longest time, well, longest

(35:35):
time, since the whole AI revolution started,right?
And I've been looking into the feed on my phoneand my Instagram is AI this, AI that, lead gen,
all kinds of stuff.
So what I've done is, me being me, I've madeappointments with some of these people to see,
to learn, and I'm gonna say, like, most of it'sfull of it.

(35:59):
The lead gen stuff, they're just scrapingLinkedIn.
You could make, if you want, you could sit downand create your own agent to scrape LinkedIn.
They're not doing anything so magnificently for$3,500 a month.
Right?
I mean, could probably, I'm going to give you aplug, they could hire you, get to a point where
they want to know something, you could guidethem or help them or build them an agent, and

(36:24):
that $3,500 a month for twelve months, it'sgoing to be less than $3.
For sure.
But I'm saying this is why, so like I dobelieve in educating people.
Right.
So teach them out the fish, don't just givethem the fish.
But it's also, it's a way to still be more incontrol.
Cause I literally, that's why like I havefounders, for example, I like what normally
happens in my daily work is I have foundersreaching out because I go and talk at

(36:46):
conferences.
I publish content every day on social media,right?
Practical stuff, boring, but useful.
So I'm not about the hype.
I don't go viral, but I'm telling you, Hey, Itried this stuff.
It didn't work.
Or I wouldn't go do this or here's a problem.
Try it out and see what happens.
Right?
So then founders usually reach out to mebecause the founders or the CEOs are usually
more innovative people, right?

(37:07):
Cause they've always been kind of against thegrain to build a company cause you can't be
like the average.
So they always kind of try to stay on thecutting edge.
So they are open minded.
I talk with them.
I teach them.
I help them understand what can be done andwhat cannot be done.
And they're like, Oh, now I get it.
Now I have control on this.
I'm not victim to my fear, my anxiety, to themedia.

(37:28):
Now that I have a better understanding of this.
Now I also want to teach my team.
Could you come on board now?
So like train our employees, I can do some likeproductivity workshops and stuff like that.
Teaching them five workflows to be moreeffective every day, right?
To win one to two hours per day back.
When you put that into perspective, though,when you show them the maths, right?

(37:49):
Like one hour per day, and it's like a team of30 people for a forty hour work week, they're
starting to not only save money, but alsogetting a bit more ahead, right.
Compared to competition, compared to how theyused to do things.
People have a bit less time, more time tobreathe.
So this is, it is like actually a tacticaladvantage.

(38:11):
But that's the thing.
In my opinion, comes with knowledge, you know,it comes with understanding these things and
applying them and not just like blindly eitherignoring it or buying these out of the box
solution, hoping that they're going to get whatthe people promise out there.
Cause if you don't know what's happening, howcan you control the whole process?
I, for example, also went on calls with thepeople you mentioned.

(38:32):
Right.
But I didn't ask them, here's $4,000 Give methe solution.
I'm like, I'm going to give you $3,000 I wantyou to explain to me step by step.
And most of the time I'll just tear it apartbecause I was like, I don't need this
complicated process for a study that can bedone.
I get three steps.
I really don't need it.
So like, why do we go through this conferencewith prod?
I'm a very practical person.

(38:53):
You know, very pragmatic.
Even sometimes when business owners ask me, Ihad the situation a couple of months ago.
Business owner comes to me and is like, oh,want to have like a chat bot on my website,
right?
Because it's going to customer service 247.
I know that this stuff works.
Cool.
It is a validated use case.
It's going to help you.
But my question is, all right, tell me how manywebsite visits do you have per week?

(39:16):
And the guy's like, well, around 50.
And it's like, my man, there's no point in youpaying me $5,000 for chatbot when you don't
even have enough traffic for people to trigger.
Out of 50 people, there's going to be two ofthem talking with a chat bot.
So it's not worth your money.
Your main priority as a business owner shouldbe to get more traffic on your website.
What you need is more content, more eyeballs,social media, other stuff.

(39:40):
But that's why for me, it's always important tokeep the feet on the ground and focus on
business problems and solutions, not the AIhype.
Oh, we got agents for this and for that.
What problem are you solving?
Right?
The chat bot on the website solves the customerservice problem that they don't have.
I wrote down, you just gave me an idea for aconversation for the chatbot because everybody

(40:04):
wants those on the website, but you're right,the first question is how many people go to
your site?
Just to have one tool isn't worth it.
And I think with the AI, there's a lot ofpeople doing a lot of stuff just because,
right?
There's all these demos and they go viral allthe time, right?
Oh, share my boss, I'll send you the templateor the blueprint or whatever, it's like, I

(40:26):
would not get this even if you pay me moneybecause there's no use in it.
Like the use case is not there.
Like if you work in an industry, for example,like printing, probably maybe a lot of your
clients would prefer to call you.
I understand what you guys are building andshake your hands.
Do these guys would ever talk with the chatbotin the website?
Very likely, no.
So then why would you invest this money in asolution that for your industry, probably not

(40:49):
gonna work that well, right?
It's just an assumption, but I think I'm quiteaccurate.
Well, even with the AI, like I think, I stilllike the hand to hand and the voice, and I
think people just still have to pick up thephone and call and go visit.
And when you're visiting, you're not sellingdirect, you're just there to be relationship
building.

(41:09):
Exactly.
So for the building, there's a better way to doit.
For this, you would use AI to coach yourself,right?
You would go to Chargebee and you would say,could you please do research on this company?
I'm gonna meet the owner tomorrow.
This is the services I'm offering.
Could you tailor them for this client?
Could you prepare for me an email and thereport that I can send to them to show them the
return on investment?

(41:30):
And now you saved three hours of time thatyou'd worked your slaving at the computer.
And it gives it for you.
And you have better interactions with theclient, which is the most valuable stuff.
This is smart day implementation, not a littlechat bot on your website, hoping for the best.
Oh my God.
I saw, I had to, and I've said it before, but Ihave to get, I had to invite three people on my

(41:50):
podcast in three different parts of the worldfor the same show.
So I send them all an email asking them to giveme what times are convenient for them, and then
I get it back and I have to go through it andthen decipher what's the best.
So early days of AI, I get the email and I'mlike, oh my God, what am going do now?
And I'm going to take out an Excel sheet, I'mgoing to list the people.
And then I go, stop.

(42:11):
Copy pasted the email into the chat.
I prompted it to say, can you, you know,rummage through this and please tell me which
are the convenient times that are the same foreveryone?
Two seconds later, I had two times.
I then prompted to write an email to thesesenior business executives, inviting them to
the one time I choose, and wrote it, promptedagain to say, can you shorten the email these

(42:34):
executives don't like to read?
Boom, sent it off, the whole thing was sevenminutes.
It could have taken me two days to figure outthe times to factor in daylight savings and not
make a mistake.
And I totally understand you because I makemistakes at least three times in the past with
those goddamn time zones.

(42:55):
Because I also struggle because I travel quiteoften, right?
And they tell me like, oh, we're in EST time orwhatever.
And I'm like, what is that?
Then I send an invite and they don't check it.
And then it's like a different hour orsomething.
And it's like, oh my God, I hate this so much.
So nowadays that's why I have, for example,like I use either Calendly that automatically
figure this out or I literally go and chat GPTis like, Hey, these people are currently in New

(43:16):
York.
I will be traveling to Bulgaria next week.
Give them a specific date that they couldn'tget into contact with me next week, considering
all of the time zones, whatever.
And my working schedule is nine to eleven orsomething like that.
It saved me so much.
It's not that the time because also time issaved, but it's like the hassle.
The hassle of this menial task that I hate thatI get wrong often because I'm not smart enough

(43:38):
to figure that out.
So like, yes, please, AI take this, fix it,please.
No, it's, yeah, no, it just, it helps, it's sohelpful in so many ways, and if you're saving
time, you're indirectly saving money, and ifyou're helping you with ideas, you're saving
brain space and aggravation, so your body ismore relaxed, your brain is more relaxed,

(44:03):
right?
A lot of people are using the voice version ofManai and whatnot as a companion even.
If you're alone and you're sitting therestaring at the wall, you could have a
conversation.
I was driving in the car and I can't type, so Iasked the phishing question and thirty minutes
later, oh my God, thirty minutes, we're goingback and forth about phishing lures.
And it was like In

(44:27):
my case, one of the things I struggled with,like a lot of times, for example, when I was
younger, I used to get in fights with my momall the time because I I would ask her for
advice.
She's very smart, very smart woman, you know,big heart.
We're very different people.
Like I'm more like rational, cold, like morelong term thinker.
She's like a people's person.
Were, so yeah, like when it's about people, shehas phenomenal advice.

(44:50):
Now the problem with me was I would ask foradvice and never follow it.
And she said, why do you ask me for advice ifyou never follow it?
And it took me years to understand this for me,actually the real value was in hearing myself
vocalize the things.
So I have all these ideas in my mind all thetime and I need to bounce them somewhere to
find clarity.

(45:10):
And instead of bothering her and getting intofights again and again, because I know I'm
stubborn, so I'm going do things my way.
This is why talking with these AI assistants isvery helpful.
You don't need a therapist.
You don't need to bother the wife or thehospital to weird or stupid questions.
You're like, Hey, my right leg is hurting.
I don't know why should I call the doctor?

(45:31):
I'm feeling worried.
What, give me a couple of ideas.
Just take care of it or maybe feel better, youknow, like to find out some, some peace of mind
regarding this, you know, because I don't it'snot my mind, whatever.
Just, you know, five minute talk.
David is going to figure out something for youto give you a little bit of peace of mind.
There you go.
No harm done.
It made your day a little bit better.
I mean, I'm for it.

(45:53):
Confirms Or what you thought you should go tothe doctor and get it checked.
You would be surprised Warren, like I know atleast two different situations that my friends
told me that they used actually Chagy PT andthey got the same diagnosis as the doctor.
There was this girl in Poland, her liver waskind of hurting And she had a suspicion.

(46:13):
She asked LGBT about it because she knew kindof what was happening.
She gave a pretty good accurate description ofthe pain area, how it happened, and gave her
the diagnosis.
She went to the doctor just to be sure she paid300 Euro.
She got the same diagnosis.
Now I'm not telling people now to put yourhands in the life of Doctor.

(46:34):
GPT, but it can be useful if you know nothingabout what's happening to give the macro
description.
So you would go to the doctor with a little bitof a more informed opinion.
Because if you go on Google and you ask this,you're going get, you got cancer.
Like I remember back in the days, ears, my no,but back in the days, like you would type on
Google, my ear hurts cancer.

(46:54):
Like I have a little bit of a toothache cancer.
My God, absolutely.
Yeah, I've got three questions.
Answer what you want, don't answer just becauseI know we're limited on some time, but what
mindset shift do you think business leadersneed to make to thrive in the next three to
five years?
Experiment more.

(47:14):
Experiment more.
That's why I'm telling people is that causethey have all this like fear and anxiety, like
replacement and change.
And it's there.
I do get it.
I do get it because my whole department like inBerlin four years ago got fired because of
automation.
Experimented will give you experimenting, willgive you a more solid grasp on reality, like

(47:35):
more data to understand what can be replaced inyour industry.
So what you should be pivoting and what'sactually valuable and should be kept.
Cause that's the thing, Until you don't do it,you don't know it.
You're going to speculate.
You're going to think, my God, the AI isreplacing everybody or no, this stuff is
useless.
And as usually the truth is in the middle.
You play with it and see like, oh, this is goodfor project ideas and for writing.

(48:00):
And, I don't know, customer service, but it'shorrible with like making up a great graphics
or designs or I don't know, whatever it's yourspecific sauce that you have.
Right?
So now because you have clear data, because youexperimented, you know what to do.
Good, good, I like that.
So, and what role do intuition and gutdecisions still play in a world where we have

(48:23):
so much data?
Right?
Great question.
I kind of go with both, but at different times.
So I would say, listen first to your gut, butalso check the data.
So I think one of the mistakes that foundersmake is to just go reckless out there.

(48:47):
And I can tell you why, because again, I talkwith dozens of founders, like often I talk with
them, like cause I got people asking me forideas or they pitch me their products or
whatever.
And I see a lot of times they built what theythink is cool or what they like.
Like I have this idea I'm going to make.
And then I go like, who asked you for this?
So you have people that would be willing to payfor this.
So their gut is telling them to build this.

(49:10):
But if they will listen to the data, they willbuild maybe something a little bit different.
So you see why you need both.
Like don't be blind to the data, but also don'tgo chasing only the data because then you're
going to miss those critical creative insightsthat only humans have for now.
And data might not come up with the actual ideato do it, right?

(49:32):
Yeah.
Human still.
We've seen the patterns, everybody's buyingmore toilet paper, why?
And you can't figure out, but because you couldtalk with people and you can have some novel
ideas, maybe you can have a new way ofreframing things.
Don't know.
It's just an example.
Right.
But it is an intuition thing that's oftenvaluable, but you should also double check it
with some data to figure out, is it just anonsense desire or is there actually something

(49:57):
there that should be built real quick?
And I see the market crack there, not to goimmediately to jump into it.
Like doing this is a smarter way.
And I know because I saw the difference betweenfounders making money and people working six
months on a project, launching it, get cricketsand fail miserably.
I would see the writing on the wall, but theywere too blind to listen.
Right.
Well, they learn when they, you know, theylearn as they go.

(50:19):
So the last question I'll just ask you, ifsomeone's listening and feeling behind the
times because they haven't done anything, youknow, what's the one step that they should take
to start becoming more AI ready?
One week is all you need.
One week.
One week is all you need.
If you just do what I said at the beginning ofthe episode, just sit down, figure out what

(50:43):
you're doing daily and see where you can putsome AI into.
The simplest way that I do it for clients islike, Hey, give me a list of tasks that you do
every day.
Give me like a list of 10 tasks.
We'll plug it into chat GPT and say, how can Imake my work better, faster?
Do you have some ideas for automation or, orstreamlining or whatever?
Because then it's not just I'm going to readabout AI updates for the sake of you have this.

(51:09):
Nobody wants that.
That's useless stuff.
You're not going to go ahead with that.
When you're going to get ahead is when youstart winning your time back.
And when you start seeing some change, Hey, AIis actually making my business better, more
profitable.
I'm having new ideas now.
I'm feeling a different energy because I'musing this smarter too.
And at the end of the day, we're even nowadaysin 2025, we could be sending people messages

(51:32):
with pigeons.
Nobody's stopping me from sending you a pigeon.
Right.
But we're smart enough to understand that emailis the thing.
Email is the thing to communicate.
Right.
So that's why I'm saying it's similar with allof this like AI stuff is like, yeah, you could
still do things the old fashioned way, butmaybe for you, there's a specific solution out
there to make it a little bit better.
Well, explore, find it and use it.

(51:55):
Do you put AI to work for you?
Not you just figuring out the AI news and what,because that's only again, for it's useful for
the influencers, not for the business owners.
Yeah, no, I get the rundown AI list everymorning about what's happening.
And I look at it, but, you know, I'm gonna say85% of this stuff goes way over my head.

(52:18):
And then when I look at it, it just like, oh myGod, more stuff.
So it's easier not to look at it sometimes andnot be so overwhelmed and then just stick to
the basics and how you get ahead in your owndaily life.
The basics,
the basics.
When people tell me like, I want to get morefit, how many pushups you do per day?
Like none.
Well, there you go.
Start there.
You don't need to go and do calisthenics andget yourself attached to bar, sit down and do

(52:40):
pushups.
Right.
So what they are saying, no, but I guess thesame like what they are is like, oh, we saw
this little latest agentic workflow.
Do you know how to prompt it?
Do you know what you're doing daily where youcould potentially automate some process?
Well, no, but like, we really want to try thesechannels, but what for you don't even know what
you're doing with it.
So of course it's not going to be successful.

(53:02):
Cause again, I talk with sometimes it's likeCEOs, right.
And we're talking about their strategy.
So I have to think ahead together with them.
And that's why I asked these difficultquestions.
Like what are you trying to achieve in the nextsix months?
Do you want to get more revenue?
Do you want to make some processes easier tohandle for your ops team or whatever?
Like what's the end goal here?
AI is a tool, not the end goal.

(53:24):
So I keep saying it and you just said it, AItool.
I want people to keep remembering that it's atool, it's not the answer, and it's not the
total solution.
It's just another tool in the box that goesalong with everything else that you have.
And then over time, we see where it takes us.
But just if you refer to it as a tool, you'renot referring it to as the end game and like

(53:46):
the leader or the know it all, it's not thewizard, right?
Because I see this all the time online.
I see this all the time.
It's like, oh, the new AI, this and that, likewhat for?
Like my number one question every morning whenI get my latest report on the latest
developers, how could I use this to make mylife and the life of my clients easier?
And if the answer is I can't, I ditch it.

(54:08):
For example, right?
The latest hype is with like a general withGoogle, like VO three, this little like video
generator, right?
Which costs you $6 for eight seconds of video.
And people are going viral on Tiktok and it'scrazy.
How can a business owner use this stuff?
What if you find ways because of your specificniche for your specific audience, good for you,

(54:29):
but for the 90% of people out there, I don'thave a usage for it.
So I do not care.
I'll let the AI creative people make theirvideos go viral.
That's not what clients pay me for.
And that's not what gets your return oninvestment when you use this for three months
straight.
So you've got to figure out your priorities andstay away from the hype and get the basics done
well with this stuff.

(54:50):
If you didn't make videos before, you'reprobably not gonna be making them after.
It's for the people in the video world, no, youcan, but the majority of people, I mean, mid
journey, mid journey, mid journey.
I went out to mid journey, I'm like, oh my God,this is not for me.
I'm not playing with video.
I'm not with pictures, video.
And I don't wanna spend my time.
I don't wanna get sucked into that rabbit holeeither of

(55:12):
Which is cool, that's why.
So sometimes I tell people like, there'snothing wrong to try out these tools, right?
Because you wanna have some fun or see, butlike figure out at the end of the day, how is
this really helping?
Right.
Is it making your life a little bit easier?
Is it making some of your tasks?
For example, when you told me in the beginning,right, I used it to write my emails to write
this in a better tone, more diplomatic one, orI needed to figure out the time zones that made

(55:35):
your life like during the easier.
The workflow, if you publish this on theinternet, it's not going to go viral.
You're not going to get half a million views.
Oh my God, groundbreaking.
But this is useful.
If you would share this with more businessowners, it would make their lives better.
And this is what I prioritize when I talk withpeople.
Yes, exactly.
I just tell people what I'm doing when I'mabout what it is, give them the idea, go try

(55:59):
it, maybe exchange an idea or two, right?
That's all we could do.
Yeah, unless you're in it, you don't reallygotta go that far.
Baby steps, and then you see how it works.
I mean, sits open perplexity in chats, it'sopen on my screens all day, and then I'm on
them, and then I might even take something inone and put it in the other just to do a double
check and get something even better and go, ohmy God.

(56:20):
So I'm in for $40 a month, but it's the best$40 that I'm spending.
And everything in life is $20 a month.
So what are we gonna do?
Anyways, I wanna be sensitive to your time asyou have to be somewhere, but always, always a
pleasure of mine to sit and chat with you.
I think you're awesome and love the way youthink of things, put it out there and you've

(56:44):
just put people at ease.
I'm gonna put in the description your websiteand your LinkedIn profile.
So if people want, can reach out to you, askyou whatever they want and
Yeah, the easiest way to get in contact withme, the easiest way to get in contact with is
they can literally connect with me on LinkedIn,like book a call.
I try to keep my calendar point open because atthe end of the day, I'm always looking for like

(57:07):
the human conversations.
Right.
So like I try to not automate too much thepersonal process.
Right.
Like if you would go to my profile and justlike filling out forms and getting automated
responses, people are going to be like, and youknow, don't really feel taken care of.
So like to me, I noticed that one of theimportant things to do in these AI times is to

(57:27):
actually give people the gift of time.
Right?
So I'm going to sit down with you twentyminutes, listen to where you're at, what they
are, what ideas you might have, and maybe tryto make it a little bit better.
If there's no way to improve it, that's okay.
It's also totally fine.
But I found that this works the best currently.
It's also off like good human connection withpeople, you know, not just to treat them like
as like a automation projects.

(57:49):
This is just my personal opinion though.
No, I, my, my Calendly link is everywhere andI've got people, all kinds of people that just
book the times and I'm happy just to talk tomeet new people, maybe a new idea.
If I could give someone an idea and help themout and change their life, I feel even better.
And what's a half hour at the end of the day,right?
Not that long, it's pretty good.

(58:10):
Anyways, awesome.
I'll put all that so people could reach out toyou.
Thank you again.
We'll have you back on.
Maybe we'll go a little one step far next timebecause it'll be the same people and they will
already have done everything that you suggestedthis time.
Everybody listening, you stay till the end.
I'm sure you stay till the end, all of mymillions of viewers and listeners.

(58:35):
Again, if anyone has any ideas that they wannahear, they wanna come on, they wanna do
something, let me know.
I'm always happy to talk to everyone and helpput everything out there.
Alex, again, thank you.
Everybody else, thank you.
Warren Werbitt, printing's alive, and I loveprint and fishing.
Until the next time.