Opt-out rights are enshrined in many national privacy laws and regulations, which provide individuals with a right to opt-out of unwanted marketing. But this is a time-consuming process and often requires know-how and commitment. Global Privacy Control (GPC) is a new mechanism which enables anyone to easily opt out of website-based marketing.
Rob Shavell, Founder and CEO of Boston-based Abine (which includes DeleteMe and Blur), explains the organisations, websites and major media groups behind GPC. They include the Washington Post, the New York Times, the Financial Times, browsers, including Mozilla’s Firefox, DuckDuckGo, Brave and Consumer Reports. They are working together to develop GPC.
We discuss with Rob how GPC’s web-based opt-out works and how it could enable website users to implement their opt-out rights around the world. The opt-out right for individuals has gained traction in the USA as a result of California’s Privacy Rights Act of 2020 but the principle applies wherever the GDPR ripples around the world.
How has the attitude of major tech companies to opt-out technology developed in recent years? The new US federal political landscape in January 2021 could provide fertile ground for a federal privacy law which might include these rights. Will privacy regulators in other countries start to recognise the value of GPC and will the mass of consumers take up GPC?
Participants:
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
NFL Daily with Gregg Rosenthal
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.