El agricultor de hoy tiene que usar muchos "sombreros" diferentes. Para el agricultor pequeño una de las muchas tareas esenciales en la finca es el asegurarse de que su producto llegue al mercado adecuado, el cual le asegure ganancias suficientes como para sufragar sus costos de producción. Con este fin debemos invertir tiempo realizando un plan de mercadeo. Para hablar de este importante eslabón en la cadena que sostiene la viabilidad de nuestra operación, el Dr. Trent Blare, Especialista en Mercadeo Agrícola para UF/IFAS Extension, nos comparte varios consejos a seguir y consideraciones a tomar.
Comparte con nosotros mientras hablamos con Trent, y recuerda lo importante ques es apoyar a tu agricultor local.
Manual en Español: Cuaderno de Trabajo del Plan de Marketing de UF/IFAS: SPANISH-MARKETING-MANUAL-FINAL.pdf (ruralengagement.org)
UF/IFAS Extension es una institución con igualdad de oportuniodades.
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