El agricultor de hoy debe ser un buen negociante. Para esto el o ella necesita invertir tiempo construyendo su plan de mercadeo y su plan de negocios. A continuación describimos los primeros aspectos a capturar en su plan de mercadeo. Dr. Trent Blare continua educándonos al respecto.
Pasos de un plan de mercadeo:
1. Establecer objetivos claros
2. Identificar la competencia
3. Determinar cómo el producto servicio te distingue
4. Identificar el mercado adecuado
Manual en Español: Cuaderno de Trabajo del Plan de Marketing de UF/IFAS
SPANISH-MARKETING-MANUAL-FINAL.pdf (ruralengagement.org)
UF/IFAS Extension es una institución con igualdad de oportunidades.
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