200: 8 Pillars of Product Marketing Success

Chris Peer is the author of The Great 8 Pillars of ROI-Driven Marketing. He is also the founder of SyncShow, a 20-year-old marketing company specifically for manufacturers and supply chain. Today Chris is going to share some valuable knowledge for inventors, startups, and small manufacturers on the 8 required pillars of building a great marketing strategy for your product, the importance of those pillars, and best practices on how to build a successful marketing machine for your new hardware brand.

Here are the key takeaways from the episode:

• Return on Investment for marketing is critical.
• Investing on marketing early saves you a lot of money down the road.
• Drive more sales than you spend in marketing.
• Track and measure.
• 8 pillars of marketing, in order of importance.
• Goals, KPIs and industry benchmarks. An ROI-driven goal for marketing.
• Value proposition. Nail that ideal customer profile and what pain points you are solving for them.
• Your marketing strategy. Very few people have it. Where is your target market, channels that your buyers shop, 
• Your marketing team.
• Your website
• Your analytics and reporting.
• Your technology stack. CRM and marketing automation.
• Templates and guides.
• Not a single pillar is a marketing tactic, this is a marketing infrastructure.
• Build marketing and sales infrastructure early in your hardware startup.
• Make sure to track first point of contact with your brand all the way through to a sale. Website, marketing, and sales are all linked together.

Chris Peer Links:

LinkedIn | SyncShow | Book

The Product Startup Podcast Links:

https://www.ProductStartup.com/

Instagram | LinkedIn | Facebook Page | Facebook Group | Pinterest | Twitter | YouTube

Mako Design Links:

https://www.makodesign.com/

YouTube | Instagram | LinkedIn | Facebook | Pinterest | Twitter

Kevin Mako Links:

Instagram | LinkedIn | Quora | Facebook | Twitter

Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you...