Episode #1
Brand vs. Product Marketing is a chicken and egg kind of topic. Which comes first and what exactly does it mean to focus on product marketing vs. brand marketing? I believe product comes first and I'll explain why the product experience is what drives your company's brand experience.
I'll also share how a brand experience can rebuild the product experience for a company when necessary, We'll talk about the Smokeless Grill campaign featuring Snoop Dogg as well as Jaguar's most recent "Copy Nothing" campaign.
Resources for this week's podcast are the SMB Marketing Blueprint - a free 7-day email course designed to help small and medium-sized business owners or leaders understand various marketing channels and their relevance to their target audience. The course aims to provide tools and resources to build a marketing blueprint, focusing on the personas of the marketing channels and the buying process.
Find direct links to the resources mentioned on this podcast in the podcast show notes at Blueprint.AzolaCreative.com.
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