Jack Gray, President of Parks Project, shares his journey in merging business growth with environmental impact through the celebration of national parks. He explains how the brand connects product design with purpose, funding conservation projects with every sale.
Learn from:
• The Roots of Parks Project (3:38) – How a simple hike sparked the creation of a brand focused on trail restoration and sustainability.
• Creative Beginnings (6:59) – From grassroots T-shirt designs to securing major retail partnerships with Urban Outfitters and REI.
• Collaborations with Impact (10:45) – How strategic partnerships with brands like Vans and New Balance amplify the brand's purpose.
• Evolving Purpose-Driven Strategies (14:02) – Shifting focus to empower individuals and expand the brand's impact on local parks.
• Leadership and Company Culture (17:23) – Jack’s take on building a creative, team-oriented culture in a values-driven organization.
Follow Parks Project on LinkedIn and find them at www.parksproject.us for updates and collaborations.
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