10 Costly Mistakes Killing Fitness Businesses (And How to Fix Them for More Clients, Profit & Growth)

Are hidden mistakes silently draining your fitness business’s profits, client base, and freedom? In this episode, Dan Henderson uncovers the ten most damaging errors that Australian gym and studio owners make. These mistakes can cripple your income, limit your impact, and keep you working harder for less. Discover why broken pricing strategies, weak offers, and poor lead follow-up are costing you new members, and learn proven tactics to fix them fast. In this episode, Dan shares actionable insights on building multiple income streams, tracking the right business metrics, and implementing powerful retention strategies that keep clients coming back. You’ll also hear how delegating tasks and avoiding burnout can unlock real business growth. Whether you run a boutique studio in Sydney or a gym in Brisbane, this episode is packed with practical tips tailored for the Australian market-helping you avoid common pitfalls and build a thriving, profitable fitness business. Listen now to transform your business, attract high-quality clients, and finally achieve the income and lifestyle you deserve! Resources: Dan Henderson: Learn more on Website, Instagram, Facebook and YouTube Our favourite quotable moments: "It's seven times easier to sell to a current client." - Dan Hendeson "What gets measured gets managed." - Dan Henderson "You need to transition from coach to CEO." - Dan Henderson About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Momentum 360 gym and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: fitness business marketing strategies, gym member retention tips, personal trainer business growth, fitness studio management, gym sales funnel, fitness business automation, boutique gym marketing, fitness business branding, gym owner success stories, fitness business lead generation