From $500 to Fitness Empire: Matt Gorman’s Journey

How do you turn $500 and a second-hand bootcamp kit into a thriving fitness facility with a powerful community and world-class team? In this inspiring episode of Profit Made Simple, Coach Dan Henderson sits down with Matt Gorman, founder of My Good Feeling, to unpack his remarkable business journey. From humble beginnings running sessions out of his Mitsubishi Lancer to building a purpose-built studio with Reformer Pilates, Matt shares the wins, mistakes, and pivotal moments that shaped his growth. Together, Dan and Matt explore the sacrifices and leadership evolution required to step away from burnout and into sustainable business success. You’ll learn how Matt shifted from doing everything himself to building a strong team, creating systems, and scaling with intention. Matt also gets candid about reaching breaking point, rediscovering his ‘why’, and redefining success around family, freedom, and feeling good. This episode is packed with practical takeaways for any business owner stuck in the grind—and a timely reminder that growth isn’t just about bigger, it’s about better. Our favourite quotable moments: “Don’t stress the little things.” – Matt Gorman “If you can’t make tough decisions, you shouldn’t be in business.” – Matt Gorman “I started this brand because I wanted to create a space that gave people a good feeling.” – Matt Gorman Resources: Matt Gorman – ⁠https://www.instagram.com/mattgorman___/ Dan Henderson - Website, Instagram, Facebook and YouTube About Guest: Matt Gorman is the founder of My Good Feeling, a high-performing fitness facility that exists to help members feel better every day. With a clear purpose and commitment to community, Matt has grown his business from a bootcamp in the park to a vibrant wellness hub offering strength training, group fitness, and Reformer Pilates. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: business growth, fitness industry, leadership, burnout, delegation, rebranding, entrepreneurship, systems, culture, team-building