What are some of your favorite brands—and why do they stand out to you? Chances are, it’s because you connect with more than just their products. Maybe it’s the quality they deliver, the way they’ve treated you as a customer, the values they represent, or how they show up in the community. That connection isn’t accidental. It’s the result of intentional branding and powerful storytelling in business—a strategy that helps companies build trust, loyalty, and lasting impressions.
This week on the Profitable Home Services Podcast, Rich Harshaw joins us to dive into the power of storytelling and how to craft a business identity that genuinely resonates with your audience. No fluff, no jargon—just real talk on creating branding that feels authentic and drives results.
What You’ll Learn…
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Why your business identity might be confusing customers without you realizing it.
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How to make your brand instantly recognizable without a huge marketing budget.
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The one thing that will make people trust your brand and want to buy.
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The hidden signals your visuals and messaging are sending to potential customers.
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How to create a business identity that feels right and attracts the right people.
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Why consistency in your branding matters more than having a "perfect" logo.
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The small tweaks that can make your business identity stronger starting today.
Key Moments…
01:45 – Why Your Business Identity Might Be Confusing Customers
06:30 – The Small but Powerful Branding Tweaks That Make a Big Impact
12:15 – How to Create a Business Identity That Feels Authentic and Consistent
18:50 – The One Branding Mistake That’s Costing You Sales
25:20 – How to Make Your Brand Instantly Recognizable Without a Huge Budget
32:10 – The Hidden Signals Your Brand is Sending (and How to Fix Them)
40:35 – The Key to Building a Memorable, Trustworthy Business Identity
🎧 Listen to all episodes at https://profitablehomeservices.com/
🤝 Connect with Rich at https://www.level10contractor.com/
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