Use Print Marketing To Build Relationships And Revenue

The printing process can seem intimidating with all the technical jargon and complexities involved. That's why I appreciate businesses like Print Fast that prioritize making the experience friendly and informal. Translating this to my own work, I've realized just how crucial clear communication is. It's not about using big words or complex terms, but about conveying ideas in an accessible way. Recently, I had a thought-provoking conversation with Bill McGowan from Print Fast. Reflecting on the importance of post-service customer interactions, he stated, "If you forget about your customers, they will forget about you." His words reminded me of the value of maintaining relationships with clients in any industry. After all, it's all about human interaction at its core.

In this episode, we discussed:

• Print Fast's extensive experience in printing since 1903

• Focus on service and quality rather than price

• Specialization in working with home service businesses

• Importance of maintaining relationships with customers

• Utilizing thank you cards and personalized postcards as marketing tools

• Importance of understanding homeowners' needs

• Need for a 12-month marketing plan with repetition and consistency

• Creating a positive homeowner experience in the home service industry

 

Listen to all episodes at https://profitablehomeservices.com/

Get a free copy of the Path To Profits Book at https://yourpathtoprofitsbook.com