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April 29, 2024 16 mins

Discover the transformative power of leadership through the lens of Winston Churchill's remarkable life - a narrative sure to galvanize the aspiring moguls of the professional painting industry. Our journey through Churchill's story underscores the importance of audacious goals and unwavering self-belief, elements as crucial to his success as they are to any entrepreneur's journey. With anecdotes from his bold escape during the Boer War to his resilience in the face of adversity, I highlight how such courage parallels the tough calls made in business. Plus, I delve into the kind of voracious reading that informed Churchill's decisions, inspiring listeners to foster a well-rounded, knowledgeable approach to their entrepreneurial ventures. 

Shifting focus, our discussion contrasts two titanic figures of history, examining the stark differences between Hitler's and Churchill's communication styles, and the profound effects these had on morale and public perception. I illuminate the ways in which Churchill's leadership - characterized by virtues like magnanimity over pettiness - built strong alliances and catalyzed action. The chapter brings these historical insights home, offering practical advice for engaging with teams and customers, embodying your company's values, and actively contributing to the community. For those hungry to explore these leadership qualities further, I recommend Paul Johnson's concise biography of Winston Churchill, an invaluable resource for understanding the makings of a truly influential leader.

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Speaker 1 (00:00):
Welcome to the Profitable Painter Podcast
Biography Edition, where wedelve into the lives of some of
history's most successfulindividuals to uncover the
strategies, tactics and mindsetsthat propel them to greatness.
Today we're delving into theremarkable life of a leader
whose unwavering determinationand inspiring leadership
galvanized global resistanceagainst the most formidable

(00:21):
tyranny ever witnessed.
Join me as we navigate thejourney of this remarkable
individual and extractinvaluable lessons you can apply
to elevate your professionalpainting business.
Get ready to be inspired, tolearn and to transform the way
you think about success andleadership in your own
entrepreneurial journey.
Winston Churchill was a Britishstatesman, military leader,

(00:43):
writer and prime minister of theUnited Kingdom during two
critical periods in history,most notably World War II.
Born in 1874 into a prominentEnglish family, churchill's
career in public service spannedseveral decades, during which
he held numerous high profilepositions in government.
He is best known for hisleadership in stirring oratory

(01:07):
during World War II, rallyingthe British people with his
speeches and leading the countryto victory against Nazi Germany
.
Churchill was also a NobelPrize laureate in literature,
recognized for his extensivewritings, including histories,
biographies and speeches.
Despite controversies andvaried opinions on his policies,

(01:27):
churchill is remembered as oneof the greatest wartime leaders
of the 20th century and a symbolof resistance against tyranny.
I just recently read a biographyabout Winston Churchill by Paul
Johnson.
It was a great read and I'mgoing to try to pull out some
things I think we can learn fromWinston Churchill and apply
into our painting businesses.

(01:48):
The first thing is WinstonChurchill.
From when he was very young, hehad a big vision for himself.
He actually didn't have a greatchildhood.
I'm going to read a quote herehow to use a difficult childhood
, how to seize eagerly on allopportunities physical, moral
and intellectual.
How to dare greatly toreinforce success and to put the

(02:10):
inevitable failures behind you.
That's something that WinstonChurchill did really well.
He didn't have the greatchildhood.
His parents didn't really seemto believe in him.
When he was younger hestruggled in school.
He didn't do that great.
Despite that, he had a greatsense of belief in himself from
the beginning and throughout hislife.

(02:31):
Here's a quote from the bookChurchill began his plan of
campaign to make himself famous.
That started in his early 20s,right after he got out of school
.
He basically wanted to go outand find glory.
He found wars to go join andfight.
His basic plan was that hewanted to get famous from being

(02:53):
successful in wars, get medalsand then go into politics from
there.
He wanted to be prime minister.
What's his ultimate goal?
That was something he pursuedthroughout his whole life, which
he obviously eventually got.
I think a takeaway for us have abig vision for your life and

(03:14):
for your business.
Set ambitious goals.
This is a common thing we keepseeing over and over again as we
go through these biographies isthat the folks that we look at,
they had really ambitious goals.
I think that really, that weshould learn from that, not put
barriers on our thinking.
We need to think bigger.

(03:35):
We need a 10x, 100x, 1000x ourgoals in some cases.
So the next thing you mightidentify is being bold.
Here's a quote from the book.
Churchill was capable oftremendous physical and
intellectual efforts of highintensity over long periods,
with often little sleep, andthere's a time in his life, in
his later 20s, he was, like Isaid before, he was going and

(03:59):
fighting in these different wars.
One of the wars was the BororWar in South Africa and at one
point he was actually capturedby the enemy.
The whole time he's incaptivity.
He's trying to figure out howhe's going to get out of
captivity and to escape.
And so he's plotting with otherprisoners there and they were
actually being treated prettywell, so nobody was really

(04:21):
interested in working with himto escape.
So he ends up just escaping byhimself.
And he left a note on his bedto address to the commander of
the enemy saying like, hey, I'mWinston Churchill and I'm
escaping, something to thateffect which was kind of a bold

(04:41):
mood.
One, to just try to escaperight, especially by yourself,
and then two, to leave a notecalling out the commander and
basically bragging and sayingwho you are and notifying the
guards that he was in factescaping, is just like really
kind of a almost weird but verybold move to just kind of alert

(05:05):
everybody hey, one, I'm escaping.
Two, kind of screw you to thecommander, you know I'm Winston
Churchill, so now they know whothey're looking for and all this
stuff.
So it's kind of a crazy exampleof his boldness.
He ends up going out into thewilderness of South Africa
Nowhere near Britain of course,here, and he doesn't have any

(05:27):
food or water, and he ends up,through a strike of luck,
finding somebody that was asympathizer with the British and
he ends up getting out of thecountry and getting back to
Britain.
But that's just like an exampleof the bold actions from his
youth that he was doing.
And here's another quote fromthe book.
Churchill never allowed mistakes, disasters, accidents,

(05:48):
illnesses, unpopularity orcriticism get him down.
His responses to abject failurewere astounding.
So there's many low points inChurchill's life, but he was
always coming back andforgetting those things and
moving forward.
So I think a takeaway forrunning a painting business is

(06:11):
don't be timid.
Be bold in your marketing, yourbranding, your leadership, your
decision making.
Take those risks.
Fortune favors the bold.
Going on to the next theme,winston Churchill was a reader,
and here's a quote from the book.
He read everything of valuethat he'd get his hands on and
forgot nothing.
He read.
If he felt he had a gap in hisknowledge, he would go out and

(06:34):
try to find those books and readthat to get a better
understanding of the worldaround him.
And because of his avid readinghe saw things coming that no
one else was seeing.
One of the key examples here isthat Churchill had read Mein
Kampf back in the early 30s, andin Mein Kampf Hitler basically

(06:59):
lays out what he wants to do,what actions he's going to take
if he comes into power, becausehe didn't come into power until
1933.
So he was talking about it in1930, about what he wanted to do
.
And so from basically 1930through 1940, winston Churchill
was warning everybody in Britainlike, hey, we need to pay

(07:24):
attention to Hitler, we need toget ready, get our military
ready, because Hitler is not upto anything good and he wants to
get rid of the VersaillesTreaty, he wants to do some bad
things, so we need to beprepared for him.
Here's another quote from thebook Like De Gaulle, churchill
saw the threat from Germany adecade or two before the

(07:47):
majority agreed with him.
The lesson here is to identifythe weaknesses of your company
and find the solutions to thoseweaknesses.
So, like I said, throughbasically a decade he was
warning everybody in Britain.
But at that point in Britainthere was like a pacifist
movement and they just wanted toappease Hitler.
They didn't really want to do,they didn't want to get the

(08:09):
military ready.
So they were underproducingaircraft, naval assets, they
weren't preparing the army oranything like that.
All the while Germany is justthey're ratcheting up their
strength of their military andgetting ready to basically try
to take over the world.
So that did not put Britain ina good position, but Churchill,

(08:34):
like I said, was way ahead ofthe game.
The thing to take away for us iswe need to be continuously
learning and improving.
We can't sit back on ourlaurels and just kind of hope
everything goes okay, becausethe world is constantly changing
and so we need to change withit.
We need to always be reflecting, strategically, planning based

(08:57):
off of the knowledge that we'regaining every day.
We need to go to bed smarterevery day, like Charlie Munger
says.
So I think that's a keytakeaway.
Another theme is determination,so overcoming adversity.
Here's a quote from the bookChurchill was again sent to the
bottom and had to face the taskof weirdly climbing the ladder

(09:18):
again for the third time in hislife.
Another quote Churchill neverallowed mistakes, disasters,
accidents, illnesses,unpopularity or criticism to get
them down, and so, basically,churchill was in and out of
power through his politicalcareer and during the 30s, like
I had mentioned, he was warningeverybody and he actually wasn't

(09:41):
really in power politicallyduring that time.
It wasn't until 1940 that heactually came back into power as
the prime minister, and by thispoint because Britain was
basically in this pacifistmovement and they weren't really
preparing for war.
They didn't think Hitler wasgoing to be a big deal that they

(10:02):
would have to deal with.
They could just appease him andhe'll do his thing and be
whatever.
It won't be a big deal.
The British were completelyunprepared when Germany started
taking over countries the CzechRepublic, holland, all these
different places.
And then everyone just realizesin 1940, like okay, we need to

(10:23):
do something.
So let's get the guy that waswarning us for a decade plus to
put him in power.
So Churchill gets in power andthere's like no Navy or Air
Force, or at least they have aNavy and Air Force, but it
hasn't been prepared.
It's lacking in assets.
There.
They have the British army issupporting the French in the

(10:45):
mainland of Europe, but there'sa very little preparation and at
this point Germany is takingover the mainland of Europe.
They've pushed into France andthey have taken over a couple
different countries already.
And the British troops there'slike 230,000 of them.

(11:06):
They've been pushed up to thenorthern part of Europe into
this place called Dunkirk, andthey're basically surrounded.
And this is 70% of the Britisharmy is surrounded and about to
be destroyed by Nazi Germany.
And so this is when Churchillis coming in as the Prime

(11:30):
Minister, where he basically hasa very weak Navy, a weak Air
Force and his army is about tobe destroyed, leaving him with
like 30% left of his army.
He's as bleak as it could seemI mean, as it could be he had
the worst situation to come into.
But he takes on this adversityand he overcomes it and he turns

(11:55):
.
He ends up turning this around.
They ended up saving the230,000 with civilian boats out
of Dunkirk and he ends upinspiring the people to focus on
victory and to not negotiatewith Hitler and to withstand the
bombings that end up happeningover the next year or so.

(12:16):
So he really he took like thedarkest situation and and came
out with victory.
Churchill's resilience was justamazing.
Another theme was his hard work,so he had unrelenting effort.
One of the quotes is no oneever worked harder than
Churchill to make himself amaster orator.
Churchill, obviously, duringthe World War II he was giving

(12:40):
speeches directly to the people,over the radio and to
Parliament, all these things andinspiring people.
But it wasn't something that hejust had this natural talent to
to be a good orator.
This is something that heworked on very deliberately
throughout his life and he wouldmemorize and practice his

(13:00):
speeches over and over again.
Like I had said before, he wasactually a bad student in school
, he wasn't that great.
But one thing he did do throughreading and through practice he
became a master of the writtenand spoken language and he
really leveraged that duringWorld War II.

(13:21):
He spoke directly to the people.
He gave the people hope, andthis really started in 1940 when
he became a prime minister andgiving those speeches over the
radio and kind of inspiringfolks.
And it was interesting becausethis is something that Hitler
used to do in the 30s.
But he did like 1930 through1940.
He spoke directly to the people, he inspired the people to take

(13:44):
action.
But then he kind of stoppeddoing that around 1940 or so and
that's when Churchill starteddoing it and that's really when
things started to turn aroundfor the Allies.
And I think a lot of that wasbecause of Churchill's basically
taking the narrative.

(14:04):
So I think one of the takeawaysis we need to always be
speaking to our team, speakingto our customers, crafting that
narrative, putting a lot of hardwork into communicating our
values and keeping thatconversation going.
Inspiring our team, talking toour customers, staying engaged

(14:25):
with our customers that'ssomething that we can't let up
on.
So Hitler made that mistakewhere he stopped in training and
inspired people and I think hekind of lost his the populace
there and so they weren'tfighting for him after a while
because he wasn't there to keepthem motivated, whereas Winston

(14:46):
Churchill, he really took folksfrom the depths of despair with
the situation.
He came in on and really turnedit around and then.
So the last theme is magnanimity.
Winston Churchill, he didn'thold grudges against people or
countries.
Here's a quote from the bookand how, while pursuing vaulting

(15:08):
ambition with energy and reliceto cultivate also friendship,
generosity, compassion anddecency, churchill wasted an
extraordinarily small amount ofhis time and emotional energy on
the meanness of life,recrimination, shifting the
blame onto others, malice,revenge-seeking, dirty tricks,
spreading rumors, harboringgrudges, waging vendetta.

(15:29):
So he all that negativebehavior he really didn't do.
He didn't hold on to things, hedidn't try to get revenge.
He basically did the hard workand try to do the best that he
could and that's what he focusedon, the positive things in life
.
And so I think that's a goodtakeaway for us is build strong
relationships with people youknow, have that generosity, that

(15:53):
compassion and and build thoselong-lasting relationships with
your clients, with youremployees, your suppliers, by
treating them with respect andfairness and kindness.
Another thing that you could doin your painting business is
engage in community projects orphilanthropic efforts.
You know that not only enhancesyour business's reputation but

(16:16):
also builds a sense of teamspirit and purpose among your
employees.
So with that, I highlyrecommend taking a look at the
biography by Paul Johnson onWinston Churchill.
It's actually pretty short readit was only a few hundred pages
and I read it in a few days.
So I definitely recommend yougrab that book and with that I

(16:38):
will talk to you next week.
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