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June 18, 2025 25 mins

This week on The Profitable Photographer, I had a fun and inspiring conversation with Angela Lawson, an international award-winning pet photographer with 28 years of experience. For the past 15 years, she’s focused exclusively on animals of all shapes and sizes—from dogs and cats to reptiles and pocket pets.

She has also earned her Accredited Professional of Animal Imagery from the International Society of Animal Photographers and has taken the PPA judges' training 

Angela shares how understanding animal behavior and breed traits has been essential to her success, and how she brings compassion and purpose to every session.

One of her most meaningful offerings is her Legacy Sessions, created for senior or terminally ill pets. These sessions capture the deep bond between pets and their people and result in lasting keepsakes like albums and wall portraits.

Her sadness that she doesn’t have nice portraits of a beloved pet that passed over the rainbow bridge motivated her to start, and teach, this specialty.

She breaks down some of the things to know before one of these special sessions.

  • How to gently navigate emotional sessions and support grieving clients
  • Why it’s important to research each animal before photographing them
  • How Angela uses local groups and The Tilly Project to market Legacy Sessions
  • Tips for intentional business building and meaningful client relationships

Whether you're already photographing pets or thinking about it, Angela's insights will help you connect more deeply with clients and create work that truly matters.

To get in touch with Angela:

Want support with your business goals? Let’s chat at www.lucidumascoaching.com

Connect with Photography Business Coach Luci Dumas: 

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