April 19, 2025 • 13 mins
You don't need to be on stage every week to make a real impact or a serious income! Learn how micro courses can help you scale your expertise without burnout.
Discover why smaller, faster courses are outselling big ones and how to avoid common mistakes when creating your first course. Get insights on creating courses that convert and build your authority, while freeing up your time. Tune in to explore the benefits of micro courses and start boosting your business today.
Grab a copy of 'Micro Course Profits' for more tips! https://www.mrwebmarketing.com/mcpbookoffer
Brad Hauck
I help you optimise and accelerate your digital marketing using smart strategies and AI tools.
Proficlix.com.au
Listen
Watch
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:09):
Welcome to the Profitable Speaking Podcast where we help you build a profitable sixfigure business from the stage. Here's your host, Mr. Web Marketing
Brad Hauck. You don't need to be on stage every week to make a realimpact or a serious income. In this episode of the Profitable Speaking
Podcast, we're going to be talking about how micro courses give speakers,authors and experts a new way to scale what they know without
(00:32):
burning out. I'm going to walk you through why smaller FAFTA coursesare outselling big ones and how to avoid the biggest
mistakes most experts make when creating their first course and whyof course, now is the best time to get your knowledge out there. If
you've been thinking about a course or if you already have one that's notselling, this episode will show you a better way forward. And if you want help
(00:54):
getting started, grab a copy of my new book Micro course profitsfor just $10@mrwebmarketing.com
store so let's get into it. In ourconnected world, you don't need to be on a stage every day to make a
massive impact and consistent income as a speaker. Microcourses let you speak once and get paid for it over and over.
(01:17):
They allow you to scale your business effectively even when youcan't get to those stages around the world. Because micro courses
are always online, they're not too hard for someone to handle andthey work to sell you when you're asleep. Micro
courses allow you to bottle up little talks and sell it24,7 without being in the room. You effectively
(01:39):
stop trading your time for money and start creating leverage.
And this is really important from my perspective. Leverage is the most powerful toolthat you have and too many speakers spend their
time trading their time for dollars and money.
And too many speakers use time to make moneyrather than use leverage to make money.
(02:03):
Great talks can create momentum. Courses can keep your incomeflowing in way after the applause. If someone's enjoyed
your course and they want to learn more about what you do or learn morefrom you, you need something to unsell them and you can't always work
one to one. This is where micro coursesexist to help you sell more products.
(02:25):
Once a course exists, it builds authority and funnels peopleback to you because they get to experience your real depth of
knowledge, just not what they see only on the stage.
Courses serve the people who didn't attend your talk too,but they still want to see what you offer. I
first discovered courses when I started speaking about SEO.
(02:48):
Many people saw me on the stage and they wanted to learn about SEO, butthey didn't have the time to actually come to one of my courses face to
face or come and see me on stage. Being able to have a course thatI could offer them gave me the opportunity to give them what
they needed, also teach them the skills that they needed.
But also it set me up as an expert because many times people woulddo the courses and they would decide that in fact, this is too hard,
(03:14):
maybe I should bring an expert in. And that's where they would bring my companyin. Now, obviously, these days I still do some SEO, but I've moved
on to AI and marketing and accelerating your marketingfor businesses. So I'm producing new courses now to
go with my old SEO courses, but they're focused on newertopics. And that's one of the great things about micro courses is you can actually
(03:35):
pivot to match what the audience needs to match what yourmarket is asking for. It's never too late
to produce a micro course. So whyis smaller smarter for you? Most
people don't finish long courses. Let's face it. How many courses haveyou bought and not finished? How many books have you bought and not read them
(03:57):
right through. We are time poor. We want to learn something, wegenuinely are interested in it, but we don't have the
full time. So we get started, we run out of steam, we getcaught up in other things and that's it. Micro courses
respect the attention span of the people in the modern world.
They take into consideration those time limits. Microcourses solve one problem well too, and that's why they
(04:24):
convert better. Instead of trying to teach people everything, you take one smallchunk and you teach that to them. And then when they want to learn the
next chunk, they come back and they buy the next micro course and so on,and you can bundle them up. They're easier to build, they're
faster to sell, and they're more likely to be completed. And when peoplecomplete courses, they feel that sense of success and
(04:44):
that success then encourages them. Go on and try somethingelse, and hopefully that something else is another one of your courses.
Small wins lead to more trust, and more trustleads to more sales. Now, originally, a
few years ago, I went about setting up and building the ultimate digitalmarketing course. And what I found was, while everybody told me
(05:07):
that they wanted something like that, when, when it came down to it, theydidn't need it. It was just too much. And it is a fantastic
course and it is available. If you look on my YouTube channel,Mr. WebmarketingTube, you will find that course there. And
it's everything you wanted to know about SEO and digital marketing and all sortsof elements about selling online. But people didn't
(05:28):
buy it. It was just too heavy, there was too much content. Andthe worst part from my perspective is that I put so much
effort into building this thing, so much brain power, so much timeediting all those sorts of things, and I can do that myself. So I saved
a lot of money. If you paid someone else to do it, it would havecost tens of thousands of dollars to complete this course.
(05:49):
Minimally. So huge mistake, but a valuablelesson most people don't get past. Most people don't get
past module three in large courses. And it's pretty wellthe same when it comes to reading many books. They don't get past
chapter three because they get caught up. So I apply thesame theory when I write books now. I don't write them too heavy, around 120
(06:11):
pages so that people can finish them and learn all the informationthat I've put in them. So if you're looking at doing a course, think very
carefully before you go down that row. Just start with some small courses and startselling them. Build a market. Get people to know you for what
it is you do. The expert trap is one thatI think we should mention here. Most course creators overwhelm
(06:34):
learners because they try and teach them everything. You'retrying to set people up to see you as the only expert to
go to, but by giving them everything, they can't completeit. You don't need to teach what's important,
you need to teach what sells. Remember,people don't buy prevention, they buy cures. So sell
(06:56):
solutions. You're looking to solve those little problemswith little courses that are worth big money to
you because you can solve those problems. Micro coursesalso let you test different ideas fast, without months of
filming. So if you come up with an idea and you think that you've gotthe solution and the people will buy it, then you can actually put
(07:18):
that out there and see if people will pay money for it.
Smaller specific topics sell better than general learn everythingcourses. I don't know how many courses I've been through in my
life. A lot of them I suppose. But whenever Ifelt overwhelmed when I'm studying, it's generally because people are trying
to cram too much information into too short a time. Now, I knowthat you can be self paced online, but people are often trying to get
(07:45):
to an end so that they can solve a problem. And ifthere's too much information going in There I know myself, I get overwhelmed and
I just give up and I try and find a different solution. And youdon't want that. You want to be seen as a solution. You want to
be seen as the one that they need to go to. Now, a lot ofpeople don't know this, but my background, I've had a few jobs along the
(08:07):
way. I did an apprenticeship as an electronics technician, but then I went back touni and I studied teaching for three years and got a Diploma of
Education and went on to complete my Bachelor of Education in ComputerEducation. And finally I did a Master's in Curriculum
Studies with honours, which means that I studied writingcourses. Writing curriculum for people, that's my
(08:29):
specialist area. So more than anything, I understand about buildingcourses and yet even I've made mistakes along the way with
things like the ultimate course. Thisis really important. Courses are great at building
authority, but you need to understandthat if you overwhelm people with content,
(08:51):
it's just not going to work for you. So take the timeniche down, look at micro courses and push them out
first. Eventually you can bundle them all together and actually make them intothe ultimate course. If you want to sell them as a package.
Courses are really good at setting you up as an authority.
A good course builds instant trust and people experienceyour expertise through the training you're providing. Once people
(09:17):
get a good result from you, they want more courses. Createsuperfans. And superfans we always talk about you need 1,000
fans to be rich, because those 1,000 peoplewill buy everything you sell. Online content spreads faster
than word of mouth, so the referrals you get from thosemicro courses from people saying how good they are, is going to
(09:40):
build your business very quickly. Speaking gigs willalso become easier to land when you've got a course to back it up.
Because people have tried your course, they see how good you are and they takethe opportunity to then get you in to speak to their people.
You become the go to expert in your niche, even ifno one knew you before. There's many times in my
(10:03):
business where I have had a course, people have triedthe course and then they've hired me to come and speak at an engagement
for their people. And this has happened time and time again.
Having someone sit and do your course exposes themto you in a way that they don't normally get. They get an
intimate feeling of how much they see how wellyou express yourself and get those
(10:29):
points out. And from that they really can make adecision about whether they want to put you in front of a group of people.
So why is now the perfect time to launch a micro course? People aretime poor and want learning on demand. Let's face it, all you gotta
do is look at the rise of YouTube and Udemy and all these places.
People need learning and it's now more important thanever to look at using micro courses because they fit perfectly
(10:56):
with that time. Poor mentality. Google and YouTube just aren'tenough. People want structured, actionable content. When you go to
YouTube for an answer, or you go to Google for an answer, you often geta lot of other stuff around it. When you're seeking a specific solution,
a course will answer that. It will deal with that problemspecifically. And that's what you're selling. Remember, this is about
(11:17):
bite sized chunks of learning just in time.
Learning is rising fast and micro courses are the future ofeducation. We are not going to see as many
long courses. Universities, yes, they have degreesand courses that you can do, but they are now also
offering micro courses. They're offering small chunks of learning thatyou can do to add onto your skills, to give you specialist
(11:43):
learnings in specific areas. Course creationtech is also cheaper, easier than ever before. Getting a
Logitech camera and a microphone is really cheapand it doesn't cost a lot of money to edit anymore. With
tools like Descript and Capcut,being early in your niche will put you way ahead. So don't
(12:05):
wait, get on this trend and ride it. Do notmiss the opportunity because this is your way to
build leverage into your speaking business. Compared toa decade ago, things have changed so much when it
comes to producing a course. Once upon a time you needed someone who could usesomething like Premiere Pro to actually edit the video.
(12:27):
And it was so difficult. It was such a specialistarea and you had to pay someone who understood the software.
Whereas now I can load this video into Descript, it will go through,it will pull out all my ums and ahs, it will tell me where I've
stopped and started and cut those out for me. It will fix mysound so that I have studio sound and I can drag and drop
(12:50):
overlays and other B roll video and all sorts ofthings onto it without any real knowledge of video editing.
Yes, it's not perfect, but does it really matter? Remember,good is good enough. People are coming for your information. As long as the
sound is clear and the video and the demonstrations are clear,then people will be very happy with what you've got because they're buying the
(13:12):
solution and you're giving it to them. Sothat's it for today. If this gave you something to think about, do me
a favor. Please subscribe and share it with someone who needs it. And don't forget,you can grab your copy of my new book, Micro Course profits for
just $10 at mrwebmarketing.comstore. Thanks for listening and I'll catch you in the next episode of the
(13:34):
Profitable Speaking Podcast. Thanks for listening to the Profitable SpeakingPodcast. If you've enjoyed today's podcast, please help a friend and share it with
them. Until next time, we hope you have a fun and profitable week.
Welcome to the Profitable Speaking Podcast where we help you build a profitable sixfigure business from the stage. Here's your host, Mr. Web Marketing
Brad Hauck. You don't need to be on stage every week to make a realimpact or a serious income. In this episode of the Profitable Speaking
Podcast, we're going to be talking about how micro courses give speakers,authors and experts a new way to scale what they know without
(00:32):
burning out. I'm going to walk you through why smaller FAFTA coursesare outselling big ones and how to avoid the biggest
mistakes most experts make when creating their first course and whyof course, now is the best time to get your knowledge out there. If
you've been thinking about a course or if you already have one that's notselling, this episode will show you a better way forward. And if you want help
(00:54):
getting started, grab a copy of my new book Micro course profitsfor just $10@mrwebmarketing.com
store so let's get into it. In ourconnected world, you don't need to be on a stage every day to make a
massive impact and consistent income as a speaker. Microcourses let you speak once and get paid for it over and over.
(01:17):
They allow you to scale your business effectively even when youcan't get to those stages around the world. Because micro courses
are always online, they're not too hard for someone to handle andthey work to sell you when you're asleep. Micro
courses allow you to bottle up little talks and sell it24,7 without being in the room. You effectively
(01:39):
stop trading your time for money and start creating leverage.
And this is really important from my perspective. Leverage is the most powerful toolthat you have and too many speakers spend their
time trading their time for dollars and money.
And too many speakers use time to make moneyrather than use leverage to make money.
(02:03):
Great talks can create momentum. Courses can keep your incomeflowing in way after the applause. If someone's enjoyed
your course and they want to learn more about what you do or learn morefrom you, you need something to unsell them and you can't always work
one to one. This is where micro coursesexist to help you sell more products.
(02:25):
Once a course exists, it builds authority and funnels peopleback to you because they get to experience your real depth of
knowledge, just not what they see only on the stage.
Courses serve the people who didn't attend your talk too,but they still want to see what you offer. I
first discovered courses when I started speaking about SEO.
(02:48):
Many people saw me on the stage and they wanted to learn about SEO, butthey didn't have the time to actually come to one of my courses face to
face or come and see me on stage. Being able to have a course thatI could offer them gave me the opportunity to give them what
they needed, also teach them the skills that they needed.
But also it set me up as an expert because many times people woulddo the courses and they would decide that in fact, this is too hard,
(03:14):
maybe I should bring an expert in. And that's where they would bring my companyin. Now, obviously, these days I still do some SEO, but I've moved
on to AI and marketing and accelerating your marketingfor businesses. So I'm producing new courses now to
go with my old SEO courses, but they're focused on newertopics. And that's one of the great things about micro courses is you can actually
(03:35):
pivot to match what the audience needs to match what yourmarket is asking for. It's never too late
to produce a micro course. So whyis smaller smarter for you? Most
people don't finish long courses. Let's face it. How many courses haveyou bought and not finished? How many books have you bought and not read them
(03:57):
right through. We are time poor. We want to learn something, wegenuinely are interested in it, but we don't have the
full time. So we get started, we run out of steam, we getcaught up in other things and that's it. Micro courses
respect the attention span of the people in the modern world.
They take into consideration those time limits. Microcourses solve one problem well too, and that's why they
(04:24):
convert better. Instead of trying to teach people everything, you take one smallchunk and you teach that to them. And then when they want to learn the
next chunk, they come back and they buy the next micro course and so on,and you can bundle them up. They're easier to build, they're
faster to sell, and they're more likely to be completed. And when peoplecomplete courses, they feel that sense of success and
(04:44):
that success then encourages them. Go on and try somethingelse, and hopefully that something else is another one of your courses.
Small wins lead to more trust, and more trustleads to more sales. Now, originally, a
few years ago, I went about setting up and building the ultimate digitalmarketing course. And what I found was, while everybody told me
(05:07):
that they wanted something like that, when, when it came down to it, theydidn't need it. It was just too much. And it is a fantastic
course and it is available. If you look on my YouTube channel,Mr. WebmarketingTube, you will find that course there. And
it's everything you wanted to know about SEO and digital marketing and all sortsof elements about selling online. But people didn't
(05:28):
buy it. It was just too heavy, there was too much content. Andthe worst part from my perspective is that I put so much
effort into building this thing, so much brain power, so much timeediting all those sorts of things, and I can do that myself. So I saved
a lot of money. If you paid someone else to do it, it would havecost tens of thousands of dollars to complete this course.
(05:49):
Minimally. So huge mistake, but a valuablelesson most people don't get past. Most people don't get
past module three in large courses. And it's pretty wellthe same when it comes to reading many books. They don't get past
chapter three because they get caught up. So I apply thesame theory when I write books now. I don't write them too heavy, around 120
(06:11):
pages so that people can finish them and learn all the informationthat I've put in them. So if you're looking at doing a course, think very
carefully before you go down that row. Just start with some small courses and startselling them. Build a market. Get people to know you for what
it is you do. The expert trap is one thatI think we should mention here. Most course creators overwhelm
(06:34):
learners because they try and teach them everything. You'retrying to set people up to see you as the only expert to
go to, but by giving them everything, they can't completeit. You don't need to teach what's important,
you need to teach what sells. Remember,people don't buy prevention, they buy cures. So sell
(06:56):
solutions. You're looking to solve those little problemswith little courses that are worth big money to
you because you can solve those problems. Micro coursesalso let you test different ideas fast, without months of
filming. So if you come up with an idea and you think that you've gotthe solution and the people will buy it, then you can actually put
(07:18):
that out there and see if people will pay money for it.
Smaller specific topics sell better than general learn everythingcourses. I don't know how many courses I've been through in my
life. A lot of them I suppose. But whenever Ifelt overwhelmed when I'm studying, it's generally because people are trying
to cram too much information into too short a time. Now, I knowthat you can be self paced online, but people are often trying to get
(07:45):
to an end so that they can solve a problem. And ifthere's too much information going in There I know myself, I get overwhelmed and
I just give up and I try and find a different solution. And youdon't want that. You want to be seen as a solution. You want to
be seen as the one that they need to go to. Now, a lot ofpeople don't know this, but my background, I've had a few jobs along the
(08:07):
way. I did an apprenticeship as an electronics technician, but then I went back touni and I studied teaching for three years and got a Diploma of
Education and went on to complete my Bachelor of Education in ComputerEducation. And finally I did a Master's in Curriculum
Studies with honours, which means that I studied writingcourses. Writing curriculum for people, that's my
(08:29):
specialist area. So more than anything, I understand about buildingcourses and yet even I've made mistakes along the way with
things like the ultimate course. Thisis really important. Courses are great at building
authority, but you need to understandthat if you overwhelm people with content,
(08:51):
it's just not going to work for you. So take the timeniche down, look at micro courses and push them out
first. Eventually you can bundle them all together and actually make them intothe ultimate course. If you want to sell them as a package.
Courses are really good at setting you up as an authority.
A good course builds instant trust and people experienceyour expertise through the training you're providing. Once people
(09:17):
get a good result from you, they want more courses. Createsuperfans. And superfans we always talk about you need 1,000
fans to be rich, because those 1,000 peoplewill buy everything you sell. Online content spreads faster
than word of mouth, so the referrals you get from thosemicro courses from people saying how good they are, is going to
(09:40):
build your business very quickly. Speaking gigs willalso become easier to land when you've got a course to back it up.
Because people have tried your course, they see how good you are and they takethe opportunity to then get you in to speak to their people.
You become the go to expert in your niche, even ifno one knew you before. There's many times in my
(10:03):
business where I have had a course, people have triedthe course and then they've hired me to come and speak at an engagement
for their people. And this has happened time and time again.
Having someone sit and do your course exposes themto you in a way that they don't normally get. They get an
intimate feeling of how much they see how wellyou express yourself and get those
(10:29):
points out. And from that they really can make adecision about whether they want to put you in front of a group of people.
So why is now the perfect time to launch a micro course? People aretime poor and want learning on demand. Let's face it, all you gotta
do is look at the rise of YouTube and Udemy and all these places.
People need learning and it's now more important thanever to look at using micro courses because they fit perfectly
(10:56):
with that time. Poor mentality. Google and YouTube just aren'tenough. People want structured, actionable content. When you go to
YouTube for an answer, or you go to Google for an answer, you often geta lot of other stuff around it. When you're seeking a specific solution,
a course will answer that. It will deal with that problemspecifically. And that's what you're selling. Remember, this is about
(11:17):
bite sized chunks of learning just in time.
Learning is rising fast and micro courses are the future ofeducation. We are not going to see as many
long courses. Universities, yes, they have degreesand courses that you can do, but they are now also
offering micro courses. They're offering small chunks of learning thatyou can do to add onto your skills, to give you specialist
(11:43):
learnings in specific areas. Course creationtech is also cheaper, easier than ever before. Getting a
Logitech camera and a microphone is really cheapand it doesn't cost a lot of money to edit anymore. With
tools like Descript and Capcut,being early in your niche will put you way ahead. So don't
(12:05):
wait, get on this trend and ride it. Do notmiss the opportunity because this is your way to
build leverage into your speaking business. Compared toa decade ago, things have changed so much when it
comes to producing a course. Once upon a time you needed someone who could usesomething like Premiere Pro to actually edit the video.
(12:27):
And it was so difficult. It was such a specialistarea and you had to pay someone who understood the software.
Whereas now I can load this video into Descript, it will go through,it will pull out all my ums and ahs, it will tell me where I've
stopped and started and cut those out for me. It will fix mysound so that I have studio sound and I can drag and drop
(12:50):
overlays and other B roll video and all sorts ofthings onto it without any real knowledge of video editing.
Yes, it's not perfect, but does it really matter? Remember,good is good enough. People are coming for your information. As long as the
sound is clear and the video and the demonstrations are clear,then people will be very happy with what you've got because they're buying the
(13:12):
solution and you're giving it to them. Sothat's it for today. If this gave you something to think about, do me
a favor. Please subscribe and share it with someone who needs it. And don't forget,you can grab your copy of my new book, Micro Course profits for
just $10 at mrwebmarketing.comstore. Thanks for listening and I'll catch you in the next episode of the
(13:34):
Profitable Speaking Podcast. Thanks for listening to the Profitable SpeakingPodcast. If you've enjoyed today's podcast, please help a friend and share it with
them. Until next time, we hope you have a fun and profitable week.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Betrayal Weekly
Betrayal Weekly is back for a new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. If you would like to share your story, you can reach out to the Betrayal Team by emailing them at betrayalpod@gmail.com and follow us on Instagram at @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.