🦋 From butterflies to boardrooms.
Mimicry turns outreach into signal - not spam.
In this 60-sec Project Campfire preview, host José Cotto , Managing Partner of Sketch To Growth, sits with John Glover, S2G™ Leader and founder of Quality Revenue, to show how mirroring trusted internal voices - CFO or board tone - helps messages slip past defenses and lift opens and replies.
What you’ll hear
Why mimicry works in nature and buyer psychology
How to write in codified language your CEO trusts
The ethical guardrail - the hook and the help must match
About the guest: John Glover, Sketch To Growth Leader and founder of Quality Revenue, builds predictable revenue systems that scale.
About Project Campfire: leaders gather close to share real stories, fresh ideas, and techniques that spark what’s next. Pull up a chair and follow the show to catch the full episode when it drops. 🔥
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