Around a fire, good ideas catch. In this first episode of Project Campfire, host José Cotto, Managing Partner of Sketch To Growth, sits with John Glover, S2G™ leader and founder of Quality Revenue, to unpack how natural systems apply to sales: mimicry, timing, and signal. John shares how he turned a “dead” territory into 1200% growth, why writing in codified language that feels like internal comms cuts through the noise, and what happened when he tested nature-pattern outreach that delivered 70–80% open rates.
You’ll learn
How to mine years of CRM noise to find real buying signal
Mimicry: write like trusted internal voices (CFO, board)
Align the hook with the help so the offer lands
Timing ideas, including Fibonacci-style cadences
A simple model: mimicry, fractal efficiency, swarm intelligence, symbiosis
Guest
John Glover, founder of Quality Revenue – systems for predictable sales growth.
About Project Campfire
Leaders gather close to share real stories, fresh techniques, and the sparks that become tomorrow’s wins. Pull up a chair, follow the show, and pass the flame.
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