“We are no longer in a universe where incremental change is enough to guarantee business growth.” Google’s Director of Creative Works Abigail Posner has spent her career linking the human experience to advancing technology. With AI presenting new challenges and opportunities to the business world, Abigail encourages professionals across industries to embrace emerging tech with a focus on partnership between AI and human creativity. Talking points include Google’s anthropological tech research, asking the right questions of generative AI, and how companies are getting it wrong with AI integrations.
Key Insights & Timestamps:
[00:00] Podcast begins
[01:51] Interviewing Maye Musk: Abigail’s experience & key takeaways
[04:15] Elements of Success: How Abigail’s upbringing led her to anthropology & Google
[11:50] Why Focus on Why? Anthropology connects tech algorithms & human intimacy
[22:23] Humanizing Digital: Behind the scenes of Abigail’s innovative Google research
[30:56] Will AI Replace Us? Leveraging advanced tech to unlock human creative capacity
[38:02] Solving Problems, Asking Questions: What creative opportunities does AI present?
[43:02] Where Did We Go Wrong? Challenges in AI integrations & finding new tech partners
Guest Spotlight
Abigail Posner:
Abigail Posner shines a humanistic lens on business and technology, bringing a fresh perspective to marketing, digital advertising, and corporate culture. As the Director of Google’s US Creative Works, Abigail and her team work closely with the advertising and marketing communities to help develop the most effective ads and content for YouTube. While at Google, she has also launched an industry-first thought leadership series on human beings' deep, emotional relationships with the digital space: Humanizing Digital.
Before joining Google, Abigail was Executive VP, Strategy Director at Publicis New York, and co-strategy director at DDB. Abigail is a recipient of the prestigious Media Impact Award from the UN and speaks at key conferences around the globe on innovation, creativity and the intersection of humanity and technology. She’s a member of ENDI Corp’s Board of Directors and sits on the advisory boards of the 890 Fifth Ave, SwiftArc Ventures, and TheSocialArchitects. She hosts the podcast: “Human Code.”
Key Takeaways:
AI Meets Human Creativity: The AI revolution is happening, and Abigail believes in embracing the creative future that AI can offer professionals in all industries. Beyond the standard definition of “creative,” Abigail believes that the best usage of AI won’t be images or videos, but instead will be the ability to generate and understand complex, multifaceted problems that need creative solutions from human beings.
Business Meets AI: When a business integrates AI into their organization, Abigail believes that the worst mistake being made is seeing AI only as a tool, not as a partner. The negative perception that AI will steal human jobs comes from AI only being seen and utilized as a tool to accomplish tasks in someone's stead. In reality, AI needs humans and humans need AI in creative partnership to accomplish complex tasks in a demanding tech world.
Resources Mentioned: Abigail’s latest article with anthropologist Tom Maschio, Abigail’s interview with Maye Musk, Human Code podcast on Spotify, Riding the Waves of Culture book,
Connect with Abigail:
LinkedIn
AbigailPosner.com
YouTube
For More Information: Learn more about Chai at HeyChai.ai. Connect with host Roger Rohatgi on LinkedIn.
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