The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of digital marketing to help you thrive in today's competitive landscape. Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing. In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice. From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom. You’ll get practical tips to help you stay ahead of the curve and outshine your competition. Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services. The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age. Tune in to The Clinic Marketing Podcast, previously called Propel Your Practice Podcast, where we simplify digital marketing into easy-to-follow steps, empowering you to implement these strategies and see real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level. For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together! For more details, visit: https://propelyourcompany.com/
Episodes
Today, we’re diving into one of the easiest and most effective ways to come up with content ideas for your clinic's website, blog, and social media—Google’s ‘People Also Ask’ feature.
⚡ Episode Webpage: https://propelyourcompany.com/people-also-ask-content-ideas/
If you’ve ever typed a question into Google, you’ve probably noticed a section in the search results called ‘People Also Ask’ (PAA). This box contains related question...
If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition.
You’ll learn:
- Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powered search results
- The exact pag...
nternal linking is a simple yet powerful strategy to improve your clinic's SEO and website performance without spending money. By strategically connecting pages throughout your website, you can boost visibility, enhance user experience, and help Google better understand your site's content and structure.
📌 Episode webpage and show notes: https://propelyourcompany.com/internal-linking/
AI-powered searches are changing how patients find (and choose) healthcare providers — and if your clinic isn’t showing up in those results, you’re already losing patients to your competitors.
In this episode, you’ll discover:
- How AI tools like ChatGPT, Perplexity, and Google’s AI-driven results recommend local providers
- The top signals AI looks for when deciding who makes the list
- Simple actions you can take to ensure your clinic ...
Online listings can help establish your clinic as a trusted business and build credibility, both online and offline.
While it’s smart to be listed in as many relevant online directories as possible, there are four you absolutely can’t skip. If you’re not set up with them yet, make it a priority.
This is a special encore presentation of one of the most popular episodes from our podcast library.
In this episode, you’ll discover:
- Why ...
If your clinic isn't ranking high in Google Search, Google Maps, and even AI-powered search results, your competitors are getting the patients who should be finding you the solution. Discover the step-by-step framework you can follow to boost your rankings, attract more local patients, and build trust online.
Get started now!
💥 The Ready. Set. Rank! Complete SEO Toolkit for Clinics - https://propelyourcompany.com/read...
Launch Your Clinic's First Website the Right Way
Thinking about your clinic’s first-ever website or finally ready to give your current one a major upgrade? In this episode, we walk through the essential steps to build a website that truly works — from what pages to include to how to make it both user-friendly and optimized for search. No tech overwhelm, no guesswork, just practical tips designed specifically for clinics.
Y...
What exactly is SEO — and why should clinic owners care?
In this episode, we break down the basics of Search Engine Optimization in plain English. Whether you're a chiropractor, physical therapist, acupuncturist, or med spa owner, you'll learn why SEO is essential for getting found online and attracting the right local patients.
We cover:
- What SEO actually means (without the jargon)
- Why it matters now more than ever
- Simple...
This episode of The Clinic Marketing Podcast dives into the game-changing potential of ChatGPT’s AI search features for clinic marketing and patient engagement. By bridging the gap between AI tools and traditional SEO, clinic owners can enhance their visibility, strengthen their branding, and connect with more patients effectively.
We’ll cover:
- How ChatGPT integrates with local search capabilities
- Why visibility and dire...
Boost your chiropractic practice with these 10 easy website tips! Learn practical fixes to attract and retain more patients, from mobile-friendly design to online booking and SEO. Implement these changes this week to grow your clinic!
Episode webpage & shownotes: https://propelyourcompany.com/10-chiropractic-website-tips/
Send in your questions. ❤ We'd love to hear from you!
The Ready. Set. Rank! Complete SEO Toolkit for ...
In this episode, we break down what Google’s AI Mode is, how it’s reshaping search results, and what it means for your clinic’s local visibility. If you rely on SEO or Google Business Profile traffic to bring in patients, you can’t afford to miss this. Learn what actions to take now to stay competitive and show up in AI-powered search results.
Episode Webpage: https://propelyourcompany.com/google-ai-mode/
We unpack proven strategies to make your medical spa impossible to miss in online searches, focusing on how to dominate top spots on Google while attracting more clients and filling your appointment books.
Episode webpage: https://propelyourcompany.com/med-spa-seo/
Send in your questions. ❤ We'd love to hear from you!
The Ready. Set. Rank! Complete SEO Toolkit for Clinics
A proven SEO framework for clinics ready t...
Are you ready to start adding content to your website, but unsure where it should go? No need to stress.
We’ll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals.
Today we’ll go over:
- What your fixed website pages are used for
- What fixed website pages should be on your site and why
- How your main website pages an...
In this episode of The Clinic Marketing Podcast, we’re tackling the five most common Google Business Profile mistakes that keep clinics hidden from potential patients—and showing you exactly how to fix them.
You’ll get quick, actionable tips to improve visibility in nearby searches, attract more patients, and stay ahead of the competition—no fluff, just results. Tune in now!
Episode webpage & shownotes: https://propelyourcompan...
A simple five-minute website update could be the key to boosting your clinic’s visibility on Google and attracting more local patients.
In this episode of The Clinic Marketing Podcast, we’ll reveal a quick, free, and proven SEO strategy that helps Google recognize your clinic’s location—improving your rankings in both organic search and the local pack.
Healthcare is inherently local, and by making this small change, you’ll send a str...
Stop throwing money away on ads that lead nowhere! In this episode, we tackle a common question that could be costing your clinic thousands in wasted marketing dollars: What's the difference between website pages and landing pages, and when should you use each?
Episode webpage and show notes: https://propelyourcompany.com/landing-pages-for-promos/
Send in your questions. ❤ We'd love to hear from you!
The Ready. Set....
Are you ready to take your clinic's SEO to the next level? In this episode, we share our #1 SEO website secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations.
How? It's all about optimizing your website's location pages.
Your location pages can be powerful digital ambassadors for each office, driving both search visibility and patient ...
Ready to supercharge your clinic’s website? Discover whether a complete website overhaul or targeted facelift is the key to more patient bookings.
You'll uncover:
- The tell-tale signals that point to “redesign” versus “refresh”
- How fast-acting content and SEO tweaks can lift traffic (and patient calls) in weeks
- Why cookie-cutter clinic website content templates fail and can tank your rankings
- And more
Live Webinar Replay: How AI Is Redefining Search for Clinics — and What You Must Do Next
> https://propelyourcompany.com/ai-search
Sign up now to watch it on-demand (available for a limited time).
Send in your questions. ❤ We'd love to hear from you!
💥💥💥Limited-Time Launch Discount - The Ready. Set. Rank! Complete SEO Toolkit for Clinics - https://propelyourcompany.com/ready-set-rank-complete-seo-toolkit-for-clinics-laun...
Mobile healthcare providers face unique SEO challenges without a fixed location to anchor their online presence. This episode explores tailored strategies for mobile massage therapists, chiropractors, and other traveling healthcare professionals to improve their local search visibility despite not having a traditional brick-and-mortar practice.
Episode webpage and show notes: https://propelyourcompany.com/local-seo-for-mobile-medica...
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