The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

FAQs aren't just convenient information for patients—they're a powerful SEO strategy that can boost your clinic's search rankings while making your website more useful and reducing phone calls.

When strategically implemented, they can help you rank for natural question-based searches, appear in rich results, and build trust with potential patients.

Episode webpage: How to Leverage FAQs to Improve Your Website’s SEO and...

AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. 

In this popular episode replay, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not j...

We're diving into the essentials of website tracking for clinic owners who want to understand their performance without getting overwhelmed by data.

A listener of The Clinic Marketing Podcast asked: 

“I just set up my new website. I know it’s important to track how it’s performing, but without getting overwhelmed… Where should I start? What should I be looking at in Google Analytics and other tools?”

Such a good question—and one ...

Learn five advanced strategies to boost your Google Business Profile listing and help your clinic stand out from competitors, focusing on tactics that most businesses overlook. [🎧 Popular episode replay]

📌 Episode Webpage -- Boost Your Google Business Profile: 5 Advanced Strategies

⚡ Download FREE Guide -- Google Business Profile Listing
Ultimate Guide

Send in your questions. ❤ We'd love to hear from you!

⚡ Free Workshop + B...

Ever wonder why your beautifully designed clinic website isn't bringing in new patients? The answer might be more straightforward than you think. Thin content – pages with minimal substance – could silently sabotage your SEO efforts regardless of how polished your website appears. 🔎

⚡ Episode Webpage and show notes - Thin Website Content: The Silent SEO Killer

Many healthcare providers fall into this common trap. They invest in...

What makes your clinic visible in local searches? It's a question that haunts many healthcare providers struggling to attract new patients online. The answer lies in understanding the complex signals that influence local search rankings – signals that vary dramatically depending on your location, specialty, and competition.

Diving deep into the world of local SEO, we explore the critical differences between ranking in...

Today, we’re diving into a question that could be costing you serious rankings and revenue: Are extra Google listings hurting your visibility? You might think that more listings mean more opportunities to show up in search results.

But in reality, those additional profiles could be doing more harm than good.

Stick with me as I break down how Google’s ranking filter works, how to tell if this issue is affecting you, and what to do to ...

Ready to transform your blog posts from forgettable to remarkable? The structure of your content matters just as much as what you're saying—perhaps even more.

In this value-packed episode, we dive deep into the anatomy of truly effective blog posts. I break down the five essential structural elements that separate high-performing content from everything else cluttering the internet. From crafting headlines that demand clicks to...

Ever wondered why other healthcare providers consistently appear at the top of search results while your clinic struggles to gain visibility? The answer lies in strategic competitor analysis—a powerful yet often overlooked aspect of local SEO.

In this episode, we’ll break down exactly how to identify your real competitors, what to look for when analyzing their online presence, and how to use that information to improve your own SEO ...

The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. 

Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it! 

In this episode, we’ll go ...

A simple five-minute website update could be the key to boosting your clinic’s visibility on Google and attracting more local patients.

In this episode of The Clinic Marketing Podcast, we’ll reveal a quick, free, and proven SEO strategy that helps Google recognize your clinic’s location—improving your rankings in both organic search and the local pack.

Healthcare is inherently local, and by making this small change, you’ll send a str...

If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results?

In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to you.

We’ll give you three categories of  Google Post-creation guidance:

• What not ...

A properly maintained website significantly improves patient acquisition through better SEO, user experience, and conversion rates. This episode outlines a simple five-step spring cleaning process that clinic owners can implement immediately to refresh their online presence.

✔Grab your website spring clean your website checklist - https://propelyourcompany.com/spring-clean-your-website/

Visit https://propelyourco...

If you’ve been wondering what kind of website photos are better for SEO, stock images, or your own unique images, wonder no more.

In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images. 

Specifically, we’re asking the question: When it comes to SEO, does Google prefer stock photos or unique photos? Stick with me as we discover how the type of imagery ...

In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial. 

Local SEO (Search Engine Optimization) is one of the most effective ways to ensure that your clinic reaches the right audience and grows its patient base. 

In this episode...

Today we’re diving into a super actionable strategy to help boost your Google reviews quickly and easily. 

If you’re a clinic owner, chiropractor, physical therapist, acupuncturist, or any local business looking to stand out in search results, stick around—you won’t want to miss this!

So, what’s the big news? Google now lets you create a QR code that takes your patients or customers straight to your review page—no searching, no hassl...

What if I told you there’s one simple thing you could do right now to instantly improve your online presence and boost your local rankings?

It doesn’t require tech skills, fancy tools, or a big budget—yet most clinic owners overlook it completely. And when they do, it costs them visibility, patients, and revenue.

In today’s episode, we’re diving into the #1 fix you can make today to strengthen your local SEO and ensure potential pati...

Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? 

Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespac...

The episode discusses the complexities of personal and company branding for clinic owners, highlighting the advantages and challenges of each approach. It emphasizes the importance of building trust and making informed decisions based on long-term goals.

Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/

Here's what we're going over: 

• Comparing personal branding to company branding
• Under...