Propel Your Practice - Local SEO & Content Marketing Tips for Chiropractors, Acupuncturists, Physical Therapists, Wellness Practitioners, and Other Clinic Owners

Propel Your Practice - Local SEO & Content Marketing Tips for Chiropractors, Acupuncturists, Physical Therapists, Wellness Practitioners, and Other Clinic Owners

If you’re a clinic owner looking to get more traffic to your website and improve your online presence, this is where you’ll learn how to do it. Whether you’re just getting started or have had a practice for years, we provide chiropractors, physical therapists, and other clinic owners with actionable digital marketing strategies, including local SEO and effective website best practices, to help them propel their practice's online presence. Learn simple and actionable solutions to help your clinic rank higher on Google and beat your competition. This podcast is presented by Propel Marketing & Design and hosted by Darcy Sullivan. For more details, visit: https://propelyourcompany.com/

Episodes

June 10, 2024 14 mins

Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers. 

While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from the competition.

Here, we cover powerful strategies for giving your Google Business Prof...

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Ever wondered how AI is transforming the way we search online? Discover the future of search engines as we explore the revolutionary impact of generative AI on Google and Bing.  From Google's AI Overviews to Bing's Copilot, we break down how these tools are making search results faster, more accurate, and more conversational. AI can sound scary, but we want you to feel comfortable using it and confident that it can greatl...

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Is rebranding on your to-do list, but you’re worried about how it will affect your current local SEO rankings? Well, we’re giving you all the guidance you need to rebrand in a way that allows you to keep local SEO at the forefront as you modify the brand.

You’ll learn that it’s not the act of rebranding but the management of the rebranding that really matters. And we’re giving you the tools to embark on this quest while st...

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In the rapidly evolving digital landscape, healthcare clinics need to leverage advanced tools like ChatGPT to stay ahead in content creation and improve their healthcare SEO. 

ChatGPT is a powerful AI tool that can assist clinic owners in improving their blog posts. With a little AI help, your posts can easily become more engaging and effective, which equals better search engine optimization. 

Here, we detail the best ways to use Cha...

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First and foremost, let's address the elephant in the room: Search Engine Optimization (SEO). Video content holds tremendous potential for improving your website's visibility on search engines like Google. Why? Because users love video, which means Google loves video. 

By including high-quality videos on your clinic’s website, you enhance user experience and increase your chances of ranking higher in search results, which ...

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The idea of using canned marketing content sounds easy, but is it a good idea?  Can you just use canned content so you can focus on other things? What does Google think of canned website and blog content? Will your audience actually value canned content (canned website content and canned social media content)? Find out in this episode. 

💥 Live Webinar --  ChatGPT & AI Marketing Strategies for Clinic Owners💥
We'l...

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Ever wondered why your clinic's website isn't getting the attention it deserves on search engines?  It's time to uncover the truth and propel your practice to the top! 

Your clinic’s website is designed to perform (and if it’s not, it should be). But how do you make that happen? To get to the top of Google, your site needs to have excellent, optimized content, as well as follow some basic website rules.

Let’s...

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SEO 101 for clinic owners - The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. 

Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it...

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Navigating the World of Online Reviews for Local Healthcare SEO


Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy. 


This episode goes over: 

  • Where are p...
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Have you ever posted something on social media or written a blog post and pushed ‘publish,’ just to hear crickets? You’re not alone. And that’s why today, we’re discussing how you can attract the right audience to your website, social media platforms, and your other content marketing campaigns.

Your “right audience” is called your buyer persona (among other things). These are the people you want to target when creating your content....

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Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice

Your Yelp Business Listing is a great way for chiropractors and clinic owners to enhance their local SEO strategy. With an optimized Yelp listing comes a lot of perks for your audience, the search engines, and you. When users can find their way to you online, they can find their way to you offline.

Setting up your Yelp listing is a crit...

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As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors. 

However, you may have elements on your website that are hindering its performance, turning potential patients away. In this episode of the Propel Your Practice Podcast, we'll discuss 12 things you need ...

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Are you ready to take your clinic's SEO to the next level? In this episode of the Propel Your Practice Podcast, we share our #1 website SEO secret for boosting your online presence and attracting more patients to each of your clinic's multiple locations. 

How? It's all about optimizing your website's location pages. 

This may sound basic, but many of you aren’t doing it, or you’re not doing it right. You’re about ...

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Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimization.

Without optimized images in your Google Business Profile, you’re losing possible ...

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Get your notebook and pencil because we’re serving up all the new clinic SEO and content marketing trends you need to thrive in 2024.  We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence. 

In this episode, you’ll learn about: 

  • New SEO and content marketing trends to help your ...
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Is your clinic's website homepage the digital front door that it should be? Unlock the full potential of your clinic's online presence as we guide you through the crucial tweaks and overhauls needed to ensure your homepage makes an unforgettable impact. 

We've got the blueprint to turn casual browsers into a patient. You'll learn the ins and outs of color theory, navigation finesse, and the unbeatable power of a ...

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Creating your clinic's website can be overwhelming; between design, copy, pages to include, images, and all the technical stuff, you may want to give up before you start. Don’t! 

Your clinic website represents who you are and what you do. It’s often the first way a potential patient or buyer sees you, so you want to make it count. 

Setting up your website right the first time will save you loads of time, money, and ene...

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Local SEO for Clinic Owners: We're reviewing four online listings that will help your clinic attract more patients.

Online listings can help solidify you as a clinic and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP.

This is a special encore presentation of o...

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Your clinic needs an SEO campaign to thrive. SEO stands for search engine optimization. It’s both an art and a science (if you ask us). Clinic SEO is necessary in today’s tech world, as millions of people search every day for businesses that can meet their needs.

When you properly optimize your clinic's website, you get the attention you want from Google, your users, and your ROI. People must be able to find your clinic online,...

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