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January 15, 2025 44 mins

Did Mark Andreessen's famous essay about software eating the world lead to the term Proptech being coined? How did having family members who were real estate investors, developers, and property tax collectors establish a deep foundation of real estate understanding for a young Joseph? What allowed Jospeh's grandfather, an immigrant hairdresser, to become a land baron in the northeast? Why are the off-the-shelf assessment models used by tax districts inherently flawed? What early entrepreneurial hustles did Joseph dabble in growing up and why was it important to ensure these ventures paid for themselves? Why did Joseph forgo a role at Nvidia to continue his PhD track at UCLA? Do overassessment protests result in cities and municipalities getting less tax revenue necessary to balance annual budgets? What does the property tax appeal process look like and why are there opportunities to digitize and scale this? What were Ownwell's initial quick wins from a technology perspective? How do differences around local tax districts impact the information mined and presented to Ownwell's in-house tax protestors? How are the needs of individual homeowners different from those of large commercial real estate portfolio owners around property tax savings?

Joseph Noor - co-founder and CTO of Ownwell, joins Proptech Espresso to answer these questions and discuss how a chance encounter at a UCLA startup pitch competition brought about the convergence of his computer science studies and family heritage in real estate resulting in the launch of Ownwell.


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