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April 11, 2025 23 mins

Episode Summary
 In this forward-looking episode of PropTech Pulse, host Jake Hamilton sits down with Jeremy Crawford, President and CEO of FirstMLS (FMLS) in Georgia, alongside Lisa Mihelcich, Lone Wolf's General Manager of MLS and Associations. The conversation centers on the newly announced partnership bringing Transaction Desk and Transact to FMLS members, while diving deeper into Jeremy's vision for the future of MLS technology in an evolving real estate landscape. With decades of industry experience, Crawford shares valuable insights on how artificial intelligence, interoperability, and consumer transparency are reshaping the MLS ecosystem.

Topics Covered

  • The partnership between FMLS and Lone Wolf to bring Transaction Desk and Transact to members
  • The impact of regulatory changes on MLS operations
  • How AI is transforming agent workflows and consumer experiences
  • The critical importance of interoperability in real estate technology
  • Training and support strategies for MLS members
  • The evolving value proposition of MLSs in today's market
  • Consumer transparency and the enduring importance of real estate professionals

Key Quotes from Jeremy Crawford

  • "We were founded in 1957 to help our brokers transact real estate and the best way to do that is to give the agents the tools they need to succeed and stand behind those tools."
  • "AI is not going to replace the agent. We think it's going to infuse the agent to be more powerful in front of their buyers and sellers."
  • "I think interoperability is key... The world lives in a Bluetooth environment of interoperability of many competitors that are out in the space."
  • "We believe in consumer transparency at FMLS... As much data we provide consumers in transparency, the professional is helping them along the way."
  • "Let's help our brokers and agents transact real estate in the most efficient way possible. They serve their consumers and the consumers continue to think the highest opinion of the broker and agent professionals."

About Jeremy Crawford
 Jeremy Crawford is the President and CEO of FirstMLS (FMLS), one of the largest MLSs in the country. With extensive experience in residential real estate, he is recognized as one of the most innovative thinkers in MLS strategy, leadership, and technology. Under his leadership, FMLS maintains a 95% customer satisfaction rating while processing over 80,000 support inquiries annually.

Connect With FMLS

  • Website: fmls.com

PropTech Pulse: From the entrepreneur's desk to the industry front lines and into real-world operations – taking the pulse of real estate technology in just 20 minutes.


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