In this episode of POD Pod, Lauren is joined by Lulu’s Education & Community Manager (and YouTube celebrity) Chelsea Bennett! Tune in for a conversation on the value of adding long-form video content to your marketing strategy, how authors can use video to connect with their audience, and getting comfortable on camera (and ignoring the haters).
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💡 Check Out Lulu on YouTube
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- Ep #47 | Metrics That Matter: A Guide for Authors & Creators
- Ep #55 | How to Hit Your Perfect Pitch for Speaking Engagements
- Ep #60 | Book Publicity Simplified with Sarah Franklin
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- How to Build a Community of True Fans
- Stephanie Chandler Webinar | Speaking to Sell Books: Break into Professional Speaking to Reach More Readers
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💡 Read These Blog Posts
Sound Bites From This Episode
🎙️ [10:58] “I think it really just humanizes your brand. It allows people to connect with you on a more authentic level. And so I think that that's really the value add, is more and more with the world that we live in with AI and automation and all of these things, I think people are really hungry for authenticity.”
🎙️ [29:03] “You have to remember the shelf life of videos, if it's good, can be up forever.”
🎙️ [43:19] “Even if at the end of the day, you decide that's not for me, or it's not helping me reach my goals, you have a whole new skill set that you can pull from when you try the next thing.”
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