Innovation, Optimization, and the Future of Marketing

Today's show is about innovation, optimization,  and the future of marketing.

Join Dave and Carly as they welcome guest Tim Kachuriak. Tim is the founder and Chief Innovation Officer & Optimization Officer for NextAfter, a fundraising research lab consultancy and training institute that works with charities, nonprofits, and NGOs to help them grow their resources. (And, sponsor of Season 2 of the podcast!)

Kachuriak is also the co-founder and board member of the Human Coalition and serves on several other boards. He is the author of “Optimize Your Fundraising,” and lead researcher, and co-author of the “Online Fundraising Scorecard,” “Why Should I Give to You?” and “The Mid Level Donor Crisis.”

Today's topics:

• How to use data to successfully release a product.
• Tim’s career and how he founded NextAfter.
• The future of marketing for and nonprofit organizations.
• How do we see technology changing in the next couple of years?

We hope you enjoy our conversation with Tim Kachuriak!

Season Two  of the Purpose & Profit Podcast is brought to you by:

NextAfter

NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more at www.nextafter.com.

Masterworks

Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. Learn more about Masterworks at www.masterworks.agency.

Imago Consulting

Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more at www.imago.consulting.

Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.