Join Dave and Carly as they welcome guest Claudio Ludovisi, the Assistant Dean of Marketing, Strategy, and Corporate Relations at the Graziadio School of Business and Management at Pepperdine University. Ludovisi has been a scholar-practitioner for 25 years in marketing leadership, spending time leading at brands such as Disney/ABC, and NBC.
Ludovisi is studying the relationship between organizational purpose and customer engagement.
In this episode, Ludovisi talks about the purpose of a brand and the links in research between successful businesses with high purpose and performance. The strategy, and how for-profit brands and non-profits can grow if they implement these tactics.
Topics we cover:
- The 5th “P” of Marketing- Purpose (re: the 4Ps).
- Trust, relevance, authenticity.
- Taking the pressure off of leaders feeling like they need to hop on the “cause bandwagon” (cause-of-the-month).
- Claudio’s career and research projects.
We hope you enjoy our conversation with Claudio!
Season Two of the Purpose & Profit Podcast is brought to you by:
NextAfter
NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more click here.
Masterworks
Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. To learn more about Masterworks click here.
Imago Consulting
Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more click here.
Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com