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March 21, 2023 40 mins

Join Dave and Carly as they welcome guest Claudio Ludovisi, the Assistant Dean of Marketing, Strategy, and Corporate Relations at the Graziadio School of Business and Management at Pepperdine University. Ludovisi has been a scholar-practitioner for 25 years in marketing leadership, spending time leading at brands such as Disney/ABC, and NBC.

Ludovisi is studying the relationship between organizational purpose and customer engagement.

In this episode, Ludovisi talks about the purpose of a brand and the links in research between successful businesses with high purpose and performance. The strategy, and how for-profit brands and non-profits can grow if they implement these tactics.

Topics we cover:

  • The 5th “P” of Marketing- Purpose (re: the 4Ps).
  • Trust, relevance, authenticity.
  • Taking the pressure off of leaders feeling like they need to hop on the “cause bandwagon” (cause-of-the-month).
  • Claudio’s career and research projects. 

We hope you enjoy our conversation with Claudio!

Season Two  of the Purpose & Profit Podcast is brought to you by:


NextAfter is an online fundraising research lab decoding what works in fundraising and creating free resources from their library of 4,600+ online fundraising experiments. You can learn more click here.


Masterworks is a full-service marketing and fundraising agency dedicated to helping you achieve your mission. To learn more about Masterworks click here.

Imago Consulting

Imago Consulting is an advisory firm that helps businesses and nonprofits create growth by accelerating sustainable innovation. You can find out more click here.

Special thanks to editor and sound engineer Barry R. Hill and producer Jenna Owens.

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