Quilting by the Numbers

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In this episode of Quilting on the Side, Andi and Tori discuss the latest trends in the quilting industry, insights from the H & H Americas event, and the importance of engaging younger crafters. They explore the significance of community, the role of classes in attracting new quilters, and the impact of digital marketing and video content. The conversation also highlights consumer purchasing trends, emphasizing the preference for local shops over online retailers.

Inside this Episode We Referenced:

2024 Quilting Trends Survey

Quilting for Community TikTok Account

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Why Support Us? Quilting on the Side is here to help you master the art of quilting and turn it into a thriving side business! Co-hosts Tori and Andi share their knowledge in quilt pattern design, course creation, and digital marketing. With us, you'll learn to weave creativity with business savvy.

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Podcast Details:

Co-Hosts
Tori McElwain
Andi Stanfield

Producer
Devan Robinson

Keywords
quilting, industry trends, digital marketing, community building, younger crafters, classes, consumer behavior, video marketing, ideal customer, crafting

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