Quo Vadis: AdTech Economic Forum Podcast Episode #6 with Stephen Master

Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.

In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene. 

Takeaways:

• Investment Strategy: GTCR's leader strategy focuses on investing in sectors with growth and backing great management teams for significant returns. 📈💼
• AdTech Investment Sweet Spot: The ideal AdTech investment often involves businesses with $25 to $50 million in revenue, poised to scale to a couple hundred million. 💰🚀
• Key Metrics: In AdTech, net revenue retention and EBIT are critical for assessing a company's true health and potential. 📊🔍
• Private Equity Challenges: PE firms face intense competition for low-risk investments, but AdTech presents unique challenges due to its inherent risks. 😨
• AdTech Valuation Factors: AdTech valuations are influenced by more than just company fundamentals, including regulatory and platform risks. 🤔❓
• Market Dynamics: Success in AdTech requires navigating agency fickleness and the concentration of spend on major platforms. ⚖️
• Measurement Focus: The future of AdTech investment may lie in measurement solutions that mitigate exogenous risk factors. 🎯📏