Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum. In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Takeaways:
💰 AdTech's Working Capital Challenge: AdTech companies, beware! The 90-120 day collection cycle versus the 30-45 day payout creates a tough working capital situation.
🚀 The Power of Brand in the Age of AI: In a world of infinite content, brand is alpha. Joe Marchese argues that brand building lowers customer acquisition costs over time.
👀 The Value of Attention: Attention is a valuable and finite resource. Events like the Super Bowl demonstrate the power of concentrated attention in a fragmented media landscape.
📊 Rethinking Impressions: Not all impressions are created equal. Adelaide, for example, is scoring impressions to give context to their value beyond binary viewability.
📺 The Unbundling of Cable: The spin-off of NBCU's cable channels signals a major shift. The industry is grappling with how to replace the bundle economics with streaming.
🤔 The Measurement Minefield: The battle for measurement supremacy continues with Nielsen, Comscore, and others. The key debate: accurate measurement vs. becoming the currency for trade.
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