Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.
In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.
Takeaways:
🚀 AdTech Investments: Early-stage market is very active in 2024, fueled by the AI boom.
💰 Series A Market: Seeing an uptick in Series A deals, generally in the $2M to $10M range.
💡 Focus Areas: Key investment areas include AI applications, privacy-centric data solutions, commerce media tech, and measurement/analytics.
🔒 Privacy-Centricity: A major theme is the focus on data privacy and identity solutions in AdTech.
🤝 M&A Activity: Increased M&A activity in the AdTech space, indicating a recovering market.
🤖 AI Impact: Discussion around AI's potential impact on job displacement in media planning, buying, and ad operations.
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