Quo Vadis: AdTech Economic Forum Podcast Episode #12 with Todd Parsons

Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.

In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.

Takeaways:

• Product Prioritization is Key: Establishing a “red thread” through the business is essential for effective product prioritization and stakeholder alignment. 🧵  
• The Evolution of Commerce Media: The industry is moving towards bridging the open web and retail media to create a privacy-safe commerce media ecosystem. 🛍️  
• The Power of Unique Data Sets: Proprietary data sets, not accessible to the open web, provide a significant advantage for companies using AI to drive insights. 📊  
• AI's Practical Applications: The focus is shifting towards practical AI applications, particularly in enhancing productivity and automation.🤖 
• Increased Productivity with AI: AI tools are empowering individuals to be more productive and efficient in their roles. 🚀  
• AI Lowers Barriers to Entry: AI is reducing barriers for entrepreneurs by simplifying tasks like coding and simulation building. 🚧  
• The Significance of Data Privacy: Operating data sets with responsibility and maintaining the trust of partners is paramount. 🔒