Quo Vadis: AdTech Economic Forum Podcast Episode #11 with John Kunschner

Welcome to the Quo Vadis podcast series dedicated to one-to-one interviews with the speakers who took the stage at the AdTech Economic Forum.

In this pod series, we get to know what our esteemed speakers are up to touching on their career journeys and hearing their unique perspectives across the many facets shaping the AdTech scene.

Takeaways:

• Tech Industry Cycles 🔄: Technology goes through cycles, with similar patterns recurring every five years (e.g., growth of data, infrastructure build-up, innovation, new revenue streams).  
• Importance of IPOs 📈: IPOs are important as they create liquidity, venture momentum, new buyers, and refresh the whole investment cycle. However, the requirements for going public have become more stringent, with Brian Weiser suggesting a minimum market cap of $5 billion.  
• Deals from Hell 😈: Deals that don't close are considered the most painful, with an example given of a deal that was canceled at the last minute due to a disagreement between CEOs.  
• Ideal Deals 🥰: An ideal deal is characterized by efficiency, a better cultural and strategic fit for the company, and a good outcome for the founders.