Episode 290: Non-dues revenue is an important part of every association's financial plan, but it can be challenging to grow income while providing support to your members. Creating corporate partnerships is an excellent way to do this and we have just the guest this week to help you build your own corporate sponsorships program: Bruce Rosenthal of Bruce Rosenthal Associates. He literally wrote the book on Mastering Association Corporate Sponsorships and he's here to discuss his book, his philosophy, and some great advice for providing value to both your members and your corporate partners. This is not the gold/silver/bronze approach -- it's an approach that actually delivers connection to the people your corporate partners want to meet. The best part? Your members get more of what they need when they need it! Listen to the conversation then buy Bruce's book on Amazon. What is your biggest challenge with corporate sponsorships? Share a comment!
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