4. How to Figure Out the Right Fundraising Focus for Your Organization with Mallory Erickson

This episode uncovers how your nonprofit can identify its fundraising 'low-hanging fruit'. I draw from personal experience as a fundraising consultant and organizational leader to dispel a common misconception - not every organization is a suitable candidate for every type of funding. Factors like your operational focus and stage of development dictate the fundraising avenues that are accessible to you. Using my own story of operating in a niche organization, I explain how we realized our assets were better suited to corporate and individual funding rather than foundation funding. Delving deeper, I introduce "funder mapping," a tool we employ in my Power Partners formula to determine potential funders based on your unique organizational assets. Understanding the different "funder lenses" – how foundations, corporate partners, and individuals perceive your organization – allows for a strategic approach to fundraising. I walk you through "asset mapping," the process of identifying what your organization can offer to various funders. Ultimately, this equips you with the ability to pinpoint the fundraising approach best suited to your organization and foster stronger, more fruitful partnerships. As always, if you need further guidance, that's exactly what we offer in the Power Partners formula. In this episode, you will learn: The concept of 'low-hanging fruit' in fundraising: Understanding which type of fundraising is most suitable for your organization based on the assets you have and the stage of development you're at. The importance of funder mapping: This process allows you to identify potential funders for your organization based on how they align with your organizational assets and missions. Understanding funder lenses and asset mapping: Learning to view your organization from the perspectives of different funders (foundation, corporate partners, individuals) and identifying the assets you have that are valuable to these particular types of funders. The strategic approach to outreach and building power partnerships: By aligning your assets with what different funders are looking for, you can craft targeted outreach efforts that foster deeper partnerships and potentially lead to more successful fundraising. To see the Power Partners Formula™ Live in action, join us for the re-launch of my FREE Masterclass on August 17th, 2023 - How to Raise More from the Right Funders WITHOUT Hounding People for Money. Sign up here: malloryerickson.com/free Learn More About the Power Partners Formula™ Collective Program here: https://malloryerickson.com/power-partners-formula/