This episode tackles a powerful truth: 99% of real estate agents know they should write personal handwritten notes, but only 1% actually do it consistently. Brian and Mark explore how this simple, almost trivial habit creates profound connections in our digital age, where genuine personal touch has become increasingly rare.
Featured Quote: "I'll tell you this. And as you age and you get older, just as you progress in different age groups, not necessarily getting older, it means something different... And let's just be honest, in today's world, the cost of sending a personal note is not insignificant. It takes, first of all, when I receive it, I know, A, they took the time and they were sitting down and they were writing something down. They took the time and they were thinking about me for a period of time. But then they took their resources and paid close to a dollar to send me this letter."
What You Will Learn:
- Why Brian Buffini built a multi-million dollar empire on personal handwritten notes
- The psychology behind why personal notes create deeper connections than digital communication
- How to implement a consistent note-writing system without it feeling forced or superficial
- Why the $1 cost and time investment of a note actually increases its perceived value
- Practical strategies for keeping stationery accessible to write notes in the moment
- The difference between obligatory thank-you notes and truly personal connections
- How to balance structure with authenticity in your note-writing practice
The opinions on this podcast are Mark and Brian’s and not in any way a reflection of RE/MAX or anyone else in the industry.
Listen to the Podcast on these Platforms
Apple - https://podcasts.apple.com/us/podcast/raising-real-estate-standards/id1574549987
Spotify - https://open.spotify.com/show/1ZKLmFIFvx1UjSwL4jOTVz
Social Media and Contact Information
Website: https://www.raisingrealestatestandards.com
Link Tree: https://linktr.ee/raisingrealestatestandards
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.