July 21, 2025 • 20 mins
Ever feel like there’s a secret group chat where all the CEO moms are sharing the strategy secrets you somehow missed? Same. While that chat doesn’t actually exist (sadly), after interviewing dozens of powerhouse mom entrepreneurs for the Real Secrets of CEO Moms Summit, I can confirm: if there were one, these would be the messages.
In this episode, I’m sharing the 7 eerily consistent patterns I saw across every single interview—whether these moms were rebuilding from burnout, scaling to their first $100K year, or holding down multi-6 or 7-figure businesses with babies on their hips.
This isn’t just about strategy—it’s about sustainable strategy. It’s about running a business that respects your life, your energy, and your season. If your biz has felt chaotic, heavy, or just off lately? This is the episode you need.
In this episode, you’ll hear:
- Why almost every CEO mom hits a breaking point before her biggest growth
- The real impact of simplifying your offers and systems (it’s more money, not less!)
- How to tell if your launches are out of alignment (and what to do about it)
- Why your nervous system is the loudest voice in the room
- The role of true community and mentorship in CEO mom success
- How motherhood doesn’t break your business—it refines it
- What sustainability really looks like when you’re building long-term
PLUS—I’m going live TOMORROW to spill my own real secrets: what’s been happening behind the scenes in my business (that I’ve never shared publicly before). The good. The messy. The full picture.
But…you have to be signed up for the Real Secrets of CEO Moms Summit to get access: https://yaelbendahan.com/realsecrets
Summer Pass to the CEO Mom Mastermind: For a limited time, you can join the CEO Mom Mastermind for just two months—August and September—for only $1497. That’s over $900 off the regular investment. Come get fully supported with personalized coaching, strategic feedback, and a sisterhood that actually gets it. Apply here - https://yaelbendahan.com/cmmapply
LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix
🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod
💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers
💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
If you've ever felt alone, likeyou're the only one who
understands what it's like towake up at 5:00 AM not because
you're choosing to do to havequiet time to yourself, but
because both of your little kidswoke up at 5:00 AM and will not
go back to sleep, right?
You're just trying to grow yourbusiness.
You wanna raise your kids at thesame time.
You don't wanna push off yourbusiness growth until after they
(00:24):
grow up because you wanna givethem the life that you feel they
deserve.
As they grow up.
And you might be wondering likeis there some sort of secret
club or group chat?
I'm not really invited to whereeveryone seems to be doing so
well and they all have it downand I just am not clued into
whatever that secret is so afterinterviewing a dozen powerhouse,
CEO moms for the real secrets ofCEO Moms Summit, and this is
(00:46):
only one year, I've already donethis twice before.
So I've spoken to so manybusiness moms and I can
confidently say that you are notalone.
This was not like a group Zoomcall where everyone was like, oh
my gosh.
Yeah, me too.
But a lot of the things theywere saying was like, they were
reading from the same playbook.
And so today I wanna share theseven patterns that every single
(01:08):
mom hit.
Whether they were rebuildingfrom a place of burnout or they
were just scaling to six figuresfor the first time or they were
doing it, scaling to multi sixfigures or seven after getting
their groove down.
And I've got a takeaway for eachone that you can apply right
now.
Alright, so let's get into it.
Welcome to the Raising YourBusiness Podcast.
I'm your host, Al Behan, founderof CEO Mom Academy, mom of Six
(01:32):
and Lifelong Reading addict.
This podcast is here to empowermoms to run their businesses and
lives like the powerhouse CEO.
They are.
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood biz models thatwork for you.
(01:53):
Marketing simplicity, and themindset of A CEO, mom.
Now let's dive in.
And what shocked me most was nothow different each journey
looked.
And it was'cause everyone hadtheir own unique path.
Everyone had their own uniquejourney, but.
(02:15):
What shocked me is how similar alot of the patterns were.
And these women did not talkeach other.
Although some of them do knoweach other.
So the first one, the firstpattern that I noticed was
simplifying.
This was probably the most, thebiggest, most common pattern
that I noticed.
And Kay Hillman especiallynailed this, although I really,
everyone did.
(02:35):
I, it's, this is so funny.
So I'm gonna use examples fromdifferent, specific people, but.
Honestly this is, these are thepatterns that I've seen pretty
much across the board in everysingle conversation.
Kay Hillman was talking abouthow she went from juggling all
these multiple different offersto committing to that one clear
signature offering so that Irealized that I was doing the
most and it was not sustainable.
(02:55):
And when she paired it all downand had that one offer, one
funnel, one, lead generationstrategy, one sales system.
Her profits went up, not down.
And that was not luck.
That was clarity.
And the thing is, businesscomplexity often will masquerade
as growth.
And we think that adding moreoffers, more platforms, more
(03:16):
content is gonna createmomentum.
What that actually creates forus is decision fatigue.
It creates that contextswitching, especially if you
have a DHD, this is gonna be avery big issue for you and it
creates overwhelm, and what youneed is not necessarily more,
it's going to be more focus.
So simplifying down does notactually mean shrinking your
ambition.
It means tightening your focusso your effort actually moves
(03:38):
the needle.
And almost every mom Iinterviewed reached this
breaking point where their chaoshad to stop before the business
could truly scale.
And me Laney talked about thistoo.
Like she went from havingmultiple different offers,
multiple different, pricepoints, all these different
things to just having her onegroup program.
And she has different, she has aVIP tier, she has some
one-to-one options people canupgrade to, but she's leading
(03:59):
with her one program.
And the truth is.
As someone who loves havingmultiple offers and I, love
selling all different kinds ofthings.
When it comes down to it,looking back, my first multi six
figure year was me with onesignature offer.
One offer.
It was the six figure momaccelerator.
It was, that was it.
It was just very very clear.
(04:20):
Everything that I created, everylow ticket offer led back to
that accelerator.
Everything I did, all roads ledto that, what I call the emerald
city of of of my offers, right?
It was just this one big offerthat like I was trying to move
everyone into.
And right now, and I'm gonna besharing more about this in my
Real Secrets live open housewhere I'm gonna be just sharing
what's been going on for me forthe past two years.
(04:41):
I have actually been reallydigging down and thinking into.
How can I do this?
How can I simplify?
So I have one primary place thatI'm moving everyone into and
then having, wherever I need tomove people, wherever people
need to move into after that or,instead of that if they've
already gone beyond that pointwhat to do and how to do that
kind of on the back end.
(05:02):
One little takeaway.
One mini move for you would be,what is that one offer that you
actually want to sell?
Like you're like, if everyonecould end up inside this offer,
I would be the happiest personin the world.
Okay.
So pause everything else for amonth.
Okay?
Six weeks, and give it your fullattention and see what shifts.
Talk about it, sell it, go allin on it, see what shifts for
(05:23):
you.
Alright?
That is the first one.
It was simplifying the secondone is alignment.
Alignment is the entire game.
So Magni, like I just mentioned,she talked about rebuilding her
business post babies and how shehad to redefine what alignment
actually looked like, right?
Because she said she couldn'tjust chase what had worked
before, which a lot of thingsdid.
But she had to ask herself, whatfeels good now?
(05:45):
And she found the most alignedlaunches weren't the ones that
followed every rule or wentaccording to the rule book, they
were the ones that matched hercurrent energy and truth.
And she even said she'd run alaunch exactly the way she'd run
all these launches in the past.
But it just, for her it failed.
It did not hit her usualconversion rate.
She did not make as many salesas she normally would make.
Because she was not aligned withthat offer.
(06:07):
Alright?
And so misalignment is not justa vibes thing.
It shows up in how hard it feelsto create or sell or deliver
your offers.
And if every launch feels likeyou're forcing it, your body
might be telling you the truthbefore your brain catches on.
Alignment brings.
Ease and ease bringsconsistency.
And if your marketing feels likea costume that you have to put
on and take off, if yourmessaging makes you feel like
(06:27):
cringe and oh my God, I feellike I've been talking about
this for ages and I don't evenwanna talk about this anymore.
Or, do I even believe thisanymore?
Or if you feel exhausted by yourown systems, it might be time to
actually just pause and ask whatyou do if nobody was watching,
right?
If you're like, if no if I waslike starting from scratch.
If nobody knew me, right?
If I could just talk aboutwhatever I wanted, talk about, I
said whatever I wanted to say.
Would I be saying the samething?
(06:49):
And that is usually where yourreal aligned voice lives.
So my mini move for you is ifyou had to pitch your offer to
your best friend, what would youactually say?
Okay, say it out loud, write itout like a voice note or
actually voice.
Note it out to yourself.
And that is probably the versionyour audience needs to hear too.
And I said I've talked to myfriend about this.
I've shared my offers with myfriend and we'll go back and
forth at bat, and I'm like allI'm doing in this offer is this,
(07:11):
and this.
She goes that sounds reallyclear.
That sounds really easy, right.
And maybe that's, maybe I'mlike, I'm not getting that
across.
I'm not in my marketing, but I'mlike, maybe all I need to do is
just say that exactly the way Isaid it to her.
And you will feel it because itcomes from a place of truth and
it comes from a place ofalignment.
Alright, so that is the secondpart, is trying to figure out
what alignment actually meansfor you and what actually feels
a aligned with your currentvoice, your message, your
(07:33):
beliefs, your value system, whatyou actually wanna sell, and
what you actually wanna deliveron.
Alright.
The third thing is thinkingabout your nervous system.
Okay?
Your nervous system is going tobe the loudest voice in the
room.
That is your body and yourbrain.
Alright?
Micha.
Isaac said, and we and she wasso right about this and she also
has six children.
(07:55):
And it's funny, we actuallyhave.
Our children are all born in thesame years.
We have our families look likeage-wise look pretty much
exactly the same.
She has more girls than I do butbut she said, if I'm burnt out,
I'm gonna be useless toeveryone.
And she structures hervisibility and her content and
her offers around her capacity.
Not pressure.
She's not available forstrategies that are gonna
(08:15):
require 24 7 output because shedoes not have 24 7 output.
And the fact is her businessstill grows and she does have a
team.
And she spent years building upthat team.
But she even said herself that,the year, this year when she had
her baby home, a very herbusiness did not grow.
As much as it had in the past,and she's and that was okay.
All right.
That is okay because she neededher business to work with her
(08:36):
nervous system.
Burnout does not always looklike a nervous breakdown where
you're just like, in your bedand and hiding from the world
and can't get outta bed orwhatever.
Sometimes it just looks likestaring at your screen for hours
and just getting nothing done,or it looks like you just
dreading the thing that youstill love, the thing that used
to light you up, and now youdon't wanna do it anymore.
If your body is constantly tenseand nervous and anxious, you do
(08:57):
not need a new planner.
You need new.
Expectations.
Okay.
Your nervous system is gonnakeep the score for you.
And if you are frozen orreactive or avoiding your inbox
for days, it is probably not atime management issue.
It's gonna be a nervous systemregulation issue, and the fix is
not gonna be hustling more.
It's going to be allowingyourself to heal.
So my little mini move for youis what task makes you
(09:19):
physically tense?
When you think about it, you'relike, oh my God, I have to do
this, I have to do thisquestion.
Do I have to do it?
Do I need to be the one to doit?
Can you skip it?
Can you simplify it?
Can you outsource it to somebodyelse?
Try giving yourself permissionto do less, and that is
leadership too.
That is really being a leaderin, in, in your space.
And when you do this, you aregoing to show your clients that
(09:41):
they are they are also allowed,you're giving them that
permission slip to also letthemselves rest and let
themselves, figure out what whatreally just doesn't.
Aligned again, alignment withtheir nervous system, with their
capacity.
Now leading into the next one,which is, which works so well,
is support.
Support is not optional.
(10:02):
It is required.
Alright.
When I was talking to my friendHailey in, in Hailey Schmidt in
the Real Secrets, she was soreal about the loneliness of it.
She said, once I lean intomentorship and true community
and not just like Instagramfriends.
I stopped feeling so behind.
Her support didn't just give herstrategy, but it gave her a
regulated nervous system.
(10:22):
It gave her a grounded plan.
It gave her motivation thatlasted longer than just the next
launch.
And being a CEO Mom is not justabout workflows and systems,
it's about feeling held right.
The most successful women that Ispoke to were not solo geniuses.
They were women who hadpermission.
To break down, to cry it out andstill be seen as the brilliant
mom and business owner that theywere alright.
(10:44):
And if you're like, I'm notready for something high ticket.
You don't need a huge highticket mastermind.
You need sisterhood.
And there are different ways tofind that, whether you have a
peer led mastermind or amembership that you feel really
comfortable in.
Or even a, a mid-tier sort ofthing where it's not like crazy,
two, three KA month, but youfeel held by the community.
Real support does not just cheeryou on, but it also challenges
(11:04):
you when you are hiding, itreminds you of your why, and it
will hold your vision for whenyou're ready to quit because
there will always be thosetimes.
So my move for you, my challengeto you is to voice note a
business friend or a mentortoday, not with a polished
update of oh, everything isdoing so great.
Everything's so great, right?
Just, here's where I'm at,here's what I need, see what
happens.
Okay.
(11:25):
I honestly would not have beenable to get through without my
coaches, without the mastermindthat I've been in without my
business besties.
And I honestly like the past fewyears have been so hard for me
emotionally, and I honestlycould not have gotten through
without them.
I wouldn't have been able to doit.
Find that friend, find thatcommunity, find those
(11:45):
connections.
Whether it's gonna be in amastermind, whether it's gonna
be again, in, just a businessfriend of yours or someone to
connect with or get togetherwith for coffee once a week.
Whether that's virtual or inperson is gonna make all the
difference to you.
The fifth commonality that Ifound was that motherhood
doesn't necessarily break yourbusiness, but it does refine it.
So when I was talking to AndreaSingletary, she said that she
(12:07):
started building her businessduring nap times, and that is
when she got really focused.
So motherhood actually forcedher to stop wasting time, and
instead of fighting hercapacity, she honored it and her
offers got sharper and they gotmore aligned because she didn't
literally did not have the timeto waste on things that didn't
serve her business, her profit,her alignment.
Now there is this lie thatmotherhood and entrepreneurship
are in conflict, but every momthat I talked to said the
(12:28):
opposite.
Motherhood actually forcedclarity for them.
It made them efficient, it madetheir values non-negotiable.
And instead of make makingspace, despite being a mom, they
were actually building smarterbecause they were moms.
And again, I'm not going to saythat it is as easy.
Or simple to build a business asa mother than when you don't
have children.
Okay?
Because it's going, there'sgonna be more logistics.
(12:48):
It is gonna be more complicated.
That is the reality.
But as you build you, if youallow yourself to, and you
really see it through the lensof does this actually serve my
long-term goal?
And I'm gonna talk about this ina minute, but.
You will see that it gives youso much clarity and just it
forces you to refine.
Motherhood has that way ofrevealing what actually matters
(13:08):
to you and forcing you to cutthe fluff, okay?
It does not make you lesscapable.
It'll just make whatever you'redoing more potent, right?
So what is one thing on yourcalendar?
This week, this month, that doesnot respect your current season.
Pull it out.
That is gonna be your firstrealignment.
Like I know, like my, what I'mtrying to figure out now is my
one call business system.
(13:29):
I wanna try to knock it on morethan one call a week, maybe two.
I'm like giving, I'm givingmyself up to two I at most,
meaning one call, which is mymastermind, which that is like
my non-negotiable and one otherprogram or intensive.
Okay.
So whether it's a program or anintensive I do not wanna have to
get on more than one to twocalls a week.
And that to me is mynon-negotiable right now with
(13:51):
the children that I have, theages that they, that I have.
That is my most important thing.
And so everything I'm doingright now is thinking towards,
okay, does this serve my onecall a week?
Two call a week goal or not?
And that is how I'm thinkingabout my business, going
forward.
The sixth piece is thesustainability over momentum.
So Melanie Albert said, and Ilove this, but she said, if I'm
(14:13):
building something that requiresme to be on all the time, that
I'm not building a business.
I'm just building a job that Ican't clock out of.
And so she shifted the systemsat automation and evergreen
content, not to scale faster,but to stay sane and to scale
smarter.
Alright, fast growth can bereally stuc and it's fun.
Okay?
It's fun, but it can often beunstable if you're not building
a good foundation with it.
(14:33):
Now, I'm not saying you do, yougo in on a launch, you go all in
it, you're creating content thatcan be reused.
You launch smart, it takes you agood six to eight weeks to
launch your offer, and then youhave a hundred K cash infusion.
That is amazing.
All right?
But having a hundred K cashinfusion from, I don't know, 10
to one-to-one clients that younow can't really deliver on is
gonna be very different thanthat, right?
(14:53):
If your a business needs you tobe online every day to survive,
that is not gonna be freedom.
It's just gonna lead you todigital burnout.
And I have been there.
Okay?
Sustainability is not slow.
It is smart.
And so it's gonna let you stepus away without losing income
and without losing your identityas the present mom that you
wanna be.
So you wanna build your businessto last.
Okay.
You're, I'm assuming you forlistening to this, you wanna
(15:14):
build your business to last.
You don't wanna believe yourbusiness just to impress people.
It's about knowing that yourincome does not dip the second
your kid gets sick.
That is gonna be the freedomthat you actually want.
So my mini move for you is toopen your last testimonial and
ask, how can I turn this resultinto something evergreen or
recurring?
So maybe turn it into anevergreen email that goes into
that goes into your welcomesequence, right?
(15:35):
Or into a sales sequence.
So like thinking about, okay,yes, someone gave me this
amazing, I interviewed a clienton my podcast, for example.
Great.
I did that.
I posted the podcast.
Now, what am I gonna do withthis podcast?
Am I gonna incorporate into anevergreen sales sequence?
Am I going to send people to it?
I'm gonna create a specialhighlight with client
testimonials and link to thatpodcast.
(15:55):
Am I going to maybe I'll use itas.
I'll put the video, like what Idid was when I interviewed
clients on video, I put thosevideos in my kind of testimonial
stack on my application page formy offers because, one thing you
do, one testimonial, you get oneclient interview one piece of
content that really did well canbe used over and over again.
(16:17):
So I wanted you to think abouthow you can take the last
testimonial you got and use itas something that will make you
money, not just now, but alsodown the line.
And the last pattern that I talkabout this a lot, but this is a
pattern that I noticed a lotwas.
The long knowing that the longgame is the only game.
Alright so many of these womenecho this sentiment that fast
(16:39):
wins will feel good, right?
But long-term thinking is whatis really building their
legacies, the offers that theyrefine, the content that they
batched, the systems that theyput in place.
Focusing on, on, on clientretention rather than just new
client acquisition.
None of that paid off overnightnecessarily, but it did pay off.
They're not just building forthis next month's launch.
They're building for the lifethat they actually wanna live in
(17:01):
three years, five years, 10years.
They're building it for theircapacity now and their capacity
later for the future self thatthey want to be.
And so I would ask yourselflike, sit down and just think
this out.
What do I want my life to looklike in five years?
What do I want my business tolook like in five years?
You can even use chat GT to helpyou brainstorm this together.
'cause chat.
If you've been using a lot ofchat, then it might know you
(17:22):
pretty well.
And I'd be like it seems thatwhat you really want is this.
And I've actually had someinteresting stuff where it's
you're saying you want this, butactually based on the stuff
you've been telling me, you wantthis other thing.
And I'm like, oh, you're right.
It's true.
I do want this other thing.
But literally just sit on andjournal, what do I want my
business to look like?
Five years from now, 10 yearsfrom now, and then ask yourself,
if I was playing the long game,what would I build differently
(17:44):
today?
What would I stop rushing?
What would I work towards?
What projects would I be focusedon?
Rather than, just showing up andselling, day by day.
And that is just something that,I really think is going to make
a very big difference for you.
As you implement your marketingplan, your sales plan, because
it's not just, again, it's notjust about right now and the
sales right now, it's about.
(18:05):
Everything down the line foryou, okay?
The business that you want, theteam that you want the income
that you want, the offer stackthat you want, all that is gonna
make such a big difference foryou.
So every one of these lessonsokay, could change the way you
run your business in the next 90days, right?
And I'm really curious aboutwhich one hit hardest for you.
Because I think that, every,each one's gonna lend
(18:26):
differently with differentpeople, and everyone's gonna be
like, oh my God, I feel so coldout by this one or the other
one.
So I'm really curious if youcould tell me which one really
landed for you.
And if you want to really hearthe conversations that inspired
these takeaways and hear all theother takeaways that we had
together then sign up for thereal secrets of CEO EO Moms.
The link is in the description,and if you want a chance to see
(18:46):
what it's like to be fullysupported as a CEO Mom, I have a
special summer pass that is openfor you to join the CEO Mom
Mastermind for two months.
So for August and September, I'mopening it up for the rest of
July.
You can join for just two monthsfor 1497, which is really like a
bananas.
It's over$900 off what theinvestment normally would be for
(19:07):
two months, but you get to joinand just kinda see what it's
like in there.
See what it's like to get fullysupported, to have someone
looking at your content, lookingat, your sales plan, looking at
your offers, giving you thecritique and the feedback.
Having the moms who are cheeringyou on and really being that
support and that sisterhood.
If you want to find out whatthat's then just click the link,
grab your spot.
There are only limited spotsavailable for these summer
(19:29):
passes, and when they're gone.
And again, sign up for the realsecrets of CEO moms.
You're gonna want to listen tothese conversations and once you
sign up, you get the interviewsfor life.
Yeah, I'm not taking them awayfrom you.
So this is your chance to signup and join now, and you can
listen to them at your leisurefor the rest of the summer.
So the real secret, okay, thereal secret of CEO moms, when it
(19:50):
comes down to it, is not just,one funnel or whatever it is the
strategy that's going to respectthe life that you are building.
So talk soon.
I'll see you next time and Icannot wait to hear your biggest
takeaways from this episode.
I can't thank you enough forlistening to raising your
business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love, and growing your
(20:11):
income in a way that works foryou and your family.
If you enjoy this episode,please take a second to rate and
review and let's connect that onInstagram screenshot and share
it on Instagram Stories so wecan get the word out to more mom
business owners like you.
Tag me at the El Behan and shareyour biggest breakthrough from
today.
See you next week.
If you've ever felt alone, likeyou're the only one who
understands what it's like towake up at 5:00 AM not because
you're choosing to do to havequiet time to yourself, but
because both of your little kidswoke up at 5:00 AM and will not
go back to sleep, right?
You're just trying to grow yourbusiness.
You wanna raise your kids at thesame time.
You don't wanna push off yourbusiness growth until after they
(00:24):
grow up because you wanna givethem the life that you feel they
deserve.
As they grow up.
And you might be wondering likeis there some sort of secret
club or group chat?
I'm not really invited to whereeveryone seems to be doing so
well and they all have it downand I just am not clued into
whatever that secret is so afterinterviewing a dozen powerhouse,
CEO moms for the real secrets ofCEO Moms Summit, and this is
(00:46):
only one year, I've already donethis twice before.
So I've spoken to so manybusiness moms and I can
confidently say that you are notalone.
This was not like a group Zoomcall where everyone was like, oh
my gosh.
Yeah, me too.
But a lot of the things theywere saying was like, they were
reading from the same playbook.
And so today I wanna share theseven patterns that every single
(01:08):
mom hit.
Whether they were rebuildingfrom a place of burnout or they
were just scaling to six figuresfor the first time or they were
doing it, scaling to multi sixfigures or seven after getting
their groove down.
And I've got a takeaway for eachone that you can apply right
now.
Alright, so let's get into it.
Welcome to the Raising YourBusiness Podcast.
I'm your host, Al Behan, founderof CEO Mom Academy, mom of Six
(01:32):
and Lifelong Reading addict.
This podcast is here to empowermoms to run their businesses and
lives like the powerhouse CEO.
They are.
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood biz models thatwork for you.
(01:53):
Marketing simplicity, and themindset of A CEO, mom.
Now let's dive in.
And what shocked me most was nothow different each journey
looked.
And it was'cause everyone hadtheir own unique path.
Everyone had their own uniquejourney, but.
(02:15):
What shocked me is how similar alot of the patterns were.
And these women did not talkeach other.
Although some of them do knoweach other.
So the first one, the firstpattern that I noticed was
simplifying.
This was probably the most, thebiggest, most common pattern
that I noticed.
And Kay Hillman especiallynailed this, although I really,
everyone did.
(02:35):
I, it's, this is so funny.
So I'm gonna use examples fromdifferent, specific people, but.
Honestly this is, these are thepatterns that I've seen pretty
much across the board in everysingle conversation.
Kay Hillman was talking abouthow she went from juggling all
these multiple different offersto committing to that one clear
signature offering so that Irealized that I was doing the
most and it was not sustainable.
(02:55):
And when she paired it all downand had that one offer, one
funnel, one, lead generationstrategy, one sales system.
Her profits went up, not down.
And that was not luck.
That was clarity.
And the thing is, businesscomplexity often will masquerade
as growth.
And we think that adding moreoffers, more platforms, more
(03:16):
content is gonna createmomentum.
What that actually creates forus is decision fatigue.
It creates that contextswitching, especially if you
have a DHD, this is gonna be avery big issue for you and it
creates overwhelm, and what youneed is not necessarily more,
it's going to be more focus.
So simplifying down does notactually mean shrinking your
ambition.
It means tightening your focusso your effort actually moves
(03:38):
the needle.
And almost every mom Iinterviewed reached this
breaking point where their chaoshad to stop before the business
could truly scale.
And me Laney talked about thistoo.
Like she went from havingmultiple different offers,
multiple different, pricepoints, all these different
things to just having her onegroup program.
And she has different, she has aVIP tier, she has some
one-to-one options people canupgrade to, but she's leading
(03:59):
with her one program.
And the truth is.
As someone who loves havingmultiple offers and I, love
selling all different kinds ofthings.
When it comes down to it,looking back, my first multi six
figure year was me with onesignature offer.
One offer.
It was the six figure momaccelerator.
It was, that was it.
It was just very very clear.
(04:20):
Everything that I created, everylow ticket offer led back to
that accelerator.
Everything I did, all roads ledto that, what I call the emerald
city of of of my offers, right?
It was just this one big offerthat like I was trying to move
everyone into.
And right now, and I'm gonna besharing more about this in my
Real Secrets live open housewhere I'm gonna be just sharing
what's been going on for me forthe past two years.
(04:41):
I have actually been reallydigging down and thinking into.
How can I do this?
How can I simplify?
So I have one primary place thatI'm moving everyone into and
then having, wherever I need tomove people, wherever people
need to move into after that or,instead of that if they've
already gone beyond that pointwhat to do and how to do that
kind of on the back end.
(05:02):
One little takeaway.
One mini move for you would be,what is that one offer that you
actually want to sell?
Like you're like, if everyonecould end up inside this offer,
I would be the happiest personin the world.
Okay.
So pause everything else for amonth.
Okay?
Six weeks, and give it your fullattention and see what shifts.
Talk about it, sell it, go allin on it, see what shifts for
(05:23):
you.
Alright?
That is the first one.
It was simplifying the secondone is alignment.
Alignment is the entire game.
So Magni, like I just mentioned,she talked about rebuilding her
business post babies and how shehad to redefine what alignment
actually looked like, right?
Because she said she couldn'tjust chase what had worked
before, which a lot of thingsdid.
But she had to ask herself, whatfeels good now?
(05:45):
And she found the most alignedlaunches weren't the ones that
followed every rule or wentaccording to the rule book, they
were the ones that matched hercurrent energy and truth.
And she even said she'd run alaunch exactly the way she'd run
all these launches in the past.
But it just, for her it failed.
It did not hit her usualconversion rate.
She did not make as many salesas she normally would make.
Because she was not aligned withthat offer.
(06:07):
Alright?
And so misalignment is not justa vibes thing.
It shows up in how hard it feelsto create or sell or deliver
your offers.
And if every launch feels likeyou're forcing it, your body
might be telling you the truthbefore your brain catches on.
Alignment brings.
Ease and ease bringsconsistency.
And if your marketing feels likea costume that you have to put
on and take off, if yourmessaging makes you feel like
(06:27):
cringe and oh my God, I feellike I've been talking about
this for ages and I don't evenwanna talk about this anymore.
Or, do I even believe thisanymore?
Or if you feel exhausted by yourown systems, it might be time to
actually just pause and ask whatyou do if nobody was watching,
right?
If you're like, if no if I waslike starting from scratch.
If nobody knew me, right?
If I could just talk aboutwhatever I wanted, talk about, I
said whatever I wanted to say.
Would I be saying the samething?
(06:49):
And that is usually where yourreal aligned voice lives.
So my mini move for you is ifyou had to pitch your offer to
your best friend, what would youactually say?
Okay, say it out loud, write itout like a voice note or
actually voice.
Note it out to yourself.
And that is probably the versionyour audience needs to hear too.
And I said I've talked to myfriend about this.
I've shared my offers with myfriend and we'll go back and
forth at bat, and I'm like allI'm doing in this offer is this,
(07:11):
and this.
She goes that sounds reallyclear.
That sounds really easy, right.
And maybe that's, maybe I'mlike, I'm not getting that
across.
I'm not in my marketing, but I'mlike, maybe all I need to do is
just say that exactly the way Isaid it to her.
And you will feel it because itcomes from a place of truth and
it comes from a place ofalignment.
Alright, so that is the secondpart, is trying to figure out
what alignment actually meansfor you and what actually feels
a aligned with your currentvoice, your message, your
(07:33):
beliefs, your value system, whatyou actually wanna sell, and
what you actually wanna deliveron.
Alright.
The third thing is thinkingabout your nervous system.
Okay?
Your nervous system is going tobe the loudest voice in the
room.
That is your body and yourbrain.
Alright?
Micha.
Isaac said, and we and she wasso right about this and she also
has six children.
(07:55):
And it's funny, we actuallyhave.
Our children are all born in thesame years.
We have our families look likeage-wise look pretty much
exactly the same.
She has more girls than I do butbut she said, if I'm burnt out,
I'm gonna be useless toeveryone.
And she structures hervisibility and her content and
her offers around her capacity.
Not pressure.
She's not available forstrategies that are gonna
(08:15):
require 24 7 output because shedoes not have 24 7 output.
And the fact is her businessstill grows and she does have a
team.
And she spent years building upthat team.
But she even said herself that,the year, this year when she had
her baby home, a very herbusiness did not grow.
As much as it had in the past,and she's and that was okay.
All right.
That is okay because she neededher business to work with her
(08:36):
nervous system.
Burnout does not always looklike a nervous breakdown where
you're just like, in your bedand and hiding from the world
and can't get outta bed orwhatever.
Sometimes it just looks likestaring at your screen for hours
and just getting nothing done,or it looks like you just
dreading the thing that youstill love, the thing that used
to light you up, and now youdon't wanna do it anymore.
If your body is constantly tenseand nervous and anxious, you do
(08:57):
not need a new planner.
You need new.
Expectations.
Okay.
Your nervous system is gonnakeep the score for you.
And if you are frozen orreactive or avoiding your inbox
for days, it is probably not atime management issue.
It's gonna be a nervous systemregulation issue, and the fix is
not gonna be hustling more.
It's going to be allowingyourself to heal.
So my little mini move for youis what task makes you
(09:19):
physically tense?
When you think about it, you'relike, oh my God, I have to do
this, I have to do thisquestion.
Do I have to do it?
Do I need to be the one to doit?
Can you skip it?
Can you simplify it?
Can you outsource it to somebodyelse?
Try giving yourself permissionto do less, and that is
leadership too.
That is really being a leaderin, in, in your space.
And when you do this, you aregoing to show your clients that
(09:41):
they are they are also allowed,you're giving them that
permission slip to also letthemselves rest and let
themselves, figure out what whatreally just doesn't.
Aligned again, alignment withtheir nervous system, with their
capacity.
Now leading into the next one,which is, which works so well,
is support.
Support is not optional.
(10:02):
It is required.
Alright.
When I was talking to my friendHailey in, in Hailey Schmidt in
the Real Secrets, she was soreal about the loneliness of it.
She said, once I lean intomentorship and true community
and not just like Instagramfriends.
I stopped feeling so behind.
Her support didn't just give herstrategy, but it gave her a
regulated nervous system.
(10:22):
It gave her a grounded plan.
It gave her motivation thatlasted longer than just the next
launch.
And being a CEO Mom is not justabout workflows and systems,
it's about feeling held right.
The most successful women that Ispoke to were not solo geniuses.
They were women who hadpermission.
To break down, to cry it out andstill be seen as the brilliant
mom and business owner that theywere alright.
(10:44):
And if you're like, I'm notready for something high ticket.
You don't need a huge highticket mastermind.
You need sisterhood.
And there are different ways tofind that, whether you have a
peer led mastermind or amembership that you feel really
comfortable in.
Or even a, a mid-tier sort ofthing where it's not like crazy,
two, three KA month, but youfeel held by the community.
Real support does not just cheeryou on, but it also challenges
(11:04):
you when you are hiding, itreminds you of your why, and it
will hold your vision for whenyou're ready to quit because
there will always be thosetimes.
So my move for you, my challengeto you is to voice note a
business friend or a mentortoday, not with a polished
update of oh, everything isdoing so great.
Everything's so great, right?
Just, here's where I'm at,here's what I need, see what
happens.
Okay.
(11:25):
I honestly would not have beenable to get through without my
coaches, without the mastermindthat I've been in without my
business besties.
And I honestly like the past fewyears have been so hard for me
emotionally, and I honestlycould not have gotten through
without them.
I wouldn't have been able to doit.
Find that friend, find thatcommunity, find those
(11:45):
connections.
Whether it's gonna be in amastermind, whether it's gonna
be again, in, just a businessfriend of yours or someone to
connect with or get togetherwith for coffee once a week.
Whether that's virtual or inperson is gonna make all the
difference to you.
The fifth commonality that Ifound was that motherhood
doesn't necessarily break yourbusiness, but it does refine it.
So when I was talking to AndreaSingletary, she said that she
(12:07):
started building her businessduring nap times, and that is
when she got really focused.
So motherhood actually forcedher to stop wasting time, and
instead of fighting hercapacity, she honored it and her
offers got sharper and they gotmore aligned because she didn't
literally did not have the timeto waste on things that didn't
serve her business, her profit,her alignment.
Now there is this lie thatmotherhood and entrepreneurship
are in conflict, but every momthat I talked to said the
(12:28):
opposite.
Motherhood actually forcedclarity for them.
It made them efficient, it madetheir values non-negotiable.
And instead of make makingspace, despite being a mom, they
were actually building smarterbecause they were moms.
And again, I'm not going to saythat it is as easy.
Or simple to build a business asa mother than when you don't
have children.
Okay?
Because it's going, there'sgonna be more logistics.
(12:48):
It is gonna be more complicated.
That is the reality.
But as you build you, if youallow yourself to, and you
really see it through the lensof does this actually serve my
long-term goal?
And I'm gonna talk about this ina minute, but.
You will see that it gives youso much clarity and just it
forces you to refine.
Motherhood has that way ofrevealing what actually matters
(13:08):
to you and forcing you to cutthe fluff, okay?
It does not make you lesscapable.
It'll just make whatever you'redoing more potent, right?
So what is one thing on yourcalendar?
This week, this month, that doesnot respect your current season.
Pull it out.
That is gonna be your firstrealignment.
Like I know, like my, what I'mtrying to figure out now is my
one call business system.
(13:29):
I wanna try to knock it on morethan one call a week, maybe two.
I'm like giving, I'm givingmyself up to two I at most,
meaning one call, which is mymastermind, which that is like
my non-negotiable and one otherprogram or intensive.
Okay.
So whether it's a program or anintensive I do not wanna have to
get on more than one to twocalls a week.
And that to me is mynon-negotiable right now with
(13:51):
the children that I have, theages that they, that I have.
That is my most important thing.
And so everything I'm doingright now is thinking towards,
okay, does this serve my onecall a week?
Two call a week goal or not?
And that is how I'm thinkingabout my business, going
forward.
The sixth piece is thesustainability over momentum.
So Melanie Albert said, and Ilove this, but she said, if I'm
(14:13):
building something that requiresme to be on all the time, that
I'm not building a business.
I'm just building a job that Ican't clock out of.
And so she shifted the systemsat automation and evergreen
content, not to scale faster,but to stay sane and to scale
smarter.
Alright, fast growth can bereally stuc and it's fun.
Okay?
It's fun, but it can often beunstable if you're not building
a good foundation with it.
(14:33):
Now, I'm not saying you do, yougo in on a launch, you go all in
it, you're creating content thatcan be reused.
You launch smart, it takes you agood six to eight weeks to
launch your offer, and then youhave a hundred K cash infusion.
That is amazing.
All right?
But having a hundred K cashinfusion from, I don't know, 10
to one-to-one clients that younow can't really deliver on is
gonna be very different thanthat, right?
(14:53):
If your a business needs you tobe online every day to survive,
that is not gonna be freedom.
It's just gonna lead you todigital burnout.
And I have been there.
Okay?
Sustainability is not slow.
It is smart.
And so it's gonna let you stepus away without losing income
and without losing your identityas the present mom that you
wanna be.
So you wanna build your businessto last.
Okay.
You're, I'm assuming you forlistening to this, you wanna
(15:14):
build your business to last.
You don't wanna believe yourbusiness just to impress people.
It's about knowing that yourincome does not dip the second
your kid gets sick.
That is gonna be the freedomthat you actually want.
So my mini move for you is toopen your last testimonial and
ask, how can I turn this resultinto something evergreen or
recurring?
So maybe turn it into anevergreen email that goes into
that goes into your welcomesequence, right?
(15:35):
Or into a sales sequence.
So like thinking about, okay,yes, someone gave me this
amazing, I interviewed a clienton my podcast, for example.
Great.
I did that.
I posted the podcast.
Now, what am I gonna do withthis podcast?
Am I gonna incorporate into anevergreen sales sequence?
Am I going to send people to it?
I'm gonna create a specialhighlight with client
testimonials and link to thatpodcast.
(15:55):
Am I going to maybe I'll use itas.
I'll put the video, like what Idid was when I interviewed
clients on video, I put thosevideos in my kind of testimonial
stack on my application page formy offers because, one thing you
do, one testimonial, you get oneclient interview one piece of
content that really did well canbe used over and over again.
(16:17):
So I wanted you to think abouthow you can take the last
testimonial you got and use itas something that will make you
money, not just now, but alsodown the line.
And the last pattern that I talkabout this a lot, but this is a
pattern that I noticed a lotwas.
The long knowing that the longgame is the only game.
Alright so many of these womenecho this sentiment that fast
(16:39):
wins will feel good, right?
But long-term thinking is whatis really building their
legacies, the offers that theyrefine, the content that they
batched, the systems that theyput in place.
Focusing on, on, on clientretention rather than just new
client acquisition.
None of that paid off overnightnecessarily, but it did pay off.
They're not just building forthis next month's launch.
They're building for the lifethat they actually wanna live in
(17:01):
three years, five years, 10years.
They're building it for theircapacity now and their capacity
later for the future self thatthey want to be.
And so I would ask yourselflike, sit down and just think
this out.
What do I want my life to looklike in five years?
What do I want my business tolook like in five years?
You can even use chat GT to helpyou brainstorm this together.
'cause chat.
If you've been using a lot ofchat, then it might know you
(17:22):
pretty well.
And I'd be like it seems thatwhat you really want is this.
And I've actually had someinteresting stuff where it's
you're saying you want this, butactually based on the stuff
you've been telling me, you wantthis other thing.
And I'm like, oh, you're right.
It's true.
I do want this other thing.
But literally just sit on andjournal, what do I want my
business to look like?
Five years from now, 10 yearsfrom now, and then ask yourself,
if I was playing the long game,what would I build differently
(17:44):
today?
What would I stop rushing?
What would I work towards?
What projects would I be focusedon?
Rather than, just showing up andselling, day by day.
And that is just something that,I really think is going to make
a very big difference for you.
As you implement your marketingplan, your sales plan, because
it's not just, again, it's notjust about right now and the
sales right now, it's about.
(18:05):
Everything down the line foryou, okay?
The business that you want, theteam that you want the income
that you want, the offer stackthat you want, all that is gonna
make such a big difference foryou.
So every one of these lessonsokay, could change the way you
run your business in the next 90days, right?
And I'm really curious aboutwhich one hit hardest for you.
Because I think that, every,each one's gonna lend
(18:26):
differently with differentpeople, and everyone's gonna be
like, oh my God, I feel so coldout by this one or the other
one.
So I'm really curious if youcould tell me which one really
landed for you.
And if you want to really hearthe conversations that inspired
these takeaways and hear all theother takeaways that we had
together then sign up for thereal secrets of CEO EO Moms.
The link is in the description,and if you want a chance to see
(18:46):
what it's like to be fullysupported as a CEO Mom, I have a
special summer pass that is openfor you to join the CEO Mom
Mastermind for two months.
So for August and September, I'mopening it up for the rest of
July.
You can join for just two monthsfor 1497, which is really like a
bananas.
It's over$900 off what theinvestment normally would be for
(19:07):
two months, but you get to joinand just kinda see what it's
like in there.
See what it's like to get fullysupported, to have someone
looking at your content, lookingat, your sales plan, looking at
your offers, giving you thecritique and the feedback.
Having the moms who are cheeringyou on and really being that
support and that sisterhood.
If you want to find out whatthat's then just click the link,
grab your spot.
There are only limited spotsavailable for these summer
(19:29):
passes, and when they're gone.
And again, sign up for the realsecrets of CEO moms.
You're gonna want to listen tothese conversations and once you
sign up, you get the interviewsfor life.
Yeah, I'm not taking them awayfrom you.
So this is your chance to signup and join now, and you can
listen to them at your leisurefor the rest of the summer.
So the real secret, okay, thereal secret of CEO moms, when it
(19:50):
comes down to it, is not just,one funnel or whatever it is the
strategy that's going to respectthe life that you are building.
So talk soon.
I'll see you next time and Icannot wait to hear your biggest
takeaways from this episode.
I can't thank you enough forlistening to raising your
business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love, and growing your
(20:11):
income in a way that works foryou and your family.
If you enjoy this episode,please take a second to rate and
review and let's connect that onInstagram screenshot and share
it on Instagram Stories so wecan get the word out to more mom
business owners like you.
Tag me at the El Behan and shareyour biggest breakthrough from
today.
See you next week.
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