July 31, 2025 • 18 mins
Feeling like your year didn’t exactly go as planned? Maybe you’re wondering if it’s even possible to turn things around before the year ends. I get it—this year has thrown me more curveballs than I can count. But here’s what I want you to know: the year is NOT over. You’re not behind. You’re just getting warmed up.
In this episode, I’m sharing why Q4 is the best season for business growth, even if the rest of the year felt like a slow crawl. We’re talking plot twists, momentum triggers, and how to create buzz that sells—without creating anything new. PLUS I’m walking you through exactly how I’m prepping my CEO Mom Mastermind launch for September and October (while navigating the Jewish high holidays and solo parenting for half of August).
If you’re ready to breathe new life into your signature offer, build strategic buzz, and make this fall your most profitable season yet—this episode is your permission slip.
What you’ll learn:
- Why Q4 is actually your business’s secret weapon
- How to reignite interest in your offer without rebuilding it
- What "buzz energy" actually is (and why it’s the key to momentum)
- My exact Q4 launch breakdown: from visibility to Black Friday
- The real reason people aren’t buying (hint: it’s not what you think)
- How to talk about your offer so people finally pay attention
Resources Mentioned:
- DM me "SKP" on Instagram to get all the details about my private minimind
- CEO Mom Mastermind: https://yaelbendahan.com/mastermind
LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix
🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod
💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers
💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
It is the end of July.
(00:02):
It maybe your year didn't goexactly as planned.
Maybe it went exactly as youplanned, which.
I am so happy for you because Idon't know, this year has thrown
me a lot of curve balls.
I don't know about you.
Maybe your signature offerdidn't sell the way it used to.
Maybe you feel like you spentmore time, in Canva putting
together the perfect carouselthan actually selling.
(00:24):
And now you might be wondering,is it too late to turn this
around?
I don't know.
We're over halfway through theyear.
And what I want you to know isthat.
The year is not over.
Okay, you were just gettingwarmed up.
This is not the end of yourstory.
This is the part where the plottwists in your favor.
So in today's episode, I wannatalk about why Q4 is always the
(00:46):
best season for growth, even ifQ1 to Q2, Q3, maybe.
Weren't as great.
I'm gonna talk about the realsecret to creating momentum fast
and how to breathe new life intoyour old offers without building
anything new.
Plus, I'm gonna be sharing myown behind the scenes and how
I'm mapping out my Mastermindlaunch for September, October
and why this really makes adifference.
(01:08):
Okay.
And.
As I am Jewish, so we haveactually have the high holidays
coming up in September andOctober.
So I wanna talk a little bitabout how I navigate around
that, but how I'm stillutilizing this time of year to
create massive momentum.
Welcome to the Raising YourBusiness Podcast.
I'm your host, Al Behan, founderof CEO Mom Academy, mom of Six
(01:30):
and Lifelong Reading addict.
This podcast is here to empowermoms to run their businesses and
lives like the powerhouse CEO.
They are.
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood biz models thatwork for you.
(01:52):
Marketing simplicity, and themindset of A CEO, mom.
Now let's dive in.
Okay.
Story time.
Let me tell you, fall is wheremy business always just comes
alive.
I've had really great launchesearlier in the year too.
It's not that fall is the onlytime I ever make money, but I
(02:12):
don't know, fall just kindagives me this really this really
great energy.
Okay.
Historically my best quartergenerally has been Q4.
I remember my best ever quarter.
I dunno if it was my best everquarter, but it was the most fun
and exciting quarter was Q4 of2022.
This is the first time Irealized the power of what I'm
gonna be sharing here.
(02:34):
I had.
My five kids.
I was planning my oldest son'sbar mitzvah which was a lot.
Okay.
It was a lot.
And it was also my firstexperience having a teenager and
love this.
I love him so much.
He's 15 now.
He's 15 and a half.
I'm so proud of him.
He is just such an incredibleperson, such an incredible boy,
(02:54):
and he's really is just soresponsible and ambitious and
motivated.
I just I really could not askfor a better son, a better
oldest son.
I have five, four other ones,but at the time he was going
into his teenage stage and thiswas my first.
Experience doing this.
And I feel like because he'salways been like a little more
mature for his age, he decided,I dunno if he decided, but he
(03:17):
had his really rebelliousteenage stage.
Like it started really early andmy husband and I were really at
this place of like just massconfusion.
We're like, we know how to dolittle kids.
We know how to do, medium kids,teenagers are a whole other
beast.
And we were just so confused.
Okay.
(03:37):
I also, I had my, I had, mydaughter was still little and
and my, she was two years oldand my kids were all had their
own things going on.
And I think I was running mybusiness in about 15 hours a
week or so.
And I ended up having my highestearning quarter ever.
And the reason why was because Ileaned all the way into what I
call buzz energy.
(03:58):
And I wasn't actually launching,I did not launch anything new
that quarter.
Okay.
I was simply talking about whatwas already working louder,
clear, and more often, and thefact was people were ready.
They were refocused.
They were ready to move onbusiness and I gave him a reason
(04:19):
to move and they did.
And that is exactly what I'mgonna be doing again this year.
And September and October iswhen I'm going all in on selling
the CEO Mom Mastermind.
I truly believe long as along-term space, there is like
nowhere better to be.
I recognize that not everyone isready for it.
They're not necessarily at thestage for it.
But for the people who are, forthe moms who are ready to scale
(04:40):
beyond one-to-one and createleverage in their business while
working less you need to be inhere.
Okay, you need to be in here.
And I'm not gonna be justcasually mentioning it and be
like, oh, there's a one here,there's one there.
But I'm gonna be buildingintentional aligned buzz around
it.
Because buzz creates energy, andenergy moves people.
And so you'll have to excuse me'cause my voice is still, I
(05:02):
thought my voice was doingbetter, but apparently it's not.
I have my throat coat tea overhere that I'm gonna take, be
taking sips from throughout thisthroughout this episode.
But if I get a little hoarse, itmeans I'm getting excited.
So what do I mean by buzz?
Alright.
Buzz is the trigger formomentum.
Okay?
Momentum does not start with asale.
(05:23):
It starts with a shift in yourenergy and momentum is one of my
favorite words.
Ever.
Okay.
My clients know this.
Everyone knows this.
I had a program called MomentumCollective.
It's wrapping up now a littlebit.
But, I'm always about momentum.
How can I create momentum?
How can I capitalize on existingmomentum?
How can I keep this momentumgoing?
But sometimes you need to createit yourself.
(05:44):
Alright.
And when you create buzz, peoplestart paying attention.
Okay?
They lean in, they askquestions, they watch your
stories longer, they rememberwhy they were interested in the
first place.
And this buzz can come fromthings like teasing what's
coming.
It can come from sharing behindthe scenes.
It can come from sharing, newideas or new ways of thinking
about an idea that alreadyexists, right?
You can come from talking aboutyour offer every day for six
(06:05):
weeks straight.
Okay?
I said what I said I really meanit.
And I think that sometimes, wecan get, especially I know me
and I'm guilty of this, you canget a little bored talking about
the same thing over and overagain.
But the truth is, when it comesdown to it, I I find that if you
do the pre-work enough.
And you think about your offerenough you will find that there
(06:26):
are so many angles that you cantake to do the same thing, to
talk about the same thing, tobring attention to the same
thing.
And you actually need to coverdifferent angles and talk to
different buyer types atdifferent stages because
everyone.
Buys differently.
Everyone buys for differentreasons, right?
(06:48):
Everyone has different triggerpoints that, that, that will get
them to take that action.
And so you want to make surethat you are, when you have an
offer that is a signature offer,whatever that is for you, I
highly recommend some sort ofscalable offer.
Okay?
I highly recommend it.
And I can, and actually teachhow to productize your services
so that they become more andmore scalable, right?
(07:08):
But.
I highly recommend some sort of,longer term space or a higher, a
premium space that's gonna giveyou, payment plans and really up
your monthly recurring revenue.
When you have a signature offerlike that, you have to be
committed to talking about ituntil you are blue in the face.
Okay.
Because if you are not committedto talking about it, and I'm
(07:30):
saying this to myself too, I'mlike, people should know that.
Like I am the person to teachmoms how to build their
businesses alongside theirfamily.
I have six children, I've donethis with four children, five
children, six children.
Like I have done this.
Like I, I can do this in my,with my eyes closed.
But if I don't talk about itenough, which I have not been
because I have just been tired,I've been tired I've just been
(07:51):
like, there's been a lot goingon in my personal life.
That has just really sap myenergy.
And social media itself has sapmy energy as well.
Although I, it's funny'cause Ias I, I had the real secrets
intake form that people werefilling out as they, as they
came in.
And I had some really great Igot some really great feedback.
And I got this beautiful I gotthis beautiful.
(08:15):
Response to someone who said, Ifound El through a bundle about
a year or so ago.
My inbox is overrun, butwhenever I see her name, I read
the email.
I just really resonate with herstory of being a mom of six and
having several successfulbusinesses, and I think that's
really cool.
And that made me so happybecause I feel like sometimes
sometimes there's.
There could be a feeling of I'mtalking and nobody's listening,
or I'm screaming into the etherand nobody's paying attention.
(08:38):
Because I find that people aredefinitely engaging less these
days.
There's just a, there's justless, people maybe don't wanna
raise their hand up forsomething'cause they're like,
what if people think that I wantthis?
Or what do people think thatthey're good?
I'm gonna buy from them.
I don't wanna raise my hand.
So people tend to lurk a lotlonger.
But it doesn't mean that they'renot paying attention.
Okay.
It does not mean they're notpaying attention.
And I was listening to anepisode, a podcast episode by my
(09:00):
friend Steph Crowder, who whohas the Courage and Clarity
podcast, and she was saying,talking about her most recent
launch, and she said that sheactually did not she tried a lot
of different things to add buzzand add momentum to her launch
because again, people are justbuying differently these days.
Things are just a little bitdifferent, but it does not mean
that they're not buying is mypoint.
(09:20):
So you have the power to createbuzz.
You have the power to createmomentum.
Okay, Al, thank you so much.
How do you do this?
Okay, so I want you to think ofQ4 as a series of dominoes,
okay?
You launch your signature offer.
Okay?
I this is how I think of it,right?
September is visibility month.
October is launch month for yoursignature.
November is the Black Fridaylike sale where people, the
(09:42):
people who were lurking and thefence sitters come off the
fence.
And then December is where youhave an end of year event that
sets the stage for your Januarymomentum.
That's where you pre-sellwhatever you're gonna be
delivering in January.
It is not about launching amillion different things.
Okay.
It is about creating a narrativethat builds, and the best part
is that buzz doesn't just sellone offer.
(10:07):
Quick pause here because this isexactly the kind of work that
we're doing inside something newthat I'm rolling out quietly
behind the scenes.
I haven't made a big splashabout this yet.
We're still in kinda like thesecret presale space, but if
you're listening to this andthinking, okay, I need to do
this.
I wanna create buzz, I wannalaunch my signature, I wanna
pre-sell into 2026, but I don'treally trust myself to
(10:28):
necessarily stick to it or stayreally clear on the plan.
Like I just need a plan.
I need someone to tell me whatto do and when to do it.
Okay.
And I know as a mom sometimes,like we just have decision
fatigue and it just really helpsto have clarity and follow a
plan.
And if that is you, then youneed to be in this room.
It is intimate, it is strategyheavy.
It's also mindset heavy and it'sdesigned specifically for the
(10:49):
midyear reframe, the kind ofmomentum stacking that we're
talking about right now.
So if you want the details, DMme the word SKP.
Okay.
SKP on Instagram and I will sendyou the private info.
Just trust me if you're in themessy middle right now and you
want this Q4 to actually move aneedle for you, this is for you.
Alright, now let's get back toit.
(11:15):
My favorite thing to tell myclients, this is so true, it's
happened for me over and overagain, is that everything sells
everything, okay?
When you create excitement aboutone offer, it lifts up
everything else.
You'll start seeing peopleinquire about other services or
checking out your otherprograms, or older clients can
reengage people, start bingingyour content and will DM you
about something that you weren'teven promoting.
(11:37):
This is why Buzz Works, okay?
It's not just about the launchitself, it's about the vibe of
the launch.
And if your signature offerfeels like it's maybe gone a
little cold, right?
It feels a little stale.
You're like, I don't even knowwhat, I can talk about it
already.
And and if you don't have asignature offer yet, then reach
out to me on Instagram.
Let's talk about it.
Okay.
So if you feel like you have anoffer that you've sold in the
(11:57):
past, like that's like whatyou're known for, but you just
haven't gotten as much interestin it recently, you haven't just
been interested in talking aboutit as much.
Here is the reframe.
Okay?
You do not need to createsomething new.
You need to re-energize whatalready works, so you can tell
fresh stories about your pastclients or look at a past client
(12:18):
story through a new lens.
You can break down the whybehind your framework, how the
original reason, you createdyour framework and exactly how
you came up with it.
You can reconnect with theoriginal mission behind your
offer.
Right when I get like reallylike feeling like, oh my God,
like I've already talked aboutthis so much.
I just don't know what else Ican say.
I really try to reconnect backto like, why am I still doing
this?
(12:38):
Why am I not just going out andgetting a marketing job?
I could go out and get amarketing job in five seconds,
like literally if I wanted to,which I do not.
Okay.
I don't wanna leave the house.
I don't wanna be outta thehouse.
I actually can't, honestly,because my husband's job does
not lend itself to having aparent, having both parents
outta the house.
I, I need to be home in orderfor him to have his job, which
(12:58):
he loves.
So I know that the reason whyI'm not just quitting
everything, going out andgetting a marketing job is
because even through the downsand ups and all the different
parts of my business, my why isstill there and my why is to
help more moms have choices.
I want you to have a choiceabout how you wanna spend your
(13:20):
money, how you wanna spend yourtime, what you wanna do with
your family, how many childrenyou wanna have.
I want you to have choices,okay?
So that is my original mission,and when I reconnect back to
that, I get excited again.
All right?
Excitement is contagious, but ithas to start with you.
Okay?
So here's a little reframe foryou.
For this, end of July going intoAugust I and going into August,
(13:43):
you might be like it's still thesummer.
I promise you people arethinking about the fall.
People are thinking about therest of the year.
Some people are, some people'skids are going back to school.
I have some clients whose kidsare going back to school.
My kids are just finishingschool.
Okay.
So August is actually my monthwhere I'm basically like home
with all.
Wow.
Okay.
I'm basically home with all sixof my kids.
(14:03):
And my husband is going to beaway on a intensive course a
paramedic a paramedicspecializing course for two of
those weeks.
Okay.
So my boys are off for threeweeks and my daughter's been off
since the 21st of July, andshe's gonna be, home with me
until September 1st.
My boys start school a weekearlier than her, so they have
three weeks off.
So we have one week as we'redoing a whole family next week,
(14:25):
we're doing a whole family kindof family trips and day trips
and, my husband took time offfrom work, so we're gonna really
just, go into just theexperience of doing things
together.
Which doesn't always happenbecause again generally when
vacations overlap, it means thatthere's a holiday and so we're
busy, right?
So this is really exciting forus.
And then the two weeks afterthat, I'm pretty much gonna be
(14:46):
solo parenting for two weekswith my husband away and my, all
six of my children home.
And I don't like to complain.
Okay?
Because there are many moms herein Israel who have been doing
this for months.
Their husbands have been in thereserves and they've been solo
parenting.
Ongoing, so I'm trying not tocomplain about it, but it I'm
not gonna say I'm not a littleintimidated by the idea, and so
(15:09):
I, I know though that.
I am an exception, especially,states wise.
A lot of schools are starting inAugust.
Okay?
And so I want you to realizethat people are thinking about
the rest of the year.
This is the time to startshowing up even in small ways,
but just start getting yourselfin front of people.
Looking for collabopportunities.
I already have I'm applying forfive different collabs coming up
(15:31):
which I'm really excited about.
Because I've just found that hasreally done a lot to grow my
audience and really bringaligned people into my world.
And just thinking about this isthe time to think about the rest
of the year.
And actually in in the newprogram that I'm gonna be
running this year, I'm gonna begiving you access to our CEO Mom
Mastermind virtual retreat.
Our planning retreat, we're inAugust.
(15:53):
We are going to be planning outSeptember, October, November,
December, like making thesestep-by-step plan to make sure
you are creating momentum atevery juncture in a very low
lift sort of way, right?
Not anything crazy because we'remoms and we're busy, but you can
create buzz.
Even in limited time, okay?
So I want you to hear this.
(16:13):
Alright?
You are not behind.
Your offer is not outdated,alright?
You are actually early.
You are early to your nextseason.
You're early to your next level.
You're early to your nextbreakthrough.
Thinking about Q4 now is goingto be the smartest thing you can
do because it is not just thewind down of the year, it is the
warmup for what's coming nextyear.
And if you start building thatbuzz now, start showing up now,
(16:35):
not in October, not in panicmode, not oh my God, I should
probably do a Black Friday sale,but I have an emailed my list
and two months you are gonna belight years ahead.
If you're ready to take thismomentum talk and actually apply
it, okay?
Not just nod along with thispodcast while you're driving to
Target.
I'm very jealous.
I missed Target.
Then here's what to do next.
DM me the word SKP on Instagramand I'm gonna send you
(16:57):
everything you need to knowabout my upcoming.
Private mini mind where we'regonna be going really deep into
that offer clarity, yourmomentum strategy, and your
visibility plan that actuallyfits your real life.
This is where we're gonna becleaning up your offer suite.
We're gonna be simplifying yourmarketing and build the kind of
sales flow that works whileyou're, doing carpool and,
trying to figure out what's fordinner again.
This is built for you.
Okay?
We are gonna be kicking offsoon.
(17:18):
And if you want Q4 to actuallyfeel different, this is your
move.
Let's go.
If you have any questions aboutthis, whatever you know you
wanna know, feel free to reachout to me on Instagram.
I cannot wait to hear yourthoughts about how you are going
to turn your Q4 into momentumfor this upcoming year.
You can do it, you can do it ina really low lift way.
(17:39):
I'm gonna be bringing in someclient examples and stuff over
the next few weeks to show youhow you can do it in a way that
aligns with your life.
And I'm really excited to sharethis with you.
So hope you enjoyed this.
I'll see you next time.
I can't thank you enough forlistening to raising your
business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love, and growing your
(18:00):
income in a way that works foryou and your family.
If you enjoy this episode,please take a second to rate and
review and let's connect that onInstagram screenshot and share
it on Instagram Stories so wecan get the word out to more mom
business owners like you.
Tag me at the El Behan and shareyour biggest breakthrough from
today.
See you next week.
It is the end of July.
(00:02):
It maybe your year didn't goexactly as planned.
Maybe it went exactly as youplanned, which.
I am so happy for you because Idon't know, this year has thrown
me a lot of curve balls.
I don't know about you.
Maybe your signature offerdidn't sell the way it used to.
Maybe you feel like you spentmore time, in Canva putting
together the perfect carouselthan actually selling.
(00:24):
And now you might be wondering,is it too late to turn this
around?
I don't know.
We're over halfway through theyear.
And what I want you to know isthat.
The year is not over.
Okay, you were just gettingwarmed up.
This is not the end of yourstory.
This is the part where the plottwists in your favor.
So in today's episode, I wannatalk about why Q4 is always the
(00:46):
best season for growth, even ifQ1 to Q2, Q3, maybe.
Weren't as great.
I'm gonna talk about the realsecret to creating momentum fast
and how to breathe new life intoyour old offers without building
anything new.
Plus, I'm gonna be sharing myown behind the scenes and how
I'm mapping out my Mastermindlaunch for September, October
and why this really makes adifference.
(01:08):
Okay.
And.
As I am Jewish, so we haveactually have the high holidays
coming up in September andOctober.
So I wanna talk a little bitabout how I navigate around
that, but how I'm stillutilizing this time of year to
create massive momentum.
Welcome to the Raising YourBusiness Podcast.
I'm your host, Al Behan, founderof CEO Mom Academy, mom of Six
(01:30):
and Lifelong Reading addict.
This podcast is here to empowermoms to run their businesses and
lives like the powerhouse CEO.
They are.
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood biz models thatwork for you.
(01:52):
Marketing simplicity, and themindset of A CEO, mom.
Now let's dive in.
Okay.
Story time.
Let me tell you, fall is wheremy business always just comes
alive.
I've had really great launchesearlier in the year too.
It's not that fall is the onlytime I ever make money, but I
(02:12):
don't know, fall just kindagives me this really this really
great energy.
Okay.
Historically my best quartergenerally has been Q4.
I remember my best ever quarter.
I dunno if it was my best everquarter, but it was the most fun
and exciting quarter was Q4 of2022.
This is the first time Irealized the power of what I'm
gonna be sharing here.
(02:34):
I had.
My five kids.
I was planning my oldest son'sbar mitzvah which was a lot.
Okay.
It was a lot.
And it was also my firstexperience having a teenager and
love this.
I love him so much.
He's 15 now.
He's 15 and a half.
I'm so proud of him.
He is just such an incredibleperson, such an incredible boy,
(02:54):
and he's really is just soresponsible and ambitious and
motivated.
I just I really could not askfor a better son, a better
oldest son.
I have five, four other ones,but at the time he was going
into his teenage stage and thiswas my first.
Experience doing this.
And I feel like because he'salways been like a little more
mature for his age, he decided,I dunno if he decided, but he
(03:17):
had his really rebelliousteenage stage.
Like it started really early andmy husband and I were really at
this place of like just massconfusion.
We're like, we know how to dolittle kids.
We know how to do, medium kids,teenagers are a whole other
beast.
And we were just so confused.
Okay.
(03:37):
I also, I had my, I had, mydaughter was still little and
and my, she was two years oldand my kids were all had their
own things going on.
And I think I was running mybusiness in about 15 hours a
week or so.
And I ended up having my highestearning quarter ever.
And the reason why was because Ileaned all the way into what I
call buzz energy.
(03:58):
And I wasn't actually launching,I did not launch anything new
that quarter.
Okay.
I was simply talking about whatwas already working louder,
clear, and more often, and thefact was people were ready.
They were refocused.
They were ready to move onbusiness and I gave him a reason
(04:19):
to move and they did.
And that is exactly what I'mgonna be doing again this year.
And September and October iswhen I'm going all in on selling
the CEO Mom Mastermind.
I truly believe long as along-term space, there is like
nowhere better to be.
I recognize that not everyone isready for it.
They're not necessarily at thestage for it.
But for the people who are, forthe moms who are ready to scale
(04:40):
beyond one-to-one and createleverage in their business while
working less you need to be inhere.
Okay, you need to be in here.
And I'm not gonna be justcasually mentioning it and be
like, oh, there's a one here,there's one there.
But I'm gonna be buildingintentional aligned buzz around
it.
Because buzz creates energy, andenergy moves people.
And so you'll have to excuse me'cause my voice is still, I
(05:02):
thought my voice was doingbetter, but apparently it's not.
I have my throat coat tea overhere that I'm gonna take, be
taking sips from throughout thisthroughout this episode.
But if I get a little hoarse, itmeans I'm getting excited.
So what do I mean by buzz?
Alright.
Buzz is the trigger formomentum.
Okay?
Momentum does not start with asale.
(05:23):
It starts with a shift in yourenergy and momentum is one of my
favorite words.
Ever.
Okay.
My clients know this.
Everyone knows this.
I had a program called MomentumCollective.
It's wrapping up now a littlebit.
But, I'm always about momentum.
How can I create momentum?
How can I capitalize on existingmomentum?
How can I keep this momentumgoing?
But sometimes you need to createit yourself.
(05:44):
Alright.
And when you create buzz, peoplestart paying attention.
Okay?
They lean in, they askquestions, they watch your
stories longer, they rememberwhy they were interested in the
first place.
And this buzz can come fromthings like teasing what's
coming.
It can come from sharing behindthe scenes.
It can come from sharing, newideas or new ways of thinking
about an idea that alreadyexists, right?
You can come from talking aboutyour offer every day for six
(06:05):
weeks straight.
Okay?
I said what I said I really meanit.
And I think that sometimes, wecan get, especially I know me
and I'm guilty of this, you canget a little bored talking about
the same thing over and overagain.
But the truth is, when it comesdown to it, I I find that if you
do the pre-work enough.
And you think about your offerenough you will find that there
(06:26):
are so many angles that you cantake to do the same thing, to
talk about the same thing, tobring attention to the same
thing.
And you actually need to coverdifferent angles and talk to
different buyer types atdifferent stages because
everyone.
Buys differently.
Everyone buys for differentreasons, right?
(06:48):
Everyone has different triggerpoints that, that, that will get
them to take that action.
And so you want to make surethat you are, when you have an
offer that is a signature offer,whatever that is for you, I
highly recommend some sort ofscalable offer.
Okay?
I highly recommend it.
And I can, and actually teachhow to productize your services
so that they become more andmore scalable, right?
(07:08):
But.
I highly recommend some sort of,longer term space or a higher, a
premium space that's gonna giveyou, payment plans and really up
your monthly recurring revenue.
When you have a signature offerlike that, you have to be
committed to talking about ituntil you are blue in the face.
Okay.
Because if you are not committedto talking about it, and I'm
(07:30):
saying this to myself too, I'mlike, people should know that.
Like I am the person to teachmoms how to build their
businesses alongside theirfamily.
I have six children, I've donethis with four children, five
children, six children.
Like I have done this.
Like I, I can do this in my,with my eyes closed.
But if I don't talk about itenough, which I have not been
because I have just been tired,I've been tired I've just been
(07:51):
like, there's been a lot goingon in my personal life.
That has just really sap myenergy.
And social media itself has sapmy energy as well.
Although I, it's funny'cause Ias I, I had the real secrets
intake form that people werefilling out as they, as they
came in.
And I had some really great Igot some really great feedback.
And I got this beautiful I gotthis beautiful.
(08:15):
Response to someone who said, Ifound El through a bundle about
a year or so ago.
My inbox is overrun, butwhenever I see her name, I read
the email.
I just really resonate with herstory of being a mom of six and
having several successfulbusinesses, and I think that's
really cool.
And that made me so happybecause I feel like sometimes
sometimes there's.
There could be a feeling of I'mtalking and nobody's listening,
or I'm screaming into the etherand nobody's paying attention.
(08:38):
Because I find that people aredefinitely engaging less these
days.
There's just a, there's justless, people maybe don't wanna
raise their hand up forsomething'cause they're like,
what if people think that I wantthis?
Or what do people think thatthey're good?
I'm gonna buy from them.
I don't wanna raise my hand.
So people tend to lurk a lotlonger.
But it doesn't mean that they'renot paying attention.
Okay.
It does not mean they're notpaying attention.
And I was listening to anepisode, a podcast episode by my
(09:00):
friend Steph Crowder, who whohas the Courage and Clarity
podcast, and she was saying,talking about her most recent
launch, and she said that sheactually did not she tried a lot
of different things to add buzzand add momentum to her launch
because again, people are justbuying differently these days.
Things are just a little bitdifferent, but it does not mean
that they're not buying is mypoint.
(09:20):
So you have the power to createbuzz.
You have the power to createmomentum.
Okay, Al, thank you so much.
How do you do this?
Okay, so I want you to think ofQ4 as a series of dominoes,
okay?
You launch your signature offer.
Okay?
I this is how I think of it,right?
September is visibility month.
October is launch month for yoursignature.
November is the Black Fridaylike sale where people, the
(09:42):
people who were lurking and thefence sitters come off the
fence.
And then December is where youhave an end of year event that
sets the stage for your Januarymomentum.
That's where you pre-sellwhatever you're gonna be
delivering in January.
It is not about launching amillion different things.
Okay.
It is about creating a narrativethat builds, and the best part
is that buzz doesn't just sellone offer.
(10:07):
Quick pause here because this isexactly the kind of work that
we're doing inside something newthat I'm rolling out quietly
behind the scenes.
I haven't made a big splashabout this yet.
We're still in kinda like thesecret presale space, but if
you're listening to this andthinking, okay, I need to do
this.
I wanna create buzz, I wannalaunch my signature, I wanna
pre-sell into 2026, but I don'treally trust myself to
(10:28):
necessarily stick to it or stayreally clear on the plan.
Like I just need a plan.
I need someone to tell me whatto do and when to do it.
Okay.
And I know as a mom sometimes,like we just have decision
fatigue and it just really helpsto have clarity and follow a
plan.
And if that is you, then youneed to be in this room.
It is intimate, it is strategyheavy.
It's also mindset heavy and it'sdesigned specifically for the
(10:49):
midyear reframe, the kind ofmomentum stacking that we're
talking about right now.
So if you want the details, DMme the word SKP.
Okay.
SKP on Instagram and I will sendyou the private info.
Just trust me if you're in themessy middle right now and you
want this Q4 to actually move aneedle for you, this is for you.
Alright, now let's get back toit.
(11:15):
My favorite thing to tell myclients, this is so true, it's
happened for me over and overagain, is that everything sells
everything, okay?
When you create excitement aboutone offer, it lifts up
everything else.
You'll start seeing peopleinquire about other services or
checking out your otherprograms, or older clients can
reengage people, start bingingyour content and will DM you
about something that you weren'teven promoting.
(11:37):
This is why Buzz Works, okay?
It's not just about the launchitself, it's about the vibe of
the launch.
And if your signature offerfeels like it's maybe gone a
little cold, right?
It feels a little stale.
You're like, I don't even knowwhat, I can talk about it
already.
And and if you don't have asignature offer yet, then reach
out to me on Instagram.
Let's talk about it.
Okay.
So if you feel like you have anoffer that you've sold in the
(11:57):
past, like that's like whatyou're known for, but you just
haven't gotten as much interestin it recently, you haven't just
been interested in talking aboutit as much.
Here is the reframe.
Okay?
You do not need to createsomething new.
You need to re-energize whatalready works, so you can tell
fresh stories about your pastclients or look at a past client
(12:18):
story through a new lens.
You can break down the whybehind your framework, how the
original reason, you createdyour framework and exactly how
you came up with it.
You can reconnect with theoriginal mission behind your
offer.
Right when I get like reallylike feeling like, oh my God,
like I've already talked aboutthis so much.
I just don't know what else Ican say.
I really try to reconnect backto like, why am I still doing
this?
(12:38):
Why am I not just going out andgetting a marketing job?
I could go out and get amarketing job in five seconds,
like literally if I wanted to,which I do not.
Okay.
I don't wanna leave the house.
I don't wanna be outta thehouse.
I actually can't, honestly,because my husband's job does
not lend itself to having aparent, having both parents
outta the house.
I, I need to be home in orderfor him to have his job, which
(12:58):
he loves.
So I know that the reason whyI'm not just quitting
everything, going out andgetting a marketing job is
because even through the downsand ups and all the different
parts of my business, my why isstill there and my why is to
help more moms have choices.
I want you to have a choiceabout how you wanna spend your
(13:20):
money, how you wanna spend yourtime, what you wanna do with
your family, how many childrenyou wanna have.
I want you to have choices,okay?
So that is my original mission,and when I reconnect back to
that, I get excited again.
All right?
Excitement is contagious, but ithas to start with you.
Okay?
So here's a little reframe foryou.
For this, end of July going intoAugust I and going into August,
(13:43):
you might be like it's still thesummer.
I promise you people arethinking about the fall.
People are thinking about therest of the year.
Some people are, some people'skids are going back to school.
I have some clients whose kidsare going back to school.
My kids are just finishingschool.
Okay.
So August is actually my monthwhere I'm basically like home
with all.
Wow.
Okay.
I'm basically home with all sixof my kids.
(14:03):
And my husband is going to beaway on a intensive course a
paramedic a paramedicspecializing course for two of
those weeks.
Okay.
So my boys are off for threeweeks and my daughter's been off
since the 21st of July, andshe's gonna be, home with me
until September 1st.
My boys start school a weekearlier than her, so they have
three weeks off.
So we have one week as we'redoing a whole family next week,
(14:25):
we're doing a whole family kindof family trips and day trips
and, my husband took time offfrom work, so we're gonna really
just, go into just theexperience of doing things
together.
Which doesn't always happenbecause again generally when
vacations overlap, it means thatthere's a holiday and so we're
busy, right?
So this is really exciting forus.
And then the two weeks afterthat, I'm pretty much gonna be
(14:46):
solo parenting for two weekswith my husband away and my, all
six of my children home.
And I don't like to complain.
Okay?
Because there are many moms herein Israel who have been doing
this for months.
Their husbands have been in thereserves and they've been solo
parenting.
Ongoing, so I'm trying not tocomplain about it, but it I'm
not gonna say I'm not a littleintimidated by the idea, and so
(15:09):
I, I know though that.
I am an exception, especially,states wise.
A lot of schools are starting inAugust.
Okay?
And so I want you to realizethat people are thinking about
the rest of the year.
This is the time to startshowing up even in small ways,
but just start getting yourselfin front of people.
Looking for collabopportunities.
I already have I'm applying forfive different collabs coming up
(15:31):
which I'm really excited about.
Because I've just found that hasreally done a lot to grow my
audience and really bringaligned people into my world.
And just thinking about this isthe time to think about the rest
of the year.
And actually in in the newprogram that I'm gonna be
running this year, I'm gonna begiving you access to our CEO Mom
Mastermind virtual retreat.
Our planning retreat, we're inAugust.
(15:53):
We are going to be planning outSeptember, October, November,
December, like making thesestep-by-step plan to make sure
you are creating momentum atevery juncture in a very low
lift sort of way, right?
Not anything crazy because we'remoms and we're busy, but you can
create buzz.
Even in limited time, okay?
So I want you to hear this.
(16:13):
Alright?
You are not behind.
Your offer is not outdated,alright?
You are actually early.
You are early to your nextseason.
You're early to your next level.
You're early to your nextbreakthrough.
Thinking about Q4 now is goingto be the smartest thing you can
do because it is not just thewind down of the year, it is the
warmup for what's coming nextyear.
And if you start building thatbuzz now, start showing up now,
(16:35):
not in October, not in panicmode, not oh my God, I should
probably do a Black Friday sale,but I have an emailed my list
and two months you are gonna belight years ahead.
If you're ready to take thismomentum talk and actually apply
it, okay?
Not just nod along with thispodcast while you're driving to
Target.
I'm very jealous.
I missed Target.
Then here's what to do next.
DM me the word SKP on Instagramand I'm gonna send you
(16:57):
everything you need to knowabout my upcoming.
Private mini mind where we'regonna be going really deep into
that offer clarity, yourmomentum strategy, and your
visibility plan that actuallyfits your real life.
This is where we're gonna becleaning up your offer suite.
We're gonna be simplifying yourmarketing and build the kind of
sales flow that works whileyou're, doing carpool and,
trying to figure out what's fordinner again.
This is built for you.
Okay?
We are gonna be kicking offsoon.
(17:18):
And if you want Q4 to actuallyfeel different, this is your
move.
Let's go.
If you have any questions aboutthis, whatever you know you
wanna know, feel free to reachout to me on Instagram.
I cannot wait to hear yourthoughts about how you are going
to turn your Q4 into momentumfor this upcoming year.
You can do it, you can do it ina really low lift way.
(17:39):
I'm gonna be bringing in someclient examples and stuff over
the next few weeks to show youhow you can do it in a way that
aligns with your life.
And I'm really excited to sharethis with you.
So hope you enjoyed this.
I'll see you next time.
I can't thank you enough forlistening to raising your
business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love, and growing your
(18:00):
income in a way that works foryou and your family.
If you enjoy this episode,please take a second to rate and
review and let's connect that onInstagram screenshot and share
it on Instagram Stories so wecan get the word out to more mom
business owners like you.
Tag me at the El Behan and shareyour biggest breakthrough from
today.
See you next week.
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