93. Your $50K Q4 Plan - Step By Step [LIVE TRAINING REPLAY] - Raising Your Business: For Moms Growing Their Business and Raising Their Family

Episode Transcript
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(00:00):
Hello.
Hello.
Welcome back to the podcast, andthis is a really special episode
because this is the recording ofmy training that I hosted
yesterday, which is how to havea 50 KQ four.
I'm literally giving you thestep-by-step plan for exactly
how I did it, and I also.

(00:20):
Shared about like why thestrategy, how this actually
works.
And I gave you three differentother examples of different
business owners or differentbusiness models that that can do
the same.
And I literally just mapped itall out for you, gave you the
whole rundown.
I held nothing back.
And if you prefer to listen toaudio, then this is gonna be

(00:42):
great.
Listen to this.
If you want to see.
The training.
Okay.
You want to you actually wannasee like where I'm sharing the
screen and what I'm mapping outand what this looks like.
It's a little, it's a littleeasier to understand when you
see the actual screen, but youcan still get a lot from it,
just listening to the audio.
If you prefer that, then i'mdropping the link in the
description to the seen, known,paid mini mind.

(01:05):
That I promoted at the end ofthis training and the replay is
embedded at the top so you canwatch the replay and just get a
really good feel for the entirestrategy and how it works.
So just a heads up, seeing knownpaid is open for a special early
bird price point at$300 offuntil the end of this week.

(01:26):
And the first 10 people to joina couple of spots are already
taken, actually get a signatureoffer audit, and I'm sharing
with a little more about whatthat is inside the training, but
it is literally a$2,500one-to-one bonus.
So I would definitely hop onthat.
If you have any questions aboutthe mini mind.
Exactly about what, how it wouldwork, and if it's right for you.

(01:47):
And if it makes sense for yourbusiness model or what you're
currently doing, then by allmeans, reach out to me on
Instagram and let me know whatquestions you have.
I'm happy to chat.
And without further ado, let'sget started.
Let's dive right in.
Welcome to the Raising YourBusiness Podcast.
I'm your host, Al Behan, founderof CEO Mom Academy, mom of Six
and Lifelong Reading addict.

(02:08):
This podcast is here to empowermoms to run their businesses and
lives like the powerhouse CEO.
They are.
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood biz models thatwork for you.
Marketing simplicity, and themindset of A CEO, mom.

(02:30):
Now let's dive in.
So excited for this training.
I go into a lot more depth onthis whole strategy in my Sales
Explosion masterclass.
It has a lot of the specifics ofeverything, single stage and
every single offer andeverything you do and all of

(02:50):
your options.
But we're not gonna be going tothat right now because we're
focusing on the last four monthsof the year.
So I say Q4.
Okay.
But the truth is, if you reallythink about it, I don't know.
This is how I think about it.
'cause I'm a mom and my world,so my life works in like school
calendar years.
So I think of September asbasically like the beginning of

(03:15):
Q4.
Okay.
I fully count September inthere.
Because first of all, I thinkit's an incredible month to like
capitalize on.
I see it as almost like a secondJanuary because.
That same kind of new yearenergy that we get in January
is, we have very similar energyin September.
Because kinda like that back toschool season and fall's coming
and it's like I'm gonna organizethings.
I don't know why, but if Januarypeople are like, I'm gonna get

(03:36):
in shape this year, like for mein September, I'm like, all the
kids are back in school, I'mgonna like declutter.
I'm gonna get this house inorder.
And then obviously the Jewishholidays come and I'm like, I'm
not decluttering, I'm just toobusy cooking and trying to keep
everyone alive.
But I want to do that.
I feel like this like new freshenergy.
And I very much capitalize onthe energy of September in this
process that I'm gonna besharing with you today.

(03:57):
And I am gonna be honest, I donot have any slides.
I'm gonna be just sharing andalso showing you on a whiteboard
in here, in Zoom.
What I'm talking about.
Okay.
So I'm also coming off.
Lung things.
I don't know what exactly itwas, if it was pneumonia or
bronchitis or a mix or somethinglike that, that I had over the

(04:18):
summer.
Hence tea.
And this is amazing.
It's called Throat Coat Tea.
It's I got it recommended byElizabeth Maccray and she used
it a lot like before shepodcasts.
And it really does help mythroat.
It's amazing.
Okay, so let's get started.
So first of all, I would lovefor you to kinda just drop your
just introduce yourself in thechat really quick, because what
I found is that when I'm goingonto a live training, if I'm

(04:39):
gonna spend the time in livetraining, I wanna use this as an
opportunity for people to get toknow me a little bit because
like, why not?
They might be looking forsomeone like me, or they might
know someone who's looking forsomeone like me, or I might be
looking for someone like them tohelp me, right?
To hire or to work with or topartner with.
So I'd love for you to drop inthe chat like what you do, and
who you help.
And and because it is the end ofsummer and it's the end of like

(04:59):
relaxation, although, let's behonest, okay, we're mothers.
I have not really relaxed muchthis summer.
I'm gonna be honest with you,there has been, there's been a
lot of stuff happening but justdowntime with nothing to do.
I haven't been bored in probably17 years but I wanna just I do,
I did take time during thesummer.
One of the things I love to dois watch a comfort show that

(05:20):
just go re-watch an old showsort of thing where I just feel
like this is okay, it's good,it's comforting.
I'll stick it in between, maybewhile I'm nursing the baby,
maybe I'm doing other stuff.
Sometimes while I work I have itjust playing.
So for me it's parenthood thissummer I'm like Rewatching
parenthood.
I remember watching it the firsttime.
So please drop your name andwhat you do and what is your
comfort show that you go back towhenever you just need to watch
something and know what's gonnahappen right afterwards.

(05:41):
Okay.
So if you do not know me yet,okay, I am yel then he.
I am a mom of six children,gorgeous children, thank God.
My oldest is six 15 and a half,said 16.
He looks like a 16-year-old.
He's 15 and a half.
And my youngest is, has justturned one in June.

(06:03):
So it's quite a range as you canimagine.
And I'm dealing with all thestages right now.
And I'm a business coach formoms who want to scale their
businesses while growing theirfamilies.
Okay.
Because I really feel that a lotof the stuff that's taught in
today's online space is notnecessarily geared towards

(06:23):
people on a schedule that doesnot necessarily belong to them.
Or it goes all the way in theother direction.
It's that toxic like beach babekind of vibe where it's like if
you're working more than twohours a week, then you must not
have a limiting mindset, right?
Which is unrealistic.
'cause you gotta work.
You do have to work to makemoney.
But you don't, you can worksmarter rather than harder.
And that's what I wanna help youdo.
And in this training, I'm gonnateach you how to turn Q4 into

(06:47):
your most profitable quarteryet.
And I'll be sharing the exactplan that I used to make$50,000
in 60 days.
That sounds like a, it's likeone of those oh that's so
cliche.
Oh, that's so just 50 K in 60days, it sounds like too good to
be true.
When I actually realized that ithappened, I was like, this
sounds this, like I can't eventalk about this'cause it sounds
like ridiculous.
I'm not gonna stand out fromlike anybody else in the market.
But the fact is it did happen.

(07:09):
And I'm gonna be honest withyou, I don't have a huge
following.
Okay?
I, my email list hovers aroundbetween 2000, 2,500 people
because I probably don't, Ihaven't grown my audience as
much as I probably should havethis past year because I was a
little busy with the baby.
And I also I also am alwayscleaning my email list.
So like it's always, I have alist scrub sequence that goes

(07:32):
out so people who are notengaged get removed.
Okay?
So I don't have, I don't have alarge following like at all.
Alright?
I've never gone viral.
One second.
I'm sending my husband in SOSlike all my kids are outside my
office door.
I don't know if you can hearthem, but they're all like,
they've had to like, havewhatever arguments or whatever
they had to do literally twofeet away.
Why?
I have no idea they have anotherparent here, but but this is

(07:54):
basically our life, right?
And the first time I used thestrategy was back in 2022.
Okay.
This was three years ago.
It was after that whole COVIDboom.
20 20, 20 21 was really wasreally great.
He was really fantastic.
'Cause everyone was getting allthis money and then they were
spending all this money.

(08:15):
And then by, by kind of 2022things were starting to simmer
down a little bit.
And that's also when AI startedgetting really popular as well.
And and so this is not likeduring that like boom of like
free money that everyone wasspending.
It was as it was fading.
And I, we were making our firstbar mitzvah for my oldest son.

(08:37):
And we didn't really know whatto expect or how much anything
was gonna cost.
And like all we knew was likewhat people told us.
And we hadn't really saved uplike, as such for that because
we had, we didn't even have anyconcept of what it was even
gonna cost.
We're like, okay, I guess we'llfigure it out when we come to
it.
And as we were coming to it andthings were adding up and we're
like, wow, this is a lot ofmoney to drop on like one long
weekend.

(08:57):
But it is what it is and you'reeven trying to keep it as small
as we could.
But thank God we each are one.
My husband and I each are one ofsix.
My hus, all my husband'ssiblings are flying in from
England.
Everyone was going to be therebecause it was the first bar
mitzvah on both sides.
It was like a really big deal.
It was the biggest one we made,we've made to date, we've, I've
only made two.
It's probably gonna be thebiggest one we're ever going to
make.
And I was like, okay, it wouldbe really great if I had some

(09:19):
extra money because I didn'tfactor this in mentally and I
did plan to do a Black Fridaysale.
I always had that in the back ofmy head okay, I'm gonna do
something for Black Friday.
In fact, I launched my firstmini course.
My first funnel was launched onBlack Friday by accident.
It was my LinkedIn Leads Masterymini course.
And I made like over$4,000 inthat one black Friday week, like
from Black Friday to CyberMonday.

(09:39):
Which was also crazy'cause itstarted like a$37 like offer and
it blew up from there.
It was amazing.
And so I was just like, okay, Iwanna make, we need to make
money this quarter.
Like we need, something needs tohappen here.
And the thing is, I figured outwhen I implemented this I had
this plan.
In fact, I actually have arecord of I had my, I had a

(10:01):
summer, I called it Summer cashcamp.
It was like a summer programthat I'd sold right before the
summer started.
And I had a private podcastwhere I was dropping all this,
like I was dropping kinda likebehind the scenes and strategies
and mindset shifts and thingslike that.
And I actually said, here's myQ4 plan.
Let's see how this goes.
And then I did like a recapafterwards here's how this went.

(10:22):
And it was really amazing.
The fact is that Q4 is notnecessarily gonna be about
hustling or discounting yourselfinto the ground, okay?
Because that's gonna just be arecipe for burnout, right?
It's about having a very simplelayered plan that makes you seen
by more people known for whatyou do and paid for what you do.
Okay?

(10:42):
And I'm gonna show you the exactroadmap of how I did this.
Okay?
So I had my signature groupprogram at the time it was
called CEO Mom Academy.
It was$5,000 for nine months.
Okay, so I just wanna say, Iwanna point this out.
Yeah.
People are like, oh, I madewhatever, 50 K in 16 days, and
it's oh, I sold whatever, three20 K offers or whatever.

(11:05):
I'm like, no.
Like I did not I was selling a$5,000 offer.
Quite a few people paid in fullactually for this, like more
than I thought were gonna pay infull for it.
But it was, I'd say 50 K insales, but like at least 50% of
that was in cash.
Okay.
So let's, so just fortransparency's sake, okay.
It was$50,000 in sales.

(11:26):
It was not$50,000 in cash.
I think over 25,000 of it was incash over those 60 days.
Maybe more, actually now I'mthinking about it because the
last one was definitely painfultoo.
So probably about 60 just to 65%of it was cash and the rest was
gonna be payment plans.
So in September I was like,okay, let's talk about a.

(11:47):
All this what I do and how Ihelp my clients.
I was at my CEO Mom Academy.
It was all about helping momsbuild a business around the
signature offer in 20 hours aweek to make six figures.
Okay?
And so I relaunched CEO MomAcademy in October.
It was a webinar.
It was a webinar, it was like alive training, but it was longer
than the average webinar.
I went really deep and it wasnot like super fancy.

(12:09):
It was like literally just awebinar and follow up emails.
Seven women joined, okay, at 5Keach.
That was$35,000.
And then in November I was like,I'm gonna do something
interesting for Black Friday.
'cause I've always discountedthings here and there.
I'd seen people do this and Ithought it was cool.
So I did an offer party.
And now it's, the funny thing isthis became really popular,
especially last year if you guyssaw if you're in the internet

(12:30):
space, Gemma Bonum Carter waslike, buy Black Friday in a box,
five days of deals, right?
This was before she did fivedays of deals.
I think actually I think it wasthe same year she did the, her
first five days of deals, or shestarted making it like a thing.
But I was like, I'm gonna justoffer something different every
day.
I'm gonna offer a an all accesspass before it starts.
Okay.
So if people pay me, I think itwas$2,000.

(12:53):
They got everything that I soldin those five days.
And and I also sent out acatalog ahead of time so people
like, were waiting for it.
Okay.
They knew what I was gonna sell.
It wasn't like a, it wasn't asurprise because I really find
like curiosity is important forsure.
But I do find that people nowlike, there's, there, there is a
little bit of a trust recessionhere.

(13:14):
And there is a certain peoplejust need to know people.
Like I, I do feel like the moreinformation you can give people
the better as long as it's theright information.
So that offer party itself.
Brought in$8,000 plus another$2,000.
'cause one person bought the allaccess pass.
Again, like I said, I don't havea huge audience.

(13:34):
Okay.
It was not like thousands andthousands of people were seeing
my stuff.
It was probably like a fewhundred at most.
And then another person afterwatching all the buzz of CEO Mom
Academy and then of my BlackFriday sale was like what do I
get access to if I join CO MomAcademy?
I'm like all of this stuff.

(13:54):
And she was like, okay, I amjoining.
And she paid in full What honeyare your shoes?
They're in, I don't thinkthey're in here.
No.
They're not in here.
Okay.
So I.
That was over.
So then, okay, so if you'redoing the math so that's$35,000
for the group program launch andthen$10,000 in Black Friday plus

(14:18):
like a week, the week after thatwas another$5,000 in cash.
So that was$50,000.
Okay.
Within 60 days.
And that does not even count, bythe way, anything I sold in
December, which was likepre-selling for the next year, I
did another mini launch for COMAcademy in December.
And so I don't even count thatbecause most of that was paid in
the following year.
Okay.
So I'm not even counting thatanymore.

(14:39):
And here's the key, okay?
This was not luck, it was Godobviously, because you can't do
anything without him.
But it was very, it was a verystrategic plan.
Okay?
So I'm going to show you whereis my whiteboard documents.
Okay.

(14:59):
Alright.
Does everyone see thiswhiteboard?
Can everyone see it?
Yes.
For, yeah.
Okay.
Okay, Angela.
Okay.
Everyone can see it.
All right.
So we have no, I don't wannastar.
Okay.
We have September, which it wawhich it was very hardcore on.

(15:22):
Oops.
Wait, where's my notes?
Have my notes.
Okay.
Which was getting seen.
Okay.
So that was about audiencegrowth.
Okay.
No, honey, I can't that wasabout visibility and audience
growth.
That was when I really I reallywent all in on creating content

(15:43):
that was gonna grow my audience.
I put out freebies that wasgonna grow my audience.
I put freebies like in, inpeople's, in Facebook groups and
things like that.
I have run very few ads in mytime.
I'm actually consideringstarting to do ads this year.
'cause I feel like.
I just I wanna just narrow downsome backend funnels and then
I'm gonna turn on ads because Ifeel like I've done a lot
organically and I'm just tired.
I'm tired of organic, of justorganic.
Anyway this is about gettingseen by more people.

(16:05):
Okay?
Getting more people into youraudience.
Number one, you can do thisthrough audience growth methods.
And I have so many, I have anentire vault of audience growth
methods that work both paid andunpaid.
And and that's gonna be whereyou also really narrow in on
your messaging.
You're gonna be able to see fromthe from the stuff you put in

(16:26):
that, like the, sorry, thecontent that you put out, that,
like what lands with people,what emails get opened, what
things get clicked on, right?
Like that is the best place foryou to really see like what is
really landing, what makespeople raise their hands or get
excited or what or get touchedby what you do, right?
Then October is get known.

(16:49):
Okay?
Get known for your expertise.
Alright, so that is obviouslythat is your signature offer.
I ideally so you're gonna launchyour signature offer.
The cool thing about the coolthing about launching a
signature offer is generallyyour signature offer should be
relatively premium, whateverpremium means for your audience,
again, because it's gonna meandifferent things to different

(17:09):
people.
If you are primarily focused oncustomers, right?
Consumer, right?
B2C your signature is gonna be,is gonna be less just generally,
but it's not always the case.
I know fitness and wellnesscoaches who charge$10,000 for
six months.
They have results and peoplewant their results, right?
But I will say that the averageis going to be more lower end

(17:30):
than much, much higher end,right?
Business coaches can sell thingsfor$50,000 to a hundred thousand
dollars, whatever,$10,000.
They could do that.
And if they can show a clearfinancial return on investment,
then people will buy.
If they won't show their returninvestment, then obviously it's
gonna be hard for people to buy.
But when it comes to business tocustomer, it really depends.
Okay?
And it really depends on, on, onthe audience that you're selling
to and what you're doing.

(17:51):
And that is like launching yoursignature offer and getting
known for it.
And you're also gonna see, Iobviously get seen, get known
and get paid.
You're also gonna get paid.
You're also gonna get paid inOctober, let's be honest,
because you're selling asignature offer.
But why is this reallyimportant?
Why is selling a signatureoffer?
Really important is because thatis becoming your anchor.
And what I mean by your anchoris people are going to see what

(18:13):
does it cost to work with you?
What does it cost to work withyou?
And then when they see that,even if they're not, they might
not be quite ready for it.
Some people are gonna jump in,they'll be like, yes, I'm ready.
Some people are not gonna beready, but they're gonna have it
in their heads.
Okay, so to work with her isgonna be minimum X.
Okay?
And then in Black Friday orNovember, and you don't have to,

(18:35):
it doesn't have to be on BlackFriday, it could just be a
November sale.
Like you could do it beforeBlack Friday.
That's also okay.
I actually recommend getting alittle bit ahead of the Black
Friday, stuff and doing maybesome sort of affiliating thing
on Black Friday.
But now all you've collectedthis kind of here, I'm gonna
just do this.
Okay, let's, these are people,okay?

(18:57):
You have this big pool of leads,right?
Now, not all these people aregoing to buy your signature
offer because it's premium.
You're not expecting loads ofpeople to buy your signature
offer.
But what you can potentially,you're gonna get like this many
people, right?
That many people go back inhere, okay?

(19:17):
But now you've got all thesepeople and what are you gonna do
with them?
This is where you're gonna getthem.
You're not gonna get them, butthey're gonna be like, oh my
gosh, it costs 5K to work withher.
But I can get the curriculumversion of her course for a
thousand dollars, right?
Oh, it costs, a thousand dollarsto work with her.
But I can get the an audit ofwhatever I do for$200, right?

(19:38):
Black Fridays, where are yougoing to, you are gonna have
some level of discount, oryou're gonna have some sort of
front end offer that is maybethe first step of what you do,
or a, again a part of what youdo with less support.
Like the curriculum onlyversion.
I think I actually did that.
One of the things I sold was COMom Academy.
Just by the curriculum.
Okay.
No, no coaching, just thecurriculum and just the lessons,
which were excellent.

(19:59):
Okay.
And people jump, people arelike, Ooh, that's exciting.
I want that.
If I'm not quite ready for thecoaching yet, but I wouldn't
mind just seeing what, what'sgoing on in there.
'cause I, they watched thelaunch.
They saw the launch, there wasloads of buzz around the launch.
And then they hopped in overhere.
Okay.
And then in December is you'regonna be, is gonna be basically
planning, you're, this is theDecember you're sell, you're

(20:19):
basically selling for you'regonna pre-sell.
Oops.
I'm very a little OCD like this.
Pre-sell, you're pre-selling forthe next.
Because.
There's, people are in thatzone.
They're thinking about who do Iwanna invest in?
Going forward now, since you'vebeen creating so much buzz and
so much, energy and people arelike really hearing from you

(20:40):
'cause they're hearing from youin September when you're getting
all visible and getting youraudience, growing your audience.
Then you're hearing from you inOctober when you do your whole
big launch and then you'rehearing from you in November
when you're doing your whole bigBlack Friday splash.
Then in December you're like,okay, let's do some sort of
conversion event or somethingthat's gonna lead people to
whatever it is I do in forJanuary.
You don't even have to sell, youdon't have to like, be like, oh
no, I don't wanna sell inDecember because I'm gonna be

(21:01):
busy.
I have my family, we have theholidays, my coaching client,
Catherine, who is in my CEO MomMastermind, she is a, she's
primarily a one-to-one serviceprovider?
Yes.
'cause she she is a brandingstylist.
She is a brand shoot stylist.
She helps people basically styletheir, like their brand photo
shoots.
And she helps like the peoplewho are doing the brand photo
shoots pick out their clothesand she goes on the day and she

(21:22):
styles them.
Obviously it costs a prettypenny.
Okay.
But what she decided to do was,there are a lot of photographers
who can't really afford to, orphotographer clients who can't
afford to hire her, but thephotographers really could use
this skill.
And so she sold her course inDecember.
Okay.
She did something very simple.
She did not even do a livetraining.
She just did a beta, like a betalaunch essentially.

(21:45):
Just, really just getting peoplerevved up and excited and
creating a wait list.
And then opened the doors to thewait list and she sold, I think
she got 14 people in her firstround of students.
And she has a list of a littleover 200 people.
So do the math.
That's a very high conversionrate.
Alright?
She killed it and what she saidwas, great, you're in, you're so
lucky you got this for thelowest price it's ever going to
be.
I will be starting this inJanuary now I'm gonna go and and

(22:08):
have fun with my family and dodo the holidays with my family.
She came back in a week intoJanuary, started delivering her
course.
It is fantastic.
Then she launched it again, madeanother, made even more money
because she then had some reallygreat upsells in the backend.
And and now she's ready to putit on evergreen.
Okay.
So when you're pre-selling forJanuary, you can say, okay, your

(22:28):
time starts in January, right?
Or a week into January.
Give yourself some time to easeback in after the holidays.
So that's why I really likedoing this in December because
you do the big sale, you, you doyour conversion event, you get
your people in the door, youmaybe give them some sort of
really quick win or access somecurriculum or something like
that, and you're like, great, Iwill see you next year.
And then you have money alreadypre-sold and already pre-filled

(22:49):
in a way for the upcoming year.
Each month builds on the last,so in September, again, this is
the foundation month, right?
If no one knows you orunderstands what you do here, I
can have a very hard timeselling over here.
Okay?
So here you're gonna clarify whoyou help and how you help them,
right?
You're getting very clear onthat to everybody else.
You're gonna lock in, you'regonna be like, you're gonna know
what your signature offer is, soyou can create that messaging

(23:10):
around it.
Okay?
We're gonna, we do when I do myclients, I do messaging
exercises where we literally.
Come up with so many messagingangles for their one offer,
right?
And you just rotate through yourpillars and as you create
content.
And then focus on, okay, how canI get in front this in front of
as many people as possible?
This can be through freebieswaps.
This can be through bundles orsummits.
This can be through ads if youwant to.
This can be through even justrunning some money behind a reel

(23:32):
or two that took off reallywell.
This could be through using manychat Botts to grow your audience
and grow your email list, right?
There are so many ways, alright?
And at this point, it's, this isa great time to build your
visibility rhythm.
So you're not, you don't feellike you're shouting into the
void, but you know that you havea visibility plan that actually
works for you, right?
You know what actually fits intoyour life.
What is possible for you?
When I was doing when I was,when I started my whole coaching

(23:54):
business, I had a servicebusiness.
Before that, when I started mycoaching sentiment business, I
had one live training, a livevideo.
On Wednesdays at 8:00 PM mytime, which is 1:00 PM Eastern
in my Facebook group for abouthalf an hour.
And then my coaching call for myclients started a half pass.
So I had literally had only halfan hour, did a live training

(24:15):
every week, and that was, thelive training was basically the
theme of my week and all mycontent that we came out of the
topic of that live training.
Now I have a podcast, so it'sit's like the same idea, but I
just do it more on my own timeand it's not live alright, which
I do miss going live, but it'sjust not feasible for me in this
season of my life.
So you have to figure out whatyour rhythm is going to be.

(24:36):
You have to figure out what yourvisibility plan is and one that
actually makes sense for youthat's gonna be sustainable
throughout October, November,and December.
As far as you plan on going inDecember, depending on when your
holidays are.
Sometimes we're lucky andChristmas and Hanukkah kind of
overlap, which is great for meand my clients.
Sometimes it doesn't.
It is what it is.
Okay?
Then October is where you getknown.
Okay?
You now you're creating a hugeamount of buzz.

(24:56):
So from September into October,you're creating a huge amount of
buzz around your offer, okay?
A huge amount of buzz aroundyour offer.
You're doing a live event orsome sort of challenge or some
sort of whatever, live series onInstagram or Facebook or
LinkedIn, or your podcast, orYouTube, wherever you mostly
show up, and you are gonna belaunching very strategically,

(25:17):
okay?
You're launching your signatureoffer.
You are anchoring in yourpricing, your premium pricing,
so everyone else, oh.
Sorry.
So everything else feels like adeal.
And then you're gonna bebuilding a lot of momentum and
social proof and establishingyour authority through that
launch.
Okay?
Think about it.
When you're launching something,what are you doing?
You're gonna be posting aboutyour expertise, about what you

(25:38):
do, about how you help people.
You're probably gonna be postingtestimonials.
You're posting social proofabout, client case studies and
screenshots, right?
So all of that is creatingauthority for November, okay?
Now you're leveraging thismomentum.
You're gonna create offers thatfit into this bigger offer.
Maybe it's gonna, it's the firststep, maybe it's a sample of
your bigger offer.

(25:59):
Maybe it's gonna lead to yourbigger offer on the back end.
So last Black Friday when I ranmy when I ran my Black Friday
sale, I had just like a bunch oflike little funnels, which I
still have and I still run stufftoo.
And it was basically like peoplewould come in from the front end
or whatever funnel that was andthere was at least one or two
upsells or an upsell on a behindwhat they purchased in Black
Friday, which is reallyfantastic.

(26:20):
Alright.
And those converted pretty wellnow.
I was my that I will, I'll behonest, last year was not my
best Black Friday ever.
Because I had basically beenlike gone dark.
I had just had a baby, okay.
I had a baby in June, so June,July, August, September,
October, November.
He was five months sold.
And we just had a lot going onhere so there was just not it I
was not.
I did not do this.

(26:40):
Let's put it that way.
October was not as much of amomentum building month for me.
So November was okay, it wasn'tthe best.
But what it did do is I actuallygot a decent amount of sales in
the back end.
And all those things led to,hey, if you wanna check out CM
Academy that, and now it'scurrently a course, a curriculum
based course.
So they, that was all on thebackend.
Okay?
So that is the cool thing aboutthis again, is, hey, Michelle,

(27:03):
the cool thing about Novemberright, is it captures the people
who are not ready in October ormaybe were not able, did not
have the the money at the timeto invest, right?
But they wanted, they reallywanted to get a sample, they
wanted to get a taste of whatyou do.
They wanted to get a taste ofyour work.
Now, November, you're givingthem that opportunity, okay?
So it's very strategic.
You're not just throwingsomething up and be like, oh,
40% off everything, which youcould do, right?

(27:25):
But if you're all gonna do that,then I highly recommend you are
creating some sort of offerawareness on the backend of your
signature offer, right?
What you could do.
I'm gonna put this out there.
This is actually part of mysignature my sales explosion
masterclass.
So it is what it is.
Take it.
This is$300 advice.
Have a, just a one emailautomation that anytime anyone
buys something from you, theyget put into it with two or

(27:47):
three emails talking about yoursignature offer and offering,
offering them an option, anopportunity to buy it with some
sort of discount.
Now, are they all gonna buy itat that point?
Probably not.
They just found out that youhave that offer.
But what that is doing, which isreally important, is creating
offer awareness.
Okay.
Because, they used to say, Ithink you have to have seven or
nine touch points before youbought something.

(28:08):
And people have, now, I thinkit's more like 20 something,
right?
People need to hear about youroffer again and again in
different ways from differentangles for different reasons.
And and then they'll be like,okay, now I'm ready to buy it.
Okay.
This was actually how I, this ishow I used my offer party to
stack that extra 15 K inNovember, right?
Without exhausting myself,because I did not create a

(28:30):
single new thing for that offerparty.
Every single thing that I pulledout in that offer party was
something I had already created,and that was a very natural
first step into my signaturegroup program.
Okay.
So it was all a part of it.
It was really awesome.
Okay.
And so I didn't have to createanything new.
Literally, my VA did everything.
I still have the checkouts.

(28:51):
She literally just created thecheckouts.
It was like, here's what thisis, here's what you get.
Boom boom.
It was it was not like a wholefancy sales page or anything.
Literally just like a page, thename of the thing here are the
bullets, but here's what youget, here's the value.
Buy it.
Everything else, was more in theemail itself.
Like that I talk about the offerin the email itself.
Michelle, by the way I'm justletting you know'cause you came
in a little bit late.

(29:11):
If you stay till the end, I'mgoing to be sharing those Black
Friday emails with everybody.
Like the exact Black Fridayemails that I used when I had
this 15 k November.
Okay.
Just, okay.
Sorry.
Oh my gosh.
I'm gonna have to take a sip oftea because, ouch.
Okay.
And now December.
Alright, now you're setting up2026.
So while me, most people checkout or they're being like, oh my

(29:32):
God, I should probably dosomething or do a last minute
sale or sell something for theholidays.
I'll do, I'll sell one-to-onecall all calls.
You might wanna sell one-to-onecalls.
I'm not saying you can't dothat, right?
No problem, Michelle.
There will be a replay.
So there you can offerone-to-one calls.
You absolutely can.
You know if that feels right foryou and if that fits with your
life.
I will say this, I have neversold coaching on a sales call

(29:54):
ever.
And I was willing to at thebeginning, but I just couldn't
because I shifted into coachingwhen I was pregnant with my
daughter and it was 2020 and mykids were all home.
And so I literally was sellingin the DMS before I even
realized that selling the DMSwas a thing.
When I launched my first groupcoaching program I was like, my
coach was like, do sales callsto get people in.
And I was like I can't I don'thave time.

(30:14):
It's April, I'm cleaning for PaNo, it was March.
It was March.
I was cleaning for Passover.
The kids had just all been senthome from school for an
indefinite amount of time, andmy husband is a paramedic, was
working double time becauseeither people had COVID or Yeah,
people had COVID, a lot ofpeople had COVID and he just
wasn't catching it, so he wasjust, he was working like extra
shifts, what you're gonna dohere is, you have, all this

(30:35):
stuff has happened and now youhave a lot of data, and now you
know what you wanna pre-sell themessaging that landed with
people, and that's gonna giveyou the ideas, the strategy to
pre-sell your offer in December.
Okay?
So you can host some sort ofconversion event.
You pre-sell your Q1 offers.
So you can start January withcash already in the bank,
already lined up and you lock inthat pipeline.

(30:56):
So momentum does not stop at NewYear's.
Love to know what I used to sellin dms.
It's a bunch of differentthings.
It's, that's an entire training,actually have a training on it.
So you might be like, oh, howwould this work?
Okay.
Like, how could this work forme?
Because I am super nice and allthat, I decided to create three
different avatars of differenttypes of people to show you

(31:18):
different ways that you couldactually make around 50 K in Q4.
Okay?
Are you ready?
Are you ready?
Hold on.
Let me just, after I'm gonnacopy this because I wrote this
out because it is gonna take metoo long to write in here.
Okay.
So we have three people.
All right.

(31:38):
We have Sarah, who is a launchmessaging strategist and service
provider.
Okay.
She is she basically helps you,literally helps you create
everything you need to launchyour offer.
Okay.
If you're like, I'm a serviceprovider, so how can I actually

(31:59):
do this?
Alright.
Let's see.
Now I always, I like to usecopywriter as an as an example
because I was a copywriter, butI was a copywriter before ai.
Okay.
And that's the that's theinteresting thing is I was a
copywriter for AI and it feelslike a lot of just copywriting
feels a little bit obsoletehere.
Okay.

(32:20):
So what Sarah does is she she,what she was currently doing,
let's just say she was charginghourly for copywriting, let's
say$75 an hour.
Or she was doing these smallkind of copywriting packages
here I'll do like a landing pagefor$500.
I'll do this for a thousanddollars, a sales page for$5,000.
And a lot of times clients wouldjust come to her, potential

(32:40):
clients will come to her and sayI just use ai.
Like why would I hire you?
Like I can use AI to writeemails.
Just by the way, just forcontext, used AI to write
emails.
They don't really work so well.
They don't work as well as whenI write it myself.
I don't know.
It is what it is.
Maybe'cause I'm a very personalbrand.
People can feel it.
So she's been making between3000 to like maybe$8,000 a

(33:01):
month.
Alright.
And she's I dunno what to do.
I feel like AI is making myexpertise obsolete because
everyone never felt this way.
Oh shoot, like everyone could dowhat I do with ai.
Oh no.
And technically they could, buthere's the funny thing is AI can
know it does know you, butthere's just something about a
coach who knows you deeply andwho also knows like your, what

(33:24):
you would do, what you wouldn'tdo.
I've tried getting coached by AIand the versus getting coached
by my coach.
I kind tested out, I asked themlike the same questions and I
wanna see what they were gonnagive me and the coach that my,
my coach gave me such betteradvice than AI gave me.
'cause AI was like, you could dothis.
I'm like, yeah, but I can't dothat because I have this going
on in my family.
My coach already knew all thisstuff.
Okay?
So she decided that she's gonna,she's gonna create is.

(33:47):
A$4,500 launch messaging suite.
Okay.
Where she basically is going towork on you on all of your
launch messaging.
She's gonna create a messagingkind of bible for your offer so
you can pull from it wheneveryou want to create content or
emails or conversion events oranything to sell your offer.
Alright?
And and she is going to help youcreate a messaging bible that

(34:09):
you can use in the future tofeed into your ai, to help you
create your post, to help youcreate your emails as well.
So you're not just getting herfor that one launch, you're
getting her, honestly, wheneveryou wanna launch that offer, you
can just use this again andagain.
Okay.
Amazing.
So she's gonna talk all abouthow Yeah, if you're just
writing, if you're just writingcopy, okay, fine.
But maybe you don't need acopywriter.
But if you want to be able touse AI, that actually is gonna

(34:32):
speak to your ideal clients.
It's not gonna just make upmessaging out of nowhere.
'cause it can make up.
So much crap.
I cannot even get to describe toyou the level of crap it has
given me.
Alright?
And I would test it and I'mlike, so I was thinking about
jumping off a building and it'dbe like, that's a really
interesting choice.
I feel like that would really,it really shows your adventurous
side.
Are you gonna be using aparachute?
And I'm like, come on.
I'm like, I'm sorry.

(34:52):
You're still a robot.
You're not a person.
And the fact is, it does not,the stuff it gives me is not
necessarily as good as the stuffthat's gonna come outta my own
brain.
It will help me like finesse.
What I did, I'm gonna be honestthis entire this entire
training, what I literally didwas take my claw.
Okay.
And I just talked and talked andtalked and talked into it, okay?
And I was like, here's what Iwanna talk about.

(35:13):
This is what I wanna do, blah,blah, blah.
And it organized all theinformation for me so I can go
through it.
That's amazing, right?
But it's not gonna give you likefrom scratch.
You cannot just use AI fromscratch and expect you to give
you good stuff.
It's actually gonna talk to yourpeople.
It is what it is.
I said, what?
I said, I've tried both ways andit doesn't work.
So Sarah says, let me explainthis to you.
And she spends all of Septembereducating people on why just AI

(35:35):
is not gonna work and why youneed a messaging strategist who
can help you finesse your ai.
And you need a launchstrategist, especially who
understands the entire arc ofthe launch and what messaging
goes where and where to fitthings.
In.
Amazing October, she did threeclients.
That's 13,000,$13,500.
Then November, she says, youknow what I'm gonna do for all
the people who are not ready tohire me for$4,500?

(35:56):
Totally get it.
It's a lot of money.
You wanna use AI to write yourown copy, that's totally fine.
I'm gonna do a 4 97 AI copyaudit.
Okay?
And let's see what happens.
Okay?
I'm gonna look at your copy andI'm gonna tell you where it, it
could really be improved.
Now again, AI can do this, but Ifound when I feed, I'll feed

(36:17):
copy in AI again.
It will just tell me differentthings every single time.
It cannot make up its mind aboutwhat it wants to tell you.
We'll use different advice everysingle time it does something.
So again, having an expert makesa big difference.
So six, then she gets sixupgrades to her main offer, 27
K.
And then in December she doesthree presales maybe at three,
nine and seven for maybe she'sdoing some sort of some sort of

(36:39):
a special December deal.
So$500 off, amazing.
Three pre-sales for January overalmost$12,000.
She's made already$60,000.
Okay?
So even again, let's say shemade half of this.
So that's still about 10 KAmonth for all of Q4.
It's still not so bad.
Alright, that is Sarah, that isthe service provider.

(36:59):
And now again, if you're notservice provider who you know,
use ai, like the fact is clientsare not just paying for the
words, they're paying for thestrategy, they're paying for the
position, they're paying fortheir refinement, and they're
paying for their freakingresults.
Okay?
So Lisa is a business coach,okay?
Because I'm a business coach, soI like to do that.
So she, I'm copying this inhere.

(37:23):
Okay.
She decides to position herselfas a confidence and strategy
coach for women whoself-sabotage, right?
She finds that her clients areconsistently self-sabotaging.
They have the strategy, but thenthey don't imp implement it
because their mindset get in theway.
Okay?
And so she decided to be like,I'm going to not just help you.
I'm not gonna give you astrategy, but I'm also gonna
help you basically.

(37:43):
I'm also gonna help you getthrough your, those mindset
blocks and create thatconfidence.
So you show up and sell like atotal boss and you're gonna be
able to do it with so muchconfidence.
'cause then only gonna have thestrategy.
Number two, you're gonna knowthat what you're selling is the
best because we're gonna haveworked on that together.
And, you're gonna have togetherthe strategy plus the mindset
piece as well, which to me isvery important.
'cause I do both.
So she's gonna reposition as aconfidence and strategy coach

(38:05):
for women who self-sabotage, whoself-sabotage all the time.
So maybe I should hire.
We all do this, okay.
In September, she creates hersignature method, her signature
framework that she takes peoplethrough to, number one, dig into
the root of why theyself-sabotage.
And number two, to create a planto address that.
And number three, to create astrategy that works with their

(38:29):
self-sabotaging tendencies anddoesn't allow their
self-sabotaging tendencies toget in the way.
Amazing.
I, if anyone wants to createthis, I'm happy to I'd love to
know.
Okay I do help my clients thisin a way, but maybe I should
make it into an actualframework.
No.
To self.
October, she launches a groupprogram.
Okay.
And it's called Launch WithConfidence.
Terrible name, but whatever.
Okay.

(38:49):
Lunch is a group program talksabout how confidence, it's
really, the strategy is just onepiece of what you do because the
people who are out there sellingthe most mediocre crap.
Sorry for my language.
People are out there sellingmediocre crap and the reason why
they're selling so much morethan you and so much better than
you is'cause they have moreconfidence.
They just feel really greatabout themselves and they feel
like they just are the beesknees.

(39:10):
They know everything.
And you are the one, the reallygood person who's yes, but I'm
not a total expert.
I don't know everything aboutthis topic.
Nobody does.
Okay.
Literally nobody except maybechat BT And even then it gets
really confused.
So she's okay, so I'm gonna helpyou do this.
I'm gonna help you show up.
With the confidence that youneed to sell out your offers.
You're gonna sell out your nextoffer because you're gonna be

(39:30):
showing up with crazy confidencefor every single day that you
sell it.
Amazing.
Six clients.
Okay.
At about$15,000.
Then November, she launches aworkshop for 1 97 about how to
plan your launch around yourself-sabotaging tendencies.
She's gonna actually teach youthe te the five most common
self-sabotaging tend, let's saythoughts that successful women

(39:52):
have and exactly how to strategstructure your launch to to
overcome these things or to getaround them.
She makes 25 sales of that forabout$5,000.
Then she gets five upgrades toher group program for about
$2,500 ish, right?
And then December, she'll do,maybe she'll have four VIPs for
about$4,000 to wanna work withher one-to-one.

(40:13):
Amazing.
She pre-styles into January,goes off, has her holidays, have
a really nice time, and boom,she's made almost$50,000.
Okay?
So that is a business coach.
Now, if you're like, but I workwith B2C.
Okay, fine.
Okay.
Let's talk about Jennifer, whois a wellness pro.
Okay.
And I like using I like usingagain people who are not

(40:36):
necessarily working withbusiness owners, because that's
always like the number oneobjection that I get.
It's but I don't help peoplemake money.
I'm like, okay, fine.
Great.
So let's talk about when youdon't help people make money.
I've worked with I've workedwith many people who who did not
sell.
I had worked with a baby sleepcoach.
I worked with a dating coach.
There's a lot of people who I'veworked with who have not sold,

(40:57):
make more money.
Okay?
So it is doable.
Now, let's talk about let's talkabout Jennifer.
Okay, so current reality, she'sselling one-to-one coaching for
approximately 1 97 a month.
Okay?
She has maybe five to eightclients at a time.
She's a health and wellnesscoach for exhausted moms, right?

(41:18):
But.
Everyone's a health and wellnesscoach for exhausted moms.
So she's I need to findsomething better than this.
She's making about between athousand to$4,000 a month, it's
inconsistent.
And she's com What is shecompeting with right now?
She's competing with AIgenerated meal plans.
Okay.
Because AI can give you mealplans.
AI's okay, let me help youcreate something according to
the glucose revolution.
And then it does.
So she's competing with a lot.

(41:40):
Okay.
She decides to focus on ahormone reset protocol.
'cause what she realizes is whatpeople really need is to reset
their hormones.
They need to eat a specific dietto reset their hormones based on
their functional medicine, theirfunctional nutrition whatever
test or whatever it is, right?

(42:01):
Those functional nutrition,coaches.
So she is, she's what you'regonna do is we're gonna do a
test, we're gonna do a bloodtest, and I'm gonna create
custom plans for you based onyour results.
You know what you actually havein your blood, which hormones
are out of whack for you, andthat is what's going to help you
in the end lose the baby weight,right?
Because you are too exhausted inyour hormones are too out of
whack to actually lose thatweight.

(42:21):
And that's why you've been goingall these diets and being like,
maybe I should do ozempic andall that kinda stuff.
But no, actually it's yourhormones that are keeping you
from losing the weight andpeople are like, oh my gosh,
maybe it is my hormones, right?
I have not been sleeping for thepast two years.
That might be an issue, right?
I've been eating coffee andcroissants pretty much for the
past six months because I'm justtoo tired to make myself food.

(42:42):
Maybe that's the problem, right?
So she creates a signatureprogram on resetting your
hormones with a one-to-onelittle bonus where people can
get their test done and thenthey send their test to her and
she will create a custom mealplan for them.
Okay?
She creates a signature programaround this method in October.
She launches, she gets eightclients at 9 97 each plus two

(43:03):
VIP clients.
Can I give a quick example?
It might be includingV-I-P-V-I-P could probably,
would probably be likeone-to-one coaching, right?
So VIP would be not just groupcalls and not just group group
support, but also one-to-onecoaching.
Maybe a monthly call to look attheir numbers and re and reset
the plan and adjust the plan asnecessary every month or every
week or, whatever that is.
It really depends on, whatyou're doing.

(43:24):
So now she decides to sell andblack for Black Friday do a
cool, a really cool special, aseven day reset kit.
Okay.
She makes 40, 40 sales for 3 880.
'cause people are like, oh mygosh, I wanna reset my hormones
because I think people are like,oh my gosh reset your hormones
before the holidays.
So that mince pie doesn't gostraight to your hips or
something.
I don't know.
I like Men's Potty.
And then 10 people decide toupgrade from that reset kit,

(43:47):
right?
25%.
Upgrade to the to her 9, 9 7program.
Okay.
And I dunno, I says$25,000workshop here.
One second.
Where's my notes?
Oh yeah, sorry.
And she, and then she decides todo a corporate wellness
workshop.
Okay.
To because she's getting reallywell known and someone says,

(44:07):
Hey, can you come and speak toour team?
And she's that's really cool.
Can I really do that?
And then her coach says, yes, ofcourse you can.
'cause her coach is me.
And and then she puts together areally excellent one day a few
hour training.
She goes there and does acorporate training, boom,$2,500,
which is, by the way, on the lowend of what corporates are
paying FYI.

(44:28):
And then she decides to create aHormone Mastery Mastermind where
she basically works with themfor.
I dunno, three months in a moreone-to-one capacity.
'cause she saw that peoplereally liked the VIP, they
really enjoyed the VIP.
Okay.
And and she, and so she said,okay, the two VIPs, love that,

(44:49):
you know about two, it was about$2,000 for one-to-one with me
for three months.
So let's just save theMastermind will be$1,500 for
three months.
Okay.
Amazing.
And they're also gonna getone-to-one whatever.
Great.
The people who were in herhormone reset program were like,
this was so good.
This was amazing.
A whole bunch of them upgradeinto there and and then the VIPs
come in and get one-to-one callsas well.

(45:10):
Okay.
So then she gets three VIPs at,let's say I don't know, it says
about$6,000.
So let's just say it's about$2,000 each.
Okay.
'cause the VIPs get extraone-to-one calls.
And I always love having anupgrade option.
Whatever you're doing.
Always have an upgrade option.
Like, why the heck not?
Like literally, why not?
Because people might want it.
And if you don't, sh you don'tshare with them.

(45:31):
You're not letting them knowthat you're available.
Okay?
So if you do have availabilityfor upgrades then offer them.
Alright?
Now, the fact is, yes, she'scompeting with ai, but AI can
hand, you can hand you a mealplan, but it's not gonna
customize it to your hormonesthe way that you do.
'cause it doesn't have yourexact knowledge, right?
And it's pro, it's usingknowledge from all over the
internet.
So it could be following 10different hormone reset plans.

(45:52):
If you think about what, what itdoes, it's not gonna necessarily
hold you accountable and it'snot gonna coach you through your
resistance.
Okay?
And Jennifer's gonna win here byoffering what AI cannot offer,
which is personalization andhuman connection.
Okay?
So if you think about it Sarahis competing with AI
copywriting, right?
So she decides to reposition asthe person who will help you.

(46:14):
Superpower your ai, right?
So you'll, when you have hermessaging Bible, you'll not be
able to turn your AI intosomething that actually works
because it is using yourmessaging that she has narrowed
down for you.
Okay?
Now Lisa is competing, right?
With ai, which can give you allthe mindset, puffing you up and
everything.
Mindset tips are everywhere, butclients are not necessarily

(46:35):
gonna pay for the information.
They're gonna pay for theimplementation, they're gonna
pay for the structure, they'regonna pay for the
accountability.
That again, tho that's what'sgonna change the patterns for
them.
AI cannot fix it.
AI's not gonna hold you likegive you a little, smack in the
back of your head and be like,we've went through this before.
Okay?
And you're repeating yourself,right?
And even if AI does, I'm sosorry, but you're not gonna have
the same level of accountabilityto a robot as you do to a human

(46:58):
being.
You're just not okay.
And Jennifer, obviously she'scompeting with ai, MEL plans,
but if she can show them thatwhat she does is so much more
than a generic hormonethingamajig, that AI's gonna
again, use and pull from 70different hormone programs and
pull it all into one and thengive you something that doesn't
make any sense.
Because it literally doesn'tmake any sense because it's

(47:19):
using a whole bunch of differentphilosophies at the same time,
right?
Each one of these women is upagainst ai, Google generic
online content, right?
That's exactly why their clientsneed them.
Their clients need thatpersonalization.
AI will give you information,but it's not going to give you
transformation, and these peopleare giving you transformation.

(47:40):
Do you see how this works?
Do you see they're able toreposition and re, re jig their
messaging?
Even though right now we'reliving in a world where
everyone's oh my gosh, therobots is taking over, but
they're not okay Because peopleneed people.
People still need people,alright.
So what did we go through today?
Alright, we talked about numberone is the strategic principles

(48:00):
of anchoring High.
Alright?
Let people know that it costs towork with you.
Alright?
Let people know this becausethen anything you sell over
here, a little portion,whatever, people are gonna be
like, oh my gosh, I saw herlaunch, didn't, wasn't ready to
sign up quite yet.
Awesome.
Let me buy this thing.
Let me buy this down.
Sell, right?

(48:21):
Transparency buildsanticipation, right?
When you create exposure to youroffer, to your frameworks, to
your methods, right?
That build anticipation for eachstage.
Okay?
And then whenever you talk aboutdifferent aspects, different
things, when you launchdifferent things, it just it
just becomes exciting.
And people know oh my gosh, I'vebeen talking about this.
What other new things is shegonna come up with?
What other angle is she gonnatake on this?

(48:42):
I will literally I love beingsold to.
People are like, oh, I can'tstand these launches.
And they're emailing me all the.
There are some people who I willread every single freaking
launch email because theyactually love being sold to, and
I love seeing how they'reselling to me.
I wanna know ple.
I'm like, please the love of Godconvince me why I should buy
from you.
I wanna know every reason.
Just tell me the reasons, lady,and then I'll buy from them.
But I want you to sell me hardfirst, right?

(49:04):
And I'm not gonna go then andpester them questions.
I just wanna see every littlebit of information they wanna
give me.
Okay?
The next the third principle islayering your strategy.
It's not just like one biglaunch right now, if you're Amy
Porterfield or you're MarieForlio, I don't even know what
they're relevant anymore.
Or you're Alex Formo, right?
You could do one big launch oncea year and you make like a

(49:27):
bajillion dollars and thenthat's your money for the year.
You could do that technically,okay?
But most of us are not AmyPorterfield or Marie Forleo or
Alex Ozzi, and frankly, none ofthem have children.
I don't know if you notice that.
Okay, we need more stability.
We need to layer, we needongoing, we need recurring

(49:49):
revenue.
I, say to my clients is I wantyou to love your business, but I
also want your business to bealmost boring for you.
Yeah, money comes in and you dostuff and it's exciting and it's
awesome, but that is like theleast interesting part of you
because you are so much morethan your business.
Exactly.
Why he is able to do back tobackwebinars over the weekend.
'cause he has no kids.
And I know I'm saying, I knowsomeone who knows him, who's sp

(50:11):
spoken to him quite a lot,right?
Like he they, he doesn't havekids.
He doesn't want kids.
And he talks about how if youreally wanna make it big, then
you just gotta go off the gridfor 10 years, miss all your
friends' weddings, who reallycares.
Later when you're rich, they'llcome back to you or whatever,
live out of your car.
My wife didn't mind.
She supported me the whole way.
That's amazing.
But none of us can live out ofour freaking cars right now.
All right?
Because we wouldn't even fit inmy car.

(50:33):
We don't even fit in my car.
To go anywhere, let alone livein it.
So exactly, that's exactly mypoint.
There's a lot of stuff that'sbeing taught or that's being
modeled in the online space thatis not necessarily aligned with
us and our goals.
And I'll tell you my valueshere, okay?
I am willing to take a dip inincome if I am building

(50:57):
something that's gonna make memore money later on, or even the
same amount of money later on,but with less work.
Because lemme tell yousomething, I don't know.
I had this crazy thought thatlike my kids get older, my kids
are all younger right now andeverything's so busy.
My kids get older, I better havemore time.
They'll be so much moreindependent.
No, they won't.

(51:17):
Okay.
No, they will not.
Because now they don't just needyou all day.
They also need you all evening.
And I'm not complaining aboutthat, really.
I'm really not because I.
I have a whole bunch of boys andone girl now, she's like a
little, she's like my littleleech.
Okay.
She's always just stuck to me.
But like I don't take it forgranted that my teenage boys
like to talk to me.

(51:38):
Like I'm really happy they do.
I'm going, I'm gonna enjoy itwhile it lasts because I don't
know how long it's gonna last,but I'm be able to hang out with
them in the evenings.
That's why I stopped doing livecall, live trainings once a week
and I focus on doing calls,primarily with my paying clients
because that's my priority.
I had my baby home with me allyear and I did have a dip in

(52:01):
income, but I was okay with thatbecause I'm building a lot of
things behind the scenes thatyou have not been seeing front
end.
And because I've been building alot of things behind the scenes,
I haven't had the same energy toshow up front end in my
marketing like I used to becauseI've been a little busy raising
six children.
It's been a busy year and Idon't feel bad about that.
Yep.

(52:21):
I had, did I make as much moneythis year or the year before?
No.
Okay, it's fine because I'mbuilding a foundation and I'm
building the right foundation.
Because if you're building yourbusiness and a foundation of,
and I spoke about this in aprevious, in my, oh, my podcast,
my most recent podcast, ifyou're building your business on

(52:42):
a foundation of yourself at ahundred percent, then it's gonna
fail when you're at 80% or 70%or 60%, right?
So I would rather build aversion of my business that can
work even when I'm at 20%.
Then when I'm a hundred percent,you can't stop me like I can
become president when I'm at ahundred percent.

(53:03):
I'm kidding.
I do not wanna become president,but I probably could if I'm
saying when I look at thesepeople who are like, I did this
and I worked blah, blah, andthis is what I made in one year,
and I'm like.
Yes.
You know what I could do in oneyear without my children?
Like literally take over theworld.
That's how much time I wouldhave.
Do I want a year without mychildren?
Absolutely not.
Okay.
So we also talked about the ideaof visibility, right?

(53:25):
What I always, I talk about thisa lot as well.
Everything sells everything.
When I sold my group programhere, I got a one-to-one client
also.
I remember someone was like, Idon't know if I want the full
thing.
Do you do one-to-one, likeintensives or things like that?
And I'm like, actually you dointensives.
Do you want one?
And she was like, yes.
And I did.
Over here, I was selling myBlack Friday stuff.
I did not talk about mysignature group program at all.

(53:45):
But someone saw this and boughtmy signature group program.
Okay?
So when you are creating buzzaround yourself and your
expertise, don't be surprised ifpeople buy stuff that you aren't
even selling.
Okay?
So I just gave you the roadmap,okay?
And the three examples of how itcan work for you.

(54:07):
But here's usually what happensis people try this alone, okay?
And I've had clients who triedto go it alone and then came
back to me, was like, oh, why?
Why didn't I, why didn't I cometo the coaching calls?
I'm like, I don't even know.
Okay.
September.
You're like, okay, I'm gonna domessaging, I'm gonna do content,
I'm gonna do everything.
In fact, I'm gonna beeverywhere.
I'm gonna be on Instagram, I'mgonna be on Facebook.
I'm gonna do a YouTube and alsopodcast, and maybe a tiktoks.
I don't even know threads.
I'm gonna do threads.

(54:28):
It's gonna be amazing, right?
And you start spinning in thesemeshing tweaks and content for
weeks and weeks until yourealize that at the end of
September, and you haven'tposted because you've been too
busy digging into your meshingand not posting anything.
Okay?
Then in October you're like,okay, I'm gonna sell my offer.
But that people don't reallyknow me that yet because I
haven't really been postingabout it.
So what I'll do is I'll offer areally good deal.
It's gonna be super, supercheap, and people will buy, some

(54:51):
people do buy, some people dobuy, but you're like, I don't
even know why I did this wholelaunch, because I feel exhausted
and I barely even made anymoney.
And then you end up presentingthe clients who did buy, ask me
how I know.
Okay.
Then this November you're like,oh my gosh, I have to do some
sort of Black Friday sale, 40%off everything.
I'm gonna do a, and the truthis, I'm actually working on, I'm

(55:13):
actually working on creatinglike an everything page for all
my offers because I realizethere's, I have a lot of offers
that people never see and don'teven know exist.
And I'm like, why not?
Just do something like that.
Let people just go check it outand buy things if they want.
I have sales pages for a lot ofthem.
Or I just have these little,mini checkout pages, but people
don't know they exist, but likeyou but that's strategic.
Again, anyone who buys duringthat back Friday sale is gonna

(55:34):
be tagged.
Having bought during their BuckFriday sale.
They're gonna get some seriousbackend upselling.
Okay?
But you don't have that, youknow why?
Because you don't feel confidentabout your offer.
You know why?
Because not enough people boughtyour offer and they bought it
for way too cheap.
And you'll never wanna sell thatoffer again because you're just
like I can't I'm too tired toeven deliver that thing.
It's not even worth it whenpeople buy it for so you're

(55:54):
like, okay, I'm gonna just do asale.
And then you do a sale.
And again, some people buy, butnot that many because people
don't really know you and whatyou do.
And then by the time you get toDecember, you're just so
exhausted and you're like, youare working so, so hard for
these three months.
You're like, oh my God, you knowwhat?
I'll just start again inJanuary.
January is going to, yeah, newyear, new me, I'm gonna sell,

(56:16):
right?
And then January comes andyou're back at square one.
All right?
And it's not because you don'tknow what to do because I just
told you what to do, right?
But because the strategy is only20% of the success a lot, the
other 80% really is the clarityfor yourself on what you need to
do, the feedback, theaccountability, and the support
while you implement.
There's a reason I've not beenwithout a coach since 20, gosh,

(56:41):
what was it, 2018 maybe?
2018 was when I joined my firstmastermind.
So now you've got the roadmap.
Okay.
Now you see all these threedifferent ladies how they can
realistically make between 40 to60 K and Q4 even with ai, even
in crowded industries.
Okay?
And the truth is you could tryto piece this together yourself.

(57:03):
You could take this training,it's free.
Okay?
Some of you might evenscreenshot this thing and give
it a shot and be like, let mejust check this out and maybe
I'll try it myself.
You might, okay?
But here's what I know is thatmost women do not fail because
they don't know what to do.
In fact, the times where I wasthe most paralyzed was when I
knew exactly what to do, but Ijust didn't know like how to do
it.
Or I knew too much.
There were so many things Icould do that I didn't know

(57:24):
which one specifically I shoulddo, and I just didn't do
anything right?
Because they're trying to fitthis into the cracks of the day
and they haven't sat down andactually made a plan for
themselves, and they don't evenreally know exactly how to
implement it.
And they don't have thataccountability along the way.
Okay?
And that's why I created, seen,known paid, because I have my CO
mom mastermind, like I know thepeople.

(57:45):
Needs something to get, give'emlike a kickstart into making a
lot of money, okay?
They need that.
And so I created, seen, known,paid the Mini Mind, because I
want to work with you for thenext four months of the year.
It is my four month mini mindthat is designed specifically
for moms in business who aren'tdone winging it, and wanna step
into being seen as that go-toexpert in their niche, okay?

(58:07):
With that clear messaging, withthat simple sales system, with
that plan that actually works.
Okay?
So here is how it goes.
Alright?
In September, you're gonna nailyour signature offer and your
magnetic messaging, okay?
You're gonna go through, you getaccess to my CO Mom Academy
program to keep for life whenyou join.
And in there I teach you how tocreate your signature framework.

(58:29):
I teach you how to create yoursignature offer.
I teach you how to productizethat, that offer, whether it's a
service, whether it'sone-to-one.
And, but the goal is that we'regonna build it to be scalable.
So even if it's not scalableright now, we're gonna build it
so that it can become scalablelater on.
Meaning.
Five people, 10 people join thisweek.
You're not in a panic becauseyou can deliver to all five, all
10 of them.
Okay?

(58:50):
Then October, you can do buildvisibility and ho and host a
simple launch, but make a lot ofbuzz around that launch.
In November, we're going to fipull out something small from
this signature offer, and thatis gonna be your Black Friday
sale.
You're gonna run your salesexplosion campaign, and then in
December, we're gonna map your250 K year for 2026, and we are

(59:10):
going to create a conversionevent to sell into January for
you.
All right?
So you can really hit the groundrunning in 2026.
Now the fact is we only have 25spots total.
A couple of'em are alreadyfilled.
I haven't really, I really havenot talked about this enough
front facing, because Summer hasjust summered.

(59:31):
Okay?
But I already have a couplepeople in there.
There are 25 spots in total,like I'm capping it.
And there are five VIP spotswhere you get extra one-to-one.
I cannot.
I'll be out soon.
Not right now, honey.
And if you join right now nextweek in my CEO my Mastermind, we

(59:55):
are gonna be hosting our virtualplanning retreat for the fall.
And you'll be able to join thatmastermind call with everyone in
the mastermind, okay?
And we're gonna map out yourentire Q4 strategy.
In one setting, you're gonna beable to also listen in on
everyone else's hot seats too,which is insanely valuable
because the stuff we go into onthese calls is ridiculous.
Okay?
Plus the first 10 who join andgot a couple of these you've

(01:00:16):
already taken, get a signatureoffer audit where I'm gonna
personally mine your offer formessaging angles and upsell
strategy.
Okay?
And that alone is like worth.
At least$2,000.
If I do an intensive with people90 minute intensive, it's$2,000.
And that's the kind of thing Ido in 90 minutes with them.
Alright, now here is what Idon't want, okay?

(01:00:36):
And I'm gonna, I'm gonna savethis 50 K quarter.
Okay?
I'm saving this and then I'mgoing to X outta this

(01:00:59):
whiteboard.
Okay?
This is what I do not want,okay?
I do not want you to end 2025wondering if your business is
real or if you're just gettinglucky.
Okay?
I want you rolling into Januarywith your Q4 wrapped, okay?
Having made crap tons of money.
Your 2026 mapped out and theconfidence of someone who knows

(01:01:20):
exactly what the heck she'sdoing in her business.
This is your moment to stopbeing invisible and to be seen,
known and paid.
That's why it's called the seen,known, and paid.
Alright?
So again, you could take thisroadmap, you could try to piece
it together alone, and you couldmaybe pull it up I'm not saying
you can't.
In fact, you probably could.
You're smart ladies, okay?

(01:01:41):
Or you could join C Paid and youcan make it like almost
inevitable.
Now, I'm not God and I cannotpromise anything, but I know
that the most transformationalstuff for my clients has been
when we get on the calls and wehash their stuff out and they
walk away with a plan and theyoptimize along the way, and
you'll get a chance to becoached every single week inside

(01:02:02):
of Seen, known, paid.
Okay, now for context, here'swhat you get.
Okay?
You get, I'm sharing my screennow.
Okay.
So I.
I'm not gonna even share, I'mnot even gonna talk about all
this because you can see it.
I'll drop the link in here,okay?
But I'm telling you exactly whatwe're doing every single month

(01:02:25):
of the year.
All right?
You're gonna get, we're gonnahave two calls a month, and then
you're also gonna get on theweeks that we don't have a call,
you're gonna have a q and athread.
It says Telegram, I actuallymeant Slack.
So ignore Telegram.
It's gonna be a q and a threadwhere you can just drop your
question for the week and I'llanswer you back and forth in
Slack.
Okay?
You get access to the full COMom Academy curriculum, which is
1 9 9 7 in of itself.
You get access to my salesexplosion workshop, where I map

(01:02:46):
this all out for you, exactlylike the whole, the process and
you also give you a lot of ideasfor your Black Friday offers and
all that kind of stuff.
It's amazing.
You're also gonna get my seen,known paid challenge.
It's a 30 day challenge to standdown and get known for your
expertise.
And if you choose to join theMastermind in 2026, you get a
thousand dollars credit.
Towards this EL mastermind.
If you join, you're enrolled bythe 1st of January, and again,

(01:03:08):
you get a signature offer auditfrom the first time to join.
And if you are on here, you'reprobably one of the first time
to join.
And if you wanna join for VIPand you wanna get some
one-to-one, then you geteverything that you get,
everything plus, okay?
And if you pay in full, you geta custom launch bank plan
created by me, which I will sayI charge$2,500 for a loan.
Okay?
So no 45, 40$500 for in my VIPday when we go through all the

(01:03:32):
whole thing, it used to be$2,500when I was doing this in 2020,
okay?
When I was doing a lot of theseone-to-ones.
Now I only do this for myclients and I, or I do it for my
VIP intensive clients.
So the fact is that I'll dropthe link in here, but the fact
is that you're not here becauseyou don't know anything about
business.
You're here because you probablydo know stuff about business,

(01:03:53):
but sometimes you just needsomeone to tell you what to do.
And I say this as a firstborndaughter who really, people
should listen to more.
Okay.
But the fact is that sometimesyou never, you ever get that
when people if people justlisten to me, like they would
just do so much better.
Do you ever get that?
And I know, like as a mom, I amso freaking tired of making

(01:04:14):
decisions sometimes.
Like I'm just tired.
I get to the point where myhusband's what's for dinner?
And I'm like, you decide I don'teven care.
He's I don't know.
What do you want?
I'm like, I don't even know whatI want.
I don't even know.
Okay, you just decide.
I don't even care anymore.
Because we make a big, like abajillion decisions a day.
And then if you have a business,multiply that.
So being able to follow a provenplan that works for peop for not

(01:04:40):
just for me, but for people inother industries.
Again, Catherine, this brandstyling, she does not, it's not
a writer.
She's not a diet coach, thisworked really well for her.
Okay.
It worked really well for herbecause she sold her stuff
before she sold her course.
Now her courses are scalable,offer scalable group program, so
to speak.
It's her course.

(01:05:01):
So it's lower ticket really, butshe made a decent amount of
money, had a nice mid fourfigure cash injection in
December.
Who's gonna say no to that?
Nobody.
Okay.
And she did it while con, likebeing completely present with
her family.
She said she had her family hasthese special like advent
calendar traditions, and sheshowed up for every single one

(01:05:22):
of them without any stressbecause the launch was so low
key and she was just like blownaway at how well key it was.
Okay.
So my goal with you is tosimplify things.
That's what I do.
I help you simplify yourbusiness down.
And I'm like, oh no, it's notsimple enough.
Let's simplify it more.
How can we make this easier?
How can we make this simpler?
How can we make this easier?
How can we strip this down?
Because you don't need someoneto give you more complicated

(01:05:45):
strategies and tasks and ideas.
You need someone to simplify itfor you, and that's what we're
doing in the mini mind.
So if you have any questionsabout the Mini mind by all
means, please ask.
If you wanna chat with me in thedms or anything like that.
I'm happy to.
And thank you for being here.
Thank you for giving me yourtime.
I really appreciate that and Idon't take it for granted.

(01:06:05):
And and I will see you guys onsocial.
Alright, have a wonderful restof your day.
I can't thank you enough forlistening to raising your
business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love, and growing your
income in a way that works foryou and your family.
If you enjoy this episode,please take a second to rate and
review and let's connect that onInstagram screenshot and share

(01:06:27):
it on Instagram Stories so wecan get the word out to more mom
business owners like you.
Tag me at the El Behan and shareyour biggest breakthrough from
today.
See you next week.

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93. Your $50K Q4 Plan - Step By Step [LIVE TRAINING REPLAY]

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