September 2, 2025 • 20 mins
Ever sit down to work and feel completely paralyzed by your endless project list? You know the feeling...you've got half-finished funnels, course ideas bouncing around your brain, client work piling up, and that nagging voice asking "What should I actually be focusing on right now?"
In this episode, I walk you through the exact framework I used with my mastermind client Katherine to cut through the noise and create a crystal-clear action plan for fall. You'll discover my ORDER Method: a simple but powerful system that will transform how you approach your business priorities forever.
What You'll Discover:
- The surprising project that became her #1 priority (hint: it wasn't what either of us expected)
- Why I told her to completely ignore her "lead problem" first
- The backwards mistake that was keeping her stuck in analysis paralysis
- My controversial take on planning for 100% capacity as a mom
- The "catch-22" that was secretly sabotaging her revenue
This isn't just another productivity hack...it's a complete mindset shift that helped my client go from spinning her wheels to having total clarity on her next three moves. When everything feels urgent, nothing gets done. But when you have a clear roadmap built around your actual life? That's when the magic happens.
Ready to get your own crystal-clear Q4 roadmap? Join my Seen, Known, Paid Mini Mind starting this month. Get weekly coaching, laser-focused curriculum, a kickoff onboarding plan, and your entire Q4 mapped out for maximum profit while staying present with your family. Join us at https://yaelbendahan.com/skppod
Ready to scale beyond 1:1 work to double your income without doubling your hours? Apply for the CEO Mom Mastermind.
Timestamps
00:00 – A quiet house and the chaos of too many to-dos
02:00 – My client's real-life overwhelm and project pile
04:00 – Introducing the ORDER Method: Your new clarity tool
06:30 – Step-by-step breakdown of the ORDER framework
11:00 – How her plan came together (and why yours can too)
15:00 – Recap + Your roadmap to clarity and focus
17:00 – Join the Mini-Mind: Your next best move
LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix
🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod
💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers
💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
The.
(00:02):
Next one is R, which stands forroadblock.
What is the bottleneck betweenyou and that goal?
Is it leads?
Is it trust?
Is it conversion?
Is it delivery?
And for her, it was a mix ofconversion and leads.
She didn't really have a funnelworking for her outside of
referrals, and she didn't have asteady flow of leads in, but all
the leads in the world wouldn'treally matter if she didn't have
something to convert them.
So it was kinda like a catch 22.
She wanted more qualified leadsfor a service, but she really
(00:23):
needed something to convertthose leads as they came in.
So she really needed toprioritize that first.
Welcome to the Raising YourBusiness Podcast.
I'm your host, Al Behan, founderof CEO Mom Academy, mom of Six
and Lifelong Reading addict.
This podcast is here to empowermoms to run their businesses and
lives like the powerhouse CEO.
They are.
(00:43):
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood biz models thatwork for you.
Marketing simplicity, and themindset of A CEO, mom.
Now let's dive in.
(01:09):
Hello.
Hello.
Welcome back to the podcast.
And wow, I am recording thisfrom an empty house.
Every single one of my sixchildren is out in school, in
preschool, in daycare.
I'm setting my baby out for.
Half a day until one 30.
I think it'll be good for him,although he's still taking some
(01:31):
time to adjust.
But today was finally the daythat all my kids had a full or
semi full day of school.
And this feels very weird.
So I'm gonna be recording thisand I'm gonna be going out with
my sister to work in a.
Little coffee shop nearbybecause I don't know, being in
this house alone feels weird.
So if you ever, if you'reexperiencing that, if you've
(01:51):
experienced that and if you'relike, oh my God, just celebrate
it, woman.
I totally I feel all thefeelings right now and as I was
sitting here and like thinking Iwas drinking my coffee and I'm
like, oh my God, what do I do?
Like, how do I decide what to doright now?
Because there's so many things Icould do.
I could clean my house and it'llstay clean for an hour.
I could just sit down and get towork.
I could just drink coffee.
I could cry.
(02:12):
I could leave.
Like I, I was like, oh my God.
Like how do I choose?
And this really leads soperfectly into this episode
which is, if you've got a wholebunch of half finished projects
sitting on your virtual desk orin your brain or in your Google
Drive.
And every time you sit down towork, you're like, what am I
supposed to focus on today?
Do I create content?
(02:32):
Do I send an email?
Do I record a podcast?
Do I send follow ups to, to toleads?
Do I do client work?
right?
Launch a course, Or launch aprogram.
You know, like what do I do?
And that's exactly where one ofmy mastermind clients,
Catherine, was recently.
So she had an evergreen funnelthat was like almost ready or
she had all the components of anevergreen funnel.
(02:53):
She has a premium offer that shewants to create a funnel for.
She has a new course idea.
She had a services page thatneeded a refresh and she was
just like, which one do I dofirst?
'cause she had all her kids backin school too, finally.
And she was like, oh my gosh,like now it's September, I can
get down to work.
And.
She just didn't really know howto start.
(03:15):
And this is what we workedthrough on our call.
And if that's you, and if yourbrain feels a pinball machine,
right?
It's oh my God.
Especially if you have a DD,this is 10 times worse, right?
You have just little balls justbouncing all over the place and
you're like, oh my God, I coulddo this.
I could do that.
I could do the other thing.
This episode is gonna be yourreset button.
So today I'm gonna walk youthrough the exact framework that
I used with Catherine to helpher cut through the noise and
(03:36):
figure out what really matteredmost and what to do in order of
importance and create a crystalclear plan for fall.
And I have called it the ordermethod, and once you learn it,
you're never gonna look at yourproject list the same again.
But really quick before we divein, I just wanna tell you about
something that is going to takethis episode from helpful to
holy crap, finally makingprogress.
Thank you so much.
Inside of my mastermind, this isexactly what we do.
(03:58):
Okay?
You come to me with your messylist of I could do this, or
this, and I bring you the ordermethod.
We will simplify it, weprioritize, and we map out what
is next, step by step.
And I have opened up a specialopportunity to work with me in a
mastermind capacity for a shortperiod of time inside of my
seen, known, paid mini mind.
And this is going to be a Q4Mini Mind that starts now in
September.
It's starting next week but I'mkeeping it open until the 15th.
(04:21):
You are gonna get weeklycoaching.
You're gonna get a kickoffonboarding plan, and you are
gonna get your entire Q4 mappedout for maximum profit.
This mini Mastermind isguaranteed to get you seen by
the right people, known for yourunique genius and paid well.
So if you are tired of secondguessing every move, and you
want a roadmap that works, evenwhen your capacity is at 20%, go
hit that link in the show notesand join us.
(04:41):
It is warm, it is strategic it.
We are going to move fast andwe're going to move
intentionally in this mini mind.
This is specially designed forthe mom with a lower capacity
because you wanna be a presentmother.
But you wanna maximize the timethat you are working.
And that is my biggest focus inall of my programs, is how do we
maximize the time that you havewithout letting your business
(05:02):
take over your life.
So check out the scene, knownpaid mini mind.
It is going to be fantastic.
We have an incredible Q4 planthat's gonna really just take
what you're already doing andput some major rocket fuel
behind it, and I cannot wait towork with you.
So let's get into it.
So Catherine's list looked likethis.
So she had.
A course that she had launched acouple times really, really
(05:24):
successfully, and she wanted toturn it into an evergreen funnel
so she could have a way forpeople to pay her, like as they
found her, like she wanted herflow of cash to be open at all
times.
She also wanted to sell a, herpremium service.
She wanted to really, reallyhave.
A really good funnel or just apath for people to move into her
(05:46):
premium offer, which is brandshoot styling.
And since most of her clientshad come through referrals, she
didn't really have like a planto kind of generate leads for
that service and a nurture andsort of sales system to move
them into it because she justgot referrals and most of her
referrals convert because she's.
Absolutely phenomenal what shedoes.
So people who referred her werelike, she's the best.
You need her.
(06:07):
And that was pretty much it.
But she wanted a moreconsistent, repeatable way to
bring in clients.
She also has a new course thatshe's planning on launching.
She wanted to launch at the endof this year in December.
And all these things wereimportant.
All these things are compellingand all of them are screaming,
like, gotta do this now, gottado this now.
Urgent.
Urgent in her brain.
But when everything feelsurgent, nothing really gets done
(06:27):
because you just end upspinning.
So on our call, I walked herthrough the order method and
confession here, like I did nothave this order method in in
mind when I did it.
I led her through this processand then I went a, I went back
afterwards and kind of reverseengineered it into this method
because this is how I basicallyhelped my clients work through
their priority list every singletime.
And by the end, she had totalclarity on what came first, what
(06:48):
came next, and what could wait.
And even better, her firstpriority was something that was
already basically 80% done.
Like you could literally launchthis next week and it would
start making you money kind ofdone.
So I'm really, really excited toshare this with you because this
is gonna really, really helpyou.
Know exactly what to prioritize,because the most important thing
is that when you sit down towork, you know exactly what you
need to do, and you're notsitting there spinning your
wheels you know, reading otherpeople's emails and, and, and
(07:11):
scrolling on social media and,and, and, and maybe rewatching
some old course trainings andnot really taking action.
I want you to be intentionalwith your work.
So let's talk about the ordermethod.
O stands for outcome.
All right.
What is your biggest goal foryour next 90 days?
And so for Catherine, it wasconsistent client flow for her
premium offer and settingherself up for a really strong
(07:34):
Q4.
She really wanted to go into2026 with her new course already
launched and with her funnelalready done.
Okay, so she wanted Q4 to do alot of the heavy lifting for her
upcoming year.
The.
Next one is R, which stands forroadblock.
What is the bottleneck betweenyou and that goal?
Is it leads?
Is it trust?
Is it conversion?
Is it delivery?
And for her, it was a mix ofconversion and leads.
(07:56):
She didn't really have a funnelworking for her outside of
referrals, and she didn't have asteady flow of leads in, but all
the leads in the world wouldn'treally matter if she didn't have
something to convert them.
So it was kinda like a catch 22.
She wanted more qualified leadsfor a service, but she really
needed something to convertthose leads as they came in.
So she really needed toprioritize that first.
Then D stands for dependencies.
So what has to happen before therest even makes sense?
(08:17):
So she wanted to build a podfunnel.
This is what we do inside of theCEO Mom mastermind.
We we have my coach, my friend,coach Tara, who she literally
coaches my clients in theMastermind on building their pod
funnels, which is a podcastfunnel that leads people into
your most premium servicewithout even having to get on a
sales call.
But when I had a look at herservices page, I realized that
she was not gonna make salesthrough a pod funnel if she did
(08:38):
not have.
A fully fleshed out servicespage.
It needed to be more like asales page.
Right now, it was just kind oflike a, here's what we do
inquire, and that is not gonnabe enough if you really, really
wanna bring qualified leads inthe door, because people need to
be able to see what they'regoing to get before they apply
to work with you.
Especially if they're not areferral, if they're just
finding you for the first time.
I know I'll read through a salespage.
(09:00):
I'm like, okay, what isincluded?
What is the transformation?
What are my options here?
Because at this point in life,and I think this point in the
world.
We are dealing with enough,okay, there's enough going on in
the world.
We don't need any moresurprises.
And so I personally am not goingto inquire into a service unless
A, someone has told me about itand is like raved about it, or
B, I have all the information Ineed and I'm pretty much
(09:23):
inquiring about it already,having decided whether or not I
want to buy it.
Okay.
And so when I looked at herwebsite and I looked at her
services page, I was like, thisneeds to happen before you build
your pod funnel because.
You are not going to get peopleinquiring if you have this bare
bones page.
It, it just didn't give enoughinformation for people to
inquire meaningfully.
And so it's basically likehaving a party, but like there's
(09:46):
no address.
It's like, Hey, you wanna cometo my party?
And then it's like.
Whatever, inquire, you know,call me and, you know, right
before you leave and I'll tellyou where it is.
And it's like, you could behere, it could be in Timbuktu
for all, you know, like you haveno idea.
And that's kind of, that's whatkind of what a funnel with no,
with no kind of high convertingsales asset actually.
Does then e stands for energy.
Okay.
(10:06):
What does this look like for youwith your capacity?
What would this look like on a20% capacity day?
We mapped her plan to her fallcalendar'cause knowing, you
know, what, her kids' holidays,her travel she has a bunch of
clients who are already lockedin for Q4.
So so she had to factor that inher realistic amount of work
time that she has available.
And we committed to you know,her work hours every week.
(10:27):
So she knew approximately howmuch work time she would have to
get this stuff done.
And then r the last R stands forroadmap.
Okay.
Now we all put it together intoa step by step plan.
So.
September.
Okay.
The goal for September is tofinish and launch her Evergreen
funnel because she's alreadylaunched this course twice with
great, great, great success.
(10:48):
She has a masterclass thatconverts.
She has emails that convert.
It's basically already 80% done.
And I was like, the best thingfor you to do is just close this
loop, wrap up this project, andthen you.
At any point, send people intothis masterclass and into this
evergreen funnel and make money,right?
So at a time where you know,maybe you don't wanna work as
much or you don't wanna bring inany one-to-one clients because
(11:10):
you're busy, you can just sendpeople to here, right?
So she wanted to have that assetready to go.
And honestly, with all this.
All this stuff that she hadavailable, this would probably
only take her like a week or sobecause we debriefed her launch.
We looked at her emails, welooked at her open erase, we
looked at her click-throughrates.
All she had to do was plug inthe right emails for the funnel
and set up the tech right, andnow she'll have way for people
(11:31):
to come into our world via herfree masterclass and pay her
immediately.
Then in October, we focused onrefreshing her services page,
and it really, really needs tobe a full service sales page
that she could do less of theheavy lifting in the sales
process.
And if she wants to do salescalls, that is totally fine.
But the odds of that sales callbeing a lot shorter and people
coming on already like.
(11:52):
80% sold is gonna be a lothigher when they go through her
pod funnel and they hit herservices page and they know what
they're inquiring about.
Then in November she was goingto build and launch her pod
funnel, and now she's ready todrive traffic to the services
page and the pod funnel, do thenurture and the objection
handling before they hit thepage itself.
And honestly, I think she couldalready start this in October
because as she's refreshing herservices page, that is where
(12:12):
she's gonna be focusing on themessaging of the offer and she's
gonna be getting so many ideasfor a pod funnel.
That that she would honestly beable to kind of do these
alongside each other.
But I said, do not launch thepod funnel until you have the
services page ready to sendpeople to at the end of it.
Okay.
So we want her to be buildingand kind of launching that
funnel so she can drive trafficto the services page or she
(12:32):
could drive traffic to the podfunnel itself.
And, and then that will nurturepeople and sell them into her
offer so that when they go tothe services page, all they're
doing is looking for the applyhere button.
And then in December, she'sgoing to beta launch her course
for the second segment of heraudience, but only if the
foundation was up and running.
And the truth is we have a very,very, very.
(12:52):
A locked in method for her tobeta launch.
She did this last December whilebeing fully present with her
family, doing all of her adventcalendar traditions, and she was
just blown away at how simplethe, the launch was and how well
converting it was because it wasjust, we just simplified it down
so, so much to match her seasonand the season that it was in,
which was December, it washoliday season.
(13:13):
People are kind of like alreadychecked out about halfway
through the, through the month.
And so we already have a plan.
To launch this.
So she already knows the kind ofemails she's going to send.
We're gonna probably like atsome point in October, like
already make her launch plan andlike kind of create her launch
story so that she can startwriting her emails.
But that can be done like oneday a week and the rest of the
(13:35):
week she can focus on that onthat, that specific month's
project.
Okay.
And so do you see how thatsequence unlocks everything
else?
Because by the end of this, bythe end of this year, she will
have an evergreen funnel to sellher course.
She will have a, an evergreenfunnel to sell her premium
offer, which she can now use tosend people to when she goes
(13:56):
onto podcasts, when she wants,if she wants to run ads, if she
wants to create a YouTubechannel or a podcast or whatever
she wants, she can just movepeople towards that pod funnel
asset.
She also has a services pagethat does a lot of the selling
for her, and she'll have.
A course that's available forthe other segment of her
audience, right?
She has two kind of segments.
So she'd already launched thethe signature course for the one
segment, and now she has thiscourse for the other one.
(14:18):
And then depending on what she'spromoting on her Instagram
stories, on her social media, onher emails, she can just send
people to one or the other.
And so as we walked throughthis, I could see the relief on
her face because when she wrotedown her outcome, she suddenly
realized that the course idealike was a priority, but it was
going to move a little bit downthe priority list more towards
the end of the year because sherealized she had so much cash
(14:39):
potential already.
And when we named herroadblocks, she realized that
the problem was not just thatshe didn't have enough leads,
it's that she had really nothingto convert them once they get to
her.
And that's why 90% of herclients were referrals because
she realized that.
People might happen across herpage, but if they inquired or if
they, you know, if theypotentially booked a sales call,
they were less likely to convertbecause they just did not have
(15:01):
enough of the information.
So it wasn't a matter of leadsbecause she could, she had been
getting leads that were notreferrals, but they just weren't
converting the same way.
When we hit dependencies, sheliterally.
Laughed because she was like,okay, I've been, I've been, it
makes so much sense now thatI've been trying to kind of
build like the third floor ofthe house without the
foundation, focusing on the podfunnel before she actually had
(15:22):
the services page to send themto was just kind of backwards.
She needed to have thefoundation, she needed to have
that service page.
To really move people you know,towards the application of, you
know, applying to work with her.
It is a four figure investmentapproximately.
It's depending on the, the, thelevel that you are purchasing.
And so she really needed to tocreate proper sales copy to sell
(15:46):
people into that offer.
And when we got to the energy,it was a total game changer
because she was like, okay, Iknow that I'm not planning this
for the person who's workingfull-time, a hundred percent all
the time, she has five children.
Her kids have sports, her kidshave activities.
Her there's, she has a lot goingon.
She has the holidays, like she,you know, she has a very, very
full life.
(16:06):
And so we built this plan aroundher actual capacity and her
energy.
And we kinda just anchored it inthe reality of her life and not
this like imaginary life where,you know, there are no laws of
time and space and she couldjust work as much as she wanted.
And then when we laid out herroadmap, she was like, I just, I
just feel so much lighter.
'cause I know exactly what to doand I sit down at my desk and
that is all I want for her, andthat's all I want for you to be
(16:28):
honest.
And the best part about all thiswas that the thing that made the
biggest impact her evergreenfunnel was already 80% done.
And it was, it's, it, it's, it'sbasically ready to start making
money.
It's literally ready.
And that is what happens whenyou stop guessing and you start
using order.
Okay, so let's recap here.
If you're sitting on a pile ofto do's and you don't know where
to start, here's how to use theorder method.
(16:48):
Oh, okay.
What is the primary outcome thatyou're looking for?
R, what is your roadblock?
Is it leads?
Is it trust?
Is it conversion delivery?
Is it capacity?
Okay.
D, what are your dependencies?
What needs to happen first inorder for other things to
happen?
E, what does this plan look likewith your energy at like minimal
energy at 20%, right?
Like assuming that you do nothave.
A hundred percent capacitybecause you are a mother and
(17:10):
your life is full.
And r, what is your roadmap?
What are your next one to threemoves in order?
Okay.
Write it down.
Look at your calendar.
Anchor it in your real life.
That is order and that is howyou're gonna stop splitting and
start actually making thingshappen.
Okay?
And here's the thing, okay,doing this once is powerful, but
imagine having me in your pocketevery time you feel stuck or
(17:31):
swirly or like, I just don'treally know.
Don't know what to do, helpingyou walk through order in real
time.
And that is what happens insideof my masterminds.
All right?
You bring me your chaotic brainlist, and I'll bring you my
order method, and together wewill build your roadmap that is
actually aligned with youractual goals, actually aligned
with your life as a mom and youractual.
Energy.
Okay.
I use actually a lot in thatsentence, but I mean it, my
(17:54):
superpower is simplifying downyour strategies so that you can
make the same amount or moremoney by doing less.
That is my superpower.
That is what I help my clientsdo.
Alright, and that is what I'mgonna be helping you do.
This is what I help you do inthe CEO Mom mastermind.
If you are ready to you, youalready have your one-to-one
kind of booked out, or you'vegone as far as you can with
(18:15):
one-to-one and you don't wannabring on any more one-to-one
clients and you really wannacreate a more scalable offer and
business, whether that's acourse, a group program,
membership, whatever that lookslike, that's what we focus on,
the CEO Mom Mastermind.
But if you wanna just test itout and you really want a, a
proven roadmap to go through Q4while you fill your one-to-one.
You get known for what you arethe best at.
(18:36):
You get seen by more people andyou get freaking paid throughout
the entire quarter.
The scene, known paid Mastermindis for you, so if you want in.
Check the link in the show notesor DM me the word paid on
Instagram.
And if you have any questions,I'm happy to answer them.
I wanna get your businessrunning like a freaking
business.
You are a CEO, mom.
Alright, let's act like it.
(18:56):
So that is all for today.
Go write your roadmap and thengo finish the thing that's 80%
done.
You are closer than you think.
I promise you all right, so Ihope you enjoyed this episode.
I think that it is going to helpyou so much when you are making
your plans for September for therest of the year, and I cannot
wait to hear from you how thisworked for you.
So I'll see you next time.
(19:17):
Talk soon.
I can't thank you enough forlistening to raising your
business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love, and growing your
income in a way that works foryou and your family.
If you enjoy this episode,please take a second to rate and
review and let's connect that onInstagram screenshot and share
it on Instagram Stories so wecan get the word out to more mom
(19:39):
business owners like you.
Tag me at the El Behan and shareyour biggest breakthrough from
today.
See you next week.
The.
(00:02):
Next one is R, which stands forroadblock.
What is the bottleneck betweenyou and that goal?
Is it leads?
Is it trust?
Is it conversion?
Is it delivery?
And for her, it was a mix ofconversion and leads.
She didn't really have a funnelworking for her outside of
referrals, and she didn't have asteady flow of leads in, but all
the leads in the world wouldn'treally matter if she didn't have
something to convert them.
So it was kinda like a catch 22.
She wanted more qualified leadsfor a service, but she really
(00:23):
needed something to convertthose leads as they came in.
So she really needed toprioritize that first.
Welcome to the Raising YourBusiness Podcast.
I'm your host, Al Behan, founderof CEO Mom Academy, mom of Six
and Lifelong Reading addict.
This podcast is here to empowermoms to run their businesses and
lives like the powerhouse CEO.
They are.
(00:43):
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood biz models thatwork for you.
Marketing simplicity, and themindset of A CEO, mom.
Now let's dive in.
(01:09):
Hello.
Hello.
Welcome back to the podcast.
And wow, I am recording thisfrom an empty house.
Every single one of my sixchildren is out in school, in
preschool, in daycare.
I'm setting my baby out for.
Half a day until one 30.
I think it'll be good for him,although he's still taking some
(01:31):
time to adjust.
But today was finally the daythat all my kids had a full or
semi full day of school.
And this feels very weird.
So I'm gonna be recording thisand I'm gonna be going out with
my sister to work in a.
Little coffee shop nearbybecause I don't know, being in
this house alone feels weird.
So if you ever, if you'reexperiencing that, if you've
(01:51):
experienced that and if you'relike, oh my God, just celebrate
it, woman.
I totally I feel all thefeelings right now and as I was
sitting here and like thinking Iwas drinking my coffee and I'm
like, oh my God, what do I do?
Like, how do I decide what to doright now?
Because there's so many things Icould do.
I could clean my house and it'llstay clean for an hour.
I could just sit down and get towork.
I could just drink coffee.
I could cry.
(02:12):
I could leave.
Like I, I was like, oh my God.
Like how do I choose?
And this really leads soperfectly into this episode
which is, if you've got a wholebunch of half finished projects
sitting on your virtual desk orin your brain or in your Google
Drive.
And every time you sit down towork, you're like, what am I
supposed to focus on today?
Do I create content?
(02:32):
Do I send an email?
Do I record a podcast?
Do I send follow ups to, to toleads?
Do I do client work?
right?
Launch a course, Or launch aprogram.
You know, like what do I do?
And that's exactly where one ofmy mastermind clients,
Catherine, was recently.
So she had an evergreen funnelthat was like almost ready or
she had all the components of anevergreen funnel.
(02:53):
She has a premium offer that shewants to create a funnel for.
She has a new course idea.
She had a services page thatneeded a refresh and she was
just like, which one do I dofirst?
'cause she had all her kids backin school too, finally.
And she was like, oh my gosh,like now it's September, I can
get down to work.
And.
She just didn't really know howto start.
(03:15):
And this is what we workedthrough on our call.
And if that's you, and if yourbrain feels a pinball machine,
right?
It's oh my God.
Especially if you have a DD,this is 10 times worse, right?
You have just little balls justbouncing all over the place and
you're like, oh my God, I coulddo this.
I could do that.
I could do the other thing.
This episode is gonna be yourreset button.
So today I'm gonna walk youthrough the exact framework that
I used with Catherine to helpher cut through the noise and
(03:36):
figure out what really matteredmost and what to do in order of
importance and create a crystalclear plan for fall.
And I have called it the ordermethod, and once you learn it,
you're never gonna look at yourproject list the same again.
But really quick before we divein, I just wanna tell you about
something that is going to takethis episode from helpful to
holy crap, finally makingprogress.
Thank you so much.
Inside of my mastermind, this isexactly what we do.
(03:58):
Okay?
You come to me with your messylist of I could do this, or
this, and I bring you the ordermethod.
We will simplify it, weprioritize, and we map out what
is next, step by step.
And I have opened up a specialopportunity to work with me in a
mastermind capacity for a shortperiod of time inside of my
seen, known, paid mini mind.
And this is going to be a Q4Mini Mind that starts now in
September.
It's starting next week but I'mkeeping it open until the 15th.
(04:21):
You are gonna get weeklycoaching.
You're gonna get a kickoffonboarding plan, and you are
gonna get your entire Q4 mappedout for maximum profit.
This mini Mastermind isguaranteed to get you seen by
the right people, known for yourunique genius and paid well.
So if you are tired of secondguessing every move, and you
want a roadmap that works, evenwhen your capacity is at 20%, go
hit that link in the show notesand join us.
(04:41):
It is warm, it is strategic it.
We are going to move fast andwe're going to move
intentionally in this mini mind.
This is specially designed forthe mom with a lower capacity
because you wanna be a presentmother.
But you wanna maximize the timethat you are working.
And that is my biggest focus inall of my programs, is how do we
maximize the time that you havewithout letting your business
(05:02):
take over your life.
So check out the scene, knownpaid mini mind.
It is going to be fantastic.
We have an incredible Q4 planthat's gonna really just take
what you're already doing andput some major rocket fuel
behind it, and I cannot wait towork with you.
So let's get into it.
So Catherine's list looked likethis.
So she had.
A course that she had launched acouple times really, really
(05:24):
successfully, and she wanted toturn it into an evergreen funnel
so she could have a way forpeople to pay her, like as they
found her, like she wanted herflow of cash to be open at all
times.
She also wanted to sell a, herpremium service.
She wanted to really, reallyhave.
A really good funnel or just apath for people to move into her
(05:46):
premium offer, which is brandshoot styling.
And since most of her clientshad come through referrals, she
didn't really have like a planto kind of generate leads for
that service and a nurture andsort of sales system to move
them into it because she justgot referrals and most of her
referrals convert because she's.
Absolutely phenomenal what shedoes.
So people who referred her werelike, she's the best.
You need her.
(06:07):
And that was pretty much it.
But she wanted a moreconsistent, repeatable way to
bring in clients.
She also has a new course thatshe's planning on launching.
She wanted to launch at the endof this year in December.
And all these things wereimportant.
All these things are compellingand all of them are screaming,
like, gotta do this now, gottado this now.
Urgent.
Urgent in her brain.
But when everything feelsurgent, nothing really gets done
(06:27):
because you just end upspinning.
So on our call, I walked herthrough the order method and
confession here, like I did nothave this order method in in
mind when I did it.
I led her through this processand then I went a, I went back
afterwards and kind of reverseengineered it into this method
because this is how I basicallyhelped my clients work through
their priority list every singletime.
And by the end, she had totalclarity on what came first, what
(06:48):
came next, and what could wait.
And even better, her firstpriority was something that was
already basically 80% done.
Like you could literally launchthis next week and it would
start making you money kind ofdone.
So I'm really, really excited toshare this with you because this
is gonna really, really helpyou.
Know exactly what to prioritize,because the most important thing
is that when you sit down towork, you know exactly what you
need to do, and you're notsitting there spinning your
wheels you know, reading otherpeople's emails and, and, and
(07:11):
scrolling on social media and,and, and, and maybe rewatching
some old course trainings andnot really taking action.
I want you to be intentionalwith your work.
So let's talk about the ordermethod.
O stands for outcome.
All right.
What is your biggest goal foryour next 90 days?
And so for Catherine, it wasconsistent client flow for her
premium offer and settingherself up for a really strong
(07:34):
Q4.
She really wanted to go into2026 with her new course already
launched and with her funnelalready done.
Okay, so she wanted Q4 to do alot of the heavy lifting for her
upcoming year.
The.
Next one is R, which stands forroadblock.
What is the bottleneck betweenyou and that goal?
Is it leads?
Is it trust?
Is it conversion?
Is it delivery?
And for her, it was a mix ofconversion and leads.
(07:56):
She didn't really have a funnelworking for her outside of
referrals, and she didn't have asteady flow of leads in, but all
the leads in the world wouldn'treally matter if she didn't have
something to convert them.
So it was kinda like a catch 22.
She wanted more qualified leadsfor a service, but she really
needed something to convertthose leads as they came in.
So she really needed toprioritize that first.
Then D stands for dependencies.
So what has to happen before therest even makes sense?
(08:17):
So she wanted to build a podfunnel.
This is what we do inside of theCEO Mom mastermind.
We we have my coach, my friend,coach Tara, who she literally
coaches my clients in theMastermind on building their pod
funnels, which is a podcastfunnel that leads people into
your most premium servicewithout even having to get on a
sales call.
But when I had a look at herservices page, I realized that
she was not gonna make salesthrough a pod funnel if she did
(08:38):
not have.
A fully fleshed out servicespage.
It needed to be more like asales page.
Right now, it was just kind oflike a, here's what we do
inquire, and that is not gonnabe enough if you really, really
wanna bring qualified leads inthe door, because people need to
be able to see what they'regoing to get before they apply
to work with you.
Especially if they're not areferral, if they're just
finding you for the first time.
I know I'll read through a salespage.
(09:00):
I'm like, okay, what isincluded?
What is the transformation?
What are my options here?
Because at this point in life,and I think this point in the
world.
We are dealing with enough,okay, there's enough going on in
the world.
We don't need any moresurprises.
And so I personally am not goingto inquire into a service unless
A, someone has told me about itand is like raved about it, or
B, I have all the information Ineed and I'm pretty much
(09:23):
inquiring about it already,having decided whether or not I
want to buy it.
Okay.
And so when I looked at herwebsite and I looked at her
services page, I was like, thisneeds to happen before you build
your pod funnel because.
You are not going to get peopleinquiring if you have this bare
bones page.
It, it just didn't give enoughinformation for people to
inquire meaningfully.
And so it's basically likehaving a party, but like there's
(09:46):
no address.
It's like, Hey, you wanna cometo my party?
And then it's like.
Whatever, inquire, you know,call me and, you know, right
before you leave and I'll tellyou where it is.
And it's like, you could behere, it could be in Timbuktu
for all, you know, like you haveno idea.
And that's kind of, that's whatkind of what a funnel with no,
with no kind of high convertingsales asset actually.
Does then e stands for energy.
Okay.
(10:06):
What does this look like for youwith your capacity?
What would this look like on a20% capacity day?
We mapped her plan to her fallcalendar'cause knowing, you
know, what, her kids' holidays,her travel she has a bunch of
clients who are already lockedin for Q4.
So so she had to factor that inher realistic amount of work
time that she has available.
And we committed to you know,her work hours every week.
(10:27):
So she knew approximately howmuch work time she would have to
get this stuff done.
And then r the last R stands forroadmap.
Okay.
Now we all put it together intoa step by step plan.
So.
September.
Okay.
The goal for September is tofinish and launch her Evergreen
funnel because she's alreadylaunched this course twice with
great, great, great success.
(10:48):
She has a masterclass thatconverts.
She has emails that convert.
It's basically already 80% done.
And I was like, the best thingfor you to do is just close this
loop, wrap up this project, andthen you.
At any point, send people intothis masterclass and into this
evergreen funnel and make money,right?
So at a time where you know,maybe you don't wanna work as
much or you don't wanna bring inany one-to-one clients because
(11:10):
you're busy, you can just sendpeople to here, right?
So she wanted to have that assetready to go.
And honestly, with all this.
All this stuff that she hadavailable, this would probably
only take her like a week or sobecause we debriefed her launch.
We looked at her emails, welooked at her open erase, we
looked at her click-throughrates.
All she had to do was plug inthe right emails for the funnel
and set up the tech right, andnow she'll have way for people
(11:31):
to come into our world via herfree masterclass and pay her
immediately.
Then in October, we focused onrefreshing her services page,
and it really, really needs tobe a full service sales page
that she could do less of theheavy lifting in the sales
process.
And if she wants to do salescalls, that is totally fine.
But the odds of that sales callbeing a lot shorter and people
coming on already like.
(11:52):
80% sold is gonna be a lothigher when they go through her
pod funnel and they hit herservices page and they know what
they're inquiring about.
Then in November she was goingto build and launch her pod
funnel, and now she's ready todrive traffic to the services
page and the pod funnel, do thenurture and the objection
handling before they hit thepage itself.
And honestly, I think she couldalready start this in October
because as she's refreshing herservices page, that is where
(12:12):
she's gonna be focusing on themessaging of the offer and she's
gonna be getting so many ideasfor a pod funnel.
That that she would honestly beable to kind of do these
alongside each other.
But I said, do not launch thepod funnel until you have the
services page ready to sendpeople to at the end of it.
Okay.
So we want her to be buildingand kind of launching that
funnel so she can drive trafficto the services page or she
(12:32):
could drive traffic to the podfunnel itself.
And, and then that will nurturepeople and sell them into her
offer so that when they go tothe services page, all they're
doing is looking for the applyhere button.
And then in December, she'sgoing to beta launch her course
for the second segment of heraudience, but only if the
foundation was up and running.
And the truth is we have a very,very, very.
(12:52):
A locked in method for her tobeta launch.
She did this last December whilebeing fully present with her
family, doing all of her adventcalendar traditions, and she was
just blown away at how simplethe, the launch was and how well
converting it was because it wasjust, we just simplified it down
so, so much to match her seasonand the season that it was in,
which was December, it washoliday season.
(13:13):
People are kind of like alreadychecked out about halfway
through the, through the month.
And so we already have a plan.
To launch this.
So she already knows the kind ofemails she's going to send.
We're gonna probably like atsome point in October, like
already make her launch plan andlike kind of create her launch
story so that she can startwriting her emails.
But that can be done like oneday a week and the rest of the
(13:35):
week she can focus on that onthat, that specific month's
project.
Okay.
And so do you see how thatsequence unlocks everything
else?
Because by the end of this, bythe end of this year, she will
have an evergreen funnel to sellher course.
She will have a, an evergreenfunnel to sell her premium
offer, which she can now use tosend people to when she goes
(13:56):
onto podcasts, when she wants,if she wants to run ads, if she
wants to create a YouTubechannel or a podcast or whatever
she wants, she can just movepeople towards that pod funnel
asset.
She also has a services pagethat does a lot of the selling
for her, and she'll have.
A course that's available forthe other segment of her
audience, right?
She has two kind of segments.
So she'd already launched thethe signature course for the one
segment, and now she has thiscourse for the other one.
(14:18):
And then depending on what she'spromoting on her Instagram
stories, on her social media, onher emails, she can just send
people to one or the other.
And so as we walked throughthis, I could see the relief on
her face because when she wrotedown her outcome, she suddenly
realized that the course idealike was a priority, but it was
going to move a little bit downthe priority list more towards
the end of the year because sherealized she had so much cash
(14:39):
potential already.
And when we named herroadblocks, she realized that
the problem was not just thatshe didn't have enough leads,
it's that she had really nothingto convert them once they get to
her.
And that's why 90% of herclients were referrals because
she realized that.
People might happen across herpage, but if they inquired or if
they, you know, if theypotentially booked a sales call,
they were less likely to convertbecause they just did not have
(15:01):
enough of the information.
So it wasn't a matter of leadsbecause she could, she had been
getting leads that were notreferrals, but they just weren't
converting the same way.
When we hit dependencies, sheliterally.
Laughed because she was like,okay, I've been, I've been, it
makes so much sense now thatI've been trying to kind of
build like the third floor ofthe house without the
foundation, focusing on the podfunnel before she actually had
(15:22):
the services page to send themto was just kind of backwards.
She needed to have thefoundation, she needed to have
that service page.
To really move people you know,towards the application of, you
know, applying to work with her.
It is a four figure investmentapproximately.
It's depending on the, the, thelevel that you are purchasing.
And so she really needed to tocreate proper sales copy to sell
(15:46):
people into that offer.
And when we got to the energy,it was a total game changer
because she was like, okay, Iknow that I'm not planning this
for the person who's workingfull-time, a hundred percent all
the time, she has five children.
Her kids have sports, her kidshave activities.
Her there's, she has a lot goingon.
She has the holidays, like she,you know, she has a very, very
full life.
(16:06):
And so we built this plan aroundher actual capacity and her
energy.
And we kinda just anchored it inthe reality of her life and not
this like imaginary life where,you know, there are no laws of
time and space and she couldjust work as much as she wanted.
And then when we laid out herroadmap, she was like, I just, I
just feel so much lighter.
'cause I know exactly what to doand I sit down at my desk and
that is all I want for her, andthat's all I want for you to be
(16:28):
honest.
And the best part about all thiswas that the thing that made the
biggest impact her evergreenfunnel was already 80% done.
And it was, it's, it, it's, it'sbasically ready to start making
money.
It's literally ready.
And that is what happens whenyou stop guessing and you start
using order.
Okay, so let's recap here.
If you're sitting on a pile ofto do's and you don't know where
to start, here's how to use theorder method.
(16:48):
Oh, okay.
What is the primary outcome thatyou're looking for?
R, what is your roadblock?
Is it leads?
Is it trust?
Is it conversion delivery?
Is it capacity?
Okay.
D, what are your dependencies?
What needs to happen first inorder for other things to
happen?
E, what does this plan look likewith your energy at like minimal
energy at 20%, right?
Like assuming that you do nothave.
A hundred percent capacitybecause you are a mother and
(17:10):
your life is full.
And r, what is your roadmap?
What are your next one to threemoves in order?
Okay.
Write it down.
Look at your calendar.
Anchor it in your real life.
That is order and that is howyou're gonna stop splitting and
start actually making thingshappen.
Okay?
And here's the thing, okay,doing this once is powerful, but
imagine having me in your pocketevery time you feel stuck or
(17:31):
swirly or like, I just don'treally know.
Don't know what to do, helpingyou walk through order in real
time.
And that is what happens insideof my masterminds.
All right?
You bring me your chaotic brainlist, and I'll bring you my
order method, and together wewill build your roadmap that is
actually aligned with youractual goals, actually aligned
with your life as a mom and youractual.
Energy.
Okay.
I use actually a lot in thatsentence, but I mean it, my
(17:54):
superpower is simplifying downyour strategies so that you can
make the same amount or moremoney by doing less.
That is my superpower.
That is what I help my clientsdo.
Alright, and that is what I'mgonna be helping you do.
This is what I help you do inthe CEO Mom mastermind.
If you are ready to you, youalready have your one-to-one
kind of booked out, or you'vegone as far as you can with
(18:15):
one-to-one and you don't wannabring on any more one-to-one
clients and you really wannacreate a more scalable offer and
business, whether that's acourse, a group program,
membership, whatever that lookslike, that's what we focus on,
the CEO Mom Mastermind.
But if you wanna just test itout and you really want a, a
proven roadmap to go through Q4while you fill your one-to-one.
You get known for what you arethe best at.
(18:36):
You get seen by more people andyou get freaking paid throughout
the entire quarter.
The scene, known paid Mastermindis for you, so if you want in.
Check the link in the show notesor DM me the word paid on
Instagram.
And if you have any questions,I'm happy to answer them.
I wanna get your businessrunning like a freaking
business.
You are a CEO, mom.
Alright, let's act like it.
(18:56):
So that is all for today.
Go write your roadmap and thengo finish the thing that's 80%
done.
You are closer than you think.
I promise you all right, so Ihope you enjoyed this episode.
I think that it is going to helpyou so much when you are making
your plans for September for therest of the year, and I cannot
wait to hear from you how thisworked for you.
So I'll see you next time.
(19:17):
Talk soon.
I can't thank you enough forlistening to raising your
business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love, and growing your
income in a way that works foryou and your family.
If you enjoy this episode,please take a second to rate and
review and let's connect that onInstagram screenshot and share
it on Instagram Stories so wecan get the word out to more mom
(19:39):
business owners like you.
Tag me at the El Behan and shareyour biggest breakthrough from
today.
See you next week.
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