September 9, 2025 • 32 mins
Ever feel like you’re doing everything right...but it’s still not working as well as it should be?
You’re creating content, showing up online, promoting your offers… but sales feel slow, growth is stalling, and you can’t figure out what the heck is actually going wrong.
If that’s you right now, this episode is gonna be your wake-up call (and roadmap).
I’m breaking down the FIVE biggest business blind spots I see all the time with my clients (and have absolutely experienced myself) - the hidden things that keep you stuck, spinning your wheels, and second-guessing your next move.
This isn’t about adding more to your plate. It’s about finding the real root of what’s not working… and focusing your energy where it will actually move the needle.
We’re talking vision, messaging, sales systems, and audience growth strategies that feel GOOD - and actually work in your part-time hours.
Whether you’re in a growth rut or gearing up for a big Q4, this episode will help you pinpoint your blind spot and give you action steps to fix it (starting now).
Here’s what I’m diving into:
- The #1 mindset shift that makes everything else click
- Why your content might be great - but STILL not converting
- The missing piece in your sales system (and what to fix first)
- How to get known for your signature genius so your dream clients think of YOU
- What to do when you keep losing momentum every quarter
- My momentum marketing method (aka how to never wonder "what should I sell next?" again)
We also chat about my brand new mini-mind, Seen, Known, Paid - designed to help you end the year with aligned growth and momentum that actually sticks.
If you're ready to identify your blind spot and finally feel clear, confident, and in control of your business… let’s go.
Mentioned Resources:
Join Seen, Known, Paid before doors close on Monday Sept 15
DM me "blind spot" on Instagram and I’ll help you figure out what yours is :)
00:00 – Why doing “everything right” still isn’t working
02:00 – Real talk: focus, motherhood, and work blocks that work
06:00 – Blind Spot #1: You’re leading from chaos, not vision
10:30 – Blind Spot #2: You’re creating content—but not converting
13:50 – Blind Spot #3: You’re not known for your signature genius
18:30 – Blind Spot #4: Your sales syste
LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix
🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod
💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers
💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Or maybe you are growing withfollowers and you're attracting
(00:01):
all these really nice followerswho are like, yeah, you're so
awesome.
You're amazing, right?
But they're never really buying,and you feel like you're doing
like everything, right?
You're creating daily content,you're putting out emails,
you're putting out a podcast orYouTube channel, or your
Instagram post or whatever, butit's not really growing your
audience.
It's not really getting in frontof new people.
It's not bringing the rightpeople into your world.
The problem may be that youdon't have an aligned visibility
(00:21):
strategy, and that is usuallythe root problem.
You might be consistent, butyour content is not attracting
the right new people, right?
The one who are problem awareand they're ready to invest.
Welcome to the Raising YourBusiness Podcast.
I'm your host, Al Behan, founderof CEO Mom Academy, mom of Six
and Lifelong Reading addict.
This podcast is here to empowermoms to run their businesses and
(00:43):
lives like the powerhouse CEO.
They are.
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood biz models thatwork for you.
Marketing simplicity, and themindset of A CEO, mom.
Now let's dive in.
(01:12):
Hello?
Hello, hello.
Welcome back my friend.
It's Yel here and I am.
Enjoying currently the utterpeace and quiet of my home.
I'm picking my baby soon and I'mfeeling really, really good
about sending him out to daycarebecause he's just much happier
there.
Now he's doing really well.
(01:33):
He's napping there in hisstroller, which I have never,
ever done with him, ever in hisentire life since he was a
newborn.
And and yet she has managed toget him to just go to sleep by
himself every day in a stroller.
Don't ask me how, but I thinkthat's actually one of the good
things about sending him outbecause he's learning new skills
that I have not necessarilytaught him as a little stay at
home baby with a stay at homemom.
(01:54):
And I just wanted to justencourage you because.
I know that when I had him homewith me all the time, it was
very intense and I still gotwork done, but obviously it was
not, it was not long, periods oftime I had to really just fit it
in around his naps and the kidsand kids staying home because
they were sick.
And all that fun stuff.
(02:15):
And what I realized was thatactually, I.
It's okay.
It's okay to, want even just afew hours a day where you can
get work done and you don't haveto do it right away.
And I waited a year and I feelreally, really good about that.
Like I feel really good aboutthe amount of time we spent
together.
And I feel really good aboutsending him out to daycare for a
few hours a day now because Ithink it's a great thing for
(02:37):
him.
It's great for me as well.
'cause I can get stuff done, Ican get together with my sisters
without having to like, be like,oh, is it a baby friendly place
to go?
But I also just, I can just getblocks of work done.
And as I'm with a DHD, this isreally helpful for me because I
tend to be able to like fixateand really go deep.
Yesterday, and I don't wanna gettoo indelicate, but let's just
say I spent pretty much theentire morning a.
(02:59):
With one of my children in thebathroom encouraging them.
We're not gonna go deeper thanthat, but I literally sat there
next to this child and and I,and I literally knocked out.
I think I'm looking at mycontent hub right now.
What was it?
It was one, two.
1, 2, 3, 4, 5, 6, 7, 8, 9, 10,11, 12, 13, 14, 15 pieces of
(03:24):
content, emails and, and posts.
Just knock them all out,literally sitting there in the
chair next to her.
And this was with periodic youcan do it and you, you can, I'm
not gonna, again, not gonna getinto it, but it was just like, I
can get really, really, likedeep into work.
And then I can just get loadsand loads of stuff done.
But if I keep gettinginterrupted it, it's gonna be
(03:46):
harder for me.
I'm not gonna be as productive.
It is what it is.
I have to go get officiallydiagnosed for a DH ADHD so I can
probably, so I can takesomething for it.
But honestly, because of my aDDI haven't gotten around to it.
I've been too busy with all mykids and their other stuff and
their diagnoses and their doctorthings and school and holidays
and work.
So it's something that's on mylist to get done.
(04:06):
Getting officially diagnosed, Ican officially find a.
Some sort of medication thatwill help me.
'Cause it's not always gonna belike the basic Ritalin.
And, and, and I know thatbecause I have siblings and
children who have a DD.
But what I found is that itreally, really does help me to
have daily focuses.
Like I've, I've talked aboutthis in the past, having daily
focuses for different things.
(04:27):
So yesterday was like my, verymuch my marketing day and my
like, content creation day.
And I went all in on that andthat was my focus for the day.
And and today I am doing a lotof recording.
So I'm recording this podcast.
I'm recording client reviews.
I'm very much in talking modeand that really, really helps me
stay focused.
So just, this is not evenconnected to the today's topic,
but I just wanted to encourageyou to say number one.
(04:47):
It is okay to want, a few hoursa day of childcare, whatever
that looks like for you, whetheryou switch off with other people
or whether you have an in-housenanny or whether you send your
child out for a few hours likethat is okay and that is great
for you.
And there is no one way to dothings in one way to be a CEO
mom because you're gonna have tofind your own balance.
(05:07):
But also you should know how youwork best because that can
really, really help you fit yourschedule around.
You know your.
Particular ideal way of working,and I'm not gonna say it's
always gonna be ideal, but you,you know how you work best and
if you work best in sprints oryou work best in, in focusing on
types of, of of work writing,I'm like, I'm, I'm in writing
mode, or I'm in talking mode, orit's, I'm in marketing mode or
(05:29):
I'm in client delivery mode.
It's you only, you know how youwork best and I think that's a
really, really important thingto figure out for yourself
because once you figure thatout, you'll be able to really,
really craft your personalschedule according to that.
And you'll know exactly again,what you have to do, what you
have to get done, what you needto focus on that day, because
you'll have it planned ahead oftime.
(05:50):
And that leads very neatly intowhat I wanted to talk about
today, which is your CEObusiness blind spot.
And what I found, this doesn'tmean it's come up for for
clients a lot of the time.
It's come up for friends.
It's come up for me sometimesalso where.
You have this feeling of.
I feel like I'm doing all thethings.
I'm doing like everything rightin quotes.
(06:11):
So why doesn't it feel like thisis working?
So let's say you're posting,you've got offers that have sold
in the past, you've takencourses, you've maybe hired a
coach, but growth still can feelslow and sales feel like not
consistent.
And you feel like you're alwaysone step behind, right?
And most of the time it's notbecause you're doing it all
wrong, it's because there is aparticular blind spot that you
(06:31):
really should be focusing onthat you are missing because
it's something that you're notseeing clearly.
That's actually the root of whyyou feel stuck right now.
So in today's episode, I wannawalk you through the five most
common blind spots that I seeand help you figure out which
one is keeping you spinning yourwheels.
Because when you can name thereal problem, you can finally
focus on the right fix for thatproblem.
(06:52):
And I'm gonna be sharing thefixes for these blind spots, for
these problems, for these rootcauses.
So stay tuned, keep listening,and of course we're gonna be
diving into all of these insidescene known paid, which is my
upcoming mini mind.
It's officially kicking off thisweek and it is closing next
week.
So if you're listening live, itis not too late to jump in.
We have our first call today.
(07:13):
If you're listening on the daythis comes out, it will be
today.
But even if you're not joiningus, this episode is going to
help you figure out what tofocus on now to end this year
with clarity, with momentum,with sales going into 2026.
This is going to help you do allof that.
So let's dive into the blindspots.
So the first blind spot thatI've noticed is.
(07:34):
Leading from a mindset of chaosinstead of a place of vision.
So what are the symptoms of thisblind spot?
If you feel like you areconstantly second guessing
yourself, right?
You're like, oh my God, butokay, I'm gonna do this.
Okay, maybe I won't do it.
Okay, I'm gonna do this.
No, maybe I won't.
If every launch feels lastminute and it's I'm gonna, I, I
was planning on launching thisthing.
And then, three days before Idecided to just switch it up and
launch something else.
(07:54):
Maybe you feel like you're stuckin like these day-to-day tasks,
but with no long-term direction.
Like you don't feel like yourday-to-day tasks are actually
adding up towards an end goal,and you feel more just like a
content creator or a VA than aCEO, right?
You're feel like you're, I'mjust doing all the work and I'm
just not seeing any results.
And the root problem hereusually is that you don't have a
(08:15):
long-term vision.
Or maybe you do, but you.
I have not been focusing on it.
Your long-term vision is notanchoring your business and
you're not thinking with along-term mindset and you're
very much stuck in this reactivemode making decisions based on
what is urgent or what'strending or what, like the
newest course you just saw, it'soh, maybe I'll do this.
Maybe I'll just start a YouTubechannel.
'cause someone's selling YouTubecourse.
Maybe I'll.
(08:36):
Build my whole AI team.
'cause someone said I shouldbuild an AI team, or maybe I'll
just launch a group coachingprogram because someone said I
should launch a group coachingprogram.
Not thinking about whether agroup coaching program actually
makes sense for your businessmodel.
And if you are in that reactivemode and just jumping on the
next thing and the next thing.
And you're, and it's notnecessarily aligned on where you
wanna go and what your actualgoal is, then this is a huge
(08:57):
blind spot.
And this is honestly the blindspot.
That to me, drives every otherone because if you don't believe
that you're building somethinglong-term or worthwhile, you're
not focusing on what thatlong-term goal is.
You're gonna just keep throwingspaghetti without any real
strategy behind it.
What do you focus on Instead,you wanna step into your CEO
mindset, your CEO identity andget clear on where you're
(09:20):
headed, right?
And, and leading your business.
Not like a business, not like Ihave to create content today.
Why do you have to createcontent today?
What is the end goal of thecontent, right?
What is your content leadingtowards?
And I talk about this in aprevious episode where, where my
husband was saying when we weredriving on the highway and he
saw that I was like veering alittle bit like out of my lane,
I was like., I'm making a, I'mmaking a gesture and you can't
(09:41):
even see me, but I'm, I washolding onto to the steering
wheel and the car was kind oflike weaving a little bit from
side to side.
And he said, the problem, thereason why this is happening is
because you are looking at thecar in front of you instead of a
few cars ahead of you.
He's if you're looking, if youlook at the furthest possible
point that you can.
You'll stay straight and youwill stay in your lane.
But if you're just looking atthe car ahead of you and you're
trying to follow just the car infront of you, then you're,
(10:01):
you're changing, you're makingthese little micro moves to
follow that car in front of you,not looking at that bigger
picture of where your, your caris actually going.
And I feel like this really,really, this really works in a
business sense as well.
This, this analogy works in abusiness sense.
If you are only looking at likethe next step and the next step,
you're gonna be making all theselittle micro tweaks and things
that are just based on yourfeelings or something that you
(10:24):
see, or a post, a post that yousee, or an email that you read,
or a course that you buy.
Whereas if you're looking at thelong-term goal, you're gonna
stay focused, you're gonna stayclear, you're gonna stay like
really, really locked in.
To your end goal without havingto like make these little
tweaks.
And maybe you're are gonna tweakalong the way.
I'm not saying you can, right?
But these tweaks are gonna bemicro tweaks and not these like
(10:44):
little pivots in this directionor that direction and never
really landing on somethingthat's gonna get you somewhere.
So that is what you wanna focuson, right?
Thinking about what you wantyour end goal to be.
What is your goal for the end,at the end, for the end of this
year?
When you go into 2026, what doyou wanna be saying about this
year?
Okay.
What is your goal in a year fromnow, two years from now, five
years from now?
And when you know that you willknow whether what you're doing
(11:06):
is moving you towards that goalor further away from it.
Okay.
And inside of C, known paid, inour kickoff call, we are gonna
be zooming out and mapping yourQ4 with intention leading
towards your ultimate goal.
I have an onboarding form thatI'm sending to every single
person who joins.
C known, paid.
This is a mini mastermind.
This is hardcore.
This is not just like a littleprogram where it's oh, I'm just
(11:27):
throwing some content out thereand being like, okay, do stuff
now.
I am having an onboarding formfor each person because I wanna
know exactly what your goal isand why you're, why you're
coming in, what your goal is forQ4, what your goal is for your
business overall, because thatis going to help me coach my
clients in there towards thatgoal rather than saying, oh,
this is a good idea.
(11:47):
That's a good idea, because theyall might be good ideas or not,
but they may not necessarilylead them towards.
Their end goal, their endresult.
And in our kickoff call at thebeginning of the mini mind,
we're gonna be setting reallong-term goals and defining
what success actually looks likefor you so that you feel like
you are driving the bus notbeing dragged behind it, kicking
and screaming.
Okay?
(12:08):
So that is the first blind spot,right?
Leading from a place ofreactivity instead of long-term
vision.
The second blind spot is you arecreating content, but you're not
really your audience is notreally growing with.
Buyers.
Okay, so if you feel like you'reposting consistently, but growth
is slow or, or stale, or youhave the same people commenting
(12:30):
and everything, and you don'treally see any, any new people
coming into your world.
Or maybe you are growing withfollowers and you're attracting
all these really nice followerswho are like, yeah, you're so
awesome.
You're amazing, right?
But they're never really buying,and you feel like you're doing
like everything, right?
You're creating daily content,you're putting out emails,
you're putting out a podcast orYouTube channel, or your
Instagram post or whatever, butit's not really growing your
audience.
It's not really getting in frontof new people.
(12:51):
It's not bringing the rightpeople into your world.
The problem may be that youdon't have an aligned visibility
strategy, and that is usuallythe root problem.
You might be consistent, butyour content is not attracting
the right new people, right?
The one who are problem awareand they're ready to invest.
And this disconnect can impacteverything from your engagement
to your nurture, to even yoursales.
And and I, and I've seen this alot, right?
(13:12):
Because.
I have I have clients right now.
I have a bunch of clients whoare very, very much focused
right now on, okay, how can Iget in front of more people
because their stuff converts.
Alright, and here's anothersymptom.
If you find that your stuff isconverting really well, you're
like, wow, whenever I launchsomething, it converts at 5% or
10%, which is really, reallygreat.
But a lot of times the samepeople who are buying, right?
Or I'm never really making morethan two to four or five sales
(13:35):
at most, right?
You have an audience growthproblem, you are just simply not
getting in front of new peopleand that is an issue, okay?
You need to really, really focuson a strategic growth strategy
for your audience.
And that has, I'm gonna, I'mgonna be very honest.
That has always been my problem.
Okay.
I have my, my email list isvery, very clean.
Okay.
(13:55):
So my email list is prettyengaged because I'm always
cleaning it off.
I'm always like, I have a coldemail subscriber sequence.
So when people, have not beenopening emails, not been
clicking, not been engaging,they get removed after a certain
amount of time.
If they do not engage.
And my email list growth has notbeen as, as great as I would
like it to be.
Okay.
It has not been as, asconsistent as I would like it to
be.
(14:15):
And I have, I grew my, my emaillist to over a thousand people
with just, with collaborationsand other people's audiences and
bundles and summits and thingslike that.
And honestly, right now I have,I'll tell you right now how, how
many I have.
Okay.
I, I don't, I have to check.
Overall, I have ooh, ooh load,load.
(14:36):
How many contacts?
I have over almost 12,000subscribers.
They're not all activesubscribers, but altogether I've
grown my email list to I'd say11.6 k.
Primarily through other people'saudiences and through, like
collabs being in other people'spodcasts or running my own pod
my own summits or bundles orthings like that.
(14:59):
And that works really, reallywell.
However, I highly recommend,having some sort of paid
visibility strategy.
If you are just getting startedor you're still at the beginning
of growing your email list.
Other people's audiences are theway I cannot recommend this
enough.
And I have an entire module, anentire module in my courses, all
about audience growth anddifferent ways to do it.
(15:21):
But if you want really, reallyconsistent growth to really
think about, not justcollaborations, but also
thinking, okay what can I runsomething to with, putting a
little bit of money behind it togrow my audience consistently.
So I have new people coming intomy world every single day,
right?
Because as a CEO mom, youhonestly you don't have time to
be doing everything like.
(15:42):
By hand, so to speak, right?
It's a lot of heavy lifting,putting out content every single
day and expecting it to do thegrowth and the conversion and
the nurture.
So I highly recommend growingyour audience through some sort
of paid channel.
So this would be through runningengagement ads to one of your
Instagram posts or running leadmagnet ads to one of your, one
(16:02):
of your best converting leadmagnets.
And if you don't have a leadmagnet, that's what I work with
my clients on, creating the bestlead magnets to bring the right
people in.
But.
If you use that as your growth,then your content can not just
do audience growth and, andsupplement your, your ads, but
it can also do the nurture andthe sales without worrying about
it having to do growth as well.
(16:23):
I'm not saying you cannot growyour audience organically'cause
you definitely can.
You definitely can.
But it really depends on, does,is this one gonna go viral?
Is this one going to land?
And if you have a really, reallyhigh converting piece of
content, you have a really highconverting freebie that you
already know works, then why notput money behind it and have a
more consistent growth strategyrather than just hoping one post
(16:44):
or another land.
So inside of Seen, known, paid,and inside of Mastermind as
well, we build your alignedaudience growth plan.
Alright?
The goal is creating thatevergreen content that will
bring people in no matter what,identify those strategic
visibility moves to get in frontof the right people and get in
front of the people who actuallywant what you sell.
Because it's not just aboutreaching more people altogether,
it's about reaching the rightpeople.
(17:04):
This is, these have been yoursymptoms, right?
You're posting and you feel likenot a lot of it's really
happening, or you feel like thesame people are buying your
stuff all the time, or you feellike your conversion rate is
great, but you're only getting afew sales.
You probably need a you probablyneed an audience growth
strategy.
Okay, so blind spot number threeis not really knowing what
you're known for and thesymptoms for this blind spot are
(17:24):
things like you're gettingcomments on your posts oh wow,
you're so inspiring.
This is so amazing.
But no one's really asking howto work with you.
Or if you feel like you'reconstantly tweaking your bio or
your offer or your niche, it's Iwork for, I help moms who are
postpartum and wanna lose 15pounds while eating pizza.
And you're like, no, actually Ihelp moms who have a few little
kids and don't have a lot oftime.
(17:45):
Or I, and you're like getting,you keep tweaking it and
tweaking it, tweaking it, but itnever really seems to totally
land if you feel like maybeyou're posting every day.
But none of it is really leadingto sales.
Or you've got 10 different ideasfor your next offer and no idea
which one to pick because youcould pick any of them and
you're so great at all of them.
And.
Maybe you feel like you wanna bethe relatable person that people
can relate to and connect to,but you feel like all that's
(18:08):
doing is making you just blendin with everybody else.
And the root problem here isthat you have not nailed down
your signature genius, okay?
That core, this is what I dopositioning that makes people
say, oh my gosh, I need that.
You are the person who needs tohelp me because this is what I
need, right?
So your message feels messy, andyou do not become the obvious
choice for your ideal client.
(18:30):
Yeah, because people don't knowwhat to remember you for.
Okay.
Or they don't even know how torefer you to other people who do
need what you have.
So what you wanna focus on,right?
Instead of, instead of focusingon, okay, like I'm gonna just
put out more content, I'm justgonna create another offer.
What you really need to do isget really radically clear on
what you help people do, how youdo it differently, and why they
(18:50):
need you, right?
Not just any coach serviceprovider, why they need you
specifically, right?
And then you can build youroffer, your content, your launch
strategy around that clarity.
I know that if moms want tocreate a business that has, is
simple, it is scalable, it cangrow in income without you
having to work more hours thatyou can run it in four hours a
(19:11):
day or less sometimes, right?
If you want a business that youcan build every piece of your
ecosystem while still beingpresent with your family.
Where you can have leads andsales coming in on a regular
basis where you where you have avery, very clear path from
discovering you to working withyou in your signature offer
where you can create a scalableone to many place that you can
(19:34):
drive all of your best leads toand you can grow that while
being a present mother, then Iknow that people need to work
with me.
Because I've done it withbabies, I've done it with bigger
kids.
I've done it with babies andbigger kids, right?
I've done it across the boardand I've also done it the wrong
way, and I know exactly whatthey need to avoid.
And there's a path to doingthis, right?
There's, there's there'sdifferent steps.
(19:56):
There's the steps that they, Itake them through to get
radically clear on this and getclear on their signature offer,
on their most premium offer, ontheir scalable offer.
This is all stuff that I do withmy clients, and I know that I'm
the go-to person for thisbecause this is my zone of
genius.
I've done this as.
A mom of four children, of fivechildren, of six children,
right?
And I have done it throughoutall this, all these different
(20:17):
stages of motherhood, and I knowI can help people through this
business kind of journey as theygo through their stages of
motherhood, right?
And this is exactly what we dotogether inside of Cone Paid,
right?
In October, we're gonna befocusing on known and we're
gonna be pulling out your uniqueangle, nailing your go-to for
message.
And we're gonna be positioningyour offer, your signature
(20:37):
offer, so people instantly getit.
And we're going to launch yoursignature offer accordingly, so
that you and you show up.
People are already primed to buybecause they know what you are
best at and why they need you.
Your goal is not to be known byeveryone, for everything.
It is to be unforgettable to theright people, okay?
That is blind spot number three.
Blind spot number four is youdon't have a sales system.
(21:00):
Alright.
And symptoms of this are incomeis unpredictable, right?
Maybe, it's up, up and down andsome months are great, some
months are not so great.
You have no idea.
You have a bunch of offers, butnone of them are really field
dialed in.
Are really perfected.
You have not you don't have anyfunnels behind them.
You don't have any, any constantways for people to buy them.
You don't even have pathways of,you don't have pathways of cash,
(21:20):
essentially.
People cannot just come intoyour world and buy something
from you immediately.
And if you feel like you'renervous every time you promote
because it might not work, youfeel like you're like running
behind, or it was a last minutelaunch, which we discussed in
the first blind spot, which iswhy I said that is really the
root cause of everything, right?
This probably means you do nothave a consistent sales
strategy.
So you're either launchingrandomly or you're relying on
some sort of dream funnel that'snever been built.
(21:42):
You don't really have a a a, aconsistent cash now income plan
or a long-term system to buildon.
So what do you wanna focus on?
Number one is focusing on reallydialing in your messaging for
your main offer, because that iswhat you wanna be known for
generally, okay?
That is what you wanna be knownfor, and people know about you
or hear about you.
They're like, oh, she does this.
(22:03):
But if you really, really wannahave a way to be creating sales
consistently, you wanna have afront end sales system that
works now and will keep workinglater.
Okay?
What I mean by that is having afront end offer that is geared
towards your ideal client andnot your ideal client.
As a beginner, your ideal clientright now for your premium
offer.
(22:23):
And that is going to enable youtoo, when you are not focusing
on selling out your premiumoffer, bringing people into this
lower ticket front end place tobe.
Whether you're gonna do thisthrough ads, you're gonna do it
through a little mini promotionof your front end offer, or
you're gonna do it just throughyour content and being like,
Hey, get this$27 thing, get this$77 thing.
Because if you have somewhere tofocus on, something to sell.
(22:47):
In between doing your promotionsfor your signature offer you
will now have a way to bebringing people in and creating
that pool of leads to sell tolater on.
You always wanna be buildingthat pool of ideal clients for
your offer, even if they're notready to buy this second, but at
least they are the right people.
And when you do that, you'llhave a sales system that works
now and keeps working later.
And I'm going to, build on thissales system plan thing in the
(23:11):
next blind spot, okay?
But in November, all right, weare gonna help you create both.
You're gonna have a valuesaligned Black Friday offer that
brings in premium clients.
You're gonna have a very, very,very.
Specific front end offer that isyou're focusing on selling over
Black Friday.
That will be bringing in theright people for your premium
offer, which I'm gonna teach youhow to turn into a simple
evergreen front end that createsconsistent income and that is
(23:34):
going to help you know whatyou're selling and why and how
to get it into the hands of theright people.
Okay.
And that is, this, is that kindof part one of the sales
strategy, the sales system ishaving the right things to
promote, and having the rightsort of offer suite so that you
can move people depending onwhere they are in their
readiness to buy throughout youroffer suite.
(23:54):
And I will help you do that inthe scene known paid mini Mind,
because that honestly is what'sgoing to build, is what's going
to build your your pool of idealbuyers.
And when you have that, you canlaunch your primary offer
whenever, and there are gonna bepeople who are ready to buy.
So that is blind spot numberfour, and to continue on this
(24:14):
blind spot, number five is thatyou keep losing momentum every
quarter.
Okay?
You keep starting and stoppingyou, maybe you're unsure of what
to sell next.
You feel like you do a biglaunch and then you have a
really, really low month becauseyou, you're not launching.
And honestly, as moms, we cannotafford to have a business like
that because we need to have abusiness that will continue to
grow and pay us consistently.
All right.
(24:34):
We don't, we, we cannot affordto have a big, big launch and
then have a$2,000 month, allright?
That's not how things work.
Okay?
Your root cause is going to beyour momentum map.
Your root cause is gonna be yourlack of sales system.
You need to have a sales plan.
That connects the dots acrossyour offer and audience journey.
So again, you have your salessystem, and now you have to have
your sales plan to decide howyou're going to bring people
(24:56):
into your sales system.
Alright, so the real problem isthat you do not have this in
place.
So even when something doeswork, you don't really know how
to repeat it, and you burn outtrying to rebuild it every time.
So what do you wanna focus oninstead?
Designing that sales plan thatflows, builds, and compounds
over time.
Okay.
I had to take a little pausebecause I had to go pick up the
(25:18):
baby and I am back with blindspot number five.
Right.
And we were talking about theidea of creating a sales plan
that flows and compounds overtime.
And I call this my momentummarketing method.
And I taught this a long timeago and I still use it till
today.
But you wanna create a salesplan that actually makes sense,
(25:41):
right?
You wanna create a a strategythat creates opportunities for
new people to come into yourworld, for your cool to warmish
leads to get warmed up, forpeople to actually buy into your
offers people to buy into yoursmaller offers in order to move
to your other ones.
Every month in your business,you have the opportunity to
create these different kind ofanchor points where you're
(26:02):
creating opportunities forgrowth, for nurture, for sales,
and when you create a sales planthat actually makes sense, you
are able to work backwards and.
And actually plan your salesactivities and what you're
actually going to do.
So if you know you're gonna belaunching a specific offer, then
you know, you can launch theentry point or a lower ticket
offer or something that leads toit a few weeks before that,
(26:23):
right?
In order to create buzz, inorder to create demand, right?
So when you are creating yoursales plan, you want it to
number one.
Actually make sense.
Like add up to what your incomegoal is and work with the offers
that you have.
Number two, be something thatyou can actually deliver on,
right?
So you don't want to work on asales plan that's going to stack
your calendar with so manyone-to-one clients that you
(26:44):
don't have time to breathe oreven market for new clients
later on when those contractsend, right?
So you, but you also wannacreate one that actually makes
sense in the context of youroffer suite.
So you have people coming inagain, so you have people,
coming into your world through alow ticket offer, a low ticket
sort of like mid ticket littlemini course or some sort of live
(27:05):
training that you do.
And so, you know, like, well, ifI wanna sell my premium offer,
whether that's a, that's, that'sa service, or maybe it's a
mastermind, or it's a groupprogram, so I wanna sell that,
let's say in March, then youknow you wanna launch this front
end offer.
In, let's say February or let'ssay six weeks before your your,
(27:25):
your, your launch date for thatoffer, because you wanna start
highlighting the problems thatyou solve within that offer.
And so you wanna give peopletime to bind to that offer.
Utilize it actually, like gothrough it, whatever, whatever
that offer looks like.
And then start creating demandand building up that, like
showcasing that gap for yourhigher ticket offer, right?
(27:46):
So when you have a sales plan,you now have a.
Reverse engineering strategy tomove people from one offer to
the next, from not knowing youto, you know, discovering you to
getting, you know, getting toknow you, to buying from you,
and then moving into yourhighest level offers.
(28:07):
And so in December, we are gonnabe creating your full 2026 sales
and visibility plan.
You're gonna plan your yearahead with your income goal in
mind, knowing exactly how manyof your primary signature offer
you wanna sell but also buildingin time for growing your
audience, for nurturing youraudience into that offer for
intentional rest, any calendarthat will build momentum and not
(28:27):
just like, be like, I'm gonnasell this today.
I'm gonna sell that other thingtomorrow.
You're gonna have a plan thatactually makes sense.
You are never gonna have to sitdown and be like, well, what do
I sell now?
Again, because you always havesomething to sell and you can
come up with that right now, butyou honestly, I really feel that
instead of just sitting andbeing like, well, what do I sell
now?
What do I sell this week?
What do I sell next week?
Having a.
A plan that fits within thebigger picture of your business
(28:50):
fits within the bigger pictureof your year.
You are going to be much moreeffective and your sales are
gonna be much more effectivewhen you do this.
So let's just break it down andrecap.
Number one is your mindset andvision.
You need CEO clarity, okay?
You need to know what the longgame is, what is your long term
goal?
Audience growth, right?
You need a line visibility toget in front of more of the
right people, your message andyour offering.
You need that signaturepositioning.
(29:11):
And get being known for yourunique genius.
You need a sales system, right?
You need a way for people to buyfrom you, both now and also
being nurtured into buying fromyou later.
And you need momentum, right?
You need a mapped outsustainable sales plan.
And whatever your biggest blindspot is in all these five, we
are working on it inside ofseen, known, paid.
And if you're listening in realtime, we're literally kicking
(29:31):
off this week.
But if you join the next week,you can do that too.
We're gonna have a recording, areplay of our first call, but
here's what we're doing togetherin September, we're focusing on
aligned audience growth withEvergreen and time strategies.
In October, we're focusing onyour offer clarity and launch
your launch messaging and expertpositioning for your signature
offer.
November, we're focusing on yourfront end sales system and Black
Friday planning or your.
(29:53):
November sales planning so thatyou can create an offer that
will bring new people in, butwe'll also position them for
your signature offer.
And December, you're gonna becreating your 2026 Business
Roadmap and Momentum plan, andwe're also going to be hosting
some sort of conversion.
Event or experience to movepeople into your 2026 offer and
pre-sell for this upcoming year.
(30:15):
Plus, we're gonna be kickingthings off of the full Q4
strategy mapping call to anchorit all in.
So the link is in the shownotes, or you can DM me blind
spot on Instagram and I'll helpyou figure out exactly where you
wanna focus first and what yourbiggest focus needs to be inside
the mini mind.
This is your chance to finish2025, really, really strong and
step into 2026 as a CEO Mom thatyou.
(30:35):
No, you are meant to be.
Alright, so I cannot wait tohear back from you about which
blind spot.
Was your biggest, where you feelyou really, really need to
focus.
And I would love to help youinside of seeing known, paid.
If you have any questions aboutthe program this is your chance
to ask.
I answer.
I'm open to any questions insideof my dms and Instagram.
We can chat back and forth inthe, in the dms and voice notes,
(30:57):
whatever you would like to makesure this is a good fit for you.
But if you've been interested inworking with me in my
mastermind, you wanna kinda seewhat that's like.
What is it like to work with mein that high proximity capacity?
Really, really know what it'slike to get my.
Feedback and my eyes on youroffers, on your business, on
your messaging, on yourmarketing.
This is your chance.
I'm literally, this is such anamazing deal.
It's literally, I think it's 50%of what my CEO Mom Mastermind
(31:20):
is, but you're still gettingextremely, extremely, extremely
high quality support.
So I cannot wait to see you inthere, and I cannot wait to get
started with my people.
It's gonna be so good.
So let me know what your biggestCEO blind spot is, and we can
talk about how to fix it.
Alright, have a wonderful restof your day and I'll see you
next week.
I can't thank you enough forlistening to raising your
(31:42):
business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love, and growing your
income in a way that works foryou and your family.
If you enjoy this episode,please take a second to rate and
review and let's connect that onInstagram screenshot and share
it on Instagram Stories so wecan get the word out to more mom
business owners like you.
Tag me at the El Behan and shareyour biggest breakthrough from
(32:04):
today.
See you next week.
Or maybe you are growing withfollowers and you're attracting
(00:01):
all these really nice followerswho are like, yeah, you're so
awesome.
You're amazing, right?
But they're never really buying,and you feel like you're doing
like everything, right?
You're creating daily content,you're putting out emails,
you're putting out a podcast orYouTube channel, or your
Instagram post or whatever, butit's not really growing your
audience.
It's not really getting in frontof new people.
It's not bringing the rightpeople into your world.
The problem may be that youdon't have an aligned visibility
(00:21):
strategy, and that is usuallythe root problem.
You might be consistent, butyour content is not attracting
the right new people, right?
The one who are problem awareand they're ready to invest.
Welcome to the Raising YourBusiness Podcast.
I'm your host, Al Behan, founderof CEO Mom Academy, mom of Six
and Lifelong Reading addict.
This podcast is here to empowermoms to run their businesses and
(00:43):
lives like the powerhouse CEO.
They are.
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood biz models thatwork for you.
Marketing simplicity, and themindset of A CEO, mom.
Now let's dive in.
(01:12):
Hello?
Hello, hello.
Welcome back my friend.
It's Yel here and I am.
Enjoying currently the utterpeace and quiet of my home.
I'm picking my baby soon and I'mfeeling really, really good
about sending him out to daycarebecause he's just much happier
there.
Now he's doing really well.
(01:33):
He's napping there in hisstroller, which I have never,
ever done with him, ever in hisentire life since he was a
newborn.
And and yet she has managed toget him to just go to sleep by
himself every day in a stroller.
Don't ask me how, but I thinkthat's actually one of the good
things about sending him outbecause he's learning new skills
that I have not necessarilytaught him as a little stay at
home baby with a stay at homemom.
(01:54):
And I just wanted to justencourage you because.
I know that when I had him homewith me all the time, it was
very intense and I still gotwork done, but obviously it was
not, it was not long, periods oftime I had to really just fit it
in around his naps and the kidsand kids staying home because
they were sick.
And all that fun stuff.
(02:15):
And what I realized was thatactually, I.
It's okay.
It's okay to, want even just afew hours a day where you can
get work done and you don't haveto do it right away.
And I waited a year and I feelreally, really good about that.
Like I feel really good aboutthe amount of time we spent
together.
And I feel really good aboutsending him out to daycare for a
few hours a day now because Ithink it's a great thing for
(02:37):
him.
It's great for me as well.
'cause I can get stuff done, Ican get together with my sisters
without having to like, be like,oh, is it a baby friendly place
to go?
But I also just, I can just getblocks of work done.
And as I'm with a DHD, this isreally helpful for me because I
tend to be able to like fixateand really go deep.
Yesterday, and I don't wanna gettoo indelicate, but let's just
say I spent pretty much theentire morning a.
(02:59):
With one of my children in thebathroom encouraging them.
We're not gonna go deeper thanthat, but I literally sat there
next to this child and and I,and I literally knocked out.
I think I'm looking at mycontent hub right now.
What was it?
It was one, two.
1, 2, 3, 4, 5, 6, 7, 8, 9, 10,11, 12, 13, 14, 15 pieces of
(03:24):
content, emails and, and posts.
Just knock them all out,literally sitting there in the
chair next to her.
And this was with periodic youcan do it and you, you can, I'm
not gonna, again, not gonna getinto it, but it was just like, I
can get really, really, likedeep into work.
And then I can just get loadsand loads of stuff done.
But if I keep gettinginterrupted it, it's gonna be
(03:46):
harder for me.
I'm not gonna be as productive.
It is what it is.
I have to go get officiallydiagnosed for a DH ADHD so I can
probably, so I can takesomething for it.
But honestly, because of my aDDI haven't gotten around to it.
I've been too busy with all mykids and their other stuff and
their diagnoses and their doctorthings and school and holidays
and work.
So it's something that's on mylist to get done.
(04:06):
Getting officially diagnosed, Ican officially find a.
Some sort of medication thatwill help me.
'Cause it's not always gonna belike the basic Ritalin.
And, and, and I know thatbecause I have siblings and
children who have a DD.
But what I found is that itreally, really does help me to
have daily focuses.
Like I've, I've talked aboutthis in the past, having daily
focuses for different things.
(04:27):
So yesterday was like my, verymuch my marketing day and my
like, content creation day.
And I went all in on that andthat was my focus for the day.
And and today I am doing a lotof recording.
So I'm recording this podcast.
I'm recording client reviews.
I'm very much in talking modeand that really, really helps me
stay focused.
So just, this is not evenconnected to the today's topic,
but I just wanted to encourageyou to say number one.
(04:47):
It is okay to want, a few hoursa day of childcare, whatever
that looks like for you, whetheryou switch off with other people
or whether you have an in-housenanny or whether you send your
child out for a few hours likethat is okay and that is great
for you.
And there is no one way to dothings in one way to be a CEO
mom because you're gonna have tofind your own balance.
(05:07):
But also you should know how youwork best because that can
really, really help you fit yourschedule around.
You know your.
Particular ideal way of working,and I'm not gonna say it's
always gonna be ideal, but you,you know how you work best and
if you work best in sprints oryou work best in, in focusing on
types of, of of work writing,I'm like, I'm, I'm in writing
mode, or I'm in talking mode, orit's, I'm in marketing mode or
(05:29):
I'm in client delivery mode.
It's you only, you know how youwork best and I think that's a
really, really important thingto figure out for yourself
because once you figure thatout, you'll be able to really,
really craft your personalschedule according to that.
And you'll know exactly again,what you have to do, what you
have to get done, what you needto focus on that day, because
you'll have it planned ahead oftime.
(05:50):
And that leads very neatly intowhat I wanted to talk about
today, which is your CEObusiness blind spot.
And what I found, this doesn'tmean it's come up for for
clients a lot of the time.
It's come up for friends.
It's come up for me sometimesalso where.
You have this feeling of.
I feel like I'm doing all thethings.
I'm doing like everything rightin quotes.
(06:11):
So why doesn't it feel like thisis working?
So let's say you're posting,you've got offers that have sold
in the past, you've takencourses, you've maybe hired a
coach, but growth still can feelslow and sales feel like not
consistent.
And you feel like you're alwaysone step behind, right?
And most of the time it's notbecause you're doing it all
wrong, it's because there is aparticular blind spot that you
(06:31):
really should be focusing onthat you are missing because
it's something that you're notseeing clearly.
That's actually the root of whyyou feel stuck right now.
So in today's episode, I wannawalk you through the five most
common blind spots that I seeand help you figure out which
one is keeping you spinning yourwheels.
Because when you can name thereal problem, you can finally
focus on the right fix for thatproblem.
(06:52):
And I'm gonna be sharing thefixes for these blind spots, for
these problems, for these rootcauses.
So stay tuned, keep listening,and of course we're gonna be
diving into all of these insidescene known paid, which is my
upcoming mini mind.
It's officially kicking off thisweek and it is closing next
week.
So if you're listening live, itis not too late to jump in.
We have our first call today.
(07:13):
If you're listening on the daythis comes out, it will be
today.
But even if you're not joiningus, this episode is going to
help you figure out what tofocus on now to end this year
with clarity, with momentum,with sales going into 2026.
This is going to help you do allof that.
So let's dive into the blindspots.
So the first blind spot thatI've noticed is.
(07:34):
Leading from a mindset of chaosinstead of a place of vision.
So what are the symptoms of thisblind spot?
If you feel like you areconstantly second guessing
yourself, right?
You're like, oh my God, butokay, I'm gonna do this.
Okay, maybe I won't do it.
Okay, I'm gonna do this.
No, maybe I won't.
If every launch feels lastminute and it's I'm gonna, I, I
was planning on launching thisthing.
And then, three days before Idecided to just switch it up and
launch something else.
(07:54):
Maybe you feel like you're stuckin like these day-to-day tasks,
but with no long-term direction.
Like you don't feel like yourday-to-day tasks are actually
adding up towards an end goal,and you feel more just like a
content creator or a VA than aCEO, right?
You're feel like you're, I'mjust doing all the work and I'm
just not seeing any results.
And the root problem hereusually is that you don't have a
(08:15):
long-term vision.
Or maybe you do, but you.
I have not been focusing on it.
Your long-term vision is notanchoring your business and
you're not thinking with along-term mindset and you're
very much stuck in this reactivemode making decisions based on
what is urgent or what'strending or what, like the
newest course you just saw, it'soh, maybe I'll do this.
Maybe I'll just start a YouTubechannel.
'cause someone's selling YouTubecourse.
Maybe I'll.
(08:36):
Build my whole AI team.
'cause someone said I shouldbuild an AI team, or maybe I'll
just launch a group coachingprogram because someone said I
should launch a group coachingprogram.
Not thinking about whether agroup coaching program actually
makes sense for your businessmodel.
And if you are in that reactivemode and just jumping on the
next thing and the next thing.
And you're, and it's notnecessarily aligned on where you
wanna go and what your actualgoal is, then this is a huge
(08:57):
blind spot.
And this is honestly the blindspot.
That to me, drives every otherone because if you don't believe
that you're building somethinglong-term or worthwhile, you're
not focusing on what thatlong-term goal is.
You're gonna just keep throwingspaghetti without any real
strategy behind it.
What do you focus on Instead,you wanna step into your CEO
mindset, your CEO identity andget clear on where you're
(09:20):
headed, right?
And, and leading your business.
Not like a business, not like Ihave to create content today.
Why do you have to createcontent today?
What is the end goal of thecontent, right?
What is your content leadingtowards?
And I talk about this in aprevious episode where, where my
husband was saying when we weredriving on the highway and he
saw that I was like veering alittle bit like out of my lane,
I was like., I'm making a, I'mmaking a gesture and you can't
(09:41):
even see me, but I'm, I washolding onto to the steering
wheel and the car was kind oflike weaving a little bit from
side to side.
And he said, the problem, thereason why this is happening is
because you are looking at thecar in front of you instead of a
few cars ahead of you.
He's if you're looking, if youlook at the furthest possible
point that you can.
You'll stay straight and youwill stay in your lane.
But if you're just looking atthe car ahead of you and you're
trying to follow just the car infront of you, then you're,
(10:01):
you're changing, you're makingthese little micro moves to
follow that car in front of you,not looking at that bigger
picture of where your, your caris actually going.
And I feel like this really,really, this really works in a
business sense as well.
This, this analogy works in abusiness sense.
If you are only looking at likethe next step and the next step,
you're gonna be making all theselittle micro tweaks and things
that are just based on yourfeelings or something that you
(10:24):
see, or a post, a post that yousee, or an email that you read,
or a course that you buy.
Whereas if you're looking at thelong-term goal, you're gonna
stay focused, you're gonna stayclear, you're gonna stay like
really, really locked in.
To your end goal without havingto like make these little
tweaks.
And maybe you're are gonna tweakalong the way.
I'm not saying you can, right?
But these tweaks are gonna bemicro tweaks and not these like
(10:44):
little pivots in this directionor that direction and never
really landing on somethingthat's gonna get you somewhere.
So that is what you wanna focuson, right?
Thinking about what you wantyour end goal to be.
What is your goal for the end,at the end, for the end of this
year?
When you go into 2026, what doyou wanna be saying about this
year?
Okay.
What is your goal in a year fromnow, two years from now, five
years from now?
And when you know that you willknow whether what you're doing
(11:06):
is moving you towards that goalor further away from it.
Okay.
And inside of C, known paid, inour kickoff call, we are gonna
be zooming out and mapping yourQ4 with intention leading
towards your ultimate goal.
I have an onboarding form thatI'm sending to every single
person who joins.
C known, paid.
This is a mini mastermind.
This is hardcore.
This is not just like a littleprogram where it's oh, I'm just
(11:27):
throwing some content out thereand being like, okay, do stuff
now.
I am having an onboarding formfor each person because I wanna
know exactly what your goal isand why you're, why you're
coming in, what your goal is forQ4, what your goal is for your
business overall, because thatis going to help me coach my
clients in there towards thatgoal rather than saying, oh,
this is a good idea.
(11:47):
That's a good idea, because theyall might be good ideas or not,
but they may not necessarilylead them towards.
Their end goal, their endresult.
And in our kickoff call at thebeginning of the mini mind,
we're gonna be setting reallong-term goals and defining
what success actually looks likefor you so that you feel like
you are driving the bus notbeing dragged behind it, kicking
and screaming.
Okay?
(12:08):
So that is the first blind spot,right?
Leading from a place ofreactivity instead of long-term
vision.
The second blind spot is you arecreating content, but you're not
really your audience is notreally growing with.
Buyers.
Okay, so if you feel like you'reposting consistently, but growth
is slow or, or stale, or youhave the same people commenting
(12:30):
and everything, and you don'treally see any, any new people
coming into your world.
Or maybe you are growing withfollowers and you're attracting
all these really nice followerswho are like, yeah, you're so
awesome.
You're amazing, right?
But they're never really buying,and you feel like you're doing
like everything, right?
You're creating daily content,you're putting out emails,
you're putting out a podcast orYouTube channel, or your
Instagram post or whatever, butit's not really growing your
audience.
It's not really getting in frontof new people.
(12:51):
It's not bringing the rightpeople into your world.
The problem may be that youdon't have an aligned visibility
strategy, and that is usuallythe root problem.
You might be consistent, butyour content is not attracting
the right new people, right?
The one who are problem awareand they're ready to invest.
And this disconnect can impacteverything from your engagement
to your nurture, to even yoursales.
And and I, and I've seen this alot, right?
(13:12):
Because.
I have I have clients right now.
I have a bunch of clients whoare very, very much focused
right now on, okay, how can Iget in front of more people
because their stuff converts.
Alright, and here's anothersymptom.
If you find that your stuff isconverting really well, you're
like, wow, whenever I launchsomething, it converts at 5% or
10%, which is really, reallygreat.
But a lot of times the samepeople who are buying, right?
Or I'm never really making morethan two to four or five sales
(13:35):
at most, right?
You have an audience growthproblem, you are just simply not
getting in front of new peopleand that is an issue, okay?
You need to really, really focuson a strategic growth strategy
for your audience.
And that has, I'm gonna, I'mgonna be very honest.
That has always been my problem.
Okay.
I have my, my email list isvery, very clean.
Okay.
(13:55):
So my email list is prettyengaged because I'm always
cleaning it off.
I'm always like, I have a coldemail subscriber sequence.
So when people, have not beenopening emails, not been
clicking, not been engaging,they get removed after a certain
amount of time.
If they do not engage.
And my email list growth has notbeen as, as great as I would
like it to be.
Okay.
It has not been as, asconsistent as I would like it to
be.
(14:15):
And I have, I grew my, my emaillist to over a thousand people
with just, with collaborationsand other people's audiences and
bundles and summits and thingslike that.
And honestly, right now I have,I'll tell you right now how, how
many I have.
Okay.
I, I don't, I have to check.
Overall, I have ooh, ooh load,load.
(14:36):
How many contacts?
I have over almost 12,000subscribers.
They're not all activesubscribers, but altogether I've
grown my email list to I'd say11.6 k.
Primarily through other people'saudiences and through, like
collabs being in other people'spodcasts or running my own pod
my own summits or bundles orthings like that.
(14:59):
And that works really, reallywell.
However, I highly recommend,having some sort of paid
visibility strategy.
If you are just getting startedor you're still at the beginning
of growing your email list.
Other people's audiences are theway I cannot recommend this
enough.
And I have an entire module, anentire module in my courses, all
about audience growth anddifferent ways to do it.
(15:21):
But if you want really, reallyconsistent growth to really
think about, not justcollaborations, but also
thinking, okay what can I runsomething to with, putting a
little bit of money behind it togrow my audience consistently.
So I have new people coming intomy world every single day,
right?
Because as a CEO mom, youhonestly you don't have time to
be doing everything like.
(15:42):
By hand, so to speak, right?
It's a lot of heavy lifting,putting out content every single
day and expecting it to do thegrowth and the conversion and
the nurture.
So I highly recommend growingyour audience through some sort
of paid channel.
So this would be through runningengagement ads to one of your
Instagram posts or running leadmagnet ads to one of your, one
(16:02):
of your best converting leadmagnets.
And if you don't have a leadmagnet, that's what I work with
my clients on, creating the bestlead magnets to bring the right
people in.
But.
If you use that as your growth,then your content can not just
do audience growth and, andsupplement your, your ads, but
it can also do the nurture andthe sales without worrying about
it having to do growth as well.
(16:23):
I'm not saying you cannot growyour audience organically'cause
you definitely can.
You definitely can.
But it really depends on, does,is this one gonna go viral?
Is this one going to land?
And if you have a really, reallyhigh converting piece of
content, you have a really highconverting freebie that you
already know works, then why notput money behind it and have a
more consistent growth strategyrather than just hoping one post
(16:44):
or another land.
So inside of Seen, known, paid,and inside of Mastermind as
well, we build your alignedaudience growth plan.
Alright?
The goal is creating thatevergreen content that will
bring people in no matter what,identify those strategic
visibility moves to get in frontof the right people and get in
front of the people who actuallywant what you sell.
Because it's not just aboutreaching more people altogether,
it's about reaching the rightpeople.
(17:04):
This is, these have been yoursymptoms, right?
You're posting and you feel likenot a lot of it's really
happening, or you feel like thesame people are buying your
stuff all the time, or you feellike your conversion rate is
great, but you're only getting afew sales.
You probably need a you probablyneed an audience growth
strategy.
Okay, so blind spot number threeis not really knowing what
you're known for and thesymptoms for this blind spot are
(17:24):
things like you're gettingcomments on your posts oh wow,
you're so inspiring.
This is so amazing.
But no one's really asking howto work with you.
Or if you feel like you'reconstantly tweaking your bio or
your offer or your niche, it's Iwork for, I help moms who are
postpartum and wanna lose 15pounds while eating pizza.
And you're like, no, actually Ihelp moms who have a few little
kids and don't have a lot oftime.
(17:45):
Or I, and you're like getting,you keep tweaking it and
tweaking it, tweaking it, but itnever really seems to totally
land if you feel like maybeyou're posting every day.
But none of it is really leadingto sales.
Or you've got 10 different ideasfor your next offer and no idea
which one to pick because youcould pick any of them and
you're so great at all of them.
And.
Maybe you feel like you wanna bethe relatable person that people
can relate to and connect to,but you feel like all that's
(18:08):
doing is making you just blendin with everybody else.
And the root problem here isthat you have not nailed down
your signature genius, okay?
That core, this is what I dopositioning that makes people
say, oh my gosh, I need that.
You are the person who needs tohelp me because this is what I
need, right?
So your message feels messy, andyou do not become the obvious
choice for your ideal client.
(18:30):
Yeah, because people don't knowwhat to remember you for.
Okay.
Or they don't even know how torefer you to other people who do
need what you have.
So what you wanna focus on,right?
Instead of, instead of focusingon, okay, like I'm gonna just
put out more content, I'm justgonna create another offer.
What you really need to do isget really radically clear on
what you help people do, how youdo it differently, and why they
(18:50):
need you, right?
Not just any coach serviceprovider, why they need you
specifically, right?
And then you can build youroffer, your content, your launch
strategy around that clarity.
I know that if moms want tocreate a business that has, is
simple, it is scalable, it cangrow in income without you
having to work more hours thatyou can run it in four hours a
(19:11):
day or less sometimes, right?
If you want a business that youcan build every piece of your
ecosystem while still beingpresent with your family.
Where you can have leads andsales coming in on a regular
basis where you where you have avery, very clear path from
discovering you to working withyou in your signature offer
where you can create a scalableone to many place that you can
(19:34):
drive all of your best leads toand you can grow that while
being a present mother, then Iknow that people need to work
with me.
Because I've done it withbabies, I've done it with bigger
kids.
I've done it with babies andbigger kids, right?
I've done it across the boardand I've also done it the wrong
way, and I know exactly whatthey need to avoid.
And there's a path to doingthis, right?
There's, there's there'sdifferent steps.
(19:56):
There's the steps that they, Itake them through to get
radically clear on this and getclear on their signature offer,
on their most premium offer, ontheir scalable offer.
This is all stuff that I do withmy clients, and I know that I'm
the go-to person for thisbecause this is my zone of
genius.
I've done this as.
A mom of four children, of fivechildren, of six children,
right?
And I have done it throughoutall this, all these different
(20:17):
stages of motherhood, and I knowI can help people through this
business kind of journey as theygo through their stages of
motherhood, right?
And this is exactly what we dotogether inside of Cone Paid,
right?
In October, we're gonna befocusing on known and we're
gonna be pulling out your uniqueangle, nailing your go-to for
message.
And we're gonna be positioningyour offer, your signature
(20:37):
offer, so people instantly getit.
And we're going to launch yoursignature offer accordingly, so
that you and you show up.
People are already primed to buybecause they know what you are
best at and why they need you.
Your goal is not to be known byeveryone, for everything.
It is to be unforgettable to theright people, okay?
That is blind spot number three.
Blind spot number four is youdon't have a sales system.
(21:00):
Alright.
And symptoms of this are incomeis unpredictable, right?
Maybe, it's up, up and down andsome months are great, some
months are not so great.
You have no idea.
You have a bunch of offers, butnone of them are really field
dialed in.
Are really perfected.
You have not you don't have anyfunnels behind them.
You don't have any, any constantways for people to buy them.
You don't even have pathways of,you don't have pathways of cash,
(21:20):
essentially.
People cannot just come intoyour world and buy something
from you immediately.
And if you feel like you'renervous every time you promote
because it might not work, youfeel like you're like running
behind, or it was a last minutelaunch, which we discussed in
the first blind spot, which iswhy I said that is really the
root cause of everything, right?
This probably means you do nothave a consistent sales
strategy.
So you're either launchingrandomly or you're relying on
some sort of dream funnel that'snever been built.
(21:42):
You don't really have a a a, aconsistent cash now income plan
or a long-term system to buildon.
So what do you wanna focus on?
Number one is focusing on reallydialing in your messaging for
your main offer, because that iswhat you wanna be known for
generally, okay?
That is what you wanna be knownfor, and people know about you
or hear about you.
They're like, oh, she does this.
(22:03):
But if you really, really wannahave a way to be creating sales
consistently, you wanna have afront end sales system that
works now and will keep workinglater.
Okay?
What I mean by that is having afront end offer that is geared
towards your ideal client andnot your ideal client.
As a beginner, your ideal clientright now for your premium
offer.
(22:23):
And that is going to enable youtoo, when you are not focusing
on selling out your premiumoffer, bringing people into this
lower ticket front end place tobe.
Whether you're gonna do thisthrough ads, you're gonna do it
through a little mini promotionof your front end offer, or
you're gonna do it just throughyour content and being like,
Hey, get this$27 thing, get this$77 thing.
Because if you have somewhere tofocus on, something to sell.
(22:47):
In between doing your promotionsfor your signature offer you
will now have a way to bebringing people in and creating
that pool of leads to sell tolater on.
You always wanna be buildingthat pool of ideal clients for
your offer, even if they're notready to buy this second, but at
least they are the right people.
And when you do that, you'llhave a sales system that works
now and keeps working later.
And I'm going to, build on thissales system plan thing in the
(23:11):
next blind spot, okay?
But in November, all right, weare gonna help you create both.
You're gonna have a valuesaligned Black Friday offer that
brings in premium clients.
You're gonna have a very, very,very.
Specific front end offer that isyou're focusing on selling over
Black Friday.
That will be bringing in theright people for your premium
offer, which I'm gonna teach youhow to turn into a simple
evergreen front end that createsconsistent income and that is
(23:34):
going to help you know whatyou're selling and why and how
to get it into the hands of theright people.
Okay.
And that is, this, is that kindof part one of the sales
strategy, the sales system ishaving the right things to
promote, and having the rightsort of offer suite so that you
can move people depending onwhere they are in their
readiness to buy throughout youroffer suite.
(23:54):
And I will help you do that inthe scene known paid mini Mind,
because that honestly is what'sgoing to build, is what's going
to build your your pool of idealbuyers.
And when you have that, you canlaunch your primary offer
whenever, and there are gonna bepeople who are ready to buy.
So that is blind spot numberfour, and to continue on this
(24:14):
blind spot, number five is thatyou keep losing momentum every
quarter.
Okay?
You keep starting and stoppingyou, maybe you're unsure of what
to sell next.
You feel like you do a biglaunch and then you have a
really, really low month becauseyou, you're not launching.
And honestly, as moms, we cannotafford to have a business like
that because we need to have abusiness that will continue to
grow and pay us consistently.
All right.
(24:34):
We don't, we, we cannot affordto have a big, big launch and
then have a$2,000 month, allright?
That's not how things work.
Okay?
Your root cause is going to beyour momentum map.
Your root cause is gonna be yourlack of sales system.
You need to have a sales plan.
That connects the dots acrossyour offer and audience journey.
So again, you have your salessystem, and now you have to have
your sales plan to decide howyou're going to bring people
(24:56):
into your sales system.
Alright, so the real problem isthat you do not have this in
place.
So even when something doeswork, you don't really know how
to repeat it, and you burn outtrying to rebuild it every time.
So what do you wanna focus oninstead?
Designing that sales plan thatflows, builds, and compounds
over time.
Okay.
I had to take a little pausebecause I had to go pick up the
(25:18):
baby and I am back with blindspot number five.
Right.
And we were talking about theidea of creating a sales plan
that flows and compounds overtime.
And I call this my momentummarketing method.
And I taught this a long timeago and I still use it till
today.
But you wanna create a salesplan that actually makes sense,
(25:41):
right?
You wanna create a a strategythat creates opportunities for
new people to come into yourworld, for your cool to warmish
leads to get warmed up, forpeople to actually buy into your
offers people to buy into yoursmaller offers in order to move
to your other ones.
Every month in your business,you have the opportunity to
create these different kind ofanchor points where you're
(26:02):
creating opportunities forgrowth, for nurture, for sales,
and when you create a sales planthat actually makes sense, you
are able to work backwards and.
And actually plan your salesactivities and what you're
actually going to do.
So if you know you're gonna belaunching a specific offer, then
you know, you can launch theentry point or a lower ticket
offer or something that leads toit a few weeks before that,
(26:23):
right?
In order to create buzz, inorder to create demand, right?
So when you are creating yoursales plan, you want it to
number one.
Actually make sense.
Like add up to what your incomegoal is and work with the offers
that you have.
Number two, be something thatyou can actually deliver on,
right?
So you don't want to work on asales plan that's going to stack
your calendar with so manyone-to-one clients that you
(26:44):
don't have time to breathe oreven market for new clients
later on when those contractsend, right?
So you, but you also wannacreate one that actually makes
sense in the context of youroffer suite.
So you have people coming inagain, so you have people,
coming into your world through alow ticket offer, a low ticket
sort of like mid ticket littlemini course or some sort of live
(27:05):
training that you do.
And so, you know, like, well, ifI wanna sell my premium offer,
whether that's a, that's, that'sa service, or maybe it's a
mastermind, or it's a groupprogram, so I wanna sell that,
let's say in March, then youknow you wanna launch this front
end offer.
In, let's say February or let'ssay six weeks before your your,
(27:25):
your, your launch date for thatoffer, because you wanna start
highlighting the problems thatyou solve within that offer.
And so you wanna give peopletime to bind to that offer.
Utilize it actually, like gothrough it, whatever, whatever
that offer looks like.
And then start creating demandand building up that, like
showcasing that gap for yourhigher ticket offer, right?
(27:46):
So when you have a sales plan,you now have a.
Reverse engineering strategy tomove people from one offer to
the next, from not knowing youto, you know, discovering you to
getting, you know, getting toknow you, to buying from you,
and then moving into yourhighest level offers.
(28:07):
And so in December, we are gonnabe creating your full 2026 sales
and visibility plan.
You're gonna plan your yearahead with your income goal in
mind, knowing exactly how manyof your primary signature offer
you wanna sell but also buildingin time for growing your
audience, for nurturing youraudience into that offer for
intentional rest, any calendarthat will build momentum and not
(28:27):
just like, be like, I'm gonnasell this today.
I'm gonna sell that other thingtomorrow.
You're gonna have a plan thatactually makes sense.
You are never gonna have to sitdown and be like, well, what do
I sell now?
Again, because you always havesomething to sell and you can
come up with that right now, butyou honestly, I really feel that
instead of just sitting andbeing like, well, what do I sell
now?
What do I sell this week?
What do I sell next week?
Having a.
A plan that fits within thebigger picture of your business
(28:50):
fits within the bigger pictureof your year.
You are going to be much moreeffective and your sales are
gonna be much more effectivewhen you do this.
So let's just break it down andrecap.
Number one is your mindset andvision.
You need CEO clarity, okay?
You need to know what the longgame is, what is your long term
goal?
Audience growth, right?
You need a line visibility toget in front of more of the
right people, your message andyour offering.
You need that signaturepositioning.
(29:11):
And get being known for yourunique genius.
You need a sales system, right?
You need a way for people to buyfrom you, both now and also
being nurtured into buying fromyou later.
And you need momentum, right?
You need a mapped outsustainable sales plan.
And whatever your biggest blindspot is in all these five, we
are working on it inside ofseen, known, paid.
And if you're listening in realtime, we're literally kicking
(29:31):
off this week.
But if you join the next week,you can do that too.
We're gonna have a recording, areplay of our first call, but
here's what we're doing togetherin September, we're focusing on
aligned audience growth withEvergreen and time strategies.
In October, we're focusing onyour offer clarity and launch
your launch messaging and expertpositioning for your signature
offer.
November, we're focusing on yourfront end sales system and Black
Friday planning or your.
(29:53):
November sales planning so thatyou can create an offer that
will bring new people in, butwe'll also position them for
your signature offer.
And December, you're gonna becreating your 2026 Business
Roadmap and Momentum plan, andwe're also going to be hosting
some sort of conversion.
Event or experience to movepeople into your 2026 offer and
pre-sell for this upcoming year.
(30:15):
Plus, we're gonna be kickingthings off of the full Q4
strategy mapping call to anchorit all in.
So the link is in the shownotes, or you can DM me blind
spot on Instagram and I'll helpyou figure out exactly where you
wanna focus first and what yourbiggest focus needs to be inside
the mini mind.
This is your chance to finish2025, really, really strong and
step into 2026 as a CEO Mom thatyou.
(30:35):
No, you are meant to be.
Alright, so I cannot wait tohear back from you about which
blind spot.
Was your biggest, where you feelyou really, really need to
focus.
And I would love to help youinside of seeing known, paid.
If you have any questions aboutthe program this is your chance
to ask.
I answer.
I'm open to any questions insideof my dms and Instagram.
We can chat back and forth inthe, in the dms and voice notes,
(30:57):
whatever you would like to makesure this is a good fit for you.
But if you've been interested inworking with me in my
mastermind, you wanna kinda seewhat that's like.
What is it like to work with mein that high proximity capacity?
Really, really know what it'slike to get my.
Feedback and my eyes on youroffers, on your business, on
your messaging, on yourmarketing.
This is your chance.
I'm literally, this is such anamazing deal.
It's literally, I think it's 50%of what my CEO Mom Mastermind
(31:20):
is, but you're still gettingextremely, extremely, extremely
high quality support.
So I cannot wait to see you inthere, and I cannot wait to get
started with my people.
It's gonna be so good.
So let me know what your biggestCEO blind spot is, and we can
talk about how to fix it.
Alright, have a wonderful restof your day and I'll see you
next week.
I can't thank you enough forlistening to raising your
(31:42):
business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love, and growing your
income in a way that works foryou and your family.
If you enjoy this episode,please take a second to rate and
review and let's connect that onInstagram screenshot and share
it on Instagram Stories so wecan get the word out to more mom
business owners like you.
Tag me at the El Behan and shareyour biggest breakthrough from
(32:04):
today.
See you next week.
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