September 16, 2025 • 18 mins
I see this ALL the time: moms telling me they want to scale—but when we dig into it? They actually need to grow first.
In this episode, I’m breaking down the difference between growth and scaling (they’re not the same, mama!), and giving you a super clear way to figure out where YOU are right now so you can stop spinning in circles and start moving forward strategically.
We’ll talk about what it really means to grow, what scaling actually looks like, and how to figure out which phase you're really in...even if you feel like you're stuck in that awkward, messy in-between.
Whether you’re booked out but burned out, dabbling in one-to-many offers, or stuck with a fully-custom service you can’t scale -- this episode will give you so much clarity on what to focus on now and what can wait.
Also: I need your help. I’m currently playing detective, and I want to hear from YOU. I’m on a mission to learn exactly where my audience is at right now: what your biggest challenges are, what you're struggling with, and what kind of support you actually need to grow or scale. If you're open to answering a few questions, I have something really special for you: an exclusive bonus training pulled straight from my high-level mastermind vault.
To get it: DM me the word "detective" on Instagram, answer a few quick questions, and I’ll send it your way.
What You’ll Learn:
- The difference between growth and scale (and why it matters more than you think)
- How to tell if you’re stuck in the messy middle
- What to focus on right now to get unstuck
- The strategic shifts that make scaling actually work for moms
Resources + Mentions:
- DM me “grow” or “scale” on Instagram to find out where you are and what your next step should be: https://www.instagram.com/theyaelbendahan
- DM me "detective" to answer a few short questions and get access to my exclusive bonus training: How to Create More Pathways to Cash in Your Business
LINKS
📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix
🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod
💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers
💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here.
Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hello.
Hello.
Welcome back to the podcast.
And wow.
Just a quick life update beforewe dive into the meat and
potatoes of this episode.
We're going to a very busy timefor me where I am going into the
Jewish High Holidays.
So it's basically starting fromnext week gonna be like in and
out, on and off of business.
(00:20):
I'm still gonna be talking abouta bunch of my offers.
I have something new coming,which is really exciting, a
really new, incredible freeoffer that I cannot believe I'm
even doing this for free.
But I feel really good about it.
I feel like really excited aboutit for you.
And so as I'm doing this, I amin this process of batching out
a bunch of podcasts.
Because I want my VA to be ableto do this, schedule them,
(00:42):
update, upload them and all thatkind of stuff.
And I'm really excited because Ilove doing business and holidays
because it's a way for me toprove to myself that I can do
this and this is possible andthat it's possible for you too,
to be able to be a present momduring the holidays, but also
still keep your business going.
Keep it running.
Even without a huge team, evenwithout thousands and thousands
(01:02):
of dollars in ad spend everymonth.
And so I almost like this aslike almost a.
Like an incubator like anexperiment.
So anyway, I'm excited for itand and I love, spending time
with the family.
It's a lot of family time, a lotof reflecting, a lot of reflect,
reflection time.
'cause our new year is reallyall about reflecting on the
previous year and where, wherewe did well, where we could do
(01:23):
better.
And and I, and as a, as apersonal development person and
as a business owner, I thinkthat's just an important thing
to do in general on a regularbasis.
So it's gonna be good and I'mreally excited for it.
Welcome to the Raising YourBusiness Podcast.
I'm your host, Al Behan, founderof CEO Mom Academy, mom of Six
and Lifelong Reading addict.
(01:44):
This podcast is here to empowermoms to run their businesses and
lives like the powerhouse CEO.
They are.
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood biz models thatwork for you.
Marketing simplicity, and themindset of A CEO, mom.
(02:06):
Now let's dive in.
Real Talk.
Today I'm gonna call outsomething that I see all the
time with moms growing onlinebusinesses.
They come to me and they say, Ireally wanna scale my business.
And I'm ready to scale.
But what they actually need isgrowth because scaling without a
(02:29):
foundation is just scaling yourstress.
And so in this episode, I wannabreak down the differences
between growth and scale.
Plus I'm gonna walk you througha little checklist to know where
you actually are and what yournext best move is.
Okay?
So spoiler, you might be themessy middle, and that's okay.
And I'm gonna help you figurethat out too.
So quick heads up before we divein.
(02:50):
I just opened up a brand newmastermind opportunity for moms.
We're ready to hit thoseconsistent six figure years on
mom hours.
It is for you if you are more atthe growth stage and it is a
little bit different for my CEOMom mastermind.
You'll see what I mean.
It's very high level, verystrategic, very built for that
real life and and also meetingyou where you're at.
(03:12):
So if you're thinking, yes, I'mso ready to get this.
These foundations in place so Ican actually scale DM me the
word grow on Instagram, and Iwill send you all the details
and I'll share exactly whatwe're doing.
So if you've been looking at theCEO Mom mastermind and being
like I wish I could join, but Idon't know if I'm at that point
yet.
This is going to be a greatopportunity for you.
(03:32):
So let's get into it.
So let's talk about growthversus scale.
What is the actual differencebetween the two?
So let's clear this up.
Once and for all growth meansthat you are increasing your
revenue, but you're alsoincreasing your work.
So maybe more clients, maybemore team, more platforms, more
calls, more you.
(03:53):
Okay, and scaling means that youare increasing revenue without
increasing effort or you'reputting things in place to do
that.
More clients equals the samework or even less work because
you might have been addingleverage in.
Offers that are passive orsystems and automations, things
that are enabling you to take onthe same amount of clients or
more clients making more money,but without actually having to
(04:13):
do more work as such.
So if you're just straight uptrading time for money right
now, and we all.
We all are trading time formoney, right?
I'm currently trading time formoney right now.
If you think about it, here I amdoing a podcast.
It's taking me time to recordthis, but you do, there's
obviously levels of time formoney, and if you find that you
have really max out your hoursand you're like I would like to
(04:34):
take on more clients but I justdon't understand, I don't have
the time.
So it's a problem.
I actually had someone come tomy dms to say this I, these are
the current offer that I haveand I would like to take on more
clients, but to be honest, likeI don't wanna raise my prices
quite yet, and I just don't havetime to take on more clients.
So I, and she was like, she wastalking about investing one, my
programs.
She goes I'm not really surewhat to do because I wanna
(04:55):
invest, but I also like, don'thave the money to I don't have
the capacity to do thatfinancially, which I totally
understand.
Because it is very easy to kindaget stuck in this kind of
mindset.
And a little bit of fear whereyou're like.
I can't, I don't wanna take onless clients'cause then I'm
gonna, I'm gonna go down, in myincome.
But I wanna be able to grow pastthis and I literally cannot.
(05:16):
So if you are still treatingyour time for money and your
revenue depends entirely on yourenergy and your availability,
you're still in growth mode Ifyou're, and revenue depends.
Somewhat on your energy andavailability, but sometimes not.
Then you're gonna be in thatmessy middle.
And we'll talk about that in asecond.
But that is not a bad thing,okay?
Because the growth stage isessential.
It is the foundational piece,but it's not gonna be the same
(05:37):
as scale.
And if you try to skip ahead,that's where burnout's gonna
hit.
That's where you're going tostretch probably beyond your
means financially orenergetically.
But the truth is that I do feelthat if you have certain things
in mind when you are in thatgrowth stage, you're gonna be
able to skip to that scale stagea lot faster, and you are going
to have your business really setup to scale from the get go.
(05:58):
So how do you know if you are ingrowth mode?
So here are a few signs.
If you are customizing everyproposal or offer.
And you don't have one veryclear signature product, eyes
offer or service, right?
Where're like, okay, this iswhere people come.
This is what I sell, this iswhat I sell consistently.
If you find that you're hustlingfor every new client, maybe
you're relying on referrals orposting and praying and or just
(06:18):
throwing spaghetti at the wall.
I not really figuring out likewhat works consistently for you.
If you are maybe juggling abunch of different delivery
methods, so you have one-to-oneand you have you have power
hours and custom packages andone-off calls and things like
that, then that is a sign thatyou might still be in growth
mode.
And if your income goes up anddown, depending on your energy
(06:39):
or availability.
You are in growth mode.
This does not mean okay that youare behind.
It just means that your focusshould be on building that
consistency and that solidfoundation first.
Okay, great.
I'm in growth mode.
How do I know if I'm in scalingmode, how do I know if I'm
actually really to scale mybusiness?
So what if you're not quite ingrowth mode anymore, but you're
(07:00):
not fully scaling either, right?
So you might be in that messymiddle, that awkward, stretchy,
like in between.
Stage.
So here are signs that you areready to scale.
Okay?
So if you are booked or you'renearly booked with your
signature offer, ideally onethat is productized or
repeatable.
And even if you're not quitehitting the income that you
desire to hit, which makes a lotof sense, right?
Because if you're like I wannagrow my business, obviously.
(07:22):
You wanna make more money thanyou currently are, but you find
that you're booked out time-wisewith your signature offer, or
you're like, you just don'twanna take on a lot more clients
than you already have, right?
You're like, I have a certaincap and I cannot make more than
that with one-to-one clients.
And so I wanna make more moneythan that.
Like I have a client like thisright now who has an incredible
service.
But it requires her traveling.
(07:43):
And so there's only a limitedamount of clients you can take.
Every month because she has fivechildren and she can't just
spend all of her time travelingas much as she enjoys it.
If you are getting leadsconsistently, not just from
referrals, but from content oremails or funnels, right?
And again if you feel like someof these describe you and some
of these don't describe you.
That's fine.
That means you're literally inthe messy middle.
(08:04):
It's messy, it's not perfect.
Okay.
If you are making five to 10 Kmonths, but you have no more
hours to give, so you're likeagain I wanna make more than
$10,000.
I wanna make more than$5,000,whatever that is.
But you're like, I justliterally cannot make any more
money than this.
Because I don't have enoughtime.
If I take on one more client,then I'm gonna have to just stop
sleeping.
And maybe you've da dabbled inthose leveraged offers.
'cause maybe you have a groupprogram or a course, but you
(08:26):
haven't really built the backendsystems to really scale it
sustainably.
And this is where I see so manymoms get stuck.
Okay, you're doing both.
You're doing growth activities,like showing up for client work,
and you're trying to scale likeyou're building funnels or
you're selling a group programand you end up spinning in
circles, second guessingeverything and not really sure
what to do, and you just findyourself not really moving
forward because you're justyou're doing these, like you're
(08:47):
halfway done with all thesethings.
You're never really taking aproject, launching something,
following through, gettingthrough the process.
So let's talk about bridgingthat gap a little bit.
And here's how I'd like to breakit down.
If you are in growth mode, yournumber one priority is to get
booked with a clear,productized, profitable offer.
Okay?
So you need offer clarity, youneed messaging that converts,
(09:08):
and you need a simple marketingsystem that brings in leads for
you.
And again, a referral system ispart of this.
I love referrals.
But if your entire businessdepends on that, you're gonna
need.
Something to bring those peoplein that is not just people
thinking of you at the perfecttime when someone else needs
you.
Okay?
And that is what we focus oninside of CEO Mom Academy.
(09:31):
That's the process that I bringyou through.
But I've added in my CEO Mommastermind, I've added an
opportunity for you to come inand get the pod funnel power
program, which can, is basicallya front end funnel a podcast
funnel to.
Bring in high quality leads foryour premium service.
So if you are like, I would loveto have that turned on and have
(09:53):
that just like out there sopeople are coming in signing up
for it or listening to mypodcast, binging the podcast,
and then applying to work withme, that is a great opportunity
for you to be like, in thatgrowth mode and start moving
into that scale mode if you areready for scale.
Okay.
And if you're like I alreadyhave an offer.
I'm fully booked, as booked as Ipossibly can be, and I'm ready
to move beyond one to one, I am.
I do not wanna fill my time withmore one-to-one.
(10:15):
I wanna be making more moneyeven while I am, doing
everything else.
Being a mom, taking my kids toschool nursing my baby going on
family vacations.
Then this is time for you tostart doing three really
important things.
Number one is just stepping intoyour CEO mode, and the truth is,
when you are thinking like aCEO, then you are going to be
(10:38):
doing this from the beginning.
If you're thinking like a CEO,you're thinking long term.
You're be like, okay, I'm gonnahave a productized premium
service because that is going toeventually turn into my
leveraged offer, whatever thatlooks like.
Whether that's gonna beproducts, a digital shop, a
group program going fromservices to coaching or
consulting.
That is going to be where yourhead is gonna be at.
And you, so when you're creatingyour service, when you're
selling your service, you'relike how can I turn this long
(11:00):
term?
Is this something I can turnlong term into some sort of one
to many situation?
As an example, my client, Katie,so she has her marketing
intensive for messaging.
It's called messaging to theMasses Intensive, where she
helps you create a messagingsort of hub that you can pull
from to sell to the massesrather than having to sell
directly on sales calls.
(11:20):
You can still use sales calls,but she helps you create the
messaging that will sell to themasses, literally.
And we're currently discussing,okay, like how can we turn this
into potentially a groupintensive maybe a course, let's
talk about that because she willeventually, be booked out.
Like she cannot take more than.
At least maybe one of those aweek, maybe.
And so she's gonna be capped ata certain income.
(11:41):
And and that's not okay becauseI want her to make a lot more
money than that.
So as she's doing this we'rediscussing this and being like,
okay, so the more you do theseintensives, the more I want you
like nail down the process andthe productization of it,
because we wanna turn this intosomething that we can do in a
group format.
She is seriously, she is thego-to for this.
If you are interested in in, inlearning how to turn, take your
(12:02):
messaging that sells so well insales calls and turn it into
content and emails and messagingthat converts to the masses,
right?
Whether you're doing email orads or content or podcast or
whatever.
This is what her zone of geniusis.
And her clients have literallyhad insane amounts of ROI on her
intensive.
So I'm gonna just plug her overhere'cause she's amazing so as
(12:22):
we plan this out and as we planout a promotion for her
intensive, she's also thinking,all right this is great and I
love doing this one-to-one, buthow can we turn this potentially
into something that will.
That will also be something Ican do, deliver to a group of
people at once.
Or we can do this with a groupof people, or maybe it'll be a
hybrid one-to-one and groupopportunity.
I don't know, we're stillworking, we're still working on
(12:43):
that.
And the most important thing iskeeping that long-term vision in
mind.
So when you're in growth mode,you wanna get fully booked, but
you also wanna have thatlong-term vision in mind because
that is what's going to serveyou later on as you scale.
But if you are ready to scale.
You are gonna wanna startbuilding leverage, right?
One to many offers, groupoffers, courses, hybrid models.
(13:04):
You're gonna wanna set up moresystems, right?
So email, automations or on,onboarding flows, evergreen
funnels passive products, thingsthat can sell even when you are
offline.
And that is what we buildtogether inside the CEO Mom
Mastermind.
And if you are somewhere inbetween, that is normal and your
next step really depends onwhich part feels the most
frustrating.
Now, if you're like.
I'm willing to put in the timeand the effort to go into like
(13:27):
the leveraging and once many.
Mode.
Then you still will have to haveoffer clarity and you still have
to have messaging that converts.
And you're still gonna have tohave a marketing system that
brings in leads because thoseoffers are gonna need to have
leads as well, right?
But we can create this hybridapproach and and really help you
continue to grow as you set upyour systems for scalability.
(13:47):
So let's recap real quick.
Okay.
Growth equals more work withmore money.
Okay.
Scale equals more money with thesame or less work.
Alright?
If you are customizingeverything, you're still in
growth mode.
If you are booked out buttotally exhausted, you are ready
for scaling mode.
And if you are dabbling in both,it is time to get really
strategic and decide where youwanna focus first.
(14:08):
And if you wanna help with that,DM me the word grow or scale on
Instagram, and I'll ask you afew questions that you know what
we can do, right?
How we can, how we can help youfigure out where you're at and
what your next best steps are.
All right?
So I want you to build abusiness that works around your
life and actually makes sensefor what you're doing for the
life that you want with yourfamily and the money that you
(14:29):
want to support your family.
Okay?
That is what I want for you.
So that you so much for hangingout with me today.
Again, reach out to me witheither grow or scale.
If you wanna know if you wannaknow more about this opportunity
to work with me to either growor scale your business, it is
really exciting.
I'm really excited to share thisand I cannot wait.
So if you are at that messymiddle, okay, if you're at that
(14:50):
place where you're like in thatgrowth mode, but you are still
scaling, you're like, you havemaybe a one to many and a
one-to-one offer and you'retrying to stuck with you're
trying to figure out like whereyou're stuck between the two and
how to grow, maybe how to bookout that, that one-to-one offer
and just keep that as your breadand butter while building out
your scalability piece of yourbusiness., So I'm putting it out
there.
I wanna talk to you, I wannatalk to you in the dms.
(15:13):
I'm not going to pitch you, Iwanna talk to you because I want
to find out where you'recurrently at, what your biggest
challenges are.
I just wanna have a little chatand and get to know you because
I'm doing some research in myaudience, in my world to kinda
see where most of you are at andhow I can best support you.
And I just honestly feel like Ihave not had enough just
(15:34):
conversations and I want tocreate conversations.
There will be zero pitch unlessyou specifically ask for one and
you're like how can we worktogether?
I will tell you.
But other than that, I honestlyjust wanna chat.
I am gonna be offering a specialbonus training.
Okay.
If you reach out to me onInstagram, okay.
If you reach out to me onInstagram and you sent me the
(15:54):
word detective because I'm adetective this month, I am
investigating.
I wanna know all about you andall about you and your business
and where you're currently at.
If you send me the DM with theword detective and you answer a
few of my questions, we have aquick chat.
It can, and it'll be in the dm,so it doesn't have to be like,
on a Zoom call or anything.
I.
(16:15):
We'll send you a amazing bonustraining all about how to create
more pathways of cash into yourbusiness.
This was a mastermind onlytraining for for my highest
level mastermind clients, likemy really high ticket clients.
And I do not generally put thisoutside of my highest ticket
spaces, but if you want to getaccess to this incredible bonus
(16:36):
training, I would like you toreach out to me on Instagram
with the word detective, andI'll just have a few questions
for you.
Maybe I'll ask you if we cantake it into Telegram or Voxer
so I can grab the transcriptsbecause I love those
transcripts.
But I just wanna have someconversations.
So if you are in growth mode orif you're in scale mode, okay, I
wanna talk with you and I wannasee where you're at and where
your head's at.
So DM me the word detective andI cannot wait to hear from you
(16:58):
and hear where you're currentlyat and send you that bonus,
incredible training that we havethat I cannot wait to share with
you.
So thanks for hanging out withme today and if this episode
gave you clarity, I would loveif you just screenshot it and
shared all stories.
Tag me at theyaelbendahan asalways.
I really appreciate it.
The more people you share thiswith, the more people I can help
and the more people can be a CEOmom and be making that money
(17:21):
that they deserve to be making.
And you are helping more momsget the insight that they need
to grow those sustainable,scalable, spacious businesses.
So I'll talk to you next weekand cannot wait to hear from
you.
I can't thank you enough forlistening to raising your
business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love, and growing your
(17:41):
income in a way that works foryou and your family.
If you enjoy this episode,please take a second to rate and
review and let's connect that onInstagram screenshot and share
it on Instagram Stories so wecan get the word out to more mom
business owners like you.
Tag me at the El Behan and shareyour biggest breakthrough from
today.
See you next week.
Hello.
Hello.
Welcome back to the podcast.
And wow.
Just a quick life update beforewe dive into the meat and
potatoes of this episode.
We're going to a very busy timefor me where I am going into the
Jewish High Holidays.
So it's basically starting fromnext week gonna be like in and
out, on and off of business.
(00:20):
I'm still gonna be talking abouta bunch of my offers.
I have something new coming,which is really exciting, a
really new, incredible freeoffer that I cannot believe I'm
even doing this for free.
But I feel really good about it.
I feel like really excited aboutit for you.
And so as I'm doing this, I amin this process of batching out
a bunch of podcasts.
Because I want my VA to be ableto do this, schedule them,
(00:42):
update, upload them and all thatkind of stuff.
And I'm really excited because Ilove doing business and holidays
because it's a way for me toprove to myself that I can do
this and this is possible andthat it's possible for you too,
to be able to be a present momduring the holidays, but also
still keep your business going.
Keep it running.
Even without a huge team, evenwithout thousands and thousands
(01:02):
of dollars in ad spend everymonth.
And so I almost like this aslike almost a.
Like an incubator like anexperiment.
So anyway, I'm excited for itand and I love, spending time
with the family.
It's a lot of family time, a lotof reflecting, a lot of reflect,
reflection time.
'cause our new year is reallyall about reflecting on the
previous year and where, wherewe did well, where we could do
(01:23):
better.
And and I, and as a, as apersonal development person and
as a business owner, I thinkthat's just an important thing
to do in general on a regularbasis.
So it's gonna be good and I'mreally excited for it.
Welcome to the Raising YourBusiness Podcast.
I'm your host, Al Behan, founderof CEO Mom Academy, mom of Six
and Lifelong Reading addict.
(01:44):
This podcast is here to empowermoms to run their businesses and
lives like the powerhouse CEO.
They are.
I want you to believe that youcan have the business success
you desire.
And be present with your familyand to give you my best tips and
strategies for how to make thathappen.
I'll be sharing the honestreality of balancing business
and motherhood biz models thatwork for you.
Marketing simplicity, and themindset of A CEO, mom.
(02:06):
Now let's dive in.
Real Talk.
Today I'm gonna call outsomething that I see all the
time with moms growing onlinebusinesses.
They come to me and they say, Ireally wanna scale my business.
And I'm ready to scale.
But what they actually need isgrowth because scaling without a
(02:29):
foundation is just scaling yourstress.
And so in this episode, I wannabreak down the differences
between growth and scale.
Plus I'm gonna walk you througha little checklist to know where
you actually are and what yournext best move is.
Okay?
So spoiler, you might be themessy middle, and that's okay.
And I'm gonna help you figurethat out too.
So quick heads up before we divein.
(02:50):
I just opened up a brand newmastermind opportunity for moms.
We're ready to hit thoseconsistent six figure years on
mom hours.
It is for you if you are more atthe growth stage and it is a
little bit different for my CEOMom mastermind.
You'll see what I mean.
It's very high level, verystrategic, very built for that
real life and and also meetingyou where you're at.
(03:12):
So if you're thinking, yes, I'mso ready to get this.
These foundations in place so Ican actually scale DM me the
word grow on Instagram, and Iwill send you all the details
and I'll share exactly whatwe're doing.
So if you've been looking at theCEO Mom mastermind and being
like I wish I could join, but Idon't know if I'm at that point
yet.
This is going to be a greatopportunity for you.
(03:32):
So let's get into it.
So let's talk about growthversus scale.
What is the actual differencebetween the two?
So let's clear this up.
Once and for all growth meansthat you are increasing your
revenue, but you're alsoincreasing your work.
So maybe more clients, maybemore team, more platforms, more
calls, more you.
(03:53):
Okay, and scaling means that youare increasing revenue without
increasing effort or you'reputting things in place to do
that.
More clients equals the samework or even less work because
you might have been addingleverage in.
Offers that are passive orsystems and automations, things
that are enabling you to take onthe same amount of clients or
more clients making more money,but without actually having to
(04:13):
do more work as such.
So if you're just straight uptrading time for money right
now, and we all.
We all are trading time formoney, right?
I'm currently trading time formoney right now.
If you think about it, here I amdoing a podcast.
It's taking me time to recordthis, but you do, there's
obviously levels of time formoney, and if you find that you
have really max out your hoursand you're like I would like to
(04:34):
take on more clients but I justdon't understand, I don't have
the time.
So it's a problem.
I actually had someone come tomy dms to say this I, these are
the current offer that I haveand I would like to take on more
clients, but to be honest, likeI don't wanna raise my prices
quite yet, and I just don't havetime to take on more clients.
So I, and she was like, she wastalking about investing one, my
programs.
She goes I'm not really surewhat to do because I wanna
(04:55):
invest, but I also like, don'thave the money to I don't have
the capacity to do thatfinancially, which I totally
understand.
Because it is very easy to kindaget stuck in this kind of
mindset.
And a little bit of fear whereyou're like.
I can't, I don't wanna take onless clients'cause then I'm
gonna, I'm gonna go down, in myincome.
But I wanna be able to grow pastthis and I literally cannot.
(05:16):
So if you are still treatingyour time for money and your
revenue depends entirely on yourenergy and your availability,
you're still in growth mode Ifyou're, and revenue depends.
Somewhat on your energy andavailability, but sometimes not.
Then you're gonna be in thatmessy middle.
And we'll talk about that in asecond.
But that is not a bad thing,okay?
Because the growth stage isessential.
It is the foundational piece,but it's not gonna be the same
(05:37):
as scale.
And if you try to skip ahead,that's where burnout's gonna
hit.
That's where you're going tostretch probably beyond your
means financially orenergetically.
But the truth is that I do feelthat if you have certain things
in mind when you are in thatgrowth stage, you're gonna be
able to skip to that scale stagea lot faster, and you are going
to have your business really setup to scale from the get go.
(05:58):
So how do you know if you are ingrowth mode?
So here are a few signs.
If you are customizing everyproposal or offer.
And you don't have one veryclear signature product, eyes
offer or service, right?
Where're like, okay, this iswhere people come.
This is what I sell, this iswhat I sell consistently.
If you find that you're hustlingfor every new client, maybe
you're relying on referrals orposting and praying and or just
(06:18):
throwing spaghetti at the wall.
I not really figuring out likewhat works consistently for you.
If you are maybe juggling abunch of different delivery
methods, so you have one-to-oneand you have you have power
hours and custom packages andone-off calls and things like
that, then that is a sign thatyou might still be in growth
mode.
And if your income goes up anddown, depending on your energy
(06:39):
or availability.
You are in growth mode.
This does not mean okay that youare behind.
It just means that your focusshould be on building that
consistency and that solidfoundation first.
Okay, great.
I'm in growth mode.
How do I know if I'm in scalingmode, how do I know if I'm
actually really to scale mybusiness?
So what if you're not quite ingrowth mode anymore, but you're
(07:00):
not fully scaling either, right?
So you might be in that messymiddle, that awkward, stretchy,
like in between.
Stage.
So here are signs that you areready to scale.
Okay?
So if you are booked or you'renearly booked with your
signature offer, ideally onethat is productized or
repeatable.
And even if you're not quitehitting the income that you
desire to hit, which makes a lotof sense, right?
Because if you're like I wannagrow my business, obviously.
(07:22):
You wanna make more money thanyou currently are, but you find
that you're booked out time-wisewith your signature offer, or
you're like, you just don'twanna take on a lot more clients
than you already have, right?
You're like, I have a certaincap and I cannot make more than
that with one-to-one clients.
And so I wanna make more moneythan that.
Like I have a client like thisright now who has an incredible
service.
But it requires her traveling.
(07:43):
And so there's only a limitedamount of clients you can take.
Every month because she has fivechildren and she can't just
spend all of her time travelingas much as she enjoys it.
If you are getting leadsconsistently, not just from
referrals, but from content oremails or funnels, right?
And again if you feel like someof these describe you and some
of these don't describe you.
That's fine.
That means you're literally inthe messy middle.
(08:04):
It's messy, it's not perfect.
Okay.
If you are making five to 10 Kmonths, but you have no more
hours to give, so you're likeagain I wanna make more than
$10,000.
I wanna make more than$5,000,whatever that is.
But you're like, I justliterally cannot make any more
money than this.
Because I don't have enoughtime.
If I take on one more client,then I'm gonna have to just stop
sleeping.
And maybe you've da dabbled inthose leveraged offers.
'cause maybe you have a groupprogram or a course, but you
(08:26):
haven't really built the backendsystems to really scale it
sustainably.
And this is where I see so manymoms get stuck.
Okay, you're doing both.
You're doing growth activities,like showing up for client work,
and you're trying to scale likeyou're building funnels or
you're selling a group programand you end up spinning in
circles, second guessingeverything and not really sure
what to do, and you just findyourself not really moving
forward because you're justyou're doing these, like you're
(08:47):
halfway done with all thesethings.
You're never really taking aproject, launching something,
following through, gettingthrough the process.
So let's talk about bridgingthat gap a little bit.
And here's how I'd like to breakit down.
If you are in growth mode, yournumber one priority is to get
booked with a clear,productized, profitable offer.
Okay?
So you need offer clarity, youneed messaging that converts,
(09:08):
and you need a simple marketingsystem that brings in leads for
you.
And again, a referral system ispart of this.
I love referrals.
But if your entire businessdepends on that, you're gonna
need.
Something to bring those peoplein that is not just people
thinking of you at the perfecttime when someone else needs
you.
Okay?
And that is what we focus oninside of CEO Mom Academy.
(09:31):
That's the process that I bringyou through.
But I've added in my CEO Mommastermind, I've added an
opportunity for you to come inand get the pod funnel power
program, which can, is basicallya front end funnel a podcast
funnel to.
Bring in high quality leads foryour premium service.
So if you are like, I would loveto have that turned on and have
(09:53):
that just like out there sopeople are coming in signing up
for it or listening to mypodcast, binging the podcast,
and then applying to work withme, that is a great opportunity
for you to be like, in thatgrowth mode and start moving
into that scale mode if you areready for scale.
Okay.
And if you're like I alreadyhave an offer.
I'm fully booked, as booked as Ipossibly can be, and I'm ready
to move beyond one to one, I am.
I do not wanna fill my time withmore one-to-one.
(10:15):
I wanna be making more moneyeven while I am, doing
everything else.
Being a mom, taking my kids toschool nursing my baby going on
family vacations.
Then this is time for you tostart doing three really
important things.
Number one is just stepping intoyour CEO mode, and the truth is,
when you are thinking like aCEO, then you are going to be
(10:38):
doing this from the beginning.
If you're thinking like a CEO,you're thinking long term.
You're be like, okay, I'm gonnahave a productized premium
service because that is going toeventually turn into my
leveraged offer, whatever thatlooks like.
Whether that's gonna beproducts, a digital shop, a
group program going fromservices to coaching or
consulting.
That is going to be where yourhead is gonna be at.
And you, so when you're creatingyour service, when you're
selling your service, you'relike how can I turn this long
(11:00):
term?
Is this something I can turnlong term into some sort of one
to many situation?
As an example, my client, Katie,so she has her marketing
intensive for messaging.
It's called messaging to theMasses Intensive, where she
helps you create a messagingsort of hub that you can pull
from to sell to the massesrather than having to sell
directly on sales calls.
(11:20):
You can still use sales calls,but she helps you create the
messaging that will sell to themasses, literally.
And we're currently discussing,okay, like how can we turn this
into potentially a groupintensive maybe a course, let's
talk about that because she willeventually, be booked out.
Like she cannot take more than.
At least maybe one of those aweek, maybe.
And so she's gonna be capped ata certain income.
(11:41):
And and that's not okay becauseI want her to make a lot more
money than that.
So as she's doing this we'rediscussing this and being like,
okay, so the more you do theseintensives, the more I want you
like nail down the process andthe productization of it,
because we wanna turn this intosomething that we can do in a
group format.
She is seriously, she is thego-to for this.
If you are interested in in, inlearning how to turn, take your
(12:02):
messaging that sells so well insales calls and turn it into
content and emails and messagingthat converts to the masses,
right?
Whether you're doing email orads or content or podcast or
whatever.
This is what her zone of geniusis.
And her clients have literallyhad insane amounts of ROI on her
intensive.
So I'm gonna just plug her overhere'cause she's amazing so as
(12:22):
we plan this out and as we planout a promotion for her
intensive, she's also thinking,all right this is great and I
love doing this one-to-one, buthow can we turn this potentially
into something that will.
That will also be something Ican do, deliver to a group of
people at once.
Or we can do this with a groupof people, or maybe it'll be a
hybrid one-to-one and groupopportunity.
I don't know, we're stillworking, we're still working on
(12:43):
that.
And the most important thing iskeeping that long-term vision in
mind.
So when you're in growth mode,you wanna get fully booked, but
you also wanna have thatlong-term vision in mind because
that is what's going to serveyou later on as you scale.
But if you are ready to scale.
You are gonna wanna startbuilding leverage, right?
One to many offers, groupoffers, courses, hybrid models.
(13:04):
You're gonna wanna set up moresystems, right?
So email, automations or on,onboarding flows, evergreen
funnels passive products, thingsthat can sell even when you are
offline.
And that is what we buildtogether inside the CEO Mom
Mastermind.
And if you are somewhere inbetween, that is normal and your
next step really depends onwhich part feels the most
frustrating.
Now, if you're like.
I'm willing to put in the timeand the effort to go into like
(13:27):
the leveraging and once many.
Mode.
Then you still will have to haveoffer clarity and you still have
to have messaging that converts.
And you're still gonna have tohave a marketing system that
brings in leads because thoseoffers are gonna need to have
leads as well, right?
But we can create this hybridapproach and and really help you
continue to grow as you set upyour systems for scalability.
(13:47):
So let's recap real quick.
Okay.
Growth equals more work withmore money.
Okay.
Scale equals more money with thesame or less work.
Alright?
If you are customizingeverything, you're still in
growth mode.
If you are booked out buttotally exhausted, you are ready
for scaling mode.
And if you are dabbling in both,it is time to get really
strategic and decide where youwanna focus first.
(14:08):
And if you wanna help with that,DM me the word grow or scale on
Instagram, and I'll ask you afew questions that you know what
we can do, right?
How we can, how we can help youfigure out where you're at and
what your next best steps are.
All right?
So I want you to build abusiness that works around your
life and actually makes sensefor what you're doing for the
life that you want with yourfamily and the money that you
(14:29):
want to support your family.
Okay?
That is what I want for you.
So that you so much for hangingout with me today.
Again, reach out to me witheither grow or scale.
If you wanna know if you wannaknow more about this opportunity
to work with me to either growor scale your business, it is
really exciting.
I'm really excited to share thisand I cannot wait.
So if you are at that messymiddle, okay, if you're at that
(14:50):
place where you're like in thatgrowth mode, but you are still
scaling, you're like, you havemaybe a one to many and a
one-to-one offer and you'retrying to stuck with you're
trying to figure out like whereyou're stuck between the two and
how to grow, maybe how to bookout that, that one-to-one offer
and just keep that as your breadand butter while building out
your scalability piece of yourbusiness., So I'm putting it out
there.
I wanna talk to you, I wannatalk to you in the dms.
(15:13):
I'm not going to pitch you, Iwanna talk to you because I want
to find out where you'recurrently at, what your biggest
challenges are.
I just wanna have a little chatand and get to know you because
I'm doing some research in myaudience, in my world to kinda
see where most of you are at andhow I can best support you.
And I just honestly feel like Ihave not had enough just
(15:34):
conversations and I want tocreate conversations.
There will be zero pitch unlessyou specifically ask for one and
you're like how can we worktogether?
I will tell you.
But other than that, I honestlyjust wanna chat.
I am gonna be offering a specialbonus training.
Okay.
If you reach out to me onInstagram, okay.
If you reach out to me onInstagram and you sent me the
(15:54):
word detective because I'm adetective this month, I am
investigating.
I wanna know all about you andall about you and your business
and where you're currently at.
If you send me the DM with theword detective and you answer a
few of my questions, we have aquick chat.
It can, and it'll be in the dm,so it doesn't have to be like,
on a Zoom call or anything.
I.
(16:15):
We'll send you a amazing bonustraining all about how to create
more pathways of cash into yourbusiness.
This was a mastermind onlytraining for for my highest
level mastermind clients, likemy really high ticket clients.
And I do not generally put thisoutside of my highest ticket
spaces, but if you want to getaccess to this incredible bonus
(16:36):
training, I would like you toreach out to me on Instagram
with the word detective, andI'll just have a few questions
for you.
Maybe I'll ask you if we cantake it into Telegram or Voxer
so I can grab the transcriptsbecause I love those
transcripts.
But I just wanna have someconversations.
So if you are in growth mode orif you're in scale mode, okay, I
wanna talk with you and I wannasee where you're at and where
your head's at.
So DM me the word detective andI cannot wait to hear from you
(16:58):
and hear where you're currentlyat and send you that bonus,
incredible training that we havethat I cannot wait to share with
you.
So thanks for hanging out withme today and if this episode
gave you clarity, I would loveif you just screenshot it and
shared all stories.
Tag me at theyaelbendahan asalways.
I really appreciate it.
The more people you share thiswith, the more people I can help
and the more people can be a CEOmom and be making that money
(17:21):
that they deserve to be making.
And you are helping more momsget the insight that they need
to grow those sustainable,scalable, spacious businesses.
So I'll talk to you next weekand cannot wait to hear from
you.
I can't thank you enough forlistening to raising your
business.
I hope this episode has inspiredyou to take another step towards
building a business and lifethat you love, and growing your
(17:41):
income in a way that works foryou and your family.
If you enjoy this episode,please take a second to rate and
review and let's connect that onInstagram screenshot and share
it on Instagram Stories so wecan get the word out to more mom
business owners like you.
Tag me at the El Behan and shareyour biggest breakthrough from
today.
See you next week.
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