How To Utilize Technology & Genetics To Market Bulls

It’s The Ranch It Up Radio Show! Join me - Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and my crew as we hear how Jorgensen Land & Cattle utilized the latest technology along with genetics from the past to market bulls.  Plus tariff and trade updates, how the DLCC Ranch uses South Devon genetics, cattle market recaps and a whole lot more on this all new episode of The Ranch It Up Radio Show.  Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel.

Jorgensen Land & Cattle Uses The Latest Technology To Provide Angus Bulls

Marketing bulls today requires more than just good cattle—it takes innovation. By combining advanced genetics with modern technology, seedstock producers can reach more buyers, offer more confidence, and drive better results.

Jorgensen Land & Cattle of South Dakota leads the industry by blending data, genetics, and digital tools to deliver top-quality Angus bulls.

Genomic Testing Adds Confidence

Jorgensen uses genomic-enhanced EPDs to improve accuracy in traits like calving ease, growth, and carcass merit. Ultrasound technology adds insight into muscle and marbling, helping customers choose with confidence.

Digital Tools Expand Reach

With online sales, bull videos, and interactive catalogs, Jorgensen connects with buyers nationwide. Their presence on digital bidding platforms makes bull shopping convenient and accessible.

Customer Support Builds Loyalty

Every bull comes with personalized guidance. Jorgensen helps match genetics to herd goals and tracks results to ensure long-term success for their customers.

The Bottom Line

Tech and genetics work hand-in-hand to create trust and drive sales. Producers like Jorgensen show that marketing bulls today means going beyond tradition—offering performance, predictability, and ease.

DLCC Ranch Committed To South Devon Genetics

Located in Minnesota, DLCC Ranch has made a name for itself as a premier source for South Devon cattle—a breed prized for docility, marbling, and maternal traits. By pairing strong genetics with modern marketing tools, DLCC Ranch has become a trusted source for commercial and seedstock buyers alike.

Emphasis on Proven Genetics

DLCC Ranch focuses on elite South Devon bulls with proven bloodlines. Through careful selection and breeding, the ranch produces cattle that perform well in diverse conditions—offering traits such as:

• Superior feed efficiency
• Excellent maternal ability
• High carcass quality

Their bulls are backed by genomic testing and performance data, giving buyers the confidence to invest in long-term success.

Digital Marketing & Online Sales Tools

DLCC Ranch leverages modern digital tools to market their bulls across the country:

• Professional photos and videos highlight conformation and structure.
• Online sale catalogs provide EPDs, pedigrees, and individual performance data.
• Integration with online bidding platforms allows buyers to participate remotely, expanding the ranch’s reach well beyond Minnesota.

This digital presence not only boosts visibility but also provides an efficient, transparent buying process for customers.

Personalized Service & Repeat Buyers

DLCC Ranch sets itself apart by offering personalized consultations to help match the right bull to each operation. They understand their clients’ goals—whether it's improving carcass traits, adding maternal strength, or increasing docility in the herd.

This dedication to service has earned them a strong base of repeat customers, a key indicator of trust and satisfaction.

A Modern Approach to Bull Marketing

To stand out in today’s marketplace, producers must do more than raise good bu