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March 13, 2025 12 mins

Thinking about quitting your job to go full-time as a content creator? Before you make the leap, let me pull back the curtain on the real side of content creation, the stuff no one tells you.I had no idea what I was getting into when I went all-in, and today, I’m sharing the 5 biggest lessons I wish I had known before becoming a full-time creator. From dealing with brand deals and algorithms to burnout and the reality of running a business, this episode is for anyone looking to turn content creation into a career.Key Takeaways:

  • Content creation is a business, not just making videos. You’re also your own manager, marketer, and accountant.
  • Brand deals take negotiation skills. If you don’t know your worth, you will get underpaid.
  • The algorithm is unpredictable, diversify your platforms and income.
  • Burnout will happen if you don’t pace yourself. Quality vs. quantity.
  • Selling yourself is part of the game, embrace it and own your value.

Oliver’s Light Segment: Honoring my grandson Oliver by sharing what truly matters, our time, our energy, and how we use them.Thanks for tuning in! And Make sure you 🎧 listen on these platforms:Spotify: https://open.spotify.com/show/66G5R1u...Apple Podcasts: https://podcasts.apple.com/us/podcast...Amazon Podcasts: https://music.amazon.com/podcasts/b8f...iHeart Radio: https://iheart.com/podcast/268858041/ YouTube: Random Candace Thoughts    • Random Candace Thoughts  OFFICIAL LINKS:@justtheblendedwells Instagram:   / justamarketingchick  Instagram: .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}


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Candace Wells

Candace Wells

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