Great branding isn’t the first thing that springs to mind when you think of commercial real estate. For decades, the extent of a ‘brand’ would be a company name (typically a last name or multiple last names) and a bit of colour. But building a memorable brand not only helps you stand out from the (slightly outdated) crowd, it also has a tangible impact on your business.
In this episode of The ChangeMakers in CRE, Tom Wallace talks to Aviva Sonenreich, Managing Broker at Warehouse Hotline, based in Denver, Colorado. Aviva has built a massive audience of over 1million followers on social media platform TikTok, has leveraged branding to land new business for her commercial brokerage, and is pulling back the curtain on the ins and outs of commercial real estate.
Here’s what we discuss:
- Why branding is almost non-existent in commercial real estate
- The benefits of having a brand that stands out
- Why she has focused on warehouse and industrial
- Gaining 1 million followers on TikTok
- The types of CRE content that people want to consume
- Predictions for the warehouse industry
Follow Aviva on TikTok here: https://www.tiktok.com/@realestatesource
Head to Re-leased.com for more insights
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.