December 9, 2024 • 21 mins
LS Kirkpatrick and Junaid Ahmed explore the inspiration and process behind Kirkpatrick's latest book. They delve into writing habits and strategies for overcoming distractions. The conversation touches on the book's target audience and its relevance in today's world. Kirkpatrick also shares details about upcoming projects and where listeners can find the book.
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Episode Transcript
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(00:00):
Welcome to the very first episode of 52 plusbook plus new books.
Can't even get the title right.
I'm gonna start again.
Sure thing.
It's clapping.
To the very first episode of 52 plus new books.
And today, we have Junaid.
(00:20):
I'm sorry.
Okay.
Okay.
Try again.
Welcome to the very first episode of 52 plusnew books.
This is so exciting.
Very first episode, I have an amazing authorwith us.
Why don't you introduce yourself and introducethe title of your book?
Alice, I'm so excited to be here and especiallythe first episode.
(00:44):
Come on.
That's that's very unheard of, mainly becausethere's so many people that have already
started a podcast now.
I'm an author of the book, 7 stages of homestudio evolution.
I'm a home studio architect myself, and I'vebeen helping other podcasters and, YouTubers
and what have you set up their home studio sothat they can create content on their whim
(01:07):
whenever they're ready in the best waypossible.
And and I love your background.
You know, it's even though it's a littleblurred, which is okay.
I get it.
Oh, there you go.
But you're still visible.
We can still see a background, so you don'tlook like you're sitting in an empty room or
anything.
I know it looks very engaging.
(01:27):
The lighting is great.
So, obviously, I have a lot to learn from you.
Absolutely.
But we wanna talk about the book today.
Who is this book really for?
Is You know, it's
the ideal person.
The ideal person is somebody who's on thejourney.
They took a leap.
(01:48):
They're like, you know what?
I need to do more video.
I'm an entrepreneur.
I'm a business owner, but I need to do morevideo to promote not only the business that I
have, the products and services that I offer,but also build an authority, kind of figure.
So the book takes people from the base stage ofsomebody just using their smartphone to going
(02:12):
and using a multi camera studio setup wherethey could show off all the different things.
But not just that, but also have deep engagingconversations with people that they can bring
into their studio spaces.
Nice.
Nice.
I like that.
So what sparked this idea?
What what made you think that, yeah, I wannawrite a book about this?
(02:36):
Well, to piggyback on the last question, thereason I broke it into 7 stages, so it's 7
stages of home studio evolution is because ashuman beings, we are always on a stage or
always on a journey, and it might be, you know,a beginning of the journey.
It might be be ending of a journey one journeyand beginning of another journey.
(02:59):
We're constantly growing with constantly movingforward.
We're always wondering, Hey, I want to get tothis goal, but then what then after that?
So then you're, you're on a new, new journey.
So the reason I wrote the book and the.
What inspired me to write the book was I wasgetting a ton of questions for people all of
all the time.
(03:19):
Hey, what camera are you using?
What lighting should I be getting?
What microphone do you think would be the bestone and technology is ever evolving, but it
doesn't mean that you need to have the latestand greatest.
That's the part of technology, and that's partof, the gear that's available.
Like, gear in my office, in my studio isanywhere from 5 to 6 years old.
(03:42):
Right?
So it still performs really, really well.
So if you're were to, you know, jump into thestage and and be like, hey.
I wanna be an enthusiast.
What gear do I need?
So you turn the page, turn to the enthusiastchapter in the book, and it'll tell you exactly
all the gear that you need.
And the best part is a lot of this gear you canbuy used, and it'll work perfectly, and, you
(04:05):
know, create the same high quality image thatit's been creating from day 1.
The reason there's new camera gear, there's newthing coming out all the time is because, well,
those are businesses, and they want to bring innew features and new technology in their
cameras, one thing that they're still lacking,especially in these large cameras, is, AI
(04:27):
capabilities.
But, eventually, we will start to see thatbecause we do know that the smartphones that we
use in our pockets, the $1,000 cameras, iswhere it's at.
That's where you wanna start using, and theyhave Right.
A lot of cool technology.
So that's what inspired me.
The other inspiration was, you know, I was,browsing.
(04:47):
I was browsing the, what's his name?
Robert Kiyosaki site, you know, the rich dadpoured out one of my favorite books, that I've
listened that I've, read in the back in thepast.
And one of his newsletter was or his, leadmagnet, so have you, was 7 levels of an
(05:13):
investor, like which level investor are you?
I'm like, wow, that's really interesting.
As I reading this, this ebook, I was like, thiswould be a really awesome idea to put towards
my business.
And that's the part of, you know, gettingaccess or, or reading content, reading books is
that they give you ideas on how you can nowrethink or, you know, put it in a structure
(05:39):
that's already working for some other people.
Now you could put it in a structure foryourself as well.
So that was inspiration.
That's why I wrote it.
Awesome.
And that's a really good point to bring out toois is yeah.
I mean, that's a lot of reason why we writebooks is to give inspiration to other people.
So how long did it take you to write this book?
(06:01):
I mean, some books don't take that long becauseyou've already got all the information.
You just need to compile it.
Some books can take up to 5, 10 years.
You know?
Yeah.
Some are sitting on the shelf, and they'restill not published yet.
So about, you know, from the time you thought,yeah, I need to write this book to when you
actually got it published.
About how much time was that?
(06:22):
I would say it took me about 3 months, 3 to 5months to, you know, put all the content
together, bring in all the research, you know,make sure that everything made sense.
I had a few people review the book.
I had a few people, you know, comment on it soI could go back and make sure that it matches.
And, you know, it it's in line with the whatthe audience is looking for.
(06:48):
Right.
It took me about that that amount of time.
Plus I've I've done over 200, home studioconsoles, helped that many people set up their
studio spaces, so I've already had the answer.
Plus on top of that, for the past 20 years,I've been behind camera taking photos and
videos.
So I've known the gear of known the technology.
(07:08):
Now bringing it all together in a book form wasthe fun part of, you know, okay, now I can
like, Hey, get my book.
It's gonna have all the questions and more thatyou might be asking me.
And then if you have even more questions, I'malways open to, you know, answering them.
Yeah.
And that was gonna be my next question.
It's like, you know, it's wonderful to have abook that has everything in it.
(07:31):
It's available.
Anybody who can get the book, and then you gothrough it and you read it.
And then maybe something may be really commonto you, but maybe I've never heard it before.
And so, yeah, I might need to ask somequestions.
So that's good to do that.
Some of the distractions you had to overcomewhile you were writing it?
(07:53):
You know, as a father of 4 kids, as somebodywho's taking clients' calls, as somebody who's,
recording podcast episodes, you know, I run apodcast, I run the business, I'm helping other
people set up their studio spaces, Those werekind of some of the, you know, some of the
distractions into keeping it keep the bookgoing.
(08:16):
I would spend, you know, anywhere from early inthe mornings to spend time on writing the book
and, you know, compiling this stuff or late atnight, you know, when all the kids are
sleeping.
You know, I'm like, okay.
Now I can spend spend some time in tweaking thecover, the the copy, making sure everything's
lined up.
And then as you're going through the process ofself publishing, all the different things that
(08:39):
they're asking.
So, you know, it takes it takes time, butbecause I'm so tech savvy and understand a lot
of the tech I mean, I've been in the tech spacefor many, many years.
I was like, hey.
This is easy.
And then, you know, how do I market it?
How do I promote it?
Well, I need to Right.
Find ways to show the book.
(09:00):
Now I don't even have the book yet, but how doI show it?
Like, this is what the book's gonna look like.
So there's a lot of different things that I hadto research, and now I can, you know, put put
things together much more swiftly than thefirst time around.
Okay.
And you have your book with you, right, to showus?
I do.
Here's my book.
(09:23):
There.
That's how to angle it.
Oh, that's really great.
I like that.
Yeah.
I mean, it's it's one thing that I talk with myclients when we're getting their books written
and and ready to publish is you find that oneplace that you go to whenever it is you decide
to do, whether it's every day or one day a weekor whatever.
(09:47):
And and you keep everybody else out.
I remember watching a video on YouTube withStephen King, and he was talking about when he
writes, he writes for, like, 3 or 4 hours at atime.
And then he, closes the door, doesn't have hisphone in there.
There's no radio and TV.
Nothing in there to distract him.
(10:09):
And nobody knocks on his door.
Nobody bothers him unless the house is burningdown, and he has to get out.
That's it.
You know, he makes it real clear.
This is my time to do my writing, and it makesa big difference.
I've noticed too.
And some of my clients have noticed that whenyou have a specific time, a specific place to
(10:31):
do your writing, you know, in a specific day,your mind is already set and ready to go.
It doesn't have to declutter what's been goingon through the day and then try to refocus so
you don't lose time to write.
It it creates a lot more clarity, and that'sgreat.
You know, you found 2 times that you can do itin the mornings, early, and and at night.
(10:52):
There's a lot of people who do that.
Yeah.
That's really good.
That.
And
that's not really great tip, for sure that Ican, you know, utilize in the next for the next
book.
But what what was it really interesting as I'mlistening and as I'm, you know, listening to
these ideas, I remembered reading books, byMatthew McConaughey, you know, the the green
(11:15):
lights, and then Yeah.
Will Smith's book.
You know, they went away.
They literally went away for 2 years, right, tocompile those books because they're like, hey.
I'm I'm a, you know, working dad, working, blahblah blah.
But I'd need to put all the notes togetherbecause over the years, he's been compiling
those.
He's been recording videos and recording audio.
(11:35):
So how do we bring it all together?
So it's a great point to say every day from 10AM or, you know, 4 AM to 6 AM is my time.
That's when I'm gonna be sitting down andwriting and remove all other distractions.
Yep.
Yep.
And that's what I found was my best time towrite.
You know, usually 3 o'clock in the morning, Ijust wake up and, like, oh, I just need to
(11:56):
write.
You know?
But but scheduling it in your day, and that's agood time because it's quiet.
The house is quiet.
Nobody's woken up yet.
The dogs are quiet.
You know, they're not gonna bother you.
Might be a coyote or 2, but, you know, that'sbeside the point.
But, yeah.
But it's it really does help.
(12:17):
The other thing, how did you know well, foryou, I imagine you knew who you were writing
for because you were helping so many people.
So is your book mostly for the podcaster thathas already been podcasting and is trying to
level up, or can someone who has neverpodcasted before use your book to get started?
(12:40):
That's a great question.
So the book is designed for literally anyonelooking to do video in their home.
Right?
So it could be a podcaster.
It could be a virtual speaker.
It could be speaker.
It could be, you know, people working fromhome, entrepreneurs, CEOs.
Like, no matter who it is, we're all in frontof a camera to have conversations with our
(13:02):
colleagues, with our clients, with ourprospects, with our loved ones.
Like, no matter what, all of all of thesepeople kind of apply.
The reason I focused on podcasting or focusedon entrepreneurs is because that's one person
that who I am.
Right?
So Yeah.
I took my journey.
I'm like, hey.
How have I been using?
How am I telling other people to use?
(13:24):
So I took those points into mine before Icompile all this together.
And it made sense because in it, it talks aboutthe 7 stages.
Right?
So each stage, we're introducing a new piece ofgear.
And the reason why you go from one stage to theother is because you wanna get comfortable with
(13:47):
the first piece of gear that you're starting touse.
You wanna get comfortable in speaking in frontof the camera.
You wanna get comfortable in, you know, gettinginto the rhythm of actually doing that one
task.
And once you're comfortable with one piece ofdoing the thing, now you can say, okay.
I'm gonna add another level of complexity andthen get better at doing that.
(14:11):
So Mhmm.
That's why I broke it down in stages, and andthose are the p you know, it's it's designed
for anyone who say, hey.
I want to create some video content, but how doI do it?
Well, I need to make sure I have the goodlighting.
I need to make sure I have so all of thosethings are, you know, accounted for as well.
That's awesome.
That's awesome.
(14:31):
I know one thing too that I always tell myclients, even even the ones who are just asking
questions that aren't clients yet.
And it's like, how do you know who to writeyour book for?
It says, well, I want everybody to read it.
Well, of course, we do.
You know?
Mhmm.
We're putting putting out great information.
But Yeah.
In order to write your book to get the focusgoing, and you already had focus on who you
(14:53):
were writing this for, is you have to think of1 person only.
1 person.
You know everything about this person, theirlikes, their dislikes, the food they eat, the
clothes they wear, color of their hair, justeverything there is to know about this person.
And you write to that person.
Mhmm.
And then everything else will flow.
It gives you clarity.
(15:14):
It gives you focus.
It just lets the words flow out of you becauseyou only have to concentrate on that one
person.
And then, yes, your book can be for othersbecause you've got this amazingly written book.
And it just seems to make such a differencebecause, you know, for me, I not only write
children's books.
I have anthologies.
I write young adult books.
(15:34):
I've got a business book.
And so I can't be writing my business book to 34 year olds because it's just not gonna work.
How am I?
I don't know.
But Yeah.
I'm not gonna be writing a business book, youknow, for 3 4 year olds.
You know, at least not unless I'm putting it interms that they understand.
So you really have to understand who you'rewriting your book for, and you definitely have
(15:59):
done that.
So what do you have coming up?
So now that this book is done and people havean idea, okay, this is how I can set up my
studio space.
Well, what else can I do with my studio space?
Well, you can definitely take your
audio podcast to a video podcast.
And then so the next book that's, coming up,October 18th is a book called the ultimate
(16:26):
guide to video podcasting.
And it takes you from step 1 to all the way tostep, you know, 10 where you're now ready.
And, you know, all the philosophies and all thedifferent, research that's out there, all the
different, thing that people are experiencing,high growth and and what a video podcast can do
(16:53):
for their brand.
Yes.
Definitely.
Yeah.
That's really good.
You know, I was gonna ask you what you want thereaders to get from this book, and and I'm
gonna say you want them to really succeed.
But what do you want the readers to get fromthis book?
I want the readers to know that no matter whichstage they're in, they are equipped to create
(17:18):
good video content.
But because people are coming to listen to themessage, You've probably seen those reels where
it's a black and white video, but it's Jim Rohntalking, and you listen through the entire
video because of the message that's given inthere.
So he got confident to speak on stage in thatmanner because he'd been speaking for a very
(17:46):
long time.
Nice.
So the idea of the 7 stages is to get youcomfortable to speak in front of the camera, to
get you acclimated with your own voice beingrecorded and listening back.
It's a lot of those things.
So it's mostly internal, you know, what do youcall that?
(18:08):
It's more personal development than anythingelse.
Right.
But you're now using another medium, to dothat.
Yeah.
And I'm got a little bit of a lag here rightnow because sometimes Internet connection is
not good.
That's that's my biggest biggest, enemy, Iguess, is the way to do it.
(18:29):
It's when the connection does not is unstable.
You get this little sign that comes up.
But, yeah.
You know, beans we're talking a little bitabout your next book is I see a lot of people
are I can't say that.
It's not a lot of people.
There have been a couple of people, and it'ssomething that I wanted to do myself is to set
(18:53):
up a second camera so you have different shots.
What are your thoughts on that?
You know, that's a really good, way to, again,differentiate your content, differentiate the
look, differentiate the feel of, what the whatthe audience gets to see.
Right?
So Yeah.
(19:14):
We we have the Square end shot, you know, whichis kind of normal, kind of regular for people
to experience.
But the cool part with the technology that wehave right now, you can literally, so you're
probably using a webcam for your main camera.
You can literally literally add in yoursmartphone to be your 2nd camera angle.
(19:37):
Yeah.
That sounds good.
Awesome.
So pretty easy to switch to.
If I were to, switch on my camera, I can kindagive you a that secondary look from my camera.
So in e cam in, sorry.
In Zoom, you can easily select from one camerato another camera.
(19:59):
It's just gonna Okay.
There we go.
So there's
no long cameras.
Zoom itself.
Inside of the camera.
Zoom itself.
Inside of the camera.
Question.
How do you work 2 cameras?
But good.
Yes.
I'm just switching the camera source from, youknow, my phone camera to now my regular camera.
Okay.
Okay.
That sounds great.
(20:20):
Thank you so much for being here.
How do people get a hold of you, and where dothey get your book?
That's more important.
So first thing you wanna do is, head on over tohome studio book.com.
You'll get a you'll be presented to my bookpage where you can see all the different books
that, are available.
And then if you wanna find a book on Amazon, ofcourse, follow me on Amazon, book author, you
(20:44):
know, you could find a book there, some stagesof home studio evolution.
And if you wanna connect with me and talk to meabout my process and, you know, how I got here
and all of those fun things, you can, reach outto me, at super janae on any social media
platform.
And, of course, I also have a podcast,hacksandhobbies.com, where I've interviewed
(21:08):
over 500 guests, and Alice Patrick will becoming on pretty soon.
Yay.
Yay.
Thank you so much for being here, and hold yourbook up again so everybody can see it right at
the end.
That's a for those who have the, the video, 7stages of home studio evolution.
I love that.
Thanks so much, Junaid, for being my guesttoday, and we'll see you, our audience, or
(21:31):
you'll see us on the next episode of 52 plusnew books.
Welcome to the very first episode of 52 plusbook plus new books.
Can't even get the title right.
I'm gonna start again.
Sure thing.
It's clapping.
To the very first episode of 52 plus new books.
And today, we have Junaid.
(00:20):
I'm sorry.
Okay.
Okay.
Try again.
Welcome to the very first episode of 52 plusnew books.
This is so exciting.
Very first episode, I have an amazing authorwith us.
Why don't you introduce yourself and introducethe title of your book?
Alice, I'm so excited to be here and especiallythe first episode.
(00:44):
Come on.
That's that's very unheard of, mainly becausethere's so many people that have already
started a podcast now.
I'm an author of the book, 7 stages of homestudio evolution.
I'm a home studio architect myself, and I'vebeen helping other podcasters and, YouTubers
and what have you set up their home studio sothat they can create content on their whim
(01:07):
whenever they're ready in the best waypossible.
And and I love your background.
You know, it's even though it's a littleblurred, which is okay.
I get it.
Oh, there you go.
But you're still visible.
We can still see a background, so you don'tlook like you're sitting in an empty room or
anything.
I know it looks very engaging.
(01:27):
The lighting is great.
So, obviously, I have a lot to learn from you.
Absolutely.
But we wanna talk about the book today.
Who is this book really for?
Is You know, it's
the ideal person.
The ideal person is somebody who's on thejourney.
They took a leap.
(01:48):
They're like, you know what?
I need to do more video.
I'm an entrepreneur.
I'm a business owner, but I need to do morevideo to promote not only the business that I
have, the products and services that I offer,but also build an authority, kind of figure.
So the book takes people from the base stage ofsomebody just using their smartphone to going
(02:12):
and using a multi camera studio setup wherethey could show off all the different things.
But not just that, but also have deep engagingconversations with people that they can bring
into their studio spaces.
Nice.
Nice.
I like that.
So what sparked this idea?
What what made you think that, yeah, I wannawrite a book about this?
(02:36):
Well, to piggyback on the last question, thereason I broke it into 7 stages, so it's 7
stages of home studio evolution is because ashuman beings, we are always on a stage or
always on a journey, and it might be, you know,a beginning of the journey.
It might be be ending of a journey one journeyand beginning of another journey.
(02:59):
We're constantly growing with constantly movingforward.
We're always wondering, Hey, I want to get tothis goal, but then what then after that?
So then you're, you're on a new, new journey.
So the reason I wrote the book and the.
What inspired me to write the book was I wasgetting a ton of questions for people all of
all the time.
(03:19):
Hey, what camera are you using?
What lighting should I be getting?
What microphone do you think would be the bestone and technology is ever evolving, but it
doesn't mean that you need to have the latestand greatest.
That's the part of technology, and that's partof, the gear that's available.
Like, gear in my office, in my studio isanywhere from 5 to 6 years old.
(03:42):
Right?
So it still performs really, really well.
So if you're were to, you know, jump into thestage and and be like, hey.
I wanna be an enthusiast.
What gear do I need?
So you turn the page, turn to the enthusiastchapter in the book, and it'll tell you exactly
all the gear that you need.
And the best part is a lot of this gear you canbuy used, and it'll work perfectly, and, you
(04:05):
know, create the same high quality image thatit's been creating from day 1.
The reason there's new camera gear, there's newthing coming out all the time is because, well,
those are businesses, and they want to bring innew features and new technology in their
cameras, one thing that they're still lacking,especially in these large cameras, is, AI
(04:27):
capabilities.
But, eventually, we will start to see thatbecause we do know that the smartphones that we
use in our pockets, the $1,000 cameras, iswhere it's at.
That's where you wanna start using, and theyhave Right.
A lot of cool technology.
So that's what inspired me.
The other inspiration was, you know, I was,browsing.
(04:47):
I was browsing the, what's his name?
Robert Kiyosaki site, you know, the rich dadpoured out one of my favorite books, that I've
listened that I've, read in the back in thepast.
And one of his newsletter was or his, leadmagnet, so have you, was 7 levels of an
(05:13):
investor, like which level investor are you?
I'm like, wow, that's really interesting.
As I reading this, this ebook, I was like, thiswould be a really awesome idea to put towards
my business.
And that's the part of, you know, gettingaccess or, or reading content, reading books is
that they give you ideas on how you can nowrethink or, you know, put it in a structure
(05:39):
that's already working for some other people.
Now you could put it in a structure foryourself as well.
So that was inspiration.
That's why I wrote it.
Awesome.
And that's a really good point to bring out toois is yeah.
I mean, that's a lot of reason why we writebooks is to give inspiration to other people.
So how long did it take you to write this book?
(06:01):
I mean, some books don't take that long becauseyou've already got all the information.
You just need to compile it.
Some books can take up to 5, 10 years.
You know?
Yeah.
Some are sitting on the shelf, and they'restill not published yet.
So about, you know, from the time you thought,yeah, I need to write this book to when you
actually got it published.
About how much time was that?
(06:22):
I would say it took me about 3 months, 3 to 5months to, you know, put all the content
together, bring in all the research, you know,make sure that everything made sense.
I had a few people review the book.
I had a few people, you know, comment on it soI could go back and make sure that it matches.
And, you know, it it's in line with the whatthe audience is looking for.
(06:48):
Right.
It took me about that that amount of time.
Plus I've I've done over 200, home studioconsoles, helped that many people set up their
studio spaces, so I've already had the answer.
Plus on top of that, for the past 20 years,I've been behind camera taking photos and
videos.
So I've known the gear of known the technology.
(07:08):
Now bringing it all together in a book form wasthe fun part of, you know, okay, now I can
like, Hey, get my book.
It's gonna have all the questions and more thatyou might be asking me.
And then if you have even more questions, I'malways open to, you know, answering them.
Yeah.
And that was gonna be my next question.
It's like, you know, it's wonderful to have abook that has everything in it.
(07:31):
It's available.
Anybody who can get the book, and then you gothrough it and you read it.
And then maybe something may be really commonto you, but maybe I've never heard it before.
And so, yeah, I might need to ask somequestions.
So that's good to do that.
Some of the distractions you had to overcomewhile you were writing it?
(07:53):
You know, as a father of 4 kids, as somebodywho's taking clients' calls, as somebody who's,
recording podcast episodes, you know, I run apodcast, I run the business, I'm helping other
people set up their studio spaces, Those werekind of some of the, you know, some of the
distractions into keeping it keep the bookgoing.
(08:16):
I would spend, you know, anywhere from early inthe mornings to spend time on writing the book
and, you know, compiling this stuff or late atnight, you know, when all the kids are
sleeping.
You know, I'm like, okay.
Now I can spend spend some time in tweaking thecover, the the copy, making sure everything's
lined up.
And then as you're going through the process ofself publishing, all the different things that
(08:39):
they're asking.
So, you know, it takes it takes time, butbecause I'm so tech savvy and understand a lot
of the tech I mean, I've been in the tech spacefor many, many years.
I was like, hey.
This is easy.
And then, you know, how do I market it?
How do I promote it?
Well, I need to Right.
Find ways to show the book.
(09:00):
Now I don't even have the book yet, but how doI show it?
Like, this is what the book's gonna look like.
So there's a lot of different things that I hadto research, and now I can, you know, put put
things together much more swiftly than thefirst time around.
Okay.
And you have your book with you, right, to showus?
I do.
Here's my book.
(09:23):
There.
That's how to angle it.
Oh, that's really great.
I like that.
Yeah.
I mean, it's it's one thing that I talk with myclients when we're getting their books written
and and ready to publish is you find that oneplace that you go to whenever it is you decide
to do, whether it's every day or one day a weekor whatever.
(09:47):
And and you keep everybody else out.
I remember watching a video on YouTube withStephen King, and he was talking about when he
writes, he writes for, like, 3 or 4 hours at atime.
And then he, closes the door, doesn't have hisphone in there.
There's no radio and TV.
Nothing in there to distract him.
(10:09):
And nobody knocks on his door.
Nobody bothers him unless the house is burningdown, and he has to get out.
That's it.
You know, he makes it real clear.
This is my time to do my writing, and it makesa big difference.
I've noticed too.
And some of my clients have noticed that whenyou have a specific time, a specific place to
(10:31):
do your writing, you know, in a specific day,your mind is already set and ready to go.
It doesn't have to declutter what's been goingon through the day and then try to refocus so
you don't lose time to write.
It it creates a lot more clarity, and that'sgreat.
You know, you found 2 times that you can do itin the mornings, early, and and at night.
(10:52):
There's a lot of people who do that.
Yeah.
That's really good.
That.
And
that's not really great tip, for sure that Ican, you know, utilize in the next for the next
book.
But what what was it really interesting as I'mlistening and as I'm, you know, listening to
these ideas, I remembered reading books, byMatthew McConaughey, you know, the the green
(11:15):
lights, and then Yeah.
Will Smith's book.
You know, they went away.
They literally went away for 2 years, right, tocompile those books because they're like, hey.
I'm I'm a, you know, working dad, working, blahblah blah.
But I'd need to put all the notes togetherbecause over the years, he's been compiling
those.
He's been recording videos and recording audio.
(11:35):
So how do we bring it all together?
So it's a great point to say every day from 10AM or, you know, 4 AM to 6 AM is my time.
That's when I'm gonna be sitting down andwriting and remove all other distractions.
Yep.
Yep.
And that's what I found was my best time towrite.
You know, usually 3 o'clock in the morning, Ijust wake up and, like, oh, I just need to
(11:56):
write.
You know?
But but scheduling it in your day, and that's agood time because it's quiet.
The house is quiet.
Nobody's woken up yet.
The dogs are quiet.
You know, they're not gonna bother you.
Might be a coyote or 2, but, you know, that'sbeside the point.
But, yeah.
But it's it really does help.
(12:17):
The other thing, how did you know well, foryou, I imagine you knew who you were writing
for because you were helping so many people.
So is your book mostly for the podcaster thathas already been podcasting and is trying to
level up, or can someone who has neverpodcasted before use your book to get started?
(12:40):
That's a great question.
So the book is designed for literally anyonelooking to do video in their home.
Right?
So it could be a podcaster.
It could be a virtual speaker.
It could be speaker.
It could be, you know, people working fromhome, entrepreneurs, CEOs.
Like, no matter who it is, we're all in frontof a camera to have conversations with our
(13:02):
colleagues, with our clients, with ourprospects, with our loved ones.
Like, no matter what, all of all of thesepeople kind of apply.
The reason I focused on podcasting or focusedon entrepreneurs is because that's one person
that who I am.
Right?
So Yeah.
I took my journey.
I'm like, hey.
How have I been using?
How am I telling other people to use?
(13:24):
So I took those points into mine before Icompile all this together.
And it made sense because in it, it talks aboutthe 7 stages.
Right?
So each stage, we're introducing a new piece ofgear.
And the reason why you go from one stage to theother is because you wanna get comfortable with
(13:47):
the first piece of gear that you're starting touse.
You wanna get comfortable in speaking in frontof the camera.
You wanna get comfortable in, you know, gettinginto the rhythm of actually doing that one
task.
And once you're comfortable with one piece ofdoing the thing, now you can say, okay.
I'm gonna add another level of complexity andthen get better at doing that.
(14:11):
So Mhmm.
That's why I broke it down in stages, and andthose are the p you know, it's it's designed
for anyone who say, hey.
I want to create some video content, but how doI do it?
Well, I need to make sure I have the goodlighting.
I need to make sure I have so all of thosethings are, you know, accounted for as well.
That's awesome.
That's awesome.
(14:31):
I know one thing too that I always tell myclients, even even the ones who are just asking
questions that aren't clients yet.
And it's like, how do you know who to writeyour book for?
It says, well, I want everybody to read it.
Well, of course, we do.
You know?
Mhmm.
We're putting putting out great information.
But Yeah.
In order to write your book to get the focusgoing, and you already had focus on who you
(14:53):
were writing this for, is you have to think of1 person only.
1 person.
You know everything about this person, theirlikes, their dislikes, the food they eat, the
clothes they wear, color of their hair, justeverything there is to know about this person.
And you write to that person.
Mhmm.
And then everything else will flow.
It gives you clarity.
(15:14):
It gives you focus.
It just lets the words flow out of you becauseyou only have to concentrate on that one
person.
And then, yes, your book can be for othersbecause you've got this amazingly written book.
And it just seems to make such a differencebecause, you know, for me, I not only write
children's books.
I have anthologies.
I write young adult books.
(15:34):
I've got a business book.
And so I can't be writing my business book to 34 year olds because it's just not gonna work.
How am I?
I don't know.
But Yeah.
I'm not gonna be writing a business book, youknow, for 3 4 year olds.
You know, at least not unless I'm putting it interms that they understand.
So you really have to understand who you'rewriting your book for, and you definitely have
(15:59):
done that.
So what do you have coming up?
So now that this book is done and people havean idea, okay, this is how I can set up my
studio space.
Well, what else can I do with my studio space?
Well, you can definitely take your
audio podcast to a video podcast.
And then so the next book that's, coming up,October 18th is a book called the ultimate
(16:26):
guide to video podcasting.
And it takes you from step 1 to all the way tostep, you know, 10 where you're now ready.
And, you know, all the philosophies and all thedifferent, research that's out there, all the
different, thing that people are experiencing,high growth and and what a video podcast can do
(16:53):
for their brand.
Yes.
Definitely.
Yeah.
That's really good.
You know, I was gonna ask you what you want thereaders to get from this book, and and I'm
gonna say you want them to really succeed.
But what do you want the readers to get fromthis book?
I want the readers to know that no matter whichstage they're in, they are equipped to create
(17:18):
good video content.
But because people are coming to listen to themessage, You've probably seen those reels where
it's a black and white video, but it's Jim Rohntalking, and you listen through the entire
video because of the message that's given inthere.
So he got confident to speak on stage in thatmanner because he'd been speaking for a very
(17:46):
long time.
Nice.
So the idea of the 7 stages is to get youcomfortable to speak in front of the camera, to
get you acclimated with your own voice beingrecorded and listening back.
It's a lot of those things.
So it's mostly internal, you know, what do youcall that?
(18:08):
It's more personal development than anythingelse.
Right.
But you're now using another medium, to dothat.
Yeah.
And I'm got a little bit of a lag here rightnow because sometimes Internet connection is
not good.
That's that's my biggest biggest, enemy, Iguess, is the way to do it.
(18:29):
It's when the connection does not is unstable.
You get this little sign that comes up.
But, yeah.
You know, beans we're talking a little bitabout your next book is I see a lot of people
are I can't say that.
It's not a lot of people.
There have been a couple of people, and it'ssomething that I wanted to do myself is to set
(18:53):
up a second camera so you have different shots.
What are your thoughts on that?
You know, that's a really good, way to, again,differentiate your content, differentiate the
look, differentiate the feel of, what the whatthe audience gets to see.
Right?
So Yeah.
(19:14):
We we have the Square end shot, you know, whichis kind of normal, kind of regular for people
to experience.
But the cool part with the technology that wehave right now, you can literally, so you're
probably using a webcam for your main camera.
You can literally literally add in yoursmartphone to be your 2nd camera angle.
(19:37):
Yeah.
That sounds good.
Awesome.
So pretty easy to switch to.
If I were to, switch on my camera, I can kindagive you a that secondary look from my camera.
So in e cam in, sorry.
In Zoom, you can easily select from one camerato another camera.
(19:59):
It's just gonna Okay.
There we go.
So there's
no long cameras.
Zoom itself.
Inside of the camera.
Zoom itself.
Inside of the camera.
Question.
How do you work 2 cameras?
But good.
Yes.
I'm just switching the camera source from, youknow, my phone camera to now my regular camera.
Okay.
Okay.
That sounds great.
(20:20):
Thank you so much for being here.
How do people get a hold of you, and where dothey get your book?
That's more important.
So first thing you wanna do is, head on over tohome studio book.com.
You'll get a you'll be presented to my bookpage where you can see all the different books
that, are available.
And then if you wanna find a book on Amazon, ofcourse, follow me on Amazon, book author, you
(20:44):
know, you could find a book there, some stagesof home studio evolution.
And if you wanna connect with me and talk to meabout my process and, you know, how I got here
and all of those fun things, you can, reach outto me, at super janae on any social media
platform.
And, of course, I also have a podcast,hacksandhobbies.com, where I've interviewed
(21:08):
over 500 guests, and Alice Patrick will becoming on pretty soon.
Yay.
Yay.
Thank you so much for being here, and hold yourbook up again so everybody can see it right at
the end.
That's a for those who have the, the video, 7stages of home studio evolution.
I love that.
Thanks so much, Junaid, for being my guesttoday, and we'll see you, our audience, or
(21:31):
you'll see us on the next episode of 52 plusnew books.
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