Episode 3. From Sinner to Saint: How to Avoid the 7 Sins of Email Marketing

Are you making these 7 email marketing mistakes?

BDI’s Digital Implementation Manager, Ashley Prior, has built a lot of great fundraising emails in her day… but she’s also seen a lot of nonprofit organizations struggle to apply email marketing best practices. They give in to common fears, and the temptation of sending “good enough” emails, when a few small tweaks could greatly increase their engagement!

You’ll learn…

• How to avoid common pitfalls that lead to email marketing purgatory 🪦(AKA the “spam” folder).
• The most important changes you should make to your email marketing today.
• Strategies for keeping your email subscribers and donors happy.

Plus, hear Ashley’s take on the biggest red flags in marketing today.  🚩🚩🚩

Episode Highlights:

• Ashley’s story and why she’s passionate about email marketing
• The “7 deadly sins” of email marketing
• The cardinal (email marketing) sin: not optimizing for mobile
• The sin of omission: not segmenting your list
• The sin of gluttony: spamming your subscribers
• The sin of laziness: not testing your emails
• The sin of confusion: using unclear CTAs
• The sin of neglect: not keeping your list clean
• The sin of greed: not personalizing your emails
• The biggest takeaways to be successful in email marketing
• Red flags and deal-breakers in marketing today

Connect with us!

• Connect with Ashley Prior: LinkedIn
• Connect with Katrina Williams: LinkedIn
• Connect with BDI: Website | LinkedIn | Facebook | Instagram

Resources:

• Article: 7 Email Marketing Mistakes and How to Fix Them
• Article: 5 Essentials for Your Email Marketing Platform
• Article: Multi-Channel Marketing for Nonprofits
• Email testing tools: 
  • Litmus
  • Browser Stalk