Scaling a Real Estate Team Without Breaking It

In this episode of Real Estate Success: The Whissel Way, Kyle Whissel and Bryan Koci dive into a topic often overlooked in discussions about scaling a real estate business—culture. While most teams focus on tech and systems, Kyle emphasizes how crucial it is to intentionally define, build, and protect your team culture through core values, standards, and strong leadership. They unpack how to recruit and retain the right people, handle cultural misalignment (even with top producers), and develop deeper relationships with your top agents. Whether you lead a team of 5 or 120, this episode will give you the tactical insights to build a culture that fuels growth instead of fighting it.

Chapters 00:00 – Scaling More Than Systems 01:04 – Small Team Vibes vs. Big Team Problems 02:56 – Intentional Culture Starts with Core Values 04:48 – The Wrong Way to Create Core Values 06:17 – The Right Way to Define Culture 07:18 – Budgeting for Culture 08:33 – Are Team Cliques Good or Bad? 10:04 – Enforcing Core Values: Hire, Raise, Fire 11:09 – Culture Should Attract and Repel 15:03 – Fixing a Broken Culture 17:14 – Standards That Protect Top Performers 20:22 – Culture Will Organically Push Out Bad Fits 23:28 – Have the Tough Conversations with Curiosity 24:33 – Why Kyle Focuses on Top Producers