In order to protect, scale, and optimize a real estate business, you need systems. Tech-powered systems. AI-enhanced systems.
In our second Techtember episode, Chief Operating Officer Camila Rivera and Operations Manager Julia O’Buckley give you insights into the evolution of tech stacks that don’t just enhance efficiency - they also drive agent success.
CRM transitions. Open APIs. Enhanced visibility. Efficiency gains for agents and teams alike.
It’s all here in just under 20 minutes with Camila, then just under 20 minutes with Julia.
Enjoy our second Techtember episode … here on Real Estate Team OS!
CAMILA RIVERA
A 10-year team member and COO of the Laurie Finkelstein Reader Real Estate Team in South Florida, Camila Rivera has overseen significant evolutions in their technology, efficiency, and visibility.
Camila breaks down key steps in that evolution, including tips for a successful CRM transition and the one thing that can’t be automated or artificially generated (spoiler: it’s human connection and it shows up in their online reviews).
Watch or listen for insights into:
- Digitizing operations, getting more out of your current tech investments, and improving your sales pipeline
- Specific steps and tips for transitioning from one CRM to another (and bringing 100,000+ contacts with you)
- How open APIs improve data and communication flows, enhance visibility for operations staff and leadership, and deliver efficiency gains to agents
- When human touch matters most and how tech efficiency supports it
JULIA O’BUCKLEY
When she joined The Laughton Team, Julia O’Buckley wasn’t sure what an API was or how it worked. Today, as Operations Manager, she’s a “full-fledged 10” when it comes to tech knowledge and passion.
Julia walks us through the four key elements of a tech stack that supports a +200-agent, 5-office operation and explains how and why she’s re-packaging and re-selling it to agents. She also explains how her efforts add efficiency, improve data integrity, provide transparency, and unlock sales.
Watch or listen for insights into:
- How her familiarity with and passion for tech grew, what tech changes delivered great agent feedback, and a non-real-estate app she opens every day
- How Follow Up Boss, Sisu, Fello, and HouseWhisper help agents and how she would describe that value to agents
- Which tools are the “base” of the operation, the “sexiest” in the stack, and like “Homebot on steroids”
- How the team humanizes their AI assistant “Nora” and how it brings all the other tools and tech together
FOLLOW UP AND LEARN MORE
Mentioned in this episode:
→ First episode with Julia O’Buckley https://www.realestateteamos.com/episode/real-estate-tech-stack-scale-operations-julia-obuckley
→ Inside The Laughton Team series https://www.youtube.com/playlist?list=PLCJiXNo93cVr9Oc0ptse5z6Vaq5l0T1kA
→ George Laughton and Billy Hobbs https://www.realestateteamos.com/episode/profitability-durability-real-estate-team-george-laughton-billy-hobbs
→ Justin McLellan https://www.realestateteamos.com/episode/real-estate-agent-productivity-skill-justin-mclellan
→ Follow Up Boss Success Community https://www.facebook.com/groups/followupbosscommunity
→ Follow Up Boss https://www.followupboss.com/
→ Dotloop https://www.dotloop.com/
→ Sisu https://sisu.co/
→ Fello https://fello.ai/
→ HouseWhisper https://www.housewhisper.ai/
Connect with Camila Rivera:
→ https://www.instagram.com/camila_rivera/
→ https://www.instagram.com/lauriefinkelsteinreaderteam/
→ Email: camila at lauriereader dot com
Connect with Julia O’Buckley:
→ https://www.instagram.com/juliaobuckley/
→ https://www.instagram.com/laughtonteam
Connect with Real Estate Team OS:
→ https://www.realestateteamos.com
→ https://linktr.ee/realestateteamos
→
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